cover
Contact Name
Adi Permana Sidik
Contact Email
buanakomunikasi@usbypkp.ac.id
Phone
+6285720033550
Journal Mail Official
adi.permana@usbypkp.ac.id
Editorial Address
Jl. PHH. Mustofa No. 68 Telp. 022-7275489, 7202841, Fax. 022-7201756 Bandung 40124
Location
Kota bandung,
Jawa barat
INDONESIA
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi)
ISSN : 27742342     EISSN : 27742202     DOI : -
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) is a scientific journal published by the Sangga Buana YPKP Social and Political Science Study Program with p-ISSN 2774-2342,e-ISSN 2774-2202 published 2 times and 1 year (June-December). The articles published have gone through the review process of the reviewers, which are related to communication science. The articles that are published can also be in the form of scientific ideas, theoretical and conceptual studies, as well as practical applications from both academics or practitioners in the field of communication. The scope of the Buana Communications Journal includes: Interpersonal Communication, Public Communication, Organizational Communication, Mass communication, Political Communication, Cultural Communication, Communication Ethics, and Religious communication.
Articles 111 Documents
Makna “Bergizi” Dalam Persepsi Masyarakat Kota Depok Pada Program Makan Bergizi Gratis (MBG) Desna Aryana Pratiwi; Amanda Devita Triana; Aflah Kanaya Noor; Nazwa Haliza Gunawan Azzahra
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 7 No 1 (2026): April
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2026.7.1.5422

Abstract

The Free Nutritious Meals Program (MBG) is a national policy aimed at improving children’s nutritional quality and human resource development in Indonesia. This study aims to analysis how residents of Depok City interpret the concept of “nutritious” food within the MBG program. The study employs a qualitative approach based on a constructivist paradigm through interviews with parents, students, and community members. The analysis utilized Stuart Hall’s Encoding-Decoding theory and the Stimulus-Organism-Response model. The results indicate that the community interprets nutritious food not only based on nutritional content but also on cleanliness, freshness, taste, and family health experiences. There is a gap between government nutritional standards and community perceptions. Negative experiences regarding food quality erode public trust and lead to food waste behaviour within the MBG program.  

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