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INDONESIA
COMMICAST
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 27237672     DOI : 10.12928
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 206 Documents
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Besieged City of time: Control and negotiation of generation Z youth in platform swinging Yang, Mengge
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.12035

Abstract

The rapid development of information technology and the proliferation of digital media have made social media platforms an integral part of Generation Z's daily lives. In this context, the “distributive use” behavior of social media has emerged or what is referred to as platform swinging, which is the habit of constantly switching between platforms. This behavior causes constant distraction and keeps many young Generation Z individuals stuck in a “time warp”. In this context, the “distributive use” behavior of social media has emerged or what is referred to as platform swinging, which is the habit of constantly switching between platforms. This behavior causes constant distraction and leaves many young Generation Z individuals stuck in a “time warp”. This research aims to understand the characteristics and logic behind Generation Z's platform swinging behavior and its impact on their time management. Using a qualitative approach, this research utilizes in-depth interviews and virtual ethnography to capture the patterns of media interaction that occur in the real world. The results show that platform swinging behavior is driven by various factors, such as the need for social connectedness, boredom, and platform algorithms that encourage constant interaction. However, this behavior also has negative impacts, such as decreased productivity, stress, and poor time management. The discussion leads to the importance of awareness of wise media use and strategies to manage platform swinging so as not to disrupt life balance. It is hoped that this research can help Generation Z find ways to control and negotiate their use of social media so that they can escape the “siege of time” and achieve a better balance in their daily lives.
Assessement of Rhesus factor awareness and knowledge among women in Imo State Nigeria Ojiakor-Umenze, Ifeoma; Innocent, H., Kasarachi; Nwaozor, A., Onyekachi; Aluka, N., Cynthia
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.12036

Abstract

Despite the considerable influence of Rhesus factor incompatibility on maternal and fetal health outcomes, little is known about women's awareness and knowledge of the Rhesus factor in Imo State, Nigeria. This study aimed at assessing the levels of awareness and knowledge of the Rhesus factor among women in Imo state. The researchers sought to determine the extent to which health institutions' communication strategies contribute to women's understanding and awareness of Rh factor, to ascertain the knowledge level of Rh factor and its implications in pregnancy among women in Imo State. With a theoretical framework built on the Health Belief Model, the study surveyed a sample of 385 respondents (per Wimmer and Dominick online sample size calculator), drawn from a population of 2,688,605. The instrument for data collection was a structured questionnaire which was administered via a multi-stage sampling technique. The key findings showed that the though the level awareness of the Rhesus factor among the women in the State was high, the knowledge level of the specificity of the Rh compatibility issues on maternal and child health and its implications in pregnancy was low. The findings also correlate the low knowledge level with the nature of communication strategies employed by healthcare institutions and professionals in the State to diffuse information on the Rhesus factor among the women. The researchers therefore recommend as follows Health institutions and professionals should include Rhesus factor education for women during antenatal care; the State Ministry of Health should embark on awareness campaigns in the rural areas using society-specific communication strategies to improve knowledge of the Rh factor; Rhesus Factor education should be included in reproductive health education programmes for girls and young ladies.
Digital communication model in increasing public trust : (Case study of Bawaslu Magelang Regency in the 2024 presidential election) Kusuma, Alan; Dwihantoro, Prihatin; Ilham Nova Rizal, Muhammad
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.12104

Abstract

This study aims to develop a digital communication model to enhance public trust in election monitoring in Magelang Regency, classified as a high-risk area in the 2024 elections. Using a qualitative method with a case study approach, involving observation, interviews, and documentation, the research focuses on creating a communication model that effectively increases public trust. The findings reveal that digital communication implemented by Bawaslu through social media is more effective in engaging the public, but synchronization with the website requires improvement to ensure better information transparency. Website management is centrally integrated to facilitate maintenance and address server issues, with hosting responsibilities handled at the national level, while local branches are limited to content management without access to modify the website. This study recommends a digital communication model that provides practical guidelines for creating digital content to strengthen public trust in election monitoring institutions.
Health promotion and premarital education for Adolescents on Instagram @siapnikah_official Lisnarini, Naurah; Setianti, Yanti; Ade muhtya Gobel, Sry; Febri Erlianti Safitri, Wafiq
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.12159

