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INDONESIA
Journal of Economics and Business UBS
Published by UniSadhuGuna Business School
ISSN : 23028025     EISSN : 27747042     DOI : 10.52644
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Economics & Business UBS adalah jurnal yang diterbitkan sebulan sekali oleh STIE UniSadhuGuna. Jurnal Indonesia Sosial Sains akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial dan ekonomi. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis dan komprehensif tentang isu-isu penting dan terkini atau ulasan buku-buku ilmiah.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,128 Documents
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The Influence of Transformational Leadership, Digital Technology and Knowledge Sharing on Corporate Sustainability Performance Mediated by Organizational Innovation Performance Rahma, Wanda; Berliyanti, Dita Oki; Sofilda, Eleonora; Santosa, Budi
Journal of Economics and Business UBS Vol. 15 No. 1 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/9yw4yy28

Abstract

This study aims to examine the relationship between Transformational Leadership, Digital Technology, and Knowledge Sharing on Corporate Sustainability Performance mediated by Organizational Innovation Performance. The research data was taken from two energy companies, namely PT Adaro Energy Indonesia Tbk (Adaro) and PT Medco Energi Internasional Tbk (Medco). Sampling used Google Form in distributing the questionnaire. This study uses a quantitative approach through sampling with Purposive Sampling, the data analysis method used Structural Equation Model (SEM) using SmartPLS. The results of this study indicate that Transformational Leadership has proven to have no positive effect on Corporate Sustainability Performance. Digital Technology has proven to have a positive effect on Corporate Sustainability Performance. Knowledge Sharing has not proven to have a positive effect on Corporate Sustainability Performance. Transformational Leadership has proven to have a positive effect on Organizational Innovation Performance. Digital Technology has proven to have no positive effect on Organizational Innovation Performance. Knowledge Sharing has proven to have a positive effect on Organizational Innovation Performance. Organizational Innovation Performance has proven to have a positive effect on Corporate Sustainability Performance. Organizational Innovation Performance has been shown to mediate the effect of Transformational Leadership on Corporate Sustainability Performance. Organizational Innovation Performance has not been shown to mediate the effect of Digital Technology on Corporate Sustainability Performance. Organizational Innovation Performance has been shown to mediate the effect of Knowledge Sharing on Corporate Sustainability Performance. The implication of Management should strengthen transformational leadership, strategically integrate digital technology, create effective knowledge-sharing systems, and promote sustainable innovation through incentives and regular performance measurement.
Analisis Strategi Branding Dan Pemasaran Great Eastern General Insurance Di Indonesia: Pendekatan Teori Pemasaran Dan Persepsi Konsumen Musjab, Imam
Journal of Economics and Business UBS Vol. 15 No. 1 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/vcxhbv47

Abstract

Penelitian ini menganalisis strategi branding dan pemasaran PT Great Eastern General Insurance Indonesia (GEGI) menggunakan pendekatan teori pemasaran dan persepsi konsumen untuk menilai sejauh mana strategi tersebut membangun ekuitas merek (brand equity) dan mendukung pertumbuhan bisnis. Studi berangkat dari karakter jasa asuransi yang bersifat intangible, berisiko tinggi, dan sangat bergantung pada trust, sehingga penguatan reputasi, konsistensi pesan, serta pengalaman layanan (terutama klaim) menjadi penentu diferensiasi. Penelitian menggunakan desain studi kasus dengan pendekatan kualitatif. Data dikumpulkan melalui wawancara mendalam, diskusi terarah bila relevan, observasi terbatas pada touchpoints layanan, dan telaah dokumen internal–eksternal. Analisis dilakukan melalui reduksi–penyajian–penarikan kesimpulan, disertai triangulasi sumber untuk meningkatkan kredibilitas temuan. Faktor internal (kekuatan–kelemahan) dan eksternal (peluang–ancaman) disintesis melalui kerangka SWOT dan diturunkan menjadi rekomendasi strategis TOWS (SO/WO/ST/WT). Hasil menunjukkan GEGI memiliki kekuatan pada dukungan grup, kredibilitas korporasi, dan capability layanan; namun masih menghadapi tantangan awareness relatif dibanding pemimpin pasar serta kebutuhan akselerasi pengalaman digital end-to-end. Secara strategis, penelitian merekomendasikan komunikasi berbasis bukti (proof-based branding), penguatan CRM dan pemasaran digital always-on, serta konsistensi pengalaman layanan lintas kanal untuk memperkuat brand trust dan loyalitas.
Analisis Tingkat Kesehatan Bank Berbasis Risiko Menggunakan Metode Rgec (Risk Profile, Gcg, Earnings, Dan Capital) Janvier Yesyurun, Jahns; Trihantoro, Johan; Margono, Pramono; Suriandhi, Denny
Journal of Economics and Business UBS Vol. 14 No. 6 (2025): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/2mpa9v22

