cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muchammad Saifuddin
Contact Email
saifuddin@uinsby.ac.id
Phone
+6231-8410298.
Journal Mail Official
manova@uinsa.ac.id
Editorial Address
Alamat redaksi Prodi Manajemen Fakultas Ekonomi dan Bisnis Islam UIN Sunan Ampel Surabaya JL Ahmad Yani 117 Surabaya Telp. +62 31 8410298. Email : manova@uinsby.ac.id
Location
Kota surabaya,
Jawa timur
INDONESIA
Jurnal Manajemen dan Inovasi (MANOVA)
Published by Universitas Islam Negeri Sunan Ampel
ISSN : 26854716     EISSN : 2746282X     DOI : https://doi.org/10.15642/manova
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Fokus jurnal ini berkaitan berbagai tema dan topik yang terkait dengan aspek dari manajemen, seperti : Manajemen Pemasaran Manajemen Keuangan, Manajemen Sumber Daya Manusia Manajemen Strategik Manajemen Operasional Manajemen Rantai Pasokan dan Ilmu Manajemen lainnya
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 6 Documents
 1 
Search results for , issue "Vol. 7 No. 2 (2024): July" : 6 Documents clear
Faktor-Faktor yang Mempengaruhi Customer Loyalty dengan Customer Satisfaction sebagai Variabel Mediasi Alfiyah, Fitri Nurul; Samsuri, Andriani
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 7 No. 2 (2024): July
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v7i2.1007

Abstract

Penelitian ini bertujuan untuk menjawab pertanyaan yang berkaitan dengan product quality, price, after sales service dan customer satisfaction terhadap customer loyalty pada pengguna smartphone Oppo. Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel purposive sampling dengan pertimbangan tertentu yakni responden yang pernah melakukan pembelian pada produk smartphone Oppo minimal 2 kali. Data dikumpulkan dengan menyebarkan kuesioner pada 198 responden secara online. Daa yang telah terkumpul di analisis dengan SEM-PLS. Hasil penelitian yang diperoleh menunjukkan bahwa product quality dan after sales service berpengaruh positif dan signifikan terhadap customer satisfaction. Serupa pada konstruk customer satisfaction terhadap customer loyalty yang berpengaruh positif dan signifikan. Sedangkan pada konstruk product quality, price dan after sales service berpengaruh negatif dan tidak signifikan terhadap customer loyalty. Pada konstruk price berpengaruh negatif dan tidak signifikan terhadap customer satisfaction. Pada konstruk product quality dan after sales service berpengaruh positif dan signifikan terhadap customer loyalty yang di mediasi oleh customer satisfaction, sedangkan pada konstruk price berpengaruh negatif dan tidak signifikan terhadap customer loyalty yang di mediasi oleh customer satisfaction. Dengan adanya hasil penelitian tersebut, peneliti selanjutnya diharapkan mengembangkan faktor atau konstruk lain yang dapat mempengaruhi customer loyalty dan customer satisfaction serta menambahkan jumlah responden supaya memperoleh hasil yang lebih baik dari penelitian ini.
Efektifitas Strategi Pemasaran Digital melalui Media Sosial Studi pada Akun Instagram Mikhayla_shop Aini, Saqofa Nabilah
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 7 No. 2 (2024): July
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v7i2.1583

Abstract

This study aims to analyze the form of digital marketing strategies through social media on Instagram accounts Mikhayla_shop and the effectiveness of digital marketing. So in this study, there are two formulations of the problem, namely: 1) How is digital marketing strategy through social media study on Instagram account Mikhayla_shop?; and 2) How effective is digital marketing through social media studies on Instagram account mikhayla_shop? This study uses qualitative research methods with a descriptive approach. Primary data sources come from interviews, observations, and document studies with owners and employees of the Mikhayla_shop. While the secondary data sources come from books, information sources and archives, and official personal documents. The data collection technique is done by structured interviews, indirect observation, and documentation related to sales data and strategy modes that have been carried out. The results showed that the digital marketing strategy through social media conducted by mikhayla_shop is quite effective and is based on segmentation, targeting, and positioning activities. The use of effective digital marketing strategies can attract more consumer buying interest and can increase sales.  
The Factor of Influence on Purchasing Decision on Iphone Mobile Cases of Tokopedia Widikasari, Siti Fauniza; Setiawan, Aries; Mahmud, Mahmud; Aqmala , Diana
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 7 No. 2 (2024): July
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v7i2.1657