Abstract

Adolescent reproductive health and marriage readiness remains a significant issue in Indonesia, where one in nine girls marry before the age of 18, often with adverse health, social and educational impacts. To address these challenges, innovative approaches are needed, including the use of social media to provide easily accessible premarital education and health promotion. This research examines the role of the Instagram account @siapnikah_official in improving adolescent health literacy and preparing young individuals for marriage through digital engagement. This research aims to explore how @siapnikah_official provides premarital education, engages its audience, and promotes health awareness among teenagers. Using a qualitative descriptive methodology, this study collected data through in-depth interviews and content analysis of the account's posts, stories, and interactive features. The findings show that @siapnikah_official effectively uses Instagram features to disseminate important health information, encourage interactive learning, and promote positive behavior change. The use of visually appealing content, easy-to-understand stories, and active audience engagement strategies have contributed significantly to its success in addressing issues such as early marriage and reproductive health literacy. However, challenges remain, particularly in measuring audience acceptance and assessing the long-term impact of its health promotion efforts. This study underscores the potential of digital platforms as tools for strategic health communication and adolescent education. This study highlights the importance of integrating social media into public health initiatives to address pressing social issues, paving the way for further research on optimizing digital interventions for sustainable outcomes.
The effect of persuasive communication on purchase decisions and Customer satisfaction in Sport Fashion products Mar Astika, Nadia; Budianto, Heri
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.12670

Abstract

Fashion in Indonesia is currently experiencing a very exciting growth. E-commerce has been increasing Persuasive communication is one of the important strategies in influencing consumer behavior, especially in the process of making purchasing decisions and achieving customer satisfaction. Speaking of the fashion sports industry, intense competition demands the implementation of effective marketing communications to attract consumer attention while building customer loyalty, so as to provide strategic insights for brand managers in improving competitiveness and service quality. The aims to this study analyze the effect of persuasive communication on purchasing decisions for sports fashion products.  Quantitative research using the explanatory survey method. The research was conducted at Sogo Department Store outlets in Grand Indonesia from January to June 2024. The sampling technique used probability sampling and non-probability sampling with the number of samples used as many as 100 respondents. The independent variable in this study is persuasive communication, while the dependent variable is purchasing decisions and customer satisfaction. Univariate and bivariate data analysis. Statistical tests using product moment correlation test and multiple linear regression.  Regression tests show that persuasive communication has a significant effect on purchasing decisions (p-value 0.001; coefficient 0.364) and customer satisfaction (p-value 0.001; coefficient 0.222), so that each increase of one unit of persuasive communication increases purchasing decisions by 0.364 and customer satisfaction by 0.222. There is significance between the influence of persuasive communication and customer satisfaction on purchasing decisions for fashion sport products.
Individual meaning of Impulsive Buying: Phenomenological study on Wearing Klamby Instagram Account Herdianti Sari, Rizky; Lorita Simamora, Santa; Budi Sulistyo, Ponco
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.12678

Abstract

This research aims to analyze and describe the experience of impulsive buying behaviour among followers of the Wearing Klamby Instagram account through a phenomenological perspective. This research uses an interpretive paradigm with a qualitative approach to understanding the motivation, goals and subjective meaning of shopping among account followers. The research results show that the experience of purchasing behaviour in the context of followers of the Wearing Klamby Instagram account is influenced not only by individual elements but also by the social dynamics in the online community. The phenomenological analysis also finds that purchasing behaviour is driven not only by functional but also by emotional and social needs. This research gives marketers insight into the importance of building deeper relationships with consumers through social media and prioritizing values relevant to the target audience.
Communicating the knowledge of Youths in Owerri on the health effects of Shisha Smoking Eustace Chinedu, Nwanekwu; Emeka Williams, Etumnu; Miriam Ifeanyi, Amaku; Williams-Etumnu, Oluchi
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.12679

Abstract

Recently, the prevalence of shisha smoking is alarming and it has continued to raise health concerns among smokers. The aim of this study was to find out the knowledge of youths on the health effects of smoking shisha. Hence, this study investigated the knowledge of the health effects of shisha smoking among youths in Owerri. The survey method was used for this study with a sample size of 385, which was derived from the Survey Monkey online sample size calculator. A multistage sampling technique was employed. Results showed that, at a mean of 3.2 (N = 372), there is a high prevalence of shisha smoking among youths in Owerri and its surrounding areas. The result showed that, at a mean of 3.2 (N = 372), the youths in Owerri are knowledgeable regarding the health effects of shisha smoking. It was concluded that there is a high prevalence of shisha smoking among youths in Owerri. This is even with the level of awareness and knowledge about the health effects of shisha smoking among youths in Owerri. This could be linked to the factors associated with shisha smoking. One of the contributions of the study is that it will provide the need for professionals, policymakers, and all stakeholders involved in managing the issues of smoking to see why it is essential to engage in serious campaigns so as to raise the awareness of people towards the danger or health effect of shisha smoking in society.
Mapping Television ownership concentration in West Java after the Analog Switch-Off Harikal Ramadhan, Muhamad; Rahmat Hidayat, Dadang; Yudhapramesti, Pandan
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.12719

