cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Adi Permana Sidik
Contact Email
buanakomunikasi@usbypkp.ac.id
Phone
+6285720033550
Journal Mail Official
adi.permana@usbypkp.ac.id
Editorial Address
Jl. PHH. Mustofa No. 68 Telp. 022-7275489, 7202841, Fax. 022-7201756 Bandung 40124
Location
Kota bandung,
Jawa barat
INDONESIA
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi)
Published by Universitas Sangga Buana
ISSN : 27742342     EISSN : 27742202     DOI : -
Core Subject : Religion, Humanities, Science, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) is a scientific journal published by the Sangga Buana YPKP Social and Political Science Study Program with p-ISSN 2774-2342,e-ISSN 2774-2202 published 2 times and 1 year (June-December). The articles published have gone through the review process of the reviewers, which are related to communication science. The articles that are published can also be in the form of scientific ideas, theoretical and conceptual studies, as well as practical applications from both academics or practitioners in the field of communication. The scope of the Buana Communications Journal includes: Interpersonal Communication, Public Communication, Organizational Communication, Mass communication, Political Communication, Cultural Communication, Communication Ethics, and Religious communication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 101 Documents
 7   8   9   10   11 
Peran Estetika Desain Komunikasi Visual Dalam Meningkatkan Daya Beli Konsumen Di Media Sosial Sugiyarto, Eko Agung; Maryami
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 03 (2025): Desember
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.03.5198

Abstract

In the internet era dominated by social media, visual communication styles greatly influence customer perceptions and behavior. The purpose of this study is to further explore how visual aesthetics, particularly in terms of Instagram feed design, influence the purchasing power of young female customers in the city of Yogyakarta. Since women are often considered a potential target market with high consumption levels, this phenomenon is interesting to study. This study employs a descriptive qualitative research method by conducting in-depth interviews with millennials in Yogyakarta. The findings reveal that the design of online stores' Instagram feeds is significantly influenced by visual aesthetics. If the visual design presented is appealing, innovative, and aligns with the buyer's personal style, they are more likely to be interested and decide to purchase the product. These results indicate that online businesses should prioritize investing in high-quality visual design..

Page 11 of 11 | Total Record : 101

 7   8   9   10   11 

Filter by Year

2020 2025


Reset
Filter By Issues
All Issue Vol 6 No 03 (2025): Desember Vol 6 No 2 (2025): Agustus Vol 6 No 1 (2025): April Vol 5 No 2 (2024): Desember Vol 5 No 1 (2024): Juni Vol 4 No 2 (2023): Desember Vol 4, No 1 (2023): Juni Vol 4 No 1 (2023): Juni Vol 3, No 2 (2022): Desember Vol 3, No 1 (2022): Juni Vol 2, No 2 (2021): Desember Vol 2, No 1 (2021): Juni Vol 1, No 2 (2020): Desember Vol 1, No 1 (2020): Juni More Issue