cover
Contact Name
Dani Fadillah
Contact Email
dani.fadillah@comm.uad.ac.id
Phone
-
Journal Mail Official
nunik.hariyanti@comm.uad.ac.id
Editorial Address
Lt.8 Kampus 4 Universitas Ahmad Dahlan Jl. A.Yani (Ring Road Selatan) Tamanan Banguntapan Bantul DIY
Location
Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
COMMICAST
ISSN : -     EISSN : 27237672     DOI : 10.12928
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Articles 187 Documents
Public relations campaign strategy PT. Pelindo 1 in socializing the Porting Business Wahyudi, Denny; Adhani, Abrar
COMMICAST Vol 2, No 1 (2021): Maret
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i1.3151

Abstract

PT. Pelabuhan Indonesia I (Persero) is a corporation engaged in the maritime and port sector under the auspices of the Ministry of State-Owned Enterprises (BUMN) headquartered in Belawan, North Sumatra. As a corporation, of course, a campaign is required to inform the business being run so that it is more widely known by the public. As a form of public relations campaign and an effort to socialize its business, Pelindo 1 offers Port Visit activities as a means of learning about the world of ports. This research was conducted to find out how PT Pelindo 1's Public Relations Campaign Strategy in Disseminating its Port Business through the Port Visit program. In this research, it focuses on Port Visit activities with PERHUMAS Muda Medan which was held on February 28, 2020. The type of research that the writer does is descriptive qualitative. In this study, the authors used the theory of Corporate Campaign Theory and AIDDA theory as the basis for campaign marketing. By using the direct observation method where the author participates in the concept-making process and organizing activities as well as the interview method with 5 (five) resource persons, 2 (two) of whom are the Pelindo 1 public relations team, and 3 (three) others are activity participants. The result of this research is that Pelindo 1's PR has made the Port Visit activity a superior program and campaign tool to socialize port business to the community. This is evidenced by the fact that Port visits are registered in the company's Monthly Activity Plan (RKB) and are carried out routinely 2-3 times in a few months. Based on the results of the research, the participants who took part in the Port Visit activity admitted that the concept was not only theoretical but involved directly in the field to see the port area, as well as a fun session as an evaluation stage, making their thinking about the world of the ports and the role and function of ports change not only as a place leaning on ships but serving as a gateway to the world economy.
Strategi komunikasi city branding pemerintah kota Pekalongan dalam mempromosikan world’s city of Batik Faradies, Hadanilla Ilma
COMMICAST Vol 1, No 1 (2020): Maret
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v1i1.2413

Abstract

Kota Pekalongan merupakan salah satu kota kreatif dunia yang diakui oleh UNESCO dalam kategori craft and folk art. Pembangunan di Kota Pekalongan terus ditingkatkan di berbagai sektor yaitu sektor industri dan pariwisata. Keunggulan Kota Pekalongan dibidang ekonomi dan pariwisata tingkat Internasional, membuat Kota Pekalongan harus meningkatkan kearifan lokal sebagai identitas utama dan daya tarik wisatawan dengan budaya batik yang khas sebagai jati diri daerah. Mengenalkan kebudayaan yang berkembang di Kota Pekalongan juga merupakan cara city branding Kota Pekalongan sebagai kota yang mempertahankan kearifan lokal atau budaya yang menonjol yaitu batik, maka dicetus slogan “World’s City Of Batik”.Penelitian ini menggunakan metode penelitian deskriptif kualitstif dengan teknik pengumpulan data yang dilakukan dengan wawancara, observasi, dan studi pustaka. Adapun  tujuan  penelitian ini peneliti ingin mengetahui strategi city branding yang dilakukan oleh Dinas Pariwisata, Kebudayaan, Kepemudaan dan Olahraga Pemerintah Kota Pekalongan dalam mempromosikan World’s City Of Batik.Hasil penelitian ini adalah bahwa strategi komunikasi city branding  pemerintah Kota Pekalongan dalam mempromosikan World’s City Of Batik melalui 3 tahap diantaranya: perencanaan, pelaksanaan, dan evaluasi. perencanaan dimulai dari penggunaan strategi komunikasi dan penyusunan program oleh pemerintah Kota Pekalongan. Pelaksanaan diantaranya memfokuskan pada mengenalkan Kota Pekalongan sebagai Kota Batik Dunia dalam mendatangkan wisatawan dengan peningkatan program yang mendukung city branding kota pekalongan seperti pengelolaan museum batik, penyelenggaraan festival tahunan, pembentukan kampung wisata batik, pengelolaan pasar grosir batik setono. Pada penelitian ini juga ditemukan bahwa city branding yang telah dilakukan oleh pemerintah Kota Pekalongan secara bertahap dengan memfokuskan dalam peningkatan promosi pariwisata berbasis batik untuk menunjang city branding.
The personality of Krystal Weedon in J.K Rowling’s the casual vacancy : a psychoanalysis study Sutrisno, Selvie M.S.
COMMICAST Vol 2, No 1 (2021): Maret
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i1.2732