Abstract

Broadcasting digitization in Indonesia reached a major turning poin with the implementation of the Analog Switch-Off (ASO), as mandated by the Job Creation Law No. 11 of 2020. This policy requires television stations to migrate from analog to digital broadcasting, which brings significant changes to technological advancements and the broadcasting business ecosystem, especially in the media ownership structure. Prior to the ASO, television ownership in West Java was highly centralized and dominated by a few large media groups, which impacted the diversity of content production and distribution. This study aims to analyze the impact of the ASO on the concentration of television ownership in West Java and see whether this transition encourages media diversity or strengthens media conglomeration. Using a qualitative approach with descriptive case study method, this research utilizes Anthony Giddens' Structuration Theory to explore the relationship between media ownership structure and agency in the post-ASO era. Data was collected through in-depth interviews with representatives from television stations and industry stakeholders, supported by document analysis. The findings reveal that despite regulatory changes, media ownership remains concentrated among large networks, limiting opportunities for independent and local television stations to thrive. The study highlights that structural barrier, including financial constraints and regulatory complexity, hinder the democratization of media ownership. In conclusion, while ASO provides the potential for a more diverse broadcasting landscape, existing power structures still dominate, necessitating further policy interventions to promote fair competition and ownership diversity in Indonesia's digital broadcasting era.
Cultivation Analysis of Toxic Gamer Attitudes in Gaming Youtuber Content : (Analysis of the Effect of Media Content Cultivation on the Oura Gaming Channel) Aripin, Zaenul; Purwasito, Andrik; Hastjarjo, Sri
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.12820

Abstract

The popularity of the game Mobile Legends: Bang Bang (MLBB) among Indonesian teenagers has encouraged many content creators to upload videos on social media platforms such as YouTube. One of the leading creators is Oura Gaming, a gaming YouTuber with 8.2 million subscribers. This large number of subscribers indicates that many people enjoy the content presented. However, most of the uploaded videos contain toxic elements that serve as entertainment for young viewers, potentially influencing their behavior in social interactions. This study aims to analyze Oura Gaming's YouTube content consumption patterns using Gerbner's cultivation theory, which emphasizes the role of mainstreaming and resonance in shaping individual social experiences. This research uses a qualitative method with a phenomenological approach to explore individuals' experiences after watching content containing toxic messages. Participants consisted of two students who were active MLBB players and loyal viewers of Oura Gaming.  The results showed that both participants had high viewing intensity, enjoyed the aggressiveness and toxic elements in the content, and tended to imitate the toxic language they watched in their daily social interactions. These findings indicate that the consumption of negatively charged content can affect individuals' communication patterns and social behavior. This research contributes to the understanding of the impact of digital media on adolescent behavior and provides insights for digital literacy policy development.  
Factors Influencing Online Impulse Buying Behavior: Evidence from Shopee Live Syakhira Iswan, Zahra; Roostika, Ratna
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.12926

Abstract

This study aims to investigate the factors that influence online impulse buying behavior among Indonesian consumers on the Shopee Live e-commerce platform. With the advent of digital technology, shopping behavior has shifted significantly towards online platforms, particularly through innovative features such as live streaming. Utilizing a purposive sampling technique, data was collected from Shopee users through a Google Forms and analyzed using Structural Equation Modeling (SEM). The research findings revealed that factors such as time pressure, quantity pressure, and social influence did not significantly influence enjoyment leading to the absence of impulse buying online. Whereas the results of economic benefits, visual elements and sound elements on enjoyment were highly significant which played an important role in driving impulse purchase decisions. This suggests that consumers are more attracted to tangible economic benefits such as discounts and attractive visual and sound ornament presentations during live streaming sessions. The study concludes that enhancing these key visual and economic factors can effectively increase impulse buying behavior, offering valuable insights for retailers and marketers looking to optimize their strategies in a live commerce environment.

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