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Business Economic, Communication, and Social Sciences Journal (BECOSS)
Published by Universitas Bina Nusantara
ISSN : -     EISSN : 26862557     DOI : https://doi.org/10.21512/becossjournal.v2i2.6246
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The lack of understanding of the financial capital of the creative economy regarding non-bank financial institutions limits the growth of Indonesia’s creative economy. Strategies through policies, capital owners, creative economy players and bring together capital owners with players. The capital of the creative economy is represented on the criteria: entrepreneurial characteristics, product/service characteristics, market characteristics, and financial characteristics. The method used is a qualitative analysis and quantitative analysis which starts from data collection, data analysis, participatory discussion, drawing conclusions, formulating policies and stakeholder synergy. The startup mentoring scoring instrument is a framework for investor’s decision making to invest in the startup. 3 scoring elements of mentoring startup scoring: Product & key person with a weight of 55%, Traction with a weight of 25%, and Investment with a weight of 20%. Primary data were obtained by participatory observation, field studies, and key informant interviews through startup mentoring programs, workshops, and startup competitions. Results: Among 20% of startups pitched in front of investors, there are 11% of startups that investors interested in and got funding from a consortium of Indonesian and foreign venture capital companies. Matchmaking activities increase added value, and the implemented policy also increases added value.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 167 Documents
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How Hedonic Motives and Impulsive Shopping Tendencies Shape Gen-Z Online Shopping Behavior Antonius Felix; Arta Moro Sundjaja; Yuvaraj Ganesan; Akbar Lufi Zulfikar
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 8 No. 1 (2026): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v8i1.15603

Abstract

This study aims to determine the effect of hedonic motives on the online shopping behavior of Generation Z consumers in Shopee Mall, Jakarta with impulsive shopping tendencies (IST) as a mediating variable. A quantitative cross-sectional survey was conducted based on the Stimulus-Organism-Response (S-O-R) theory and the Theory of Planned Behavior (TPB). A total of 155 valid respondents were selected by purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.1.1.5. The measurement model demonstrated adequate convergent validity (outer loadings 0.722–0.840; AVE > 0.50), discriminant validity (HTMT criterion; Henseler et al., 2015), and composite reliability (0.842–0.873). Structural model results indicate that hedonic motives significantly and positively influence impulsive shopping tendencies (β = 0.518, p < 0.001) and online shopping behavior directly (β = 0.395, p < 0.001). Impulsive shopping tendencies also significantly predict online shopping behavior (β = 0.367, p < 0.001). The combined model explains 44.1% of variance in online shopping behavior. These findings confirm the partial mediation role of impulsive shopping tendencies in the hedonic motives–online shopping behavior relationship. The study contributes theoretical extensions of S-O-R to premium e-commerce platforms and provides practical implications for platform operators seeking to leverage hedonic engagement while promoting responsible consumption among young consumers.
Determinants of Livelihood Outcome Among Rural Households in Ondo State Forest Reserves - Nigeria Olawale Julius Aluko; Ayodotun Bobadoye; Olajumoke Celinah Odeyale
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 8 No. 1 (2026): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v8i1.15610

Abstract

The study examined the determinants of livelihood outcomes among rural households residing in forest reserves in Ondo State, Nigeria. Socio-economic characteristics, the livelihood outcomes and relationship to household well-being, as well as the effect of access to the land on livelihood performance were critically assessed in this study. A total of 216 respondents were selected from mangrove/freshwater swamp ecological zone forests of the state using multistage sampling techniques. A structured questionnaire, focus group discussion, and interviews of key informants were used to gather data, which were analyzed using descriptive and inferential statistics. The result revealed the respondents' mean age to be 43.2 years, the household size to be approximately 6, and a mean annual income of ₦312,400. The livelihood outcome index of the respondents came out with a mean lower than expected value, representing a very low livelihood outcome despite the overreliance on the forest resources. Due to the nature of the zone, the food availability recorded a high mean index of 63.5%, while other indicators used to operationalize food security recorded a low mean index. The regression result revealed that some of the socio-characteristics, such as level of education, income, age, primary occupation, and indigenous status, have positive implications on livelihood outcomes of the respondents in the study area. By implication, the study concluded that the livelihood outcome generally depended on socio-economic abilities, and availability of resources alone does not guarantee food security. Therefore, improving households’ well-being is a function of numerous factors in the study area.
Navigating Business Opportunities and Challenges in 5G Communication Technology: Insights from Asean Case Studies Wendy Junaidi
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 8 No. 1 (2026): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v8i1.15722

Abstract

The presence of the fifth generation (5G) communication technology has become the digital transformation cornerstone across Southeast Asia, offering opportunities that have never emerged before, innovation, and connectivity across sectors. In the ASEAN region, 5G has the role of technological and strategic driver boosting the digital ecosystem, supporting Industry 4.0, and strengthening the competitiveness through integration with Artificial Intelligence (AI), Internet of Things (IoT), and cloud computing. However, apart from its transformative potential, 5G development has still not yet been distributed evenly due to policy fragmentation and spectrum allocation challenges, including the infrastructure readiness level. This research is meant to explore the business opportunities and challenges around 5G implementation through case studies from prominent markets in ASEAN, covering Singapore, Malaysia, Thailand, Vietnam, and Indonesia. By utilizing the knowledge from policy analysis, recent industry reports published in 2022-2025, and interviews with 10 consultants from IT implementers executing the 5G projects across the ASEAN region, this study identifies key factors supporting the 5G monetization success, evaluates the corporation adoption strategy, and confers imperative policies to support the inclusive and sustainable digital growth. Lastly, it ends with the conclusion that the alignment among regional collaboration, AI-based innovation, and spectrum policy is essential to explore the full potential of 5G in ASEAN and mark this region as a future global center for connectivity.
Analysis of the Influence of Motivational Factors and Barriers on Continuance Intention of Mobile Banking Usage in Indonesia Jessica Tania; Arta Moro Sundjaja
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 8 No. 1 (2026): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v8i1.15731

