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Novianita Rulandari
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Ilomata International Journal of Management
Published by Yayasan Sinergi Kawula Muda
ISSN : 27148971     EISSN : 27148963     DOI : -
Core Subject : Social,
Social Sciences
The analysis of this study aims to determine whether recruitment positive and significant effect on the performance of employees in the Manufacturing Company. To know able to moderate recruitment monitoring the performance of employees in the Manufacturing Company. Data analysis technique used is quantitative method with SPSS version 16.0. This study uses regression analysis moderating. The population in this study were all employees Manufacturing Company, and a sample of 44 respondents
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 452 Documents
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The Influence of Business Competence, Access to Capital, and Marketing Strategy Creativity on Student Business Performance in the Entrepreneurial Student Development Program Wibowo, Yohanes Gunawan; Izzuddin, Ahmad
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1765

Abstract

This study investigates the impact of business competence and access to capital on student business performance, with marketing strategy creativity serving as a mediating variable within the Entrepreneurial Student Development Program (P2MW). Using a quantitative associative approach, data were collected from 120 students representing 57 universities across Indonesia at the 14th KMI Expo, and analyzed through Structural Equation Modeling (SEM) with WARP PLS 07. The findings reveal that business competence and access to capital significantly influence both marketing strategy creativity and business performance. Furthermore, marketing strategy creativity plays a crucial mediating role, amplifying the effects of both independent variables, with business competence showing the strongest influence. These results underscore the importance of integrating entrepreneurial skills and financial access with innovative marketing strategies to enhance the performance of student-led ventures. The study’s cross-sectional design and lack of demographic analysis pose limitations. Future research should employ longitudinal methods and explore demographic variations to deepen understanding and guide policy for more effective entrepreneurship education.
A Strategic Perspective on Social Trust and Consumer Purchase Intention: Conceptual Insights and Future Research Directions Wahyuni, Amalia; Vitria, Aida
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1769

Abstract

This study aimed to map the conceptual structure of the relationship between social trust and consumer purchase intention. This study uses a bibliometric approach based on data from the Scopus database. The articles analyzed were 376 journal articles and proceedings published between 2000 and 2025, using English and relevant to the research theme. The data selection method used the PRISMA approach to ensure the accuracy and relevance of the studies analyzed. Bibliometric analysis was carried out using Bibliometrix-R and VOSviewer software to visualize research trends, thematic evolution, and the distribution of dominant keywords. The study results showed that the publication trend on social trust and purchase intention has experienced rapid growth, especially in digital marketing, social media, and e-commerce. Some of the main themes that emerged include the role of online reviews (electronic word-of-mouth), influencer credibility, and the influence of online communities in building consumer trust. In addition, this study identified research gaps, especially in the influence of artificial intelligence algorithms on the formation of social trust, as well as how trust in the digital environment can increase customer loyalty in the long term. Suggestions for further research include further exploration of AI-based personalization in building trust, the impact of data protection regulations on consumer trust, and more effective community-based marketing strategies.
The Effectiveness of Digital Marketing Strategies in Increasing Purchases Intention in Electric Car Among Millennials in Bandung Noviany, Henny; Mulyana, Asep; Nidar, Sulaeman Rahman
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1771

Abstract

The rapid development of digital technology has changed consumer behavior, especially among millennials who heavily rely on online platforms for information and transactions. In the automotive industry, the digital market has become the primary choice for exploring and purchasing vehicles, including electric cars, which are gaining more attention as awareness of environmentally friendly transportation increases. However, the adoption rate of electric vehicles among millennials in Bandung is still relatively low, necessitating more effective digital marketing strategies. This study aims to analyze the effectiveness of digital marketing strategies implemented through the automotive market in increasing the purchase intention of electric vehicles among millennials. A quantitative approach that includes descriptive and associative research. Additionally, the method used in this research is a survey method distributed to 398 millennial respondents in Bandung. The research results show that educational content, interactive engagement through marketplace features, and transaction ease have a positive and significant impact on purchase intention. This study concludes that digital marketing strategies through automotive marketplaces are effective in shaping positive perceptions and stimulating the interest of the millennial generation in electric cars. Practical implications suggest that industry players should optimize digital marketing strategies focused on consumer education and engagement to increase the market penetration of electric vehicles.
Analysis of the Effectiveness of Using Instagram as a Promotional Media for Hagu Coffee & Space Hartoyo; Syafitri, Utami Syah; Fitrawan, Fakhry Muhammad
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1780

