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Journal of Economics and Business UBS
Published by UniSadhuGuna Business School
ISSN : 23028025     EISSN : 27747042     DOI : 10.52644
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Economics & Business UBS adalah jurnal yang diterbitkan sebulan sekali oleh STIE UniSadhuGuna. Jurnal Indonesia Sosial Sains akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial dan ekonomi. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis dan komprehensif tentang isu-isu penting dan terkini atau ulasan buku-buku ilmiah.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,097 Documents
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Pengaruh Promosi Dan Kualitas Layanan Terhadap Loyalitas Konsumen Kebab Turki Baba Rafi Outlet Dapur Susu Di Jakarta Selatan Suriansha, Reza; Nabila, Ismi
Journal of Economics and Business UBS Vol. 11 No. 2 (2022): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v11i2.94

Abstract

Penelitian ini bertujuan untuk mengetahui (1) Pengaruh Promosi Terhadap Loyalitas Konsumen Outlet Dapur Susu Kebab Turki Baba Rafi Jakarta Selatan (2) Pengaruh Kualitas Pelayanan Terhadap Loyalitas Konsumen Outlet Dapur Susu Kebab Turki Baba Rafi Jakarta Selatan (3) Pengaruh Promosi dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Gerai Dapur Susu Kebab Turki Baba Rafi di Jakarta Selatan. Penelitian ini menggunakan metode kuantitatif dan sumber data primer dan sekunder, dengan jumlah sampel 100 responden, pengambilan sampel menggunakan teknik purposive sampling. Serta menggunakan analisis linier berganda, instrumen pengumpulan data yang digunakan adalah angket (kuesioner). Hasilnya adalah (1) Terdapat pengaruh antara Promosi terhadap Loyalitas Konsumen Outlet Dapur Susu Kebab Turki Baba Rafi Jakarta Selatan dengan nilai thitung (10,686) > ttabel (1,661) yang bertanda positif dan nilai signifikansi 0,000 < 0,05 ( 2) Tidak terdapat pengaruh kualitas pelayanan terhadap loyalitas konsumen Outlet Dapur Susu Kebab Turki Baba Rafi di Jakarta Selatan dengan nilai thitung (1,869) < ttabel (1,661) yang bertanda negatif dan nilai signifikansi 0,065 > 0,05 (3) Terdapat pengaruh antara promosi dan kualitas pelayanan terhadap loyalitas konsumen Gerai Dapur Susu Kebab Turki Baba Rafi di Jakarta Selatan dengan nilai fhitung (122,677) > ftabel (3,090) dengan nilai signifikansi 0,000 < 0,05 dengan koefisien determinasi ( R square) sebesar 71,1%, sisanya 28,9% dipengaruhi oleh variabel lain yang belum diteliti dalam penelitian ini.
Community Utilization Strategy To Increase The Number Of Customers For Mattea Social Space Sipangkar, Harry; Armelia Windasari, Nila
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.98

Abstract

Mattea Social Space was founded in May 2021, running under PT. Hita Kreatif Nusantara. Mattea Social Space is a space that has a semi cafe and semi restaurant concept. located on jl. Rawasari Bar. I, DKI Jakarta. The second branch which is being built is located on jl. Raya Pekayon No.10, RT.04/RW.01, Pekayon Jaya, Bekasi City, which has an area of 1515 square meters. Mattea Social Space focuses on the variety of food and drinks sold, the area of the customer's seating area and the concept of a nice place with tropical and industrial themes, with the majority of the area being 60% outdoor, 25% semi-outdoor. and 15% indoors. The problem that Mattea Social Space is currently facing is that there has been a decrease in the number of customers in the last few months, the trend of which has been decreasing since the middle of the year. The purpose of the research is first, to find out the best strategy to increase customers by leveraging the community. Second, to propose an implementation plan for the proposed strategy. The conceptual framework used by researchers in this study is that community marketing and community building will affect brand loyalty, and brand loyalty will ultimately increase the number of customers. This research method uses a qualitative approach with data collection techniques, namely observation and interviews. Data analysis with internal and external analysis as a tool for developing programs and strategies to be implemented. From the results of internal research, it is known that the problem that causes a decrease in customers is because many customers move from their gathering places to other or new places that have a different atmosphere. So Mattea Social Space needs a competitive advantage in areas other than the building without spending a lot of money. The results of the study show that the best strategy to increase customers for Mattea Social Space is to create a Community Ecosystem of Mattea Social Space, where Mattea Social Space becomes a gathering place for many communities to gather and carry out various activities in it by providing certain benefits, then as a supporter, it is also necessary to carry out and routinely schedule employee training programs related to service improvement and product development, and also need to implement and schedule routine maintenance for all areas and equipment owned by Mattea Social Space. Then this is carried out under control by making plans to implement these strategies for one calendar year 2023 as well as the KPI (Key Performance Indicator) for each action.
Formulation Of Social Media Content Strategy For BabyRaf Jakarta to Increase Revenue Growth Sani, Delanny Dwi Nugrahini; Windasari, Nila Armelia
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.99