Abstract

Mobile banking adoption in Indonesia has grown rapidly alongside increasing digital literacy. Yet, most prior studies have focused on initial adoption drivers, leaving a research gap in understanding the continuance intention (IU) of users who are already familiar with mobile banking. This study addresses that gap by applying Dual Factor Theory to analyze how Perceived Ease of Use (PU), Reward (RW), Risk Barrier (RB), and Image Barrier (IB) influence IU among Indonesian mobile banking users. Data were collected through an online questionnaire, and 300 valid responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS‑SEM). The measurement model confirmed that all constructs were valid and reliable, with strong indicator loadings. The results show that motivational factors (PU and RW) have positive and significant effects on IU, whereas barrier factors (RB and IB) exhibit weaker or insignificant effects. These findings emphasize that in the post‑adoption stage, user motivation, particularly ease of use and incentives, is more dominant in sustaining continuance intention than barriers such as risk or negative image. This provides new insights compared to earlier studies that emphasized barriers as critical obstacles, demonstrating that in a mature digital environment like Indonesia, barriers lose relevance while motivational factors prevail. This research contributes theoretically by refining the application of Dual Factor Theory to the context of mobile banking continuance, showing that its effectiveness is stage-dependent. Practically, the study suggests that banks should prioritize enhancing usability and maintaining attractive reward programs to strengthen user loyalty, rather than focusing solely on reducing barriers.
How Marketing Ethics Drives Customer Loyalty Through Consumer Empowerment in the Skincare Industry Catharina Clara; Cindy Devilia Putri
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 8 No. 1 (2026): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v8i1.15835

Abstract

This study aims to examine the effect of marketing ethics on customer loyalty with consumer empowerment as a mediating variable in the skincare industry. Grounded in Self-Determination Theory (SDT), this research adopts a quantitative approach using survey data collected from 206 respondents who have used skincare products. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both measurement and structural models. The results indicate that marketing ethics has a positive and significant effect on customer loyalty and consumer empowerment, while consumer empowerment also significantly influences customer loyalty. Furthermore, consumer empowerment is found to act as a complementary mediator, suggesting that ethical marketing strengthens loyalty both directly and indirectly by enhancing consumers’ sense of autonomy and control. These findings highlight the importance of transparency, honesty, and responsible communication in fostering long-term customer relationships. In conclusion, ethical marketing practices not only strengthen customer-brand relationships but also empower consumers, ultimately leading to sustainable customer loyalty.
Analysis Factors Affecting Consumer Decision Making Toward E-Wallet Continuance Usage Intention: The Role of Trust as Mediator Dita Dwi Rizkiani; Lintang Nawangsasih; Jessy Valencia; Sambudi Hamali
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 8 No. 2 (2026): BECOSS (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v8i2.16024

Abstract

Recent reports from several survey institutions indicate that OVO user rates have declined significantly. This study assumes that this decline is due to users' continued intention to use. For that reason, this research intends to explore the perceived user-friendliness, perceived safety, perceived compatibility, and trust levels among OVO users, along with their intention to continue using the service, with trust serving as a mediating factor. The type of this study is quantitative, with a causal-associative design. The study’s participants were 185 OVO users in the Jabodetabek area, and the data collection method was a survey. The data were analyzed using the PLS-SEM method and WarpPLS 8.0. The findings indicated that trust was influenced by perceived security and perceived compatibility. The findings also indicated that the continuance of usage intention was influenced by perceived ease of use and perceived compatibility. Trust was also shown to positively impact the continuance of usage intention. The findings also indicated that trust mediated the relationship between perceived security and perceived compatibility to the continuance usage intention. The study aims to create a theoretical basis for modeling technology user behavior and to address practical aims related to user trust and the continued use of OVO.
Ransomware Attacks on Investors’ Personal Data and the Legal Liability of Securities Companies in Indonesia Fauzan Wahyu Utomo; Anis Rifai; Anas Lutfi
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 8 No. 2 (2026): BECOSS (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v8i2.16136

Abstract

This article examines the legal liability of securities companies for ransomware attacks that result in the misuse of investors’ personal data in Indonesia. Using normative legal research with statute, conceptual, and case approaches, this study shows that the relevant legal framework is formed by the Capital Market Law, the Personal Data Protection Law, the Electronic Information and Transactions Law as amended by Law No. 1 of 2024, the Financial Sector Development and Strengthening Law, and OJK consumer protection regulations. The research gap lies in the absence of a focused analysis of securities companies’ accountability through the doctrines of duty of care, corporate negligence, and cyber liability in the capital market context. This article finds that liability may arise contractually, in tort, and administratively when a securities company fails to implement reasonable security measures, supervision, and incident response. Stronger harmonization of sectoral rules, explicit breach notification standards, and risk-based security obligations are therefore needed to protect investors more effectively.

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