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INDONESIA
Journal of Economics and Business UBS
Published by UniSadhuGuna Business School
ISSN : 23028025     EISSN : 27747042     DOI : 10.52644
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Economics & Business UBS adalah jurnal yang diterbitkan sebulan sekali oleh STIE UniSadhuGuna. Jurnal Indonesia Sosial Sains akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial dan ekonomi. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis dan komprehensif tentang isu-isu penting dan terkini atau ulasan buku-buku ilmiah.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,124 Documents
 109   110   111   112   113 
Proposed IMC Strategy of BMW Motorrad Indonesia Sport-Line-Up to Increase Brand Awareness in Premium Superbike Segment Zidane, Geralldien; Dalimunthe, Gallang Perdhana
Journal of Economics and Business UBS Vol. 15 No. 2 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/mswgtt91

Abstract

The premium motorcycle industry in Indonesia is shifting from a functional market to a high-involvement lifestyle sector. In this competitive landscape, BMW Motorrad Indonesia dominates with its Adventure (GS) series, but this success has created an internal strategic imbalance where the adventure image heavily overshadows the sport segment. Consequently, the flagship sport lineup (S1000RR and M1000RR) suffers from low top-of-mind awareness and internal cannibalization, despite possessing superior product technology and global brand heritage. This study adopts a qualitative-descriptive approach to formulate a new Integrated Marketing Communication (IMC) strategy. Data were collected through semi-structured interviews with key internal stakeholders (General Manager, Sales, and Marketing) and in-depth interviews with ten external respondents from the target market. The data were analyzed using strategic frameworks including VRIO, Porter’s Five Forces, and SWOT for internal diagnostics, while external consumer insights were processed using NVIVO thematic analysis to identify behavioral drivers. Based on the analysis, this study designs an "Active Digital & Physical Visibility" strategy to disrupt market perception and prioritize brand awareness. The proposed strategy integrates four key components: Visual Decoupling to separate the sport identity from the adventure series; an Influencer Partnership Program to penetrate social algorithms with lifestyle content; Mobile M-Gallery showcases for organic street awareness; and Open Riding Invasions to utilize social proof. This structured IMC plan serves as a roadmap to increase the brand awareness of the sport bike lineup.
Technology-Enabled Business Model Innovation Through Agricultural Drone Adoption in Spraying and Fertilization Services: A Case Study of a Plantation Company Noor, Raezan Fadilla; Dhewanto, Wawan
Journal of Economics and Business UBS Vol. 15 No. 2 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/5gsa0a25

Abstract

The adoption of digital technologies in agricultural service operations is often assessed through operational or technical performance outcomes, while their implications for business model innovation remain underexplored. This study examines how agricultural drone adoption enables business model innovation in spraying and fertilization services, focusing on managerial interpretation and organizational reconfiguration rather than performance measurement. Using a qualitative single-case study approach, data were collected through semi-structured interviews with managerial and operational personnel, supported by organizational documents. The analysis is guided by the Business Model Navigator framework, examining changes across the Who–What–How–Why dimensions and interpreting business model innovation as an incremental process. The findings indicate that agricultural drone adoption initially emerged as a response to operational challenges such as labor scarcity, execution speed, and monitoring limitations. Over time, continued use of drone technology prompted managerial reframing, leading to gradual adjustments in value creation, service transparency, and operational control. Rather than resulting in radical transformation, drone adoption supported incremental business model reconfiguration by layering technology-enabled coordination and data utilization onto existing service structures. The study highlights that the strategic value of agricultural drones lies not only in operational support, but also in their capacity to reshape managerial decision-making and service logic through business model alignment. These findings contribute to the business model innovation literature by demonstrating how digital technologies can function as strategic triggers for incremental business model change in service-based agricultural contexts.
The Evaluation of Financial Profitability Determinants Post Initial Public Offerring Case: PT Goto Gojek Tokopedia TBK Utomo, Mayora Andrea; Prirayani, Jagat; Sumirat, Erman
Journal of Economics and Business UBS Vol. 15 No. 2 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/m4955t40