Abstract

BabyRaf Jakarta is a company engaged in the rental of children's toys and baby needs from birth to 8 years old. This company was founded in 2018. From the beginning until the end of 2021, the company experienced an increase in revenue. Even during the initial conditions of the pandemic. However, at the beginning of 2022, the trend of fluctuating income tends to decrease. As an effort to improve company performance, BabyRaf Jakarta is trying to focus on attracting customers according to its target market. Companies use social media Instagram to increase customer awareness. The company has a social media strategy, namely displaying several 4 types of content that are distributed through Instagram ads. After evaluation, the strategy is less than optimal in attracting customer interest to use products from BabyRaf. With the problem of social media owned by BabyRaf Jakarta, the author conducted various analyzes and then formulated a marketing strategy through social media Instagram, namely prioritizing the use of content that contains a portfolio of products and prices as well as informational content and its implementation. The analysis used is competitor analysis and root cause analysis. Competitor analysis aims to examine products, sales and marketing strategies of competitors from BabyRaf Jakarta. Meanwhile, Root Cause Analysis aims to identify the root causes of BabyRaf Jakarta's social media problems that are not performing well. The next step is to conduct a survey to find out the preferences of potential and existing customers in their interest in choosing Instagram content. There are 4 types of content studied, namely Informational Content, Product Portfolio & Price Content, Review Customer Content, and Promo & Discount Content. The survey results were processed quantitatively and analyzed using the Independent Sample T-test and ANOVA calculations. Based on the survey results, customers are more interested in the two types of content, namely Informational Content and Product Portfolio & Price Content. The solution to these problems is listed in the implementation plan which is outlined in the content schedule. In the content schedule, the content that is most in demand by customers according to the survey results, has more broadcast schedules than other types of content. Then, social media content recommendations are made as strategy implementation content.
Proposed Social Media Marketing Content Strategy Through Instagram to Increase Sales Performance Of Fashion Business (Case Study: DMC.id) Putri, Rahma Hanum Kusuma; Windasari, Nila Armelia
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.100

Abstract

Dress Me Chic (DMC) is an online business, engaged in the fashion industry. DMC focuses on fast fashion selling Excess Clothing from Exports which exists to help women’s problems mainly in satisfying their basic needs, especially in fashion. DMC provides a wide variety of products to mix and match which are up-to-date and come with versatile designs. DMC comes with an “Affordably Stylish”, with a special price since DMC does business process innovation. The market target of DMC is a white-collar woman worker who has various activities. DMC's competition in the sector of fast fashion is surely expanding as the digital era develops.  DMC does not outperform in social media marketing in the digital era compared to rivals. This causes DMC's sales to show neither an increase nor a decrease in the past year. DMC's sales are not proportionate with the number of Social Media Instagram followers; hence, many followers are not consumers because they simply follow DMC’s Instagram and do not purchase. Due to this circumstance, DMC is attempting to concentrate on attracting customers using the social media Instagram in order to raise customer awareness. In order to make DMC competitive in the industry, this research aims to determine the best Social Media Marketing Content Strategy. This study analyses the issues that DMC account followers face on Instagram, specifically addressing the precise reasons why followers do not make purchases at DMC. The author identifies problems using Root Cause Analysis with the aim to identify the root cause of DMC’s social media that are not performing well. The author found that DMC has not created an attractive and right content strategy on social media that can facilitate the target market in ordering products.  The author applied quantitative & qualitative research on followers of the DMC’s Instagram, who rarely or had never bought DMC. As a result of the research, the author has proposed new content strategies in the form of Try-On Content, Mix & Match Content, CTA Content, Promo Content, and several contents based on customers’ opinions. This strategy is supported by a planned implementation structure adjusted to the time plan made and justification for the budget plan. This combination proposed the best plan for the target market, which assists in increasing the number of engagement conversions for improving sales performance.
Proposed Marketing Strategy to Increase Sales By Increasing Brand Wareness Of Water & Wastewater Treatment Company (PT Dwikarya Mitra Sejati) Saputro, Irfan Yusuf; Purwanegara, Mustika Sufiati
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.101

