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Muhamad Nanang Suprayogi
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Business Economic, Communication, and Social Sciences Journal (BECOSS)
Published by Universitas Bina Nusantara
ISSN : -     EISSN : 26862557     DOI : https://doi.org/10.21512/becossjournal.v2i2.6246
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The lack of understanding of the financial capital of the creative economy regarding non-bank financial institutions limits the growth of Indonesia’s creative economy. Strategies through policies, capital owners, creative economy players and bring together capital owners with players. The capital of the creative economy is represented on the criteria: entrepreneurial characteristics, product/service characteristics, market characteristics, and financial characteristics. The method used is a qualitative analysis and quantitative analysis which starts from data collection, data analysis, participatory discussion, drawing conclusions, formulating policies and stakeholder synergy. The startup mentoring scoring instrument is a framework for investor’s decision making to invest in the startup. 3 scoring elements of mentoring startup scoring: Product & key person with a weight of 55%, Traction with a weight of 25%, and Investment with a weight of 20%. Primary data were obtained by participatory observation, field studies, and key informant interviews through startup mentoring programs, workshops, and startup competitions. Results: Among 20% of startups pitched in front of investors, there are 11% of startups that investors interested in and got funding from a consortium of Indonesian and foreign venture capital companies. Matchmaking activities increase added value, and the implemented policy also increases added value.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 150 Documents
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The Effect of Career Development in the Millennial Generation Triana, Ika; Prihandoko, Danang
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.11980

Abstract

This study explains employee engagement for millennial employees. It identifies a career development that supports millennial employees, particularly in the DKI Jakarta area, to achieve better employee engagement, and the phenomenon of job-hopping reduces generation millennials. The subject of the investigation is employees of the millennial generation in the DKI Jakarta, with 407 questionnaire participants. The primary data of this study were obtained from questionnaires completed by several respondents. In addition, the data is processed using path analysis to analyze the relationship pattern between variables. This research uses a cross-sectional design. Data are collected only at one point in time, making it difficult to assess long-term causal relationships. Results showed that career development has a positive impact on employee engagement. Companies need to develop professional development programs tailored to the aspirations and work styles of this generation to increase effectiveness. Future longitudinal research may provide further insight into changing dynamics over time. Data collected via questionnaires may contain respondent bias due to their self-reported nature. Additional data collection methods, such as interviews or observations, may help reduce this bias. This research sheds light on the job-hopping phenomenon among millennial employees in Jakarta, the economic and business center of Indonesia. It makes a special contribution to the limited literature on the work behavior of millennials in major Southeast Asian cities. This research provides new insights into how career development and employee engagement can work together to reduce job hopping, thereby providing additional value to companies seeking to retain their employees
Strategic Use Cases of Digital Transformation Implementation in Cities in Developing Countries Junaidi, Wendy
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.12084

Abstract

Global competition for business process efficiencies and investment, rapidly growing and aging populations, rising concerns about climate change, economic inequality, digital gap, and keeping pace with technological innovation are just a few of the challenges cities around the world face in meeting citizens’ expectations for personalized, mobile government services. To address these complex systemic challenges, cities must design smart city initiatives as part of digital transformation implementation to connect disparate operations and siloed processes, starting with smaller, focused projects at the department level and progressing, step by step, toward an integrated city ecosystem. The purpose of this research is to provide insights into some strategic use cases for implementing digital transformation in cities in developing countries as a reference for prioritization so that local governments in developing countries can manage the complexities of smart city implementation through the empowerment of internet of things (IoT) technology. This research focused on some smart city use cases found in developing countries, i.e. Pune (India), Da Nang (Vietnam), and Mexico City (Mexico).
Opportunities to Increase Halal SMEs Income: Evidence from Muslim Minority Area Awirya, Agni Alam; Nainggolan, Cesilia Natasya; Susilo, Andi Joko; Puspita, Novi Dwi
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.12095