Abstract

The COVID-19 pandemic and tightening global macroeconomic conditions have put significant pressure on digital platform companies following the initial public offering (IPO), including PT GoTo Gojek Tokopedia Tbk. Despite recording high transaction and user growth, the company still faces challenges in achieving sustainable financial profitability. This study aims to analyze the determinants of GoTo's financial profitability in the post-IPO period by reviewing the role of internal organizational factors and external market factors. The research uses an explanatory quantitative approach with quarterly time-series data for the period 2018–2025. Profitability is measured through return on assets (ROA) and return on equity (ROE). The analysis was carried out using time-series regression with the Augmented Dickey–Fuller stationarity test and Newey–West robust estimation. The results show that internal organizational factors, especially operational efficiency reflected in the EBITDA margin, have a significant effect on ROA. In contrast, external factors such as the level of competition, business confidence, inflation, and economic growth did not show a significant influence on ROE in the short term. These findings confirm that GoTo's post-IPO profitability is determined more by the quality of internal execution than external market conditions. This research provides strategic implications for digital platform companies in managing the transition from growth-oriented to financial sustainability.
Rotate to Elevate: Examining Job Rotation and Teamwork Effects on Employee Performance in Port Management Industry Munawaroh, Munawaroh; Sugiawan, Rizki; Ilham, Ilham; Rachmat, Luthfi; Murtado, Ahmad
Journal of Economics and Business UBS Vol. 15 No. 2 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/g0nbgq75

Abstract

Port management organizations face performance optimization challenges that require strategic human resource interventions. This quantitative research examines the influences of job rotation and teamwork on employee performance within the Indonesian port industry context. Employing census sampling of 123 employees at PT PCM—a regional government-owned port enterprise in Cilegon—data were collected through validated questionnaires and analyzed using multiple linear regression. Findings reveal that job rotation demonstrates significant positive effects on performance (, ), indicating that systematic position changes enhance employee competencies and adaptability. Teamwork exhibits a positive but non-significant relationship with performance (, ), suggesting that collaborative processes require additional mediating factors to translate into performance gains. The combined variables explain 62.6% of performance variance (), confirming the substantial contribution of human resource development strategies. This research contributes empirical evidence supporting job rotation as an effective performance enhancement mechanism in port management contexts, while revealing the complexity of teamwork that requires deeper investigation. Practical implications emphasize the implementation of strategic rotation programs and the examination of team effectiveness factors for optimizing port industry workforce performance. Study limitations include the single-organization focus and cross-sectional design, suggesting the need for longitudinal and multi-site investigations to enable broader generalization.
Proposed Integrated O2O Strategy to Bridge the Sensory Gap: A Case Study of Aldiva Pratama, Wahyu Indra
Journal of Economics and Business UBS Vol. 15 No. 2 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/ewh9xh86

Abstract

The rapid growth of the digital economy has transformed Indonesia’s modest fashion retail landscape. While e-commerce provides convenience and market access, it creates a sensory gap—consumers’ inability to touch, feel, or try products before purchase. For SMEs like Aldiva, this heightens perceived risk, causing purchase hesitation and cart abandonment. Despite dual physical and digital channels, Aldiva’s operations remain siloed, failing to support customer webrooming (online search, offline purchase) due to inventory disconnections and misalignment. This study identifies internal/external drivers of Aldiva’s performance, assesses readiness, and formulates an integrated O2O strategy to bridge the sensory gap: a case study of Aldiva. Using a qualitative explanatory sequential single case study design grounded in the stimulus–organism–response (S–O–R) framework, data came from semi-structured interviews with management and digitally active consumers, revealing operational silos and manual inventory as key hindrances amid rising webrooming opportunities. Aldiva holds high asset value via physical stores but low operational readiness. The proposed integrated online-to-offline (O2O) commerce strategy features real-time inventory integration, incentive alignment, and a secure click-and-collect (pick-up and fit) model. This positions stores as experience hubs, reduces risk, and builds sustainable competitive advantage.
Effectiveness of Redd + Implementation Through FCPF-CF on Welfare in Teluk Sulaiman Mukhaimin, Farros Syahin Fadhil Al; Amin, Khoirul; Farauqi, Mohammad Dziqie Aulia Al
Journal of Economics and Business UBS Vol. 15 No. 2 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/yct9c505

