cover
Contact Name
Muhamad Nanang Suprayogi
Contact Email
msuprayogi@binus.edu
Phone
-
Journal Mail Official
becoss@binus.edu
Editorial Address
Lecturer Resource Center (LRC) Anggrek Campus, Room 209 BINUS UNIVERSITY Jl. Kebon Jeruk Raya No.27, Kebon Jeruk West Jakarta – 11530
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Business Economic, Communication, and Social Sciences Journal (BECOSS)
ISSN : -     EISSN : 26862557     DOI : https://doi.org/10.21512/becossjournal.v2i2.6246
The lack of understanding of the financial capital of the creative economy regarding non-bank financial institutions limits the growth of Indonesia’s creative economy. Strategies through policies, capital owners, creative economy players and bring together capital owners with players. The capital of the creative economy is represented on the criteria: entrepreneurial characteristics, product/service characteristics, market characteristics, and financial characteristics. The method used is a qualitative analysis and quantitative analysis which starts from data collection, data analysis, participatory discussion, drawing conclusions, formulating policies and stakeholder synergy. The startup mentoring scoring instrument is a framework for investor’s decision making to invest in the startup. 3 scoring elements of mentoring startup scoring: Product & key person with a weight of 55%, Traction with a weight of 25%, and Investment with a weight of 20%. Primary data were obtained by participatory observation, field studies, and key informant interviews through startup mentoring programs, workshops, and startup competitions. Results: Among 20% of startups pitched in front of investors, there are 11% of startups that investors interested in and got funding from a consortium of Indonesian and foreign venture capital companies. Matchmaking activities increase added value, and the implemented policy also increases added value.
Articles 150 Documents
Transformation of Food and Beverage MSMEs in the Digital Era Triana, Ika; Lestari, Nurul Sukma
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 2 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i2.11990

Abstract

Technology challenges for Micro, Small, and Medium Enterprises (MSMEs) are constantly changing. Specifically, this research aims to examine how using digital payments affects the performance of MSME traders in Bekasi's food and beverage industry. The study used quantitative methodology and data processing using Structural Equation Modeling-Partial Least Squares (SEM-PLS) and involved 117 MSME respondents in Bekasi as samples.  The results of this study highlight how MSMEs' performance in Bekasi is significantly impacted by their use of digital payment systems. The study shows that MSMEs may maximize the benefits of digital payments if they demonstrate an openness to learning and an acceptance of new technical advancements. Furthermore, as critical components for MSMEs' success in the digital age, the study highlights the vital roles that technology innovation adaptation and training play. MSMEs in the food and beverage industry may improve operational efficiency and competitiveness by identifying and utilizing new technology. This research is limited to certain locations and variables, so further studies are needed with a broader scope and additional variables, such as the role of Pentahelix in developing MSMEs. The implications of this research that can be applied are that adopting technology increases the efficiency, competitiveness, and growth of MSMEs through digitalization and collaboration. Therefore, this research highlights the significance of a proactive strategy for technology integration and ongoing education in enabling MSMEs to prosper in the ever-changing digital ecosystem.
Museum Experience and Reasoning about Evolution: A Case Study of Educated Indonesians Setioko, Wahyu
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 1 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i1.12104

Abstract

This qualitative case study investigates the impact of informal learning experiences at a natural history museum on individuals' reasoning about evolution. Four Indonesian participants, aged 25-30, were interviewed about their understanding of evolutionary concepts after engaging in free-choice museum visits, while two did not visit the museum. Interviews were analyzed using a coding scheme to identify three reasoning patterns: Informed Naturalistic Reasoning (INR), Novice Naturalistic Reasoning (NNR), and Creationist Reasoning (CR). Findings reveal that museum-goers predominantly employed INR, demonstrating a clearer understanding of evolutionary concepts through gene mutation and inheritance, while non-museum-goers frequently used NNR and CR, reflecting intuitive and religious perspectives. The study highlights the museum's role in facilitating scientific understanding and suggests that informal learning environments can effectively complement formal education in fostering scientific literacy.
Analysis of South Korea’s Cultural Policies during COVID-19 Pandemic (2020-2022) Kembaren, Elisabeth Ermuliana; Febriani, Annisa Indah
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 1 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i1.12105

