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Journal of Economics and Business UBS
Published by UniSadhuGuna Business School
ISSN : 23028025     EISSN : 27747042     DOI : 10.52644
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Economics & Business UBS adalah jurnal yang diterbitkan sebulan sekali oleh STIE UniSadhuGuna. Jurnal Indonesia Sosial Sains akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial dan ekonomi. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis dan komprehensif tentang isu-isu penting dan terkini atau ulasan buku-buku ilmiah.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,072 Documents
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Integrated Marketing Communication Strategy For Cannon Viking: Case Study Of Cannon Far East Indonesia Kemas Rahmat Zen Vani
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1440

Abstract

Cannon Far East Indonesia (CFEI) is one of the market leaders for PU (polyutherane) processing machine providers in Indonesia. However, in bedding and mattress PU application, CFEI encounters difficulties in selling Cannon Viking machines which negatively affects CFEI sales in Indonesia. Even with economic recovery post-pandemic, CFEI’s position in the bedding and mattress market does not seem to change significantly, in comparison to the growth of the processing industry in Indonesia. Hence, the brand awareness issue of CFEI’s Cannon Viking machines is to be explored further in this research, as well as its impact on consumer’s purchase intention. This research contributes to the analysis of the bedding and mattress market of PU applications in Indonesia, as well as the factors impacting customer purchase intention within the industry. The objectives of this research are to conduct internal and external analysis of CFEI, identify factors influencing purchase intentions for consumers, and create promotion strategies to increase the brand awareness of CFEI’s Cannon Viking products. This research utilizes qualitative methodology for data collection and hypothesis analysis. The research data are collected using observation of CFEI’s operations, questionnaire distributions, and interviews with CFEI’s customers. The external analysis was conducted using PESTEL Analysis, Porter’s Five Forces, Competitor and Customer Analysis, while the internal analysis was conducted using VRIO, Marketing Mix, STP Analysis, and Value Chain Analysis. The result of the research shows that IMC affects both Brand Awareness and Consumer Perception, which also affect Purchase Intention respectively. CFEI is recommended to implement the IMC plan with a stronger emphasis on the strength of Cannon Viking machines and initiate digital marketing activities to form a stronger online presence in Indonesia.
The Influence of Career Advancement, Job Promotion, and Competence on Employee Performance Through Work Motivation As An Intervening Variable: (A Study at Education Office Of Kabupaten Jember) Aliyatus Syamilah; Dwi Cahyono; Abadi Sanosra; Nur Said
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1444

Abstract

This article delves into the intricate dynamics of Human Resource Management (HRM) in the Education Office of Jember Regency, with a specific focus on the interplay between career advancement, job promotion, employee competence, and employee performance. Drawing on the AMO (Ability, Motivation, Opportunity) framework, this research investigates the direct and indirect impacts of these factors through a comprehensive survey of 80 Education Office employees. The research findings reveal a significant positive influence of career advancement and job promotion on employee motivation and performance. The anticipated direct impact of employee competence on work motivation also proves to be significantly positive. These findings underscore the importance of structured career paths, promotions, and competence in shaping a motivated workforce and enhancing overall employee performance. This research contributes to bridging knowledge gaps in HRM practices and provides practical interventions for organizational improvement. The proposed insights offer a foundation for organizational leaders and HR practitioners to enhance employee motivation and performance holistically.
Faktor-Faktor Yang Mempengaruhi Continuous Intention to Use dalam Konteks Digital Banking di Indonesia: Studi Kasus: Bank Raya Indonesia di Jakarta Defara Sagita Putri; Deni Irawan; Melissa Amanda; Rano Kartono; Willy Gunadi
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1471