Abstract

Instagram is the most widely used social media in indonesia, however, its existence is still doubted in terms of the effectiveness of a company's product marketing. The purpose of this study is to analyze the characteristics of Hagu Coffee & Space followers; analyze the level of effectiveness of using Instagram social media as a promotional media; and analyze the relationship between the characteristics of Hagu Coffee & Space followers and the level of effectiveness of using Instagram social media as a promotional media. This study uses primary data obtained through interviews and questionnaires, while secondary data is obtained from literature studies. Data analysis consists of descriptive analysis, validity test, reliability, correlation and chi square with SPSS 25 analysis tool. The promotion carried out by Hagu Coffee & Space is quite effective especially on attention and interest, but respondents do not search and immediately take action by coming directly to Hagu Coffee & Space until finally sharing information. The Bundling Ramadhan & Iftar promotion is more popular than the Fit You! promo, with visual design and promo relevance being crucial factors in attraction.
Unlocking Gen Z Potential in Creative Industries: The Roles of Agile Leadership, Multifaceted Cooperation, Work Life Integration, and Mental Health Mores, Harry; Pradipto, Yosef Dedy
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1786

Abstract

This study introduces a novel integrative model that explains how agile leadership, multifaceted cooperation, and mental health support work together to sustain high performance among Generation Z employees in Indonesia’s digital creative agencies. As creative industry workplaces confront the challenge of engaging and retaining Gen Z talent, the findings show that flexible leadership and strong team collaboration not only improve performance to build resilient, high-performing teams in an era defined by change and generational transition. but also support the integration of personal and professional life for young workers. Importantly, mental health support amplifies the positive effects of agile leadership, highlighting the value of fostering psychologically supportive and adaptive work environments. By clarifying these relationships, the study offers actionable insights for creative agencies seeking.
Understanding the Drivers of Responsible Consumption: A Conceptual Framework Das Chatterjee, Arundhati; Sur, Soma
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1790

Abstract

Over the years, population explosion and subsequent ever-increasing demand have led to natural resource depletion, wreaking havoc that has left its mark on the environment and threatening human lives. SDG12 aims to achieve responsible consumption that can sustain livelihoods for the present and future generations. However, the notion of responsible consumption is vaguely addressed in existing literature. Understanding the idea of consuming responsibly and its distinct nature as an element of sustainable consumption is important. This study focuses on analysing responsible consumption in the organic food sector and the drivers that motivate it. The study conducts a Bibliometric analysis using the Dimensions.AI database to identify relevant concepts related to responsible consumption and utilises them as a construct for developing a conceptual framework. The study finds that ethical and green consumption are important dimensions of responsible consumption. The study also underscores the role of ethical values in creating green purchase intent and how this intent mediates between value and consumption. Since consumption is a crucial element of human lives, its moderation is important for the success of SDG12 and all other sustainable goals. Environmental awareness and values within oneself contribute to developing purchase intent. During marketing a product, if ethical elements are considered, it may help bridge the intent–behaviour gap.
Digital Marketing and Product Quality as Drivers of Purchase Decisions Evidence from CV. Alfa Galuh Perkasa, a Safety Equipment SME in Bandung Mahendra, Allana Veda; Pratminingsih, Sri Astuti
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1794