Abstract

The reason of the study was to determine the impact of product quality, price, brand image and online customer reviews on purchasing decisions for Iphone mobile caseing on Tokopedia with a case study of Dian Nuswantoro University understudies. The research method utilized was quantitative method, with a test of 100 Dian Nuswantoro University students. Tools to analyze the information has been collected, analysts use the Smart PLS program version 3.0. The results appeared that item quality has an impact on purchasing decisions, cost has no impact on purchasing decisions, brand image has an impact on purchasing decisions, and online customer reviews have no impact on purchasing decisions. The sum of coeficient of determination (adjusted R2) is 0.652 or 65.2%, which suggests that the independent variables consisting of product quality, cost, brand image and online customer reviews can contribute an impact of 65.2% to purchasing decisions, whereas the rest (100%-62.2% = 34.8%) is clarified by other variables not included in this study.
Anteseden Niat Pembelian Konsumen terhadap Produk Olahraga Merek Ortuseight pada Platform Media Sosial Instagram Aji , Mahardivandra Yusuf; Roostika, Raden Roro Ratna
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 7 No. 2 (2024): July
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v7i2.1659

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis variabel yang memengaruhi keinginan pelanggan untuk membeli produk olahraga merek OrtusEight di platform media sosial Instagram. Penelitian ini menggunakan survei online yang melibatkan responden yang menggunakan Instagram dan tertarik pada produk olahraga. Data dikumpulkan melalui kuesioner yang dibagikan secara online kepada 202 orang yang dipilih secara acak. Hasil penelitian menunjukkan bahwa pengaruh sosial, ekspektasi upaya, ekspektasi kinerja, keperrcayaan adalah semua faktor penting yang memengaruhi niat pembelian pelanggan untuk produk olahraga merek OrtusEight di Instagram. Namun, niat pelanggan untuk membeli barang di platform media sosial ini paling banyak dipengaruhi oleh interaksi sosial. Temuan dari penelitian ini memberikan wawasan yang berharga bagi perusahaan OrtusEight dan pemasar lainnya dalam mengembangkan strategi pemasaran yang efektif di media sosial Instagram untuk meningkatkan niat pembelian konsumen terhadap produk olahraga mereka. Penelitian ini juga memberikan kontribusi teoritis dengan memperluas pemahaman tentang faktor-faktor yang memengaruhi perilaku konsumen dalam konteks pembelian produk olahraga di platform media sosial.
Analisis Optimalisasi Strategi Pemasaran Home Industry Kerupuk Desa Punggul Sidoarjo Basya, Maziyah; Sabrina, Salwa
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 7 No. 2 (2024): July
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v7i2.1734

Abstract

Punggul Sidoarjo Village is known for its many MSMEs in the form of home industries whose existence is able to empower the surrounding community, one of which is the Pak Muncul cracker industry which not only supports the local economy by opening employment opportunities for Punggul village residents, but is also part of the wider context in Gedangan sub-district. This research aims to determine internal and external factors based on SWOT analysis and to determine the right marketing strategy as a form of optimization in increasing turnover in Pak Muncul's cracker industry. This research uses a qualitative approach with a case study type of research. The results of this research show that the position of the Pak Muncul cracker industry is in quadrant I. The approach that must be applied in this position is Growth Oriented Strategy
The Digital Route: Social Media Marketing Activies Impact on Bus Service Purchase Behavior Roosdhani, Mohamad Rifqy; Arifin, Samsul; Ali, Ali; Komariyatin, Nurul
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 7 No. 2 (2024): July
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v7i2.1746

Abstract

This study aims to identify the social media marketing tactics that bus service should employ to enhance their purchase decision, underscoring the need for these tactics to be complemented by involvement and promotion for optimal effectiveness. A quantitative methodology is utilized, involving data collection and analysis from a purposive sample of 506 respondent from PO. Bejeu Jepara’s clients. Data were gathered via questionnaires to assess the empirical model using Structural Equation Modeling (SEM-AMOS). The findings indicate that social media marketing activities positively and significantly influence purchase decisions when mediated by involvement and promotion. However, direct social media marketing activities do not show a significant impact on purchase decisions. This study offers fresh insights into the specific social media marketing activities that Bus Service should embrace. It underscores the pivotal role of Involvement and Promotion in enhancing the effectiveness of these strategies, leading to improved outcomes and stronger customer relationships.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 8 No. 2 (2025): July Vol. 8 No. 1 (2025): January Vol. 7 No. 2 (2024): July Vol. 7 No. 1 (2024): January Vol. 6 No. 2 (2023): Juli Vol. 6 No. 1 (2023): Januari Vol. 5 No. 2 (2022): Juli Vol. 5 No. 1 (2022): Januari Vol. 4 No. 2 (2021): Juli 2021 Vol. 4 No. 2 (2021): Juli Vol. 4 No. 1 (2021): Januari Vol. 3 No. 2 (2020): Juli Vol. 3 No. 1 (2020): Januari Vol. 2 No. 2 (2019): Juli Vol. 2 No. 1 (2019): Januari Vol. 1 No. 2 (2018): Juli Vol. 1 No. 1 (2018): Januari More Issue