Abstract

Pandemi Covid-19 pertama kali diidentifikasi masuk ke Indonesia pada tahun 2020. Tujuan dari dilakukannya penelitian ini adalah untuk menjawab pertanyaan penelitian yang telah dijabarkan sebelumnya, yaitu: 1. Menganalisa pengaruh e-Service Quality terhadap Customer Experience di Bank Raya Indonesia. 2. Menganalisa pengaruh e-Service Quality terhadap Customer Satisfaction di Bank Raya Indonesia. Dalam suatu metode ilmiah terdapat dua tipe pendekatan, yaitu kualitatif dan kuantitatif. Penelitian ini berfokus pada faktor-faktor yang berpengaruh terhadap continuous intention to use dari nasabah Bank Raya Indonesia yang telah menggunakan aplikasi Bank Raya selama minimal 3 bulan dan berdomisili di Jakarta. Faktor-faktor yang terlibat dalam penelitian ini ialah e-service quality, customer experience, customer satisfaction dan trust untuk melihat pengaruhnya terhadap continuous intention to use sehingga diharapkan dapat berguna bagi perusahaan sebagai dasar evaluasi terhadap layanan yang diberikan bagi nasabah serta menjadi dasar pengambilan keputusan strategi yang sesuai untuk mencapai target perusahaan
Implementasi Perencanaan Manajemen Risiko PT. Warelogi : “Platform Website Marketplace Warehouse & Logistics” Adi Asriadi Sutisna; Tantri Yanuar Rahmat Syah; Muhammad Dhafi Iskandar; Ketut Sunaryanto
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1474

Abstract

Pertumbuhan industri ekonomi digital dan logistik di Indonesia, khususnya Greater Jakarta, mendorong peningkatan kebutuhan akan gudang. Sektor logistik, FMCG, otomotif, dan e-commerce mengalami pertumbuhan yang signifikan. Proyeksi menunjukkan bahwa pada tahun 2025, permintaan gudang di Indonesia akan mencapai 3,4 juta m2, meningkat 261% dari 1,5 juta m2 pada tahun 2020. Perusahaan seperti Warelogi, sebagai penyedia platform marketplace warehouse dan logistik, dapat memanfaatkan peluang ini dengan memperkuat segmentasi pasar, mengembangkan infrastruktur dan teknologi, serta meningkatkan efisiensi operasional. Dalam menghadapi risiko-risiko yang mungkin terjadi, PT Warelogi melakukan manajemen risiko dengan mengidentifikasi, menganalisis, dan mengevaluasi risiko. Dari total 27 risiko yang diidentifikasi, empat di antaranya memiliki tingkat risiko sangat tinggi, termasuk operasional tidak berjalan dengan baik, korupsi, kecurangan, dan peretasan sistem. Melalui mitigasi risiko, empat risiko tersebut berhasil diturunkan menjadi dua risiko rendah dan dua risiko sangat rendah. Langkah-langkah mitigasi memerlukan biaya dan waktu, sehingga pemilihan risiko yang akan diatasi harus dipertimbangkan secara cermat. Tim manajemen risiko PT Warelogi yang solid terus memantau proses mitigasi untuk hasil yang berkelanjutan.
Pengaruh Pendapatan, Gaya Hidup, dan Religiositas Terhadap Keputusan Pembelian dalam Perspektif Ekonomi Islam Adib Fachri; Zulaikah Zulaikah
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1475

