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Fakultas Ekonomi dan Bisnis, Universitas Labuhanbatu Jalan Sisingamangaraja No.126 A KM 3.5 Aek Tapa, Bakaran Batu, Rantau Sel., Kabupaten Labuhan Batu, Sumatera Utara 21418
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INDONESIA
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Published by Universitas Labuhanbatu
ISSN : 27465330     EISSN : 27462137     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) adalah Jurnal Ilmiah dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat yang dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara Dosen, mahasiswa dan masyarakat pada umumnya yang terbit 2 (dua) kali dalam setahun. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 18 Documents
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Search results for , issue "vol 2, no 2: 2021" : 18 Documents clear
STRATEGI PEMANFAATKAN E-COMMERCE DALAM MEMASARKAN CEMILAN DI MEDAN (Studi Kasus : Basreng) Aninda Mahfadillah; Nurbaina Junita Sitorus; Mustofarudin Mustofarudin; Nurbaiti Nurbaiti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.2359

Abstract

Small and Medium Enterprises (SMEs) are a pillar in the Indonesian economy that is strong against various influences or shocks. SMEs generally come from businesses that develop in an area. Although at first they were mostly engaged in local areas, the government made an effort to digitize SMEs by promoting electronic commerce or e-commerce. From this, a comparison was made between online and in-store marketing. After doing this comparison, it can be concluded that e-commerce is able to increase turnover and expand the marketing area of basreng food products. E-commerce is able to provide a positive impact on marketing developments and minimize other operational costs such as shop rental costs. In this study using a quantitative method, namely conducting a survey by distributing questionnaires to SMEs as many as 20 respondents. The results of this study, a lot of SMEs want to use digital marketing. 95% of SME players want to do marketing digitally and 5% don't, because they are constrained by infrastructure and mastery of the digital world. In this case, e-commerce uses the B2C (Business-to-customer) approach in an effort to increase basreng trade transactions and also media for information delivery. both to customers and the general public in obtaining information about basreng products marketed by SMEs.
ANALISIS DAMPAK KUALITAS ASET PRODUKTIF DAN LIABILITAS TERHADAP KINERJA PERBANKAN SYARIAH DI INDONESIA PADA MASA PANDEMI COVID-19 Poppy Hidayah; Muhammad Rahul Fahreza
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.2361

Abstract

Financial banking affected by the Covid 19 pandemic. Banking in Indonesia adheres to a dual banking system consisting of conventional banking and sharia banking, Islamic banks such as BRI sharia, Mandiri sharia, etc. in 2021 to switch to Indonesian sharia banks, as a result of Covid 19 it is possible for banks not to carry out operational activities as well as in the form of sharia and conventional. asset and liability management, namely spread management which is related to the maintenance of positive spreads, between interest rates on an interest earning post between several aspects of assets and financing on aspects of balance sheet liabilities. The purpose of this study was to evaluate the magnitude of the quality of earning assets and liabilities that had an impact on the performance of Islamic banking in Indonesia during the COVID-19 pandemic. The primary data in this study was secondary data obtained from several financial performance reports at BRI Syariah banks and Indonesian Islamic banks published in March 2020 - September 2021. The results of the study using the F test show that the quality of earning assets and liabilities has a positive and significant impact on the high and low performance of Islamic banking.
ANALISIS PENGEMBANGAN SISTEM E-BUSINESS UNTUK UMKN PENGGILINGAN PADI DI DUSUN X KECAMATAN BATANG KUIS KABUPATEN DELI SERDANG Aulia Azmi Lubis; Muhammad Farhan Harahap; Nurbaiti Nurbaiti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.2351

Abstract

Indonesian is an agrarian country where the most of the population makes a living form agriculture, one of which is : growing rice. It is polished in the process of growing rice. Along with development of the times, the rice milling method provides maximum result in a relatively short time. You need to update the time. This business system is the production, distribution or sale of goods. Other obstacles continue to emerge, both through record keeping and manual trading. Confirm to learn the benefits of milling services. This study focuses on the evolution of e-business. It is a transaction management system for rice business, improve customer, service, shredding, selling, shopping and othe electronic transaction data management. The research phase includes: User requirements, data collection, analysis of functional and non-functional requirements for the system, system desing, development and testing.
ANALISIS SWOT PADA MARKETING/BISNIS Listiya Andana Lubis; Nadya Maulidya Manurung; Nurbaiti Nurbaiti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.2364

Abstract

SWOT analysis is a method in which a strategy design is used to assess the strength, weaknesses, oppurtunities, threats or SWOT of project as well as a business venture. E-commerce is the implementation and management of critical business processess such as product design, material procurement, production, sales and ordering. Provide and fulfill services through the use of communication technology, computers and service provision. This research was carried out aiming to find out how the company runs its business with a solid marketing strategy through SWOT analysis.  In this study, the authors chose several analytical methods, such as data collection methods, discussion methods, conclusion methods, research types and approaches, data collection sources and methods, and data analysis methods.  The conclusion of Thompson's (2008) research is that SWOT analysis is very simple, but it uses a very powerful tool to improve skills and external threats to company resources, market opportunities, and a bright future.  Find inefficiencies.  Management of raw material supply design, manufacturing and sales), computer-aided communication, order processing, and service provision using computer technology and data.
Strategi Bertahan dan Ukuran Keberhasilan E-Business Dinda Savira Viantika; Dedy Rahman Siregar; Nurbaiti Nurbaiti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.2356

