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Quantitative Economics and Management Studies

qems
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Published by PT. Mattawang Mediatama Solution

ISSN : - EISSN : 27226247 DOI : https://doi.org/10.35877/qems

Core Subject : Economy, Science, Education,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

Journal of Quantitative Economics and Management Studies (QEMS) is an international peer-reviewed open-access journal dedicated to interchange for the results of high-quality research in all aspects of economics, management, business, finance, marketing, accounting. The journal publishes state-of-art papers in fundamental theory, experiments, and simulation, as well as applications, with a systematic proposed method, sufficient review on previous works, expanded discussion, and concise conclusion. As our commitment to the advancement of science and technology, the QEMS follows the open access policy that allows the published articles freely available online without any subscription.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika

Articles 20 Documents

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Search results for , issue "Vol. 4 No. 1 (2023)" : 20 Documents clear

Marketing Policy for Micro, Small, and Medium Enterprises Products After the COVID-19 Pandemic in Sontang Village, Bonai Darussalam District, Rokan Hulu Regency, Riau Indonesia (Study: Salai Fish Products (Smoked Fish)) Nurman Nurman; Hamsal Hamsal; Mashur Fadli
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Micro, Small, and Medium Enterprises (MSMEs) are economic businesses carried out by the lower middle class. This business aims to grow and develop its business to support efforts to reduce poverty and poverty and provide new job opportunities. In general, there are three (3) types of businesses that include MSMEs, namely (1) culinary businesses, (2) fashion businesses, and (3) agribusiness businesses. Making salai fish is a culinary business. The raw materials from fishermen's catches are then processed into the final product, which has added value. The object of this study is marketing policies ranging from products, prices, and distribution to promotions. The results showed that procedures in the field of production if you want to increase the income of the production process are carried out twice a week, policies in the area of prices depend on the high low purchasing power of end consumers, policies in the place of distribution try to shorten distribution channels because the longer the distribution channel affects income, and procedures in the business of promotion if the interest of end consumers decreases, it is thought that it is necessary to collaborate with partners such as houses eating, self-service and other services, expanding the market can be done by communicating, increasing selling places and increasing promotions by utilizing online media so that any product produced is sold out, and it is also suggested to MSME entrepreneurs to start cultivating river fish for the long term of the salai fish business

Analysis of The Drivers of Consumer Purchasing Decisions in The Digital Era: The Role of Social Media Marketing, E-Service Quality, and Payment Safety Uce Karna Suganda; Isti Arrifianti
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

The objective of this study is to examine and analyze the influence of consumer purchasing decisions in digital era by considering the influence of social media marketing, e-service quality, and payment safety. The respondents are 120 university students in Bandung, West Java who use digital platform to purchase products or services. The data is collected by distributing questionnaires to the respondents, and analyzed using the multiple regression analysis with SPSS 26. The findings of this study indicate that consumer purchasing decision is positively and significantly influenced by social media marketing, e-service quality, and payment safety. This means that the owners or managers of products and services sold through online platforms must pay attention to these three aspects, as it will increase the consumer purchase decisions, thus enhancing the company’s profitability.

Analysis of The Factors That Influence The Competitive Advantage of SMEs in The City of Bandung Uce Karna Suganda; Nanang Rohman
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

This study intends to examine how product innovation and market orientation affect competitive advantage. The focus of this study is on SMEs producing textiles in Bandung. The phrasing of the research question is how market orientation and product innovation impact competitive advantage both separately and concurrently. 50 questionnaires were given using the quota sampling technique to SMEs in the textile industry in Bandung for the purpose of this study. Descriptive and verification research methodologies were employed as the research methodology in this study. Multiple linear regression was employed in the data analysis process. The Statistical Package for Social Science (SPSS) version 22.0 is the data analysis program used. The data analysis results demonstrate that the study hypothesis is verifiable. The finding is that market focus and product innovation significantly and favorably affect competitive advantage. Competitive advantage is positively and significantly impacted by market orientation and positively and significantly impacted by product innovation.