Abstract

Perilaku konsumen merupakan sebuah sikap, tindakan seseorang dalam aktivitas untuk memenuhi kebutuhan hidupnya. Tidak hanya di kota, di desa faktor internal maupun faktor eksternal perilaku masyarakat berperan terhadap keputusan pembelian. Khususnya kelompok ibu-ibu pengajian di lingkungan pesantren yang aktif dalam aktifitas keagamaan di desa Baktirasa Lampung Selatan. Kelompok masyarakat ini memiliki rata-rata pendapatan yang rendah akan tetapi gaya hidup, aktivitas kelompok turut mendorong dalam keputusan pembelian produk fashion. Nilai-nilai hedonis dan dorongan ekternal menjadikan masyarakat mengkonsumsi barang tanpa memikirkan kemampuan pendapatan. Penelitian ini bertujuan untuk meganalisis apakah perilaku konsumen di desa ini dipengaruhi oleh pendapatan, gaya hidup, dan religiositas. Penelitian ini menggunakan metode kuantitatif dengan populasi Ibu-ibu pengajian dengan teknik pengambilan sampel secara proporsional di masing-masing dusun. Hasil penelitian ini menunjukan bahwa secara parsial Pendapatan dan Gaya hidup berpengaruh positif signifikan serta Religiositas berpengaruh negatif signifikan terhadap keputusan pembelian. Perilaku keputusan pembelian ibu-ibu pengajian di Desa Baktirasa belum sepenuhnya mengikuti prinsip ekonomi Islam, meskipun memiliki nilai religiusitas tetapi gaya hidup memiliki nilai pengaruh yang lebih besar.
Proposed A Design Performance Management System By Using Knowledge-Based Performance Management System Framework At PT. Marjaya Utama Wisata Ghiffari Emir Muchamad
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1476

Abstract

Indonesia's tourism sector was hit hard by the COVID-19 pandemic, with a 56% drop in its contribution to the country's GDP (Gross et al.). However, the sector has significantly recovered, with foreign tourist arrivals increasing 119.64% in June 2023 compared to the previous year. In response to this phenomenon, service providers, such as Performance Management Systems (PMS), must implement effective strategies to maximise their potential. PT. Marjaya Utama Wisata (Marjaya Trans), a travel agency based in Bandung, experienced significant growth but experienced fluctuations in revenue and experienced losses in some years. Designing a comprehensive performance management system was necessary to deal with these problems. This research proposes a proposed performance management system using the KBPMS framework. The proposed model was developed by combining a literature review and a case study approach from previous studies applied to the same industry. The analysis was conducted using a qualitative approach and multicriteria decision-making using the Analytic Hierarchy Process (AHP) approach from the management ranks in the company. This research proposes KBPMS with 19 key performance indicators (KPIs) derived from vision, mission, strategy, business processes, and discussions between researchers and the company. From each aspect of the KBPMS, a priority order is generated from the AHP method to see which indicators have a high priority according to the company's management. It is expected that the application of the designed performance management system model can help the company achieve its goals. The development of this model is still in a stage that needs to be further developed. Evaluation and improvement of PMS implementation will be planned on a long-term basis
Proposed Corporate Performance Management Using Knowledge-Based Performance Management System (KBPMS) For Privy Vieri Dimas Kusuma
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1477

Abstract

PT. Privy Identitas Digital or Privy Digital Identity (Privy) is a firm established in Jakarta in 2016 that specializes in the provision of Certified Electronic Certificate Organization and Electronic Signature Organization services. Privy offers legally enforceable digital signature services, along with reliable digital identities, facilitating direct connections between businesses and customers. This thesis investigates the deployment of an integrated performance management system emphasising the Knowledge-Based Performance Management System (KBPMS) at PT. Privy Identitas Digital (Privy), a firm that specialises in certified electronic certificates and digital signatures. The exponential expansion of Privy's services has highlighted the need of aligning its business strategy with frontline operations by using integrated planning and monitoring tools. The research study of integrated performance management, which includes financial goals, customer, process, and employee perspectives, is examined in detail. The suggested method uses a robust performance management framework to address enterprise issues including traditional marketing tactics and the absence of Key Performance Indicators (KPIs). KBPMS optimises company performance, meets business objectives, and promotes continuous development. Significant benefits are anticipated to result from the implementation of the KBPMS, including the following: increased talent development by means of targeted training and feedback derived from individual performance evaluations; enhanced employee engagement and motivation through transparent feedback and aligned goals; increased organisational agility and responsiveness to market changes via data-driven performance insights; and optimised resource allocation and cost reduction via the KBPMS. By showcasing the advantages of incorporating digital technology into performance management, it facilitates the adoption of comparable approaches by other organisations, thereby maximising the capabilities of their workforce.
Analisis Faktor Eksternal Aplikasi Rusa (Rumah Sayur) PT Rusa Persada untuk Usaha Katering Kelas Menengah Fahri Muhammad Farhan; Tantri Yanuar R. Syah; Edi Hamdi; Endang Ruswanti
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1478