Abstract

This article examines South Korea's cultural policies in response to the Covid-19 pandemic (2020-2022). This study uses a qualitative method which mainly originates from various press releases, publications and annual reports that are officially uploaded by the Ministry of South Korea. The study's findings show that the South Korean government consistently implemented a variety of cultural policies during the three-year pandemic period, including pandemic control, funding, increased consumption, lobbying, policy discussions, job creation, and training. However, cultural art stakeholders play an important role in shaping cultural policies during this time.
A Mapping Global Value Chain HYBE Co, Ltd: Case Study Album "17 is Right Here" Seventeen Dewi, Ayunda Roliana; Purbantina, Adiasri Putri
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 1 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i1.12207

Abstract

In today's globalized era, the world's economic system is increasingly interconnected through a global production network known as the Global Value Chain (GVC). This involves production stages located in different countries as companies expand globally to access new markets. While the GVC concept was first used in the manufacturing sector, it can now be applied to the creative industry. This study uses De Voldere's (2017) concept of the Global Music Value Chain to examine the production chain of HYBE Co., Ltd.'s album "17 Is Right Here" by Seventeen. Using a qualitative case study methodology, the research uncovers a transnational network of contributors involved in the album's production, from creation to distribution, exhibition, and reaching consumers. This transnational network adds value to HYBE Co., Ltd.'s music products, allowing them to compete in the global music market. Furthermore, technological advancements have supported the international reach of HYBE Co., Ltd.'s music products.
Website Quality, Brand Awareness and Purchase Intention: Online Property Purchase Behaviour Budiarti, Rima; Parma Dwi Widy Oktama
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 1 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i1.12521

Abstract

This paper aims to look at online property purchase behavior during the COVID-19 pandemic by consumers as seen from purchase intention on the influence of website quality, brand awareness, and smart lifestyle. Data were collected using a questionnaire through online survey. Data were analyzed using SmartPLS. The results show that the quality of websites (QW) has a significant and positive influence on smart lifestyle (SL) and purchase intention (PI). Brand awareness (BA) also has significant and positive influences on SL and PI. A positive influence and a significant influences were also found between SL and PI. This study has strengthened property purchase behavior theory is influenced by the quality of websites, brand awareness, and smart lifestyle during the COVID-19 pandemic. Based on this research, in line with the smart lifestyle in the community, the property marketplace company must improve the quality of the website by making it more accessible to anyone and increasing brand awareness, especially in the Generation X and Generation Y groups who are very connected online and are potential buyers or property tenants.
The Determinants of Employee Performance and Employee Job Loyalty as an Intervening Variable at Electronic Factory in Bekasi Indonesia Fauziah, Rachma; Panjaitan, Saur
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 1 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i1.12851

Abstract

With job loyalty acting as an intervening variable, this study attempts to examine how workload and work engagement affect employee performance at PT Emsonic Indonesia. One of the most important elements in a company's success is employee performance, but a number of issues, including excessive workloads and subpar employee loyalty, can have an impact on overall performance. Using LISREL 8.80, the study methodology employs SEM (Structural Equation Modeling) analysis to quantify both direct and indirect correlations between variables. This study used a questionnaire survey to gather data from PT Emsonic Indonesia employees who were chosen at random. The results showed that work engagement and workload significantly affected employee performance. Job loyalty did not significantly mediate the relationship between workload and performance, but it did mediate the association between work engagement and performance. These results indicate that in order to establish a work environment that fosters employee loyalty and enhances employee performance, PT Emsonic Indonesia must raise employee engagement and manage workload as efficiently as possible.
The Analysis of the Influence of Organizational Citizenship Behavior on Productivity with Turnover Intention and Performance as Mediator Priliana, Lina; Hidayat, Rahmat
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 1 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i1.12852

Abstract

This study aims to analyze the effect of Organizational Citizenship Behavior (OCB) on employee productivity at PT Emsonic, with Turnover Intention and performance as mediating variables. The respondents in this research are employees in the production department of PT Emsonic, totaling 221 respondents. Data were analyzed using SEM (Structural Equation Modeling) with LISREL 8.80. The results indicate that (1) OCB does not have a positive and significant effect on productivity, (2) OCB has a positive and significant effect on performance, (3) Turnover Intention negatively and significantly affects both productivity and performance, (4) Performance positively and significantly influences productivity, (5) OCB negatively and significantly affects Turnover Intention, (6) Turnover Intention mediates the relationship between OCB and productivity, and (7) Performance mediates the relationship between OCB and productivity.
Physical and Digital Service Quality for Sustainable Customer Satisfaction in Lapo Tuak: Evidence from South Sumatra Clara, Catharina; Tua, Besler
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 1 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i1.12861