Abstract

PT Dwikarya Mitra Sejati is a company in the form of a Limited Liability Company and is engaged in trading chemicals and services. Where its existence is needed as a company engaged in the distribution and trading of chemicals. It has a chemical storage warehouse in Tangerang. PT Dwikarya Mitra Sejati, the company has a problem with declining sales in every year. PT Dwikarya Mitra Sejati offers a wide range of chemicals to meet industrial needs. However, PT Dwikarya Mitra Sejati has not been optimal in terms of product marketing. So, it can be assumed that the cause of the decline in the company's sales is the absence of a clear and optimal marketing strategy plan. The purpose of this research is to analyze the external and internal business conditions at PT Dwikarya Mitra Sejati so that they can find out the root problems experienced and can implement marketing programs that can increase the company's income. The qualitative method that will be applied in this research is collecting primary and secondary data through internal and customer interviews from PT Dwikarya Mitra Sejati. The main reason for the decline in the percentage of company sales is the absence of a marketing strategy implemented by PT Dwikarya Mitra Sejati. In this research; PETEL analysis, Porter’s 5 Forces, and Customer analysis is used for external analysis. Meanwhile, for internal analysis, Marketing Mix 4p was used, VRIO analysis, purchase analysis. From the results of this study it is suggested that companies make brands easier to recognize and remember as well as build customer trust in these brands and increase sales with STP Strategy, POS Marketing Strategy, and Conventional Marketing Strategy.
Proposed Marketing Strategy to Increase Number Of Customerstrough Experiential Marketing (Study Case: A Yoga Studio In Jakarta Selatan) Tanri, Ghassani Nabila; Windasari , Nila Armelia
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.102

Abstract

In May 2021, a new workout studio focusing on yoga classes officially launched. The yoga studio located in a very accessible area in South Jakarta. After a year of growing slowly, in the 3rd quarter of 2022 the studio faced a stagnancy on the number of customers. The studio’s marketing activites has only been focusing on its activation on social media specially Instagram which has successfully increased the followers number but failed to convert it into the studio’s customers by signing up for the classes. The studio then started to do some effort in another form by doing a special event collaborating with other brands resulting in new customers. The effort has shown the studio a high potential to acquire more customers, it also brought the studio to realize that the intangibility of their service can’t be promoted only through digital marketing. Based on this realization, a deeper reasearch then conducted to propose a new marketing strategy for the studio. Knowing the business issue of the studio, after analyzing the business situation, a root cause analysis then conducted using Current Reality Tree (CRT) resulting in 3 root causes. These root causes then led to some findings on the literature review and formed the conceptual framework which consisted in physical experience, servicescape, and brand collaboration that leads to customer’s experience resulting in patronage. Based on the findings, a online survey using questionnaire was conducted. The data proceeded using the multiple linear regression method by seeing the significance number then drawn into partial regression plot. After analyzing the result, the solution and implementation plan then formed.
Knowledge Management Implementation Utilizing The Daily Exercise For Employee (Deep46) At Bank BNI Setia Arief Putra, abdi; Fajar Hendarman, Achmad
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.103

Abstract

In line with the company's vision, where through BNI Corporate University it seeks to create a world-class learning entity, transformation is needed to change the mindset and behavior of BNI people in learning. Currently, the value of implementing knowledge management at BNI is faster, better, cheaper, wider. The application of knowledge management at Bank BNI has an important value in business continuity. The application of knowledge management can accelerate every development of incoming information, create new innovations, and increase the efficiency of business processes at Bank BNI. One of the implementations of knowledge management at Bank BNI is creating a culture of learning and sharing. Of course learning and sharing activities are recognized (recorded), appreciated, and assessed in determining the Tallent Classification of each BNI employee (commonly called BNI Hi-Movers). One of the tools for implementing knowledge management that runs at Bank BNI is BNI DEEP46 (Daily Exercise for Employee Program). Where every day BNI Hi-Movers receive material in the form of a bite-sized learning method and there are quizzes to answer. Every 1 question is recognized as 5 minutes of learning time. In the implementation of BNI DEEP46 it can be seen that the implementation results are not optimal. There are still many BNI Hi-Movers who do not carry out the obligation to carry out BNI DEEP46 work. In the data presented there was a decrease in participants (employees), from 26,885 employees to only 24,611. As of December 2021, the number of employees is 27,085 people. This means that compulsory learning has not met 100% as expected by BNI management. In evaluating the effectiveness of implementing BNI DEEP46, researchers used the APO (Asian Productivity Organization) KM Assessment Tool. The 7 element components will be combined in the form of a questionnaire. The maximum score is 210, and there are 42 questions covering the seven audit areas. There is a maximum possible score of 30 points in each section. Each item can be assigned a rating between 1 (poorly or not at all) and 5 (very well) (very well). Primary data was collected using a questionnaire then SPSS Statistical Software version 26 was used to analyze the data. From the results of the study it can be concluded that the Leadership variable (X1) has no influence on the outcome, and also the People variable (X3) has no influence on the outcome, this is indicated by the sig. 0.521 and 0.234 <0.05 which means that the leadership and people variables have no influence on the outcome. For process, technology, knowledge process and learning variables, they have a positive and significant influence on the outcome, which can be seen from the significance value of each variable <0.05.
Pengaruh Pembiayaan Ijarah, Qardh, dan Mudharabah Terhadap ROA Bank Pembiayaan Rakyat Syariah Ansyarulani Tuhu, Afrina; diana, Nana
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.104