Abstract

The growth of halal products and businesses in areas with minority Muslim populations, such as Papua, Indonesia, presents both distinct challenges and opportunities. This study examines the development of Halal-certified Small and Medium Enterprises (SMEs) in Papua, a region with a minority Muslim population. Using primary data from 33 Halal-certified SMEs in Jayapura, the research investigates the factors that affect income growth following Halal certification. Data were collected using non-probabilistic sampling and analyzed through descriptive statistics and logistic regression. The results show that entrepreneurial age and business tenure positively impact income growth, emphasizing the value of experience. However, market orientation (targeting markets outside Jayapura) has a negative effect, likely due to logistical challenges. Surprisingly, entrepreneurial education does not significantly influence income generation, suggesting that local knowledge and experience play a larger role. The study recommends that Halal SMEs focus on enhancing workforce management, confidence, and marketing strategies to improve competitiveness and market expansion. These findings offer valuable insights for fostering the growth of Halal-certified SMEs in minority regions and supporting sustainable economic development in Papua.
Perdagangan Bilateral Filipina-Amerika: Dinamika, Hambatan dan Prospek Masa Depan Periode 2022-2024 Rizky, Ramadhan Bagas; Alya, Haura Inas; Rahmatulummah, Alia
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.12111

Abstract

This study examines the dynamics of trade relations between the Philippines and the United States during the leadership of President Bongbong Marcos, the 17th President of the Philippines. The primary objective of this research is to identify obstacles, challenges, and opportunities in the bilateral relations of the two nations, with a particular focus on political, economic, and security aspects. Employing the theories of liberalism and complex interdependence, the study explores how economic cooperation and mutual dependence influence trade policy relations between the Philippines and the United States. The research uses a qualitative descriptive method, involving an in-depth analysis of data and information related to trade policies, bilateral agreements, and external factors that may affect relations during President Bongbong Marcos's administration. The findings reveal that, despite progress in trade cooperation, obstacles such as protectionist policies and global economic instability remain significant challenges. Future prospects indicate substantial growth potential if both nations can overcome these barriers through constructive dialogue and mutually beneficial policy reforms. A limitation of this study lies in the uncertainty of Philippine-U.S. relations due to frequent political dynamics. However, the impact of this research lies in its ability to anticipate the continuation of Philippine-U.S. relations through insights derived from field data.
The Influence of Social Media Marketing, Brand Image, and Influencer Marketing on Purchase Intention at XYZ Restaurant Kurniawan, Shelvy; Setiadi, Fina Fauzi
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.12130

Abstract

The use of social media in marketing is not only to market products but it can be used to improve the company's image and consumer purchasing interest. XYZ restaurant is engaged in the food & beverage sector by serving typical Indonesian cuisine, they realize the importance of using social media as an efficient marketing tool. The purpose of this study is to determine the influence of social media marketing and influencer marketing on purchase intention and the role of brand image in mediating the influence of social media marketing on purchase intention. The data collection method in this study was by distributing questionnaires. The data analysis method used in this study is SEM. The results of this study indicate that social media marketing has a significant influence on brand image, brand image has a significant influence on purchase intention, influencer marketing has a significant influence on purchase intention, and social media marketing has a significant influence on purchase intention mediated by brand image.
The Effect of Experiential Brand Activation Through Vidio's "Roaring Night" Event on Customer Trust Faaiz, Muhammad Al; Dianita, Indria Angga; Gracia, Amanda Bunga; Seprina, Wa Ode
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.12142

Abstract

The growth of Over-The-Top (OTT) services has led to a cultural shift towards streaming, which has been accompanied by a rise in content piracy. As the official broadcaster for the English Premier League in Indonesia, Vidio encounters significant challenges from piracy that undermine customer trust and loyalty. Declines in customer trust can lead to increased customer attrition and reduced loyalty. To address these issues and rebuild customer trust, Vidio implemented an Experiential Brand Activation strategy through the "Roaring Night" event. This study investigates how Experiential Brand Activation affects customer trust using a quantitative research method, surveying 400 members from 11 English Premier League fan communities in Jakarta. The findings show a positive link between Experiential Brand Activation and customer trust. However, the correlation analysis reveals a weak but statistically significant relationship (coefficient 0.180, p = 0.000), with Experiential Brand Activation accounting for only 3.2% of the variance in customer trust. This indicates that other factors also play a role. Future research should use qualitative methods to explore these additional factors, including customer engagement, celebrity endorsements, and loyalty. This study provides valuable insights for OTT marketing strategies, highlighting the importance of a holistic approach to enhancing long-term consumer trust and loyalty. Studi ini memberikan wawasan berharga untuk strategi pemasaran OTT, menyoroti pentingnya pendekatan holistik untuk meningkatkan kepercayaan dan loyalitas konsumen jangka panjang.
Letter of Apology and Notice of Retraction Andrianto, Fajar; Santoso, Wiliam; Riza, Fahrul; Andrean, Haikal
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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Role of Psychological Wellbeing in Mediating Impact of Worklife Integration to Organization Commitment Hapsari, Ignatia Aditya
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 1 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i1.12044