Abstract

Indonesia's tropical forests play a crucial role in global climate regulation, yet they continue to face deforestation and degradation pressures. The REDD+ (Reducing Emissions from Deforestation and Forest Degradation) mechanism, supported by initiatives such as the Forest Carbon Partnership Facility – Carbon Fund (FCPF-CF), has been introduced to link forest conservation with local welfare improvement. This study examines the effectiveness of REDD+ implementation through FCPF-CF on welfare in Teluk Sulaiman. It investigates shifts in tree coverage, villager involvement, and changes in household income and employment. We combined several methods to gather data: interviews with 150 household leaders, in-depth discussions with key stakeholders, and reviews of existing project records. Results suggest that forest loss dropped by 23% over five years, while average household earnings rose by 7%, thanks to new employment options such as beekeeping and ecotourism. Still, several hurdles emerged, including uneven benefits across groups, poor intersectoral coordination, and low skill levels within communities. The research concludes that carbon projects work best when stakeholders are included from the start, benefits are shared transparently, and local capacities are continuously strengthened.
Preferensi Karir Pegawai ASN Antara Jabatan Fungsional dan Jabatan Struktural: Studi Kasus di Instansi X Indrianingsih, Prita; Mardhotilla, Andi; Prasetyo, Anjar; Ovalia, Ovalia
Journal of Economics and Business UBS Vol. 15 No. 2 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/z19dtc91

Abstract

Penelitian ini bertujuan untuk mengidentifikasi preferensi karier ASN serta menganalisis faktor-faktor yang memengaruhi pilihan antara jabatan fungsional dan jabatan struktural di lingkungan instansi pemerintah. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus dan analisis tematik. Data dikumpulkan melalui wawancara mendalam semi-terstruktur, observasi non-partisipan terbatas, dan studi dokumentasi terhadap kebijakan dan regulasi kepegawaian. Partisipan penelitian terdiri dari ASN yang  menduduki jabatan fungsional, jabatan struktural, dan jabatan pelaksana di lingkungan instansi pemerintah. Hasil penelitian menunjukkan bahwa preferensi karier ASN didominasi terhadap pilihan jabatan fungsional daripada struktural, dan dipengaruhi oleh kombinasi faktor-faktor berupa kejelasan dan kepastian karier, beban kerja dan tanggung jawab, stabilitas geografis dan keseimbangan hidup, aktualisasi keahlian dan profesionalisme, serta arah kebijakan dan keamanan karier. Dimana factor yang paling mempengaruhi adalah kejelasan dan kepastian terhadap karier. Jabatan fungsional cenderung dipersepsikan sebagai jalur karier yang lebih stabil dan terarah, sedangkan jabatan struktural dipandang menawarkan pengakuan formal dan peluang kepemimpinan yang lebih luas. Penelitian ini menegaskan bahwa preferensi karier ASN merupakan hasil pemaknaan subjektif atas pengalaman kerja dalam konteks kebijakan dan organisasi yang terus berubah.
Strategy for Accelerating the Development of Male-Class UAV Systems Through the Integration of Autonomous Subsystems and Military Certification Under STANAG-4671 Amperiawan, Gita
Journal of Economics and Business UBS Vol. 15 No. 2 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/6ymm7060