Abstract

This study investigates the dual impact of online and offline service quality on customer satisfaction at Lapo Tuak, a traditional Batak eatery that integrates physical and digital services. Utilizing purposive sampling, data were collected from 150 respondents through structured questionnaires and analyzed using Smart PLS for structural equation modeling. The findings demonstrate that both E-Service Quality and Service Quality significantly enhance customer satisfaction, emphasizing their critical roles in fostering loyalty and repeat business. While offline interactions remain essential for building trust, the growing significance of convenient digital services, such as smooth ordering and timely delivery, cannot be overlooked. Therefore, Lapo Tuak should focus on enhancing its digital platforms while maintaining strong offline service to improve customer experiences. From a marketing perspective, promoting the ease and reliability of online delivery alongside exceptional offline service can strengthen customer loyalty and broaden the business's digital presence. This research contributes valuable insights for SMEs in the culinary sector, highlighting the importance of service quality in achieving long-term sustainability in an increasingly competitive market.
Communication Network Analysis in The Comment Section of A Youtube Podcast With AI Sugianto, Larasati Indhita; Husain, A. Hasan Al
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 2 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i2.13184

Abstract

The phenomenon of human-AI interaction is rapidly evolving, particularly in the realm of digital communication. One manifestation of this is the involvement of AI in YouTube content, such as podcasts that incorporate AI as a co-host. This study aims to analyze the comment network on the YouTube video “Gua Podcast Bareng AI... Dia Manggil Gua Sayang... (Episode 1)” to understand user interaction patterns with AI in digital spaces. The research employs the Social Network Analysis (SNA) method, collecting comment data through YouTube digital tools and analyzing it using Gephi software. The findings reveal that interactions in the YouTube comment section form two primary communication patterns: the circular network and the Y network. The network structure consists of 2,313 nodes and 717 edges, with a modularity value of 0.86, indicating the formation of discussion clusters. The key actors in the network are @JoshRafG and @manueladrians, who exert the greatest influence based on centrality measures. Frequently occurring words in the comments include “AI,” “Bisa” (Can), “Dan” (And), and “Manusia” (Human), reflecting discussions surrounding the pros and cons of AI as a communicative entity. This study reveals that AI in digital interactions is increasingly anthropomorphized, influencing users' perceptions of AI as a social subject. These findings contribute to digital communication studies, particularly in understanding AI's role in virtual interactions and shifting societal perceptions of artificial intelligence on social media.
Caught in the Middle: Intergenerational Caregiving Experiences Among Sandwich Generation Filipino Women Suaco, Lara Angeli S.; Ancho, Inero V.; Dy, Marison Felicidad R.; Recto, Ferlynn B.; Pelegrina, Daisy V.; Albor, Rufo Gil Z.; Almeda, Phrygian P.; Sagun, Danica Jae B.
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 2 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i2.13313

Abstract

Despite the prevalence of sandwich generation Filipino women in the Philippines, their nuanced and unique experiences of being caught in the middle of two or more generations remain an understudied social phenomenon. The present study is a phenomenological research study that aimed to investigate the lived experiences of sandwich generation Filipino women and how they made sense of their circumstances amid the backdrop of intergenerational caregiving and the associated burden they carry. The study utilized purposive sampling in gathering eight sandwich generation Filipino women participants living in Metro Manila, who were later interviewed through one-on-one, in-depth interviews. Data was then transcribed and analyzed through thematic analysis; wherein significant themes were generated to produce meaningful narratives depicting intergenerational caregiving among sandwich generation Filipino women. Specifically, the findings of the study revealed that these women assume the primary caregiver role and fulfill domestic along with economic responsibilities due to a perceived sense of responsibility to pay back or help their families coupled with gender roles and norms. It is a deliberate choice that they make daily as they go through both rewarding and challenging experiences. In moving forward, they aspire for the future generation to have more agency and autonomy over their lives. The study shed light on the struggles of sandwich generation Filipino women, hence providing information on how different entities can pave the way for the increased visibility of unpaid care work and upholding Filipino women’s full rights.