Abstract

This research aim to investigate impact Work to Life Integration (WLI) to Organization Commitment (OC) for remote working employee who works in Jabodetabek, Indonesia, and how role of Psychological Wellbeing (PWB) increasing this impact. Due to trend of flexible working arrangement during Covid 19 pandemic and development of technologies that can facilitate it, there are still few references relate to work to life integration’s impacts. In this study researcher choose to investigate its impact to organization commitment which matters for employers. This research is a quantitative study using online survey to 400 employees and used SEM PLS to get the result. Result of the study found that WLI has significant impact to OC and WLI has significant impact to OC through PWB as a mediator, but apparently indirect impact of WLI to OC mediated by PWB is lesser than direct of WLI to OC.
Commuters Preferences and Their Willingness to Pay for Modern Public Utility Vehicle (MPUV) Lalio, Ivy; Navarro, Gladys
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 1 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i1.12282

Abstract

The study aims to determine the commuter’s preferences and predicts the commuters' Willingness to Pay (WTP) for Modern Public Utility Vehicle (MPUV). The satisfaction and importance of the commuters’ preferences are essential in determining the attitude of commuters, particularly in what the commuters value in terms of comfort and convenience. Personal factors such as gender, classification, satisfaction, and importance level were considered and economic factors such as the monthly household income and transportation expenses of the respondents are included as determinants of their willingness to pay for additional MPUV. The study utilizes descriptive and a quantitative approach or Binary Logistic Regression (BLR) Model. While a tool validated structured questionnaire based on the Contingent Valuation Method (CVM) were used. There were 324 respondents from the two proximate private and public schools in senior high level. The result shows that the overall satisfaction level of commuters with traditional PUVs was just right and are mostly dissatisfied with the factors on environment-friendly and safe or security features of traditional PUVs. Using BLR, the willingness to pay for additional PUV was determined the personal and economic predicting a positive chance that the commuters are willing to pay for Modern PUV, however, these indicators are not significant. Conversely, two indicators yield a significant relationship with the willingness to pay. First is the amount willing to pay and second is the overall level of importance by the commuters. The results assist to improve the transportation infrastructure, services and recommend a market-driven policy matrix.
Empowered or Overlooked? Examining the Role of Employment Status in Public Welfare Workers’ Self-Efficacy and Job Satisfaction Aquino, Gene Kathlyn
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 1 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i1.12437

Abstract

Employee well-being is crucial to organizational success, particularly in public service sectors where job satisfaction and self-efficacy directly impact performance. This study explores the relationship between self-efficacy, job satisfaction, and employment status among personnel from a public social welfare agency. A total of 215 employees, including 31 permanent, 53 contractual, and 131 contract of service workers, were randomly selected for participation. Data were collected using the New General Self-Efficacy Scale (NGSE) and the Minnesota Satisfaction Questionnaire (MSQ). Findings revealed consistently high levels of self-efficacy and job satisfaction across employment types, with no significant statistical differences between groups. A positive correlation was identified between self-efficacy and job satisfaction, indicating that employees with greater belief in their capabilities experience higher job fulfillment. However, this relationship was weaker among contractual employees, likely due to job insecurity. Moreover, the study highlights the vital role of social services and camaraderie in boosting self-efficacy and satisfaction, particularly during times of crisis. These findings imply that the nature of public social workers' jobs, which include assisting disadvantaged populations and delivering necessary services, naturally raises their levels of self-efficacy and job satisfaction across all job categories.

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