Effect of Green Organizational Culture and Green Supply Chain on Company Performance With Profitability as Moderation Istriari Istriari; Etty Murwaningsari
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

This study aims to examine the relationship between the influence of Green Organizational Culture and green supply chain management on company performance by adding profitability as a moderating variable. Green Culture Green organizations and supply chains are believed to provide efficiency and innovation in the company's operating processes. The research population is companies that publish sustainability reports for 2020-2021 in a row or not as many as 369 companies. Sampling in this study as many as 112 companies through a purposive sampling method. The test is carried out with Ordinary Least Square with the fulfillment of classical assumption tests including error normality, multicollinearity, heteroscedasticity, and heteroscedasticity tests. The results of this study indicate the relationship between the positive influence of organizational green culture on company performance and profitability strengthens the positive influence of organizational green culture on company performance. This is because the green culture of the organization requires employees to work effectively and efficiently to reduce the impact of major losses on the environment so that the company's goals are expected to be achieved. While the green supply chain shows that there is no positive effect on company performance. Profitability is not able to positively strengthen the influence of green supply chains on company performance because innovation is needed in its implementation.

Conformity of the Employment Agreement With the Implementation Related to the Pension Fund in Pensioners Miryam Cahya Pramesti; Johnson Dongoran
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Wages in old age are very important because life in the old age must have welfare, especially when health is no longer able to support to work properly. Pension funds are something that is highly expected by retirees because work productivity has decreased. Welfare obtained from pension funds is a form of agreement at the outset that must be in accordance with the rights and obligations of workers. From various previous studies, it was found that there is a discrepancy in the practice of pension fund agreements that workers should receive. This study aims to find out and help retirees to convey if there is a discrepancy with the rights they should get from DAPENMA, and help retiree participants to simplify problems regarding updating data that experience several obstacles. This study used a qualitative method by collecting primary data obtained by interviews and questionnaires to DAPENMA PAMSI pension participants. The sample obtained in this study was 31 data on retired participants. The implementation of the pension funds received by participants is in accordance with what was promised by the DAPENMA PAMSI Institution and is in accordance with the government regulation of the Republic of Indonesia no. 76 of 1992 concerning the Employer Pension Fund CHAPTER IV concerning the Rights of participants. And updating data that is felt to have problems by participants is also caused by both parties

The Role of Information Technology as Mediating Variable of Professionalism and Competence in Auditor Performance Dian Indudewi; Yosi Feronika
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Large-Scale Social Restrictions (PSBB) in Indonesia have changed how all professions work, including auditors. PSBB situation has led to auditors needing to identify relevant changes to auditors' ability to obtain sufficient and appropriate audit evidence during the pandemic. Information technology is beneficial for auditors during the completion of audit work. This research aims to determine the influence of information technology in mediating professionalism and competence on auditor performance during the Covid-19 pandemic at the Public Accounting Firm in Semarang City. This study used primary data from questionnaires. One hundred and nineteen questionnaires were distributed to seventeen public accounting firms in Semarang, and ninety-one questionnaires can be processed. This study used SEM PLS 3.0 for calculating and analyzing data. The validity and reliability test results show that the indicator is worth using. The results showed that information technology and professionalism significantly affected auditor performance during the Covid-19 pandemic, while competence did not affect auditor performance during the Covid-19 pandemic. Information technology mediates in a complementary manner the influence of professionalism on the performance of auditors. Information technology fully mediates the influence of competence on auditor performance.

Model of Start Up Management to Strengthen Student Entrepreneurship Program in The MERDEKA Campus Ida Hindarsah; Yuce Sariningsih; Yusep Ikrawan; Heri Erlangga; Erik; Andry Mochamad Ramdan
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

The government's seriousness towards the growth and development of entrepreneurship is felt by universities. One of them is the birth of the Free Learning and Independent Campus (MBKM) program. The Merdeka Campus programs aim to prepare students to become graduates who have the competencies needed in the future and as respond to digital transformation that is happening globally has pushed Indonesia to become a country that excels in giving first to start-up. The research purposes to investigate the implementation of start-up management to strengthen student entrepreneurship program. This research will be conducted at Pasundan University. The method used is the Mix Method approach, namely a quantitative approach (survey) supplemented by qualitative data (interviews and Focus Group Discussions). The survey was conducted to 54 active student respondents at the University, as well as Focus Group Discussions. The results showed that the effect of creativity and innovation on motivation was 42,5% and motivation on management was 33,9%. Due to the small management influence, tools are needed to help improve start-up capabilities in increasing profits, market size and productivity through online interactions with business websites.