Abstract

This study is motivated by the technological gap in the development of the Elang Hitam Medium Altitude Long Endurance (MALE) Unmanned Aerial Vehicle (UAV), which has yet to fully comply with the military certification standard STANAG-4671. The objective of this research is to formulate a strategy to accelerate the national UAV development process through the integration of autonomous subsystems and military airworthiness certification. Employing a library research method, this study applies content analysis to recent scholarly literature, technical reports, and official documentation of the Elang Hitam program. Data were systematically examined to identify patterns of system integration and conformity with international standards. The findings reveal that synergy among industry, research institutions, and regulators serves as the primary factor driving the acceleration of national UAV certification and the foundation for advancing Indonesia's technological independence in aerospace defense. In conclusion, achieving operational readiness for Elang Hitam requires a harmonized approach that concurrently advances technological innovation and institutional certification frameworks. The study underscores that the establishment of a coordinated national airworthiness governance system is essential for aligning UAV development with global standards, thereby enhancing Indonesia’s strategic autonomy and interoperability in the global defense landscape.
Pengaruh Kualitas Penyelenggara dan Promosi Terhadap Kepercayaan Peserta yang Dimoderasi Oleh Kualitas Program pada Turnamen Esports di Jakarta Nugroho, Wijaya; Assa, Adrie Frans
Journal of Economics and Business UBS Vol. 15 No. 2 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/0a86t665

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penyelenggara dan promosi terhadap kepercayaan peserta pada turnamen esports di Jakarta dengan program turnamen sebagai variabel moderasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada peserta turnamen esports. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah responden sebanyak 185 orang. Data yang diperoleh dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa penyelenggara dan promosi berpengaruh positif dan signifikan terhadap kepercayaan peserta turnamen esports. Namun demikian, program turnamen tidak terbukti memoderasi hubungan antara penyelenggara dan kepercayaan peserta, serta hubungan antara promosi dan kepercayaan peserta. Temuan ini mengindikasikan bahwa kepercayaan peserta lebih dipengaruhi oleh kualitas penyelenggaraan dan efektivitas promosi secara langsung dibandingkan oleh karakteristik program turnamen itu sendiri. Penelitian ini diharapkan dapat memberikan kontribusi praktis bagi penyelenggara turnamen esports dalam merancang strategi penyelenggaraan dan promosi yang mampu meningkatkan kepercayaan peserta.
Analisis Pengaruh Intellectual Capital: Human Capital, Capital Employed, dan Struktural Capital Terhadap Kinerja Keuangan Widiyastuti, Cyndi; Syaiful, Syaiful
Journal of Economics and Business UBS Vol. 15 No. 2 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/reekpe73

Abstract

Di era pengetahuan, aset intelektual sangat penting untuk meningkatkan kinerja keuangan dan memberikan perusahaan keunggulan kompetitif. Tiga komponen utama membentuk aset ini: kemampuan sumber daya manusia, sistem dan prosedur organisasi (modal struktural), dan hubungan eksternal perusahaan (modal hubungan). Ketiga komponen ini bekerja sama untuk mendukung proses penciptaan nilai. Penelitian ini meneliti kontribusi aset intelektual terhadap kinerja keuangan perusahaan. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi. Data yang digunakan diperoleh dari laporan keuangan sekunder perusahaan publik yang terdaftar di Bursa Efek Indonesia (BEI). Hasil pengujian hipotesis menunjukkan bahwa capital employed dan structural capital berpengaruh positif dan signifikan terhadap kinerja keuangan, sedangkan human capital tidak menunjukkan pengaruh yang signifikan. Simpulan penelitian mengindikasikan bahwa kinerja keuangan perusahaan dalam sampel lebih ditentukan oleh efisiensi penggunaan modal fisik dan kekuatan infrastruktur organisasi internal, dibandingkan oleh kontribusi langsung modal manusia. Temuan ini memperkuat perspektif Resource-Based View bahwa pemanfaatan dan pengelolaan sumber daya strategis yang efektif merupakan kunci penciptaan nilai, serta memberikan implikasi praktis bagi manajemen dalam mengalokasikan sumber daya untuk mengoptimalkan kinerja keuangan.

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