Abstract

This study explores how product quality and digital marketing influence consumer purchase decisions within the niche sector of fire safety equipment, using CV. Alfa Galuh Perkasa, a small and medium-sized enterprise (SME) based in Bandung, Indonesia, as a case study. In the wake of the COVID-19 pandemic, consumer behavior has become increasingly digital, yet limited empirical research addresses how safety product distributors are adapting to this shift. The study seeks to answer the extent to which product quality and digital marketing impact consumer purchasing decisions in this industry. The novelty of this research lies in its dual-variable focus—product quality and digital marketing—applied to a sector where digital engagement is still in its formative stages, contrasting with the more commonly studied fast-moving consumer goods. A quantitative approach was adopted, utilizing a cross-sectional design. Data were collected through an online survey completed by 105 respondents, selected via accidental sampling. Multiple linear regression analysis using SPSS was employed to assess the influence of the independent variables on purchasing decisions. The results demonstrate that both product quality and digital marketing significantly and positively affect consumer purchasing decisions. Notably, product performance and reliability emerged as key factors, while digital visibility—especially through search engines and affiliate marketing—proved to be critical in shaping consumer awareness and interest. The findings suggest that SMEs in niche industries can enhance customer engagement and drive purchasing behavior by improving product reliability and strategically expanding their digital marketing channels. This study provides actionable insights for businesses aiming to stay competitive in an increasingly digital market landscape.
Building Brand Value Through Consumer Trust in Digital Strategies: Evidence from Indonesia's Beauty Industry Endarwati, Esti Tri
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1799

Abstract

The aim of this study is to investigate the influence of affiliation, live streaming, viral video content, and social interaction on brand value creation in the beauty product industry in Indonesia with consumer trust as a mediating variable. A quantitative method was employed, and data were collected through 350 samples and analyzed using Structural Equation Modeling (SEM) based on SmartPLS software. The result indicates that all digital marketing channels contribute to building consumer trust, then pushing brand value. Among these channels, interactive community engagement exerts the most profound influence, highlighting the active participation and interaction in digital marketing for beauty products in Indonesia. The study provides practical recommendations for beauty firms to improve their digital marketing via trust-building and brand equity development.
Strategic Planning for Non-Profit Organization: Ensuring Operational Sustainability and Expanding Social Impact at Widya Erti Indonesia Murti, I Made Wiranatha Krisna; Lantu, Donald Crestofel
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1814

Abstract

This study focuses on Widya Erti Indonesia (WEI), a non-profit organization working in the field of sustainable rural development. The research aims to analyze the internal and external factors influencing WEI’s ability to maintain program effectiveness, scale its operations, and respond to the evolving development landscape in Indonesia. The central issue addressed in this research is how WEI can strategically strengthen its position, given the limitations in internal resources and the complexity of external demands. These issues are particularly relevant as development funding structures shift, climate risks grow, and expectations for nonprofit accountability increase. The objectives of the study are threefold: (1) to identify WEI’s internal strengths and weaknesses, (2) to examine external opportunities and threats and (3) to formulate strategic planning to enhance to ensure its long-term sustainability and increase its impact on rural communities. This qualitative descriptive research employs SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to assess internal and external organizational conditions. It is complemented by the STEEPLE framework (Social, Technological, Economic, Environmental, Political, Legal, and Ethical factors) to provide a broader analysis of the external macro-environment affecting WEI’s strategic positioning. Data were collected through focus group discussions (FGDs), key informant interviews, and literature review of donor trends, regulatory changes, and industry reports. To address these challenges, the study recommends three priorities: strengthening governance and systems, diversifying funding, and scaling up community-based approaches. Through partnerships and improved accountability, WEI can achieve greater sustainability and social impact in the next five years.
Enhancing Employee Performance Through Lean Technical and Social Practices: A Case Study in Oil and Gas Laboratory Services Muntaha, Cholip; Hendar
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1827

Abstract

This study examines the application of Lean Technical and Social Practices in enhancing employee performance within the oil and gas laboratory services sector. The oil and gas industry plays a crucial role in Indonesia's economy, yet it faces operational challenges due to fluctuating global oil prices and stringent regulations. The research investigates strategies for improving efficiency and productivity in the sector, with a focus on Total Quality Management (TQM), Just in Time (JIT), and Lean Social Practices. The problem addressed is the need for enhanced operational efficiency and labor productivity in oil and gas laboratory services. This paper fills the gap in research regarding the direct effects of TQM and JIT on employee performance in the oil and gas laboratory services context. While these practices have been widely studied in manufacturing, their impact on employee performance in this specific service sector remains underexploredA quantitative research approach was employed, using structured questionnaires to gather data from 77 participants involved in oil and gas laboratory services. The results show that while TQM significantly improves employee performance both directly and indirectly, JIT only yields positive outcomes when mediated by Lean Social Practices. The study advances the understanding of socio-technical integration by showing that combining technical and social practices delivers sustainable performance gains and practical management benefits in oil and gas laboratory services.

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