The Influence of Differentiation, Product Quality, Targeting on Interest in Buying Lega Rantauprapat Drinks with Brand Positioning as a Moderating Variable Sri Devi Ramadani; Yudi Prayoga; Elvina Elvina
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

In this era of digitalization, competition for the food and beverage business is increasing rapidly. This can be seen from the many types of food and beverages available in the market. Even though the current situation is not very good due to the pandemic that occurred a few years ago, the number of business actors in Labuhanbatu is increasing. Culinary diversity opens opportunities for business actors in Labuhanbatu to develop their business as a means of serving drinks and food to the people in Labuhanbatu. Various targeting strategies are carried out such as market surveys about products that are most in demand by the community, affordable prices, locations that are suitable for the products being marketed, product marketing processes for all products from all levels of society, and how to provide services to consumers as well as the provision of facilities and infrastructure is a marketing process carried out to attract consumer buying interest. The variables to be examined in this study are Differentiation (X1), Product Quality (X2), Targeting (X3) as independent variables, and Purchase Intention (Y) as the dependent variable, and Brand Positioning (Y) as a moderating variable. The results of the normality test using the P-plot chart were carried out using the Kolmogorov-Smirnov analysis with the condition that Asmp. Sig.(2-tailed)> 0.05, it means that the normal distribution is not disturbed, whereas if the value of Asmp. Sig.(2-tailed) < 0.05, it means that the normal distribution is disturbed. And showing the results of the Kolmogrov-Smirnov statistical analysis in the table it can be seen that the Asymp Sig (2 tailed) value is 0.200 greater than 0.05.

Influence of Work Discipline and Work Motivation Analysis on Increasing Employee Performance Herman Sjahruddin; Fitriyana Fitriyana; Pandu Adi Cakranegara; Suryani Suryani; Abdurohim Abdurohim
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

The purpose of this study was to analyze the influence of work discipline and work motivation on increasing employee performance in a fish canning company in East Java. The research design used in this study used quantitative associative methods. Based on the results of data analysis that has been carried out on the first hypothesis (H1) which states that work discipline has a positive and significant effect on increasing employee performance, the t-count value is 12.303 which is greater than the t-table value of 1.692, testing the second hypothesis (H2) which states that work motivation has a positive and significant effect on increasing employee performance, the t-count value is 9.919, which is greater than the t-table value of 1.692, which means that work discipline and work motivation have a positive and significant effect on increasing employee performance, while the R-square value obtained is 0.815 which states that the work discipline and work motivation variables affect increasing employee performance by 81.50% and the remaining 18.50% is influenced by other variables.

Analysis of Online Marketing Strategies Post Pandemic COVID-19 Destina Paningrum; Andry Mochammad Ramdan; Tri Febrina Melinda; Okta Karneli; Tito Irwanto
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

This research examines the analysis of marketing strategies carried out online after the COVID-19 pandemic. The research used in this research is descriptive qualitative research. Various sources were processed in this study such as books, research results, journals, and research articles. This research explains that the challenges and opportunities for business marketing that rely on digital applications during a pandemic are felt to be very diverse and complex. Post-covid-19 shopping behavior has changed based on the relationship between technology & culture. The pattern of spending on basic needs and shopping has changed due to the ease of using the internet for shopping and the existence of online services. Digital-based marketing for a profitable and sustainable business is proven to face many challenges and opportunities. The problem is that not all business people and customers understand and can apply technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively. In addition, the role of digital marketing on the financial performance of several organizations and the implicit digital transformation model has been identified as the most important aspects related to the current COVID-19 situation.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Ansari Saleh Ahmar

Contact Email
qems@ahmar.id

Phone
+6281258594207

Journal Mail Official
qems@ahmar.id

Editorial Address
Jalan Karaeng Bontomarannu No. 57 Kecamatan Galesong, Kabupaten Takalar Provinsi Sulawesi Selatan, Indonesia

Location
Unknown,

Unknown

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ansari Saleh Ahmar

Contact Email qems@ahmar.id

Phone +6281258594207

Journal Mail Official qems@ahmar.id

Editorial Address Jalan Karaeng Bontomarannu No. 57 Kecamatan Galesong, Kabupaten Takalar Provinsi Sulawesi Selatan, Indonesia

Location Unknown, Unknown INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ansari Saleh Ahmar

Contact Email
qems@ahmar.id

Phone
+6281258594207

Journal Mail Official
qems@ahmar.id

Editorial Address
Jalan Karaeng Bontomarannu No. 57 Kecamatan Galesong, Kabupaten Takalar Provinsi Sulawesi Selatan, Indonesia

Location
Unknown,

Unknown

INDONESIA