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kesehatan PT Bank Mandiri (Persero) Tbk tahun 2023 menggunakan metode RGEC (Risk Profile, Good Corporate Governance, Earnings, dan Capital) sebagai pendekatan penilaian kesehatan bank berbasis risiko. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan memanfaatkan data sekunder berupa laporan keuangan tahunan dan laporan tata kelola perusahaan yang dipublikasikan secara resmi oleh PT Bank Mandiri (Persero) Tbk. Objek penelitian adalah PT Bank Mandiri (Persero) Tbk yang berlokasi di Jl. Jend. Gatot Subroto Kav. 36–38, Jakarta, dengan variabel penelitian mencakup seluruh faktor dalam kerangka Risk-Based Bank Rating (RBBR), yaitu Risk Profile, Good Corporate Governance (GCG), Earnings, dan Capital. Teknik analisis data dilakukan dengan menghitung dan mengevaluasi rasio-rasio keuangan utama serta membandingkannya dengan kriteria penilaian tingkat kesehatan bank sesuai ketentuan regulator perbankan di Indonesia.Hasil penelitian menunjukkan bahwa secara komprehensif tingkat kesehatan PT Bank Mandiri (Persero) Tbk pada tahun 2023 berada dalam kategori sangat sehat. Dari aspek Capital, rasio Capital Adequacy Ratio (CAR) menunjukkan tingkat permodalan yang kuat dan berada jauh di atas ketentuan minimum Bank Indonesia, mencerminkan kemampuan bank dalam menyerap risiko dan mendukung pertumbuhan usaha secara berkelanjutan. Temuan ini menegaskan bahwa Bank Mandiri memiliki fondasi keuangan yang solid, tata kelola yang baik, serta kinerja keuangan yang stabil dalam menghadapi dinamika industri perbankan. Penelitian ini diharapkan dapat memberikan kontribusi empiris dalam kajian manajemen keuangan perbankan serta menjadi referensi bagi akademisi, praktisi, dan regulator dalam menilai tingkat kesehatan bank menggunakan pendekatan RGEC.
Analisis Strategi Penerapan Digital Marketing Sebagai Media Promosi Lembaga Kursus dan Pelatihan di Daerah Istimewa Yogyakarta
Journal of Economics and Business UBS Vol. 15 No. 2 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/t58vxb98

Abstract

Perkembangan teknologi digital mendorong lembaga kursus dan pelatihan untuk menyesuaikan strategi promosi agar mampu bersaing di tengah persaingan yang semakin ketat. Digital marketing menjadi salah satu media promosi yang dinilai efektif karena mampu menjangkau calon peserta didik secara lebih luas dan efisien. Penelitian ini bertujuan untuk menganalisis penerapan digital marketing sebagai media promosi pada lembaga kursus dan pelatihan di Daerah Istimewa Yogyakarta, serta mengidentifikasi faktor pendukung, faktor penghambat, dan strategi yang diterapkan dalam mengatasi kendala tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan jenis deskriptif. Pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi terhadap sepuluh lembaga kursus dan pelatihan di Daerah Istimewa Yogyakarta. Teknik analisis data menggunakan analisis SWOT untuk mengkaji faktor internal dan eksternal yang memengaruhi penerapan digital marketing. Hasil penelitian menunjukkan bahwa lembaga kursus dan pelatihan telah memanfaatkan berbagai platform digital seperti media sosial dan website sebagai media promosi, namun tingkat pemanfaatannya masih bervariasi tergantung pada kesiapan sumber daya manusia dan penguasaan teknologi. Faktor pendukung utama meliputi kemudahan akses teknologi dan jangkauan promosi yang luas, sedangkan faktor penghambat meliputi keterbatasan sumber daya manusia dan konsistensi pengelolaan konten. Strategi yang diterapkan diarahkan pada optimalisasi kekuatan internal dan pemanfaatan peluang eksternal untuk meningkatkan efektivitas promosi digital. Penelitian ini menyimpulkan bahwa digital marketing berkontribusi positif terhadap peningkatan visibilitas lembaga dan perluasan jangkauan calon peserta didik, namun efektivitasnya dipengaruhi oleh kesiapan SDM, konsistensi pengelolaan konten, dan kemampuan adaptasi terhadap dinamika platform digital. Implikasinya menegaskan bahwa digital marketing merupakan bagian integral dari strategi promosi lembaga kursus dan pelatihan, bukan sekadar aktivitas pendukung.
The Role of the Audit Committee and Board of Directors in Assessing the Performance and Effectiveness of Internal Audit (Case Study at PT APS) Hasan
Journal of Economics and Business UBS Vol. 15 No. 2 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/7yajzg20

