Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) adalah Jurnal Ilmiah dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat yang dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara Dosen, mahasiswa dan masyarakat pada umumnya yang terbit 2 (dua) kali dalam setahun. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
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<![CDATA[STRATEGI PEMANFAATKAN E-COMMERCE DALAM MEMASARKAN CEMILAN DI MEDAN (Studi Kasus : Basreng) ]]>
<![CDATA[Mahfadillah, Aninda]]>;
<![CDATA[Sitorus, Nurbaina Junita]]>;
<![CDATA[Mustofarudin, Mustofarudin]]>;
<![CDATA[Nurbaiti, Nurbaiti]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i2.2359
<![CDATA[Small and Medium Enterprises (SMEs) are a pillar in the Indonesian economy that is strong against various influences or shocks. SMEs generally come from businesses that develop in an area. Although at first they were mostly engaged in local areas, the government made an effort to digitize SMEs by promoting electronic commerce or e-commerce. From this, a comparison was made between online and in-store marketing. After doing this comparison, it can be concluded that e-commerce is able to increase turnover and expand the marketing area of basreng food products. E-commerce is able to provide a positive impact on marketing developments and minimize other operational costs such as shop rental costs. In this study using a quantitative method, namely conducting a survey by distributing questionnaires to SMEs as many as 20 respondents. The results of this study, a lot of SMEs want to use digital marketing. 95% of SME players want to do marketing digitally and 5% don't, because they are constrained by infrastructure and mastery of the digital world. In this case, e-commerce uses the B2C (Business-to-customer) approach in an effort to increase basreng trade transactions and also media for information delivery. both to customers and the general public in obtaining information about basreng products marketed by SMEs.]]>
<![CDATA[PENGARUH PENAIKKAN MINAT BERBELANJA KONSUMEN DI TOKOPEDIA SELAMA MASA PANDEMI ]]>
<![CDATA[Dalimunthe, Rodiah]]>;
<![CDATA[Aslami, Nuri]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i2.2336
<![CDATA[Journal writing and the research conducted aims to identify, analyze and determine how the effect of enhancing the shopping interest of consumers in India during the pandemic. The research method used is quantitative descriptive research methods. The data collection technique used is the technique of questionnaire or questionnaires distributed in the form of g-form online with respondents as many as 30 people are divided over women 20 people and men 10 people as well as with engineering interview online through electronic media with 2 speakers are selected at random. The results of the survey and online interviews were analyzed and interpreted in a narrative. The results showed that the increased interest for consumers on both in India during the period of the pandemic is influenced by the price, ease of transaction, the level of confidence, the ad as well as attractive promotions offered with many payment systems that can be selected.]]>
<![CDATA[ANALYSIS OF THE IMPACT OF E-CRM IN INCREASING CUSTOMER SATISFACTION AND LOYALTY TO THE INDONESIAN MARKETPLACE ]]>
<![CDATA[Hutapea, Miftahul Husna]]>;
<![CDATA[Febrianti, Liska]]>;
<![CDATA[Nurbaiti, Nurbaiti]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i2.2343
<![CDATA[With the development of the times, technology has also developed. One example is entrepreneurs who run their business through online. With this in building and maintaining good relationships with customers, entrepreneurs really need technology. Until now, there are many types of marketplaces in Indonesia, but there are three types of marketplaces that survive and compete with each other, including Tokopedia, Shopee and Bukalapak. Tokopedia is one of the online companies that implements E-CRM in maintaining and building good relationships for the company's customers. PT Tokopedia Indonesia besides having an online buying and selling website, this company also has an online sales application which is one of the marketplace companies in Indonesia. In this study, we used a descriptive qualitative method where we collected data using several journals and also the official website to get the data we needed, such as data on the level of how often customers make transactions and also Tokopedia customer satisfaction level data. Then we will analyze this data to determine the level of loyalty and customer satisfaction on the official application and website of the Tokopedia company.]]>
<![CDATA[ANALISIS DAMPAK KUALITAS ASET PRODUKTIF DAN LIABILITAS TERHADAP KINERJA PERBANKAN SYARIAH DI INDONESIA PADA MASA PANDEMI COVID-19 ]]>
<![CDATA[Hidayah, Poppy]]>;
<![CDATA[Fahreza, Muhammad Rahul]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i2.2361
<![CDATA[Financial banking affected by the Covid 19 pandemic. Banking in Indonesia adheres to a dual banking system consisting of conventional banking and sharia banking, Islamic banks such as BRI sharia, Mandiri sharia, etc. in 2021 to switch to Indonesian sharia banks, as a result of Covid 19 it is possible for banks not to carry out operational activities as well as in the form of sharia and conventional. asset and liability management, namely spread management which is related to the maintenance of positive spreads, between interest rates on an interest earning post between several aspects of assets and financing on aspects of balance sheet liabilities. The purpose of this study was to evaluate the magnitude of the quality of earning assets and liabilities that had an impact on the performance of Islamic banking in Indonesia during the COVID-19 pandemic. The primary data in this study was secondary data obtained from several financial performance reports at BRI Syariah banks and Indonesian Islamic banks published in March 2020 - September 2021. The results of the study using the F test show that the quality of earning assets and liabilities has a positive and significant impact on the high and low performance of Islamic banking.]]>
<![CDATA[Analisis Strategi Penentuan Harga Dalam Pemasaran Internasional ]]>
<![CDATA[Siregar, Winda Suciani]]>;
<![CDATA[Aslami, Nuri]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i2.2344