Abstract

The rapid development of technology today requires a business strategy in sales as the spearhead of a business that is increasingly leading to the mastery and use of technology. In order to survive the Covid-19 pandemic, SMEs making kitchen knives Hadipolo Kudus Regency as partners must be able to take advantage of technological developments by doing online business (e-business). Today, many business practitioners and academics believe that a new economic paradigm has been born. some call it e-economy, while others prefer to use terms such as internet economy, digital economy, new economy, and so on. The development of e-business and the use of internet technology significantly improve the way companies interact with customers and suppliers. Well-developed and used e-business strategies and tools have a positive impact on business success.
PELUANG DARI HADIRNYA TEKNOLOGI DAN E-BUSINESS DI INDONESIA Annisa Dwi Utami; Mhd Agung Pratama Tarigan; Nurbaiti Nurbaiti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.2358

Abstract

In this study, the author uses an expansive research type, with a qualitative approach. The research method used is the method of collecting data from various literature sources, then connecting these sources into one. The purpose of this paper is to investigate the foreseeable future readiness of computers. Information technology makes it easier to create creativity and innovation in business. Businesses must see new opportunities. Microsoft provides solutions that "break" as many businesses as possible in the implementation, management, and operation of information technology. Information technology is now affordable and easy to use.
PENGARUH PELATIHAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT.CAHAYA KAWI ULTRAPOLYINTRANCO MEDAN Cindy Setiani; Abd. Rasyid Syamsuri
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i1.2258

Abstract

The results of the study partially show that training (x1) has a positive and significant effect on employee performance (y) at PT. Cahaya Kawi Ultrapolyintraco Medan with a t-count value of 2.002 > ttable 1.660. Work motivation (x2) has a positive and significant effect on employee performance at PT. Cahaya Kawi Ultrapolyintraco Medan with a t value of 16,229 > t table 1,660. Simultaneously, the training variables (x1) and work motivation (x2) have a positive and significant effect on employee performance at PT. Cahaya Kawi Ultrapolyintransco Medan with a calculated F value of 144.47 > F table 3.09. Based on the value of the coefficient of determination R2, the effect of training and work motivation on employee performance has a value of 0.735 or 73.5%, while the remaining 26.5% is influenced by other variables not examined in this study
PENGARUH HARGA, KUALITAS PRODUK, DAN IKLAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK SIPPIN DI KOTA TANJUNGBALAI Aprilia Indah Saputri Rambe; Ilham Tri Wardana; Sri Ulfa Simamora; Silfira Ayu Ningsih Pasaribu; Nikmah Kholilah Lubis; Suhairi Suhairi
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.2357

Abstract

This study aims to determine the direct effect of price perception on purchase decisions, the quality of service on purchasing decisions and social media advertising on purchase decision of the product Sippin in Tanjungbalai. The research strategy used is the strategy is associative. The population in this research is the consumer not the only one in the City of Tanjungbalai. Samples taken as many as 100 respondents who are consumers who buy the product Sippin while visiting outlate. The sampling technique used is simple random sampling with the instrument of data collection in the form of a list of questions. This research method using qualitative descriptive. The results of the research concluded price perception has a positive effect on the purchase decision. Service quality has a positive effect on purchasing decisions and social media advertising also has a positive effect on the purchase decision. Therefore the price perception, service quality and social media advertising has a positive effect on the purchase decision of the product not the only one in the City of Tanjungbalai.
Strategi Pegadaian Syariah Dalam Meningkatkan Jumlah Nasabah (Persero) Cabang Kuala Simpang Jamaluddin Siregar; Zainarti Zainarti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i1.2756

Abstract

This study will discuss the strategy of the Islamic financial industry in particular Shariah Pawnshop in increasing customers. Adjustment of appropriate strategies and techniques will greatly determine the sustainability of Shariah Pawnshop     .Practice In industry Shariah pthere are actually many other financial services products that are developed in Shariah Pawnshop. The purpose of this study is to find out and analyze strategies of Shariah Pawnshop in dealing with the challenges of the industry at the present time. The method used is to use a literature study.
Minat Nasabah Terhadap Tabungan Easy Wadiah Pada Bank Syariah Indonesia (BSI) KCP Medan Marelan Suhailatun Nafisah; Ahmad Perdana Indra
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i1.2765

Abstract

This study aims to determine customer interest in easy wadiah savings and what factors influence customer interest in easy wadiah savings product at the Indonesia Islamic Bank (BSI) KCP Medan Marelan Raya. Wadiah savings are types of deposits from customers who require fund deposit services with a level of flexibility in withdrawing these funds. The data obtained in this study is the number of customers who are interested in opening wadiah savings at BSI in 2021 to 2022. Data analysis and discussion is by using descriptive methods by sistematically describing certain facts or characteristics carefully and thoroughly. While data collection using two days, namely interviewers and observations.

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