Abstract

Selama ini para pelaku usaha katering membutuhkan usaha yang lebih untuk memperoleh bahan baku makanan karena lokasi yang jauh dari tempat usahanya, kurangnya waktu untuk mencari bahan baku makanan yang diinginkan, dan biaya transportasi yang diperlukan. Penelitian ini bertujuan untuk menganalisis faktor eksternal penerapan RUSA (Rumah Sayur) PT RUSA Persada pada pelaku usaha katering kelas menengah. Riset desain dilakukan dalam merancang dan membangun website e-commerce yang ramah lingkungan. Berdasarkan hasil analisis politik, ekonomi, sosial dan teknologi di atas, kita dapat mengetahui peluang dan ancaman yang dimiliki ?T. Rusa ?ersadda: Faktor Kunci Keberhasilan Eksternal Peluang: 1) Peluang: Peraturan Menteri Kesehatan Nomor 1096 Tahun 2011 tentang Jasaboga Sanitasi Higiene (?olitik), Peraturan LK?? Nomor 9 Tahun 2021 tentang Toko Online dan Katalog Elektronik Dalam Pengadaan Barang Pemerintah /Jasa. (?olitik), Standar Nasional Indonesia (SNI) Nomor 6729-2016 tentang Sistem Pertanian Organik (?olitik), Pertumbuhan Ekonomi Indonesia (Ekonomi), Pertumbuhan Ekonomi Digital (Ekonomi), Banyaknya acara pernikahan (Sosial), Bermitra dengan Asosiasi Organik Indonesia (Solitik). sial), pengembangan pola hidup sehat dan referensi konsumen (sosial), pemanfaatan pemasaran digital (teknologi), dan pengembangan sistem informasi manajemen (teknologi).
Analisa Pengaruh Video Conference dalam Aktivitas Online Learning Guna Memicu Kepuasan Belajar Mahasiswa Muhammad Ivan Nugroho; Novi Mariawati; Mourine Veronica Lomboan
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1486

Abstract

Tujuan Penelitian ini menganalisa faktor-faktor yang berpengaruh terhadap kepuasan mahasiswa sebagai pengguna video conference. Penelitian ini menggunakan jenis penelitian Convergent parallel Design Mixed Method. Data kuantitatif diolah menggunakan aplikasi SMART-PLS versi 3 dan data Kualitatif melalui hasil transkrip dan dikategorikan berdasarkan tema. Hasil dari penelitian ini diharapkan dapat menjadi gambaran inovasi perkembangan kualitas pembelajaran untuk kedepannya menggunakan Video Conference.
How Does Optimize Peer to Peer Lending Investment Wahyu Mulyadi; Budi Purwanto; Nurhidayah Kusumaningrum Fadhilah
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1489

Abstract

This research uses general data about loans in 5 Credit Grades A, B, C, D and E which can be obtained from the KoinWorks P2PL factsheet platform. The research results show that there are 4 combinations of funding assets in the calculation of the optimal portfolio of the Markowitz Model with the lowest risk preferences consisting of funding assets in Credit Grades A, B, D and E with an expected portfolio return of 24.29% for the year and 2.02. % for monthly and the best risk level in a year of 1.39% for annual and 0.11% for monthly. Meanwhile, in the optimal portfolio planning of the Markowitz model with sharpe ratio, there are 3 combinations of funding assets consisting of Credit Grades A, B and D which obtain an expected portfolio return of 18.29% in the current year and 1.52% in that month. and the level of risk. best in a year of 1.39% for this year and 0.48% for this month, and portfolio performance of 13.1.

Page 44 of 108 | Total Record : 1072

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