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pembiayaan Ijarah, Qardh dan Mudharabah terhadap profitabilitas yaitu ROA. Dalam penelitian ini metode yang digunakan adalah kuantitatif, dengan sampel yang digunakan berasal dari tiga Bank Pembiayaan Rakyat Syariah periode 2017 - 2021. Mekanisme pengambilan sampel menggunakan metode porposive samplin, teknik analisis data yang digunakan adalah uji asumsi klasik, analisis linear berganda dan pengujian hipotesis. Hasil yang diperoleh adalah pembiayaan yang variabel independennya adalah pembiayaan ijarah, qardh dan mudharabah. Sedangkan variabel dependennya adalah ROA. Pembiayaan ijarah secara parsial tidak berpengaruh terhadap ROA, sedangkan pembiayaan mudharabh berpengaruh negatif signifikan terhadap ROA. Namun untuk pembiayaan qardh secara parsial berpengaruh signifikan terhadap ROA.
Pengaruh Disiplin dan Kepercayaan Terhadap Telecommuting Pegawai Pemerintah Non Pegawai Negeri Sipil di Kecamatan Medan Satria. Buana Irfana, Tungga; Kurnia Agung, Johan; Buana Diana, Tungga; Rasyid, Aliy
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.107

Abstract

Penelitian ini bertujuan untuk melihat telecommuting pegawai dalam rangka memperoleh hasil kerja yang optimal, maka upaya untuk meningkatkan telecommuting pegawai terlebih dahulu perlu diketahui faktor-faktor yang mempengaruhi telecommuting pegawai dengan variabel Disiplin dan Kepercayaan sebagai variabel bebas, pengaruh Disiplin yang dilaksanakan dalam jangka waktu tertentu akan mempengaruhi Telecommuting pegawai serta pengaruh Kepercayaan merupakan salah satu alat untuk mendorong dan mengarahkan aktivitas para pegawai untuk mencapai tujuan perusahaan. Pada desain penelitian ini menggunakan metode pendekatan kuantitatif. Metode yang dipergunakan adalah pendekatan Regresi linear berganda dengan menggunakan aplikasi SPSS. Hasil penelitian ini adalah Disiplin secara parsial memiliki pengaruh terhadap Telecommuting, Kepercayaan secara parsial memiliki pengaruh dan signifikan terhadap telecommuting dan Disiplin (X1), dan Kepercayaan (X2) secara bersama-sama terhadap Telecommuting (Y).
Dampak Penghargaan Finansial dan Disiplin Atas Kepuasan Kerja Karyawan Renata, Dafa Angri; Pramadewi, Arwinence; Junaidi, Rahmat
Journal of Economics and Business UBS Vol. 13 No. 2 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i2.108

Abstract

Jantra Radja Persada is a firm that specializes in producing and distributing bottled drinking water (AMDK). It is situated in Tembilahan City, Indragiri Hilir Regency, Riau Province, Indonesia. The research was carried out at CV. Jantra Radja Persada Tembilahan located on Ahmad Yani Street. The objective of this study is to ascertain the impact of financial contentment and work discipline on employee satisfaction with their employment. This research is of a quantitative nature. The study included a population of 36 employees from CV firm, Jantra Radja Persada, located in Tembilahan, Riau Province. The sample used in this study consisted of the complete population, specifically 36 individuals. The investigation employed a saturation sampling strategy. This study employs multiple linear regression analysis with the utilization of SPSS version 25 software. The findings of this study indicate that financial remuneration has a favorable and substantial impact on employee job satisfaction. Additionally, work discipline also has a positive and significant influence on employee job satisfaction. Moreover, the variables of financial reward and work discipline collectively exert a positive and significant effect on employee job satisfaction. Based on this research, it can be inferred that both financial funding and work discipline exert a favorable and substantial impact on employee job satisfaction at CV. Jantra Radja Persada Tembilahan, located in Riau Province. These findings demonstrate the significance of efficient human resource management in enhancing employee work satisfaction. This research suggests that organizations should prioritize financial savings measures and promote strong work discipline in order to enhance employee job satisfaction. By implementing this approach, firms can provide a conducive work atmosphere that fosters employee motivation and enhances their performance.

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