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RISQO M. WAHID
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INDONESIA
Jurnal Nasional Manajemen Pemasaran dan SDM
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27457257     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. JNMPSDM is published four times a year (March, June, September, and December). e-ISSN: 2745-7257. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref, Neliti.Com, Dimensions and Google Scholar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM" : 5 Documents clear
Strategi Pengembangan Bisnis Mental Healthiness Event Organizer Berbasis Analisis SWOT dan Business Model Canvas Khusna, Siti Lailatul; Utami, Dati Mega; Nurunnisa, Ika Amalia; Kusuma, Aditya Indra; Khaerani, Anisa Zahra; Novitaningtyas, Ivo
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i4.1482

Abstract

Mental health is quite an interesting issue and is discussed by the public. Several cases in Indonesia show the phenomenon that students tend to be prone to mental health problems such as stress, anxiety and depression. Based on these conditions, the Mental Healthiness Event Organizer business opportunity can be developed. This article aims to identify the internal and external conditions of the Mental Healthiness Event Organizer business and formulate a business development strategy, specifically in the study of Arcadia Tesi. SWOT analysis is used to identify the conditions of internal factors and external factors. The results of the analysis show a strategy formulation that can be applied to develop a business model based on the business model canvas. The results show several strategies that can be implemented by Arcadia Tesi, such as establishing strategic alliance partnerships with the mental health community, educational institutions and other institutions, diversifying products according to the needs of potential partners, emphasizing points of differentiation and unique selling points that differentiate them from competitor products, maximizing online and offline marketing communications, as well as operational cost efficiency. The results provide managerial implications for entrepreneur Mental Healthiness Event Organizer Arcadia Tesi to develop their business, as well as becoming reference material for further research.
Pengaruh Social Media Marketing terhadap Keputusan Pengunjung di 3D Stable Palembang Lusfia, Tiara Kemala; Yunita, Dessy; Mavilinda, Hera Febria
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i4.1588

Abstract

    This research aims to determine the influence of Social Media Marketing on visitor decisions at 3D Stable Palembang. The research method used is a quantitative method. The population in this study were all visitors to 3D Stable Palembang using a sample of 100 respondents. The data collection method used in this research is a questionnaire using a 5 point Likert scale. The analysis technique used is multiple linear regression and uses the SPSS application. Based on the results of the analysis, it is concluded that Social Media Marketing simultaneously influences visitors' decisions at 3D Stable Palembang.  
Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Loyalitas Pasien melalui Variabel Intervening Kepuasan Pasien di RSUD Siti Fatimah Az Zahra Provinsi Sumsel prayogo, Fadel; Rahayu, Sri; Yamaly, Fadhil
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i4.1619

Abstract

Penelitian ini bertujuan untuk mengetahui Kualitas Pelayanan dan Fasilitas Terhadap Loyalitas Pasien Melalui Kepuasan Pasien Sebagai Variabel Intervening di RSUD Siti Fatimah Provinsi Sumatera Selatan, penarikan sampel menggunakan rumus Hair, dengan sampel yang digunakan sebanyak 152 responden pasien RSUD Siti Fatimah Provinsi Sumatera Selatan. Data yang diperlukan adalah data primer yang diperoleh dari hasil distribusi kuesioner kepada pasien di RSUD Siti Fatimah Provinsi Sumatera Selatan. Teknik analisis yang digunakan dalam penelitian ini adalah Teknik Analisis Structual Equation Model (SEM). Hasil Penelitian dari Teknik analisis SEM menunjukkan pertama ada pengaruh positif dan signifikan antara variabel Kualitas Pelayanan terhadap variabel Loyalitas Pasien, kedua tidak ada pengaruh positif dan signifikan antara variabel Fasilitas terhadap variabel Loyalitas Pasien, ketiga Ada pengaruh positif dan signifikan antara variabel Kualitas Pelayanan terhadap variabel Kepuasan Pasien, keempat Ada pengaruh positif dan signifikan antara variabel Fasilitas terhadap variabel Kepuasan Pasien, kelima Ada pengaruh positif dan signifikan antara variabel Kualitas Pelayanan terhadap variabel Loyalitas Pasien melalui variabel intervening Kepuasan Pasien, dan keenam Ada pengaruh positif dan signifikan antara variabel Fasilitas terhadap variabel Loyalitas Pasien melalui variabel intervening Kepuasan Pasien.
Strategi Bertahan Usaha Mangkokku Pasca Pandemi Covid 19 Setiadi , Hedi; Ambiapuri, Ema; Parwitasari, Nur Aini
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i4.1673

Abstract

The purpose of the study is to ascertain Mangkokku's survival strategy. Mangkokku is a restaurant that specializes in rice bowls with a touch of traditional Indonesian knowledge. Mangkokku was able to successfully adopt a survival plan during the pandemic by opening locations near residential areas, limiting their menu to takeout, and putting up a virtual kitchen. The PPKM restrictions were also implemented around this time. Mangkokku's strengths, weaknesses, opportunities, and threats are examined using a SWOT analysis. Mangkokku's company survival plan was established from the SWOT analysis in order to weather the pandemic. Qualitative research seeks to explain the complexity of the social context, investigate meaning, and get a deeper understanding of social processes. This approach is used by researchers to explain Mangkokku's post-pandemic survival strategy. A SWOT analysis reveals that Mangkokku's competitive advantages include a robust brand, innovative products, an effective supply chain, high product quality, and assured customer service. Mangkokku's shortcomings include reliance on regional markets, a lack of human resources, a small marketing budget, and a reliance on particular suppliers. Prospects in the post-pandemic Mangkokku era include e-commerce, consumer trends, market expansion, and strategic alliances. Threats to Mangkokku include fierce rivalry, alterations to laws, price swings for raw materials, and technological advancements. A plan that leverages strengths, overcomes weaknesses, seizes opportunities, and defeats threats is developed based on the SWOT analysis. Many of these actions have been taken by Mangkokku, and they can be seen as a post-pandemic survival tactic.
Strategi Influencer dalam Upaya Meningkatkan Niat Beli di Social Commerce Sari, Prasiani Purnama
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i4.1689

Abstract

Society has begun to