Abstract

The writer discuss about the personality of the main character, Krystal Weedon, in The Casual Vacancy. The writer focuses on the personality of Krystal Weedon by using psychoanalysis approach. In this research, the writer used qualitative research method. Quality refers to the what, how, when, and where of a thing its essence and ambience. This novel described a unique personality of Krystal Weedon as a teenager that has many problems in her life. By means of the background above, the writer would like to analyze the novel The Casual Vacancy using psychoanalysis study to reveal the personality of the main character in this novel.
Louiz Zamperini's American Dreams as Reflected in the Film Unbroken Khairiah, Masruriati
COMMICAST Vol 1, No 2 (2020): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v1i2.2727

Abstract

In this undergraduate thesis describes about American dream and motivation theory. This is aiming at analyzing motivation’s role in human life to fulfill their needs by focusing to the main character. The concept of American dream can be seen in Louis Zamperini as the main character of this film in principle of life. Hence, this undergraduate thesis has two main objectives to describe the Louis Zamperini’s dreams and to analyze Louis Zamperini’s motivation in his survival as the prisoner of Japan as reflected in the film Unbroken.This research is under a descriptive qualitative method. Therefore, library research is used for compiling both primary data and secondary data. The primary data is adopted from the film, meanwhile the secondary data refer to some sources, such as books, journals, articles, and on-line data from internet. Method of American studies as an interdisciplinary approach is also applied along with theories to analyze the problem formulation in this research. After the data are collected, they are analyzed by using the psychological study approach, and focuses on theory Hierarchy Needs of Abraham Maslow. Maslow’s theory explained the description of motivation based on needs. The hierarchy dividing to physiological needs, safety needs, love needs, esteem needs, and needs for self-actualization. Then, the writer uses American dream concept such as the dream of good life, liberty, and pursuit of happiness.The results of this research, the researcher found that Louis Zamperini as the main character what he did in life, there is a motivation that supports him to reach his dream like other immigrants who came to America using this concept in general. The American dream and motivation are still adopted in some American films as popular culture. Hence, it proves that American dream still exists with different style like media of film.
Community opinion on the personal brand of Bobby Nasution to Prospective Medan Mayor in 2020 Panjaitan, Fathur Rahman; Harahap, Muhammad Said
COMMICAST Vol 2, No 1 (2021): Maret
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i1.3152