Abstract

This study analyzes the role of the Audit Committee and the Board of Directors in assessing the performance and effectiveness of internal audit at PT APS, considering the coordination mechanism as a mediator and contextual factors as moderators. Strengthening the internal audit function in state-owned enterprises (SOEs) is critical for supporting good corporate governance. The objectives are to examine the influence of the roles of the Board of Directors and the Audit Committee on internal audit effectiveness, assess the coordination mechanism, and identify moderating contextual factors, while also providing practical recommendations for PT APS and other SOEs. The study employs a quantitative approach with an explanatory research design, using SEM-PLS analysis via SmartPLS 4.0 software. A cross-sectional survey method is applied with a sample of 30 respondents. The results indicate that all variables have high average values, with the Role and Support of the Board of Directors showing the highest score (4.25). The effectiveness of the Audit Committee, the Coordination Mechanism, and Internal Audit Performance were also assessed positively, while the Contextual Factor had a slightly lower average (3.98). The findings show that the commitment of the Board of Directors and the Audit Committee significantly enhances internal audit effectiveness. A strong coordination mechanism plays a crucial role, although contextual factors require greater attention. Recommendations include formalizing the coordination charter, developing specialized competencies, and establishing a technology roadmap to strengthen internal audit, as well as offering guidance for other SOEs and regulators.
Can Money Buy Advocacy? The Moderating Role of Referral Programs in B2B SAAS Muh Arif Mahfudin; Ngatno Ngatno
Journal of Economics and Business UBS Vol. 15 No. 3 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/706km704

Abstract

The cost of acquiring new customers in SaaS companies requires companies to have an effective strategy. A strategy that is often applied is a referral program, although its effectiveness is unclear. This study discusses customer advocacy influenced by Trust, Security, Customer Satisfaction and Ease of Use in the financial SaaS environment. This study extends the UTAUT framework by integrating the moderating role of the Referral Program on the relationship between driving variables and advocacy. Respondents were 202 from "CARDS" users, namely SaaS companies in Indonesia in the field of Fintech Education. The results of the analysis using SEM-PLS showed that Customer Satisfaction was the main driving factor for Customer Advocacy (β = 0.438, p < 0.001), followed by Trust (β = 0.254, p < 0.01). Meanwhile, Security and Ease of Use did not significantly influence advocacy. The most important finding is that the Referral Program does not directly encourage advocacy actions (β = 0.038) but significantly moderates the relationship if customer satisfaction and trust have been established. In this study, it can be concluded that in B2B SaaS, especially in fintech in the educational institution sector, monetary incentives are not the main thing in driving advocacy, but rather post-adoption behavior is driven by performance results.
The Relation Between Price, Online Reviews, Consumer Trust, and Purchase Decisions for OMG Lipmatte Products on the Shopee Platform Pipit Putri Mayangsari; Khaerudin Imawan; Aghnia Dian Lestari
Journal of Economics and Business UBS Vol. 15 No. 3 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/y41k0286

Abstract

Current consumer behavior has been influenced by advances in digital technology and the increased use of e-commerce platforms in making purchasing decisions, especially for cosmetic products. As a leading marketplace in Indonesia, Shopee offers various features, such as competitive prices, online reviews, and transaction systems that help build consumer trust. This study aims to analyze the relationship between price, online reviews, and consumer trust and purchasing decisions for OMG Lipmatte products on the Shopee platform among 12th-grade students at SMAN 1 Cibingbin. This study uses a quantitative method with a correlational design involving 52 respondents, determined using the Slovin formula from a population of 105 female students, with data collected through questionnaires that met validity and reliability tests and were analyzed using Pearson’s correlation test in SPSS version 22. The results indicate that price, online reviews, and consumer trust have a positive and significant correlation with purchasing decisions. This finding demonstrates that these three variables play an important role in influencing students’ decisions to purchase OMG Lipmatte products.
Pengaruh Informasi Keuangan terhadap Tata Kelola dan Sarana Prasarana Perguruan Tinggi Swasta dengan Tata Kelola Sebagai Variabel Mediasi Bangun Trapsilo Purwoko; Kurnia Heriansyah
Journal of Economics and Business UBS Vol. 15 No. 3 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/28xsse84

Abstract

Pengelolaan perguruan tinggi swasta menuntut tersedianya informasi keuangan yang berkualitas serta tata kelola yang efektif agar pengembangan sarana prasarana dapat berjalan optimal. Penelitian ini bertujuan untuk menganalisis pengaruh informasi keuangan dalam menunjang sarana prasarana perguruan tinggi swasta dengan tata kelola sebagai variabel mediasi. Penelitian ini dilakukan pada Sekolah Tinggi Ilmu Hukum (STIH) Adhyaksa menggunakan pendekatan kuantitatif dengan metode survei.  Kuesioner penelitian diberikan kepada 40 responden dari pimpinan dan tenaga kependidikan yang terlibat dalam pengelolaan keuangan serta sarana prasarana di STIH Adhyaksa. Analisis data dilakukan menggunakan perangkat lunak Statistical Package for the Social Sciences (SPSS) versi 26 dengan teknik analisis berupa uji validitas, uji reliabilitas, analisis regresi, dan pengujian mediasi. Hasil penelitian menunjukkan bahwa informasi keuangan berpengaruh signifikan terhadap tata kelola dan sarana prasarana. Selain itu, tata kelola juga berpengaruh signifikan terhadap sarana prasarana dan terbukti memediasi pengaruh informasi keuangan terhadap sarana prasarana. Penelitian ini diharapkan memberikan kontribusi akademik dan menjadi pertimbangan praktis bagi pengelola perguruan tinggi swasta.

Page 113 of 113 | Total Record : 1128

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