<![CDATA[Moderate international marketing is better known as international trade, where activities that occur involve physical and non-physical merchandise such as services. In marketing management, one of the important things is pricing. Price can be classified as a tactical variable. This is because the price is a value that can change. If a company creates a product that has benefits for the community, then the company must determine the price related to the product that has been created. In this research, literature study method is used from journals, articles, books, and other relevant sources. The conclusion that can be drawn is that pricing strategies are important in relation to international marketing. If the pricing strategy is not properly implemented, you will get a minimum profit or worse, you will get a loss like PT. Mustika Ratu in Saudi Arabia. Meanwhile, if the pricing strategy has been implemented properly and appropriately, it will certainly benefit. Pricing strategies can be done with discounts or rebates as well as promotions.]]>
<![CDATA[Strategi Bertahan dan Ukuran Keberhasilan E-Business ]]>
<![CDATA[Viantika, Dinda Savira]]>;
<![CDATA[Siregar, Dedy Rahman]]>;
<![CDATA[Nurbaiti, Nurbaiti]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i2.2356
<![CDATA[The rapid development of technology today requires a business strategy in sales as the spearhead of a business that is increasingly leading to the mastery and use of technology. In order to survive the Covid-19 pandemic, SMEs making kitchen knives Hadipolo Kudus Regency as partners must be able to take advantage of technological developments by doing online business (e-business). Today, many business practitioners and academics believe that a new economic paradigm has been born. some call it e-economy, while others prefer to use terms such as internet economy, digital economy, new economy, and so on. The development of e-business and the use of internet technology significantly improve the way companies interact with customers and suppliers. Well-developed and used e-business strategies and tools have a positive impact on business success.]]>
<![CDATA[Masa Depan E-Business Di Indonesia (Studi Kasus : PT. Gojek Indonesia) ]]>
<![CDATA[Fachrozie, Ridho]]>;
<![CDATA[Hrp, Ghilman Rozy]]>;
<![CDATA[Nurbaiti, Nurbaiti]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i2.2315
<![CDATA[The Internet thAt is growing day by day has a significant impact in all fields, both in the world of education and also in the business world. with the internet, it can change business patterns from traditional or conventional businesses to electronic technology businesses or e-business. gojek is one example of the application of electronic systems into the operations of a business, just by accessing the application, gojek can easily blend into the indonesian market where people depend on it. smartphones. the purpose of doing this research is so that we can find out and analyze the future of e- business in indonesia, especially the future at pt gojek indonesia. the approach taken in this research is to use a qualitative approach by using the literature study method. the data of this research were obtained by collecting writings from several articles, several books and all forms of sources related to the object of research. the results of this study indicate that the future of PT Gojek Indonesia will be bright because they continue to innovate to remain competitive in the future.]]>
<![CDATA[PELUANG DARI HADIRNYA TEKNOLOGI DAN E-BUSINESS DI INDONESIA ]]>
<![CDATA[Utami, Annisa Dwi]]>;
<![CDATA[Pratama Tarigan, Mhd Agung]]>;
<![CDATA[Nurbaiti, Nurbaiti]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i2.2358
<![CDATA[In this study, the author uses an expansive research type, with a qualitative approach. The research method used is the method of collecting data from various literature sources, then connecting these sources into one. The purpose of this paper is to investigate the foreseeable future readiness of computers. Information technology makes it easier to create creativity and innovation in business. Businesses must see new opportunities. Microsoft provides solutions that "break" as many businesses as possible in the implementation, management, and operation of information technology. Information technology is now affordable and easy to use.]]>
<![CDATA[Strategi Pemasaran Bisnis Internasional Pada UMKM Pasar Petisah Di Masa COVID 19 ]]>
<![CDATA[Mawar, Bunga]]>;
<![CDATA[Aslami, Nuri]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i2.2346
<![CDATA[This study aims to determine the Marketing Strategy for the Sale of UMKM In Petisah Market In The Covid 19. The research methodology used is qualitative approach qualitative research is research that serves as the data based on the results of the documentation which can give you a clear picture of the object under study, and then in the process and in the analysis to then draw conclusions. Methods of data analysis used is qualitative data that is used in research to explain an object or phenomenon based on the things that generally can not be calculated using the data documentation, literature studies, and secondary data.As the development of the business world, UMKM need to pay more attention to the competition in the business world, both in domestic and abroad. If UMKM want to remain competitive with other companies, UMKM need to pay attention to the main problems, namely marketing. Strategy pemasaranproduk when The Pandemic Covid-19 Effective that :offers a service or product to customers who need help, use the right tools, maximized can be either old features or new features that suit the needs of the community or customers, avoid all the negative impressions that can damage the business.]]>
<![CDATA[PENGARUH HARGA, KUALITAS PRODUK, DAN IKLAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK SIPPIN DI KOTA TANJUNGBALAI ]]>
<![CDATA[Saputri Rambe, Aprilia Indah]]>;
<![CDATA[Wardana, Ilham Tri]]>;
<![CDATA[Simamora, Sri Ulfa]]>;
<![CDATA[Ningsih Pasaribu, Silfira Ayu]]>;
<![CDATA[Lubis, Nikmah Kholilah]]>;
<![CDATA[Suhairi, Suhairi]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i2.2357
<![CDATA[This study aims to determine the direct effect of price perception on purchase decisions, the quality of service on purchasing decisions and social media advertising on purchase decision of the product Sippin in Tanjungbalai. The research strategy used is the strategy is associative. The population in this research is the consumer not the only one in the City of Tanjungbalai. Samples taken as many as 100 respondents who are consumers who buy the product Sippin while visiting outlate. The sampling technique used is simple random sampling with the instrument of data collection in the form of a list of questions. This research method using qualitative descriptive. The results of the research concluded price perception has a positive effect on the purchase decision. Service quality has a positive effect on purchasing decisions and social media advertising also has a positive effect on the purchase decision. Therefore the price perception, service quality and social media advertising has a positive effect on the purchase decision of the product not the only one in the City of Tanjungbalai.]]>