Abstract

The current phenomenon in the world of politics is flooded with families of politicians who run for politics. Where the next cabinet will be dominated by young people. On the other hand, a young politician, although included in the scope of a political dynasty, shows that young people are not politically apathetic. And to continue to exist in the world of politics, personal branding is needed where every candidate for politicians must build a name or reputation which means creating a "brand" or public perception of them. Bobby Nasution as one of the candidates for the mayor of Medan 2020 tries to create positive personal branding among the people of Medan. This study aims to determine how the public opinion on the personal brand of the 2020 Medan Mayor Candidates. This type of research uses quantitative descriptive research. The population in this study were the people of Tanjung Selamat Subdistrict, Medan Tuntung District, with 100 people as the sample in the study. Data collection techniques in this study were observations and questionnaires (questionnaires). Data analysis in this research is a single table analysis. This research was conducted in the environment III Tanjung Selamat, Medan Tuntung District. When this research was conducted in July 2020. The results of the study, namely personal branding, aim to obtain perceptions that give rise to a positive reputation for the individual. But in fact, the personal brand Bobby Nasution tends to be less than optimal in the Tanjung Selamat Community. This research concludes that Bobby Nasution's brand as a candidate for Mayor of Medan in 2020 raises public opinion and raises the pros and cons of society.
Strategi komunikasi rumah kreatif sleman dalam upaya pengembangan UMKM di era ekonomi digital Putri, Reinalda Destriana
COMMICAST Vol 1, No 1 (2020): Maret
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v1i1.2412

Abstract

Penelitian ini membahas tentang strategi komunikasi Rumah Kreatif Sleman dalam upaya mengembangkan UMKM di Era ekonomi digital. Strategi meliputi komunikator, pesan, media, komunikan serta efek. Era revolusi industri 4.0. telah mendistraksi banyak hal salah satunya pola perdagangan konvensional menjadi online atau yang biasa disebut dengan ekonomi digital. Oleh karena itu Rumah Kreatif Sleman hadir sebagai wadah yang memfasilitasi dan membantu pengembangan UMKM di era ekonomi digital.Metode penelitian yang digunakan adalah metode penelitian kualitatif. Teori yang digunakan adalah teori Harold D. Laswell tentang strategi komunikasi yang mencakup lima komponen yakni komunikator, pesan, komunikan, media serta efek. Pengambilan data menggunakan teknik wawancara dan dokumentasi. Lokasi penelitian dilakukan di Rumah Kreatif Sleman, Roeby House, Lien’s Snack and Cookies dan Pawiro Chocolate.Hasil penelitian tersebut adalah komunikator dipilih melalui rapat bersama, sedangkan pesan disusun dengan tujuan menarik perhatian UMKM untuk bergabung serta memberi pemahaman. Komunikan ditentukan dari usaha yang berdiri di Sleman. Media yang digunakan terbagi menjadi dua yakni media eksternal dan internal. Capaian dari proses strategi komunikasi tersebut cukup positif, terbukti dengan selalu bertambahnya anggota UMKM yang bergabung. Selain itu UMKM mampu mengembangkan usahanya baik secara online maupun offline.
Violation of justice in American police department as reflected in the film Changeling Nurullita, Dyah
COMMICAST Vol 2, No 1 (2021): Maret
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i1.2726

Abstract

This undergraduate thesis describe justice theory and propaganda theory. This is aiming at analyzing violation of justice and propaganda police towards the main character and society in American. This undergraduate thesis has two main objectives to portray the violation of justice and the police propaganda in America as reflected in the Changeling film. This research uses descriptive qualitative method. There are two types of data in this study, they are primary and secondary data. The primary data is taken from the film Changeling and secondary data are taken from books, articles, journals, and data from network sources. In this research the, writer uses an interdisciplinary study. In conducting the analysis, researchers used the theory of justice and propaganda theory. To analyze this topic, the researcher uses John Rawls's theory of justice, which is actually contradict with what happens in this film. Then the researchers used propaganda theory from Jowett and O'Donnell, which the theory shows the behavior of the police against the main characters. The result of the study shows that is Los Angeles Police Department does not serve the society wisely. They use their power to be inappropriate. It acts in a violent way, and intimidates its citizens. The evil man are protected and the good is shot dead. Justice is not always run by violating people’s right. This research also finds that people who have been given a great power, they tend to abuse the power. Moreover, in human relationship, the concept of equal treatment must be applied to avoid conflicts. People who get unfair treatment tend to fight against the bad treatment. Everyone has rights to be treated equally. Upholding justice is not always done by violation their rights. This research also finds that fairly equal treatment is valuable. People should be treated equally in any condition.
Hierarchy of human needs in the main character of beauty is a wound by Eka Kurniawan Siska, Siska
COMMICAST Vol 2, No 1 (2021): Maret
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i1.2734

Abstract

On this research, the researcher has aim to find out the main character Dewi Ayu’s human needs and identify the most dominant needs. In this study, the researcher applied the psychological approach and theory of human needs. This research is a qualitative descriptive study. The writer uses a library research method to collect the data. It means that the writer visit the library and reads the novel then read several related books. The main data is novel beauty is a wound by Eka Kurniawan, while supporting data is obtained from books, articles, and the internet. The result of this study can be explained that the main character can not totally fulfill well, such as: (1) the physiological needs of the main character can be fulfilled well because she is from a wealthy family (2) the safety can not be fulfilled due to factors in that era (3) the love and belonging need can be fulfilled well because the main character has a beautiful appearance (4) the esteem needs can be fulfilled because she is a famous figure at that time (5) self-actualization needs also can be fulfilled well because the main character is a brave and is able to position herself very well. From the five hierarchy needs the most dominant need is safety needs. 
Winnie’s personality in Natalie Babbit’s tuck everlasting a scientific publication Rizkhan, Aulia
COMMICAST Vol 1, No 2 (2020): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v1i2.2729

Abstract

This research is entitled” Winnie’s Personality In Natalie Babbit’s Tuck Everlasting.” The object of this study is to see the personalities of the character in the novel. This research is based on the awareness psychological approach to the type study and laws of psychology are applied to literary works. In this research, the researcher applied psychological approach and Individual psychological theory. Through the objective approach the researcher see the personalities of the character in the novel. The method of the research is descriptive qualitative method. The main data are taken from words, phrases, and sentences of the novel. The supporting data are taken from some books, articles, and internet. The results of this study are clearly explained as follows. The researcher found six personalities in the novel: fictional finalism, social interest, inferiority feeling, striving superiority, style of life, and creative power. From the six analysis of Adler’s individual psychological is connected to each other and builds a unity from the main character’s personality.
Jogja Digital Valley’s persuasive communication strategy in improving the potential of digital creative industry in Yogyakarta Saputri, Aprilia Ayu; Fajri, Choirul
COMMICAST Vol 2, No 1 (2021): Maret
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i1.3148

Abstract

Pemanfaatan teknologi digital saat ini bukan hal baru lagi. Tidak hanya sebagai sarana komunikasi tetapi juga untuk mendukung perkembangan industri kreatif di Indonesia, sehingga muncul istilah industri kreatif digital. Industri kreatif digital adalah pemanfaatan kreativitas dan keterampilan individu dalam menciptakan kesejahteraan dan lapangan kerja dengan memanfaatkan teknologi digital. Dengan berkembangnya industri kreatif digital, banyak perusahaan yang berlomba-lomba mengoptimalkan potensi industri kreatif digital sebagai tujuannya. Salah satunya TELKOM yang mendirikan Jogja Digital Valley sebagai fasilitator perkembangan industri kreatif digital di Yogyakarta. Oleh karena itu, harus ada strategi komunikasi yang persuasif dalam mencapai tujuan tersebut. Selanjutnya,Penelitian kualitatif ini mengungkap fenomena yang terjadi secara mendalam dan diperkuat dengan studi kasus. Pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi. Analisis data dilakukan dengan sistem pengisian dimana data digabungkan dengan teori-teori yang ada kemudian divalidasi melalui triangulasi dengan pengecekan data dari berbagai sumber.Tujuan penelitian ini adalah untuk mengetahui strategi komunikasi persuasif yang dilakukan Jogja Digital Valley dalam meningkatkan potensi industri kreatif digital di Yogyakarta. Berdasarkan hasil penelitian, Jogja Digital Valley menerapkan strategi komunikasi persuasif dengan menggunakan elemen AIDDA. Dalam strategi komunikasi persuasif, salah satunya dengan melaksanakan beberapa program yang target audiensnya adalah para pelaku industri kreatif digital dengan memanfaatkan media. Hasil penelitian menunjukkan bahwa Jogja Digital Valley menerapkan strategi komunikasi persuasif yang efektif untuk meningkatkan potensi industri kreatif digital di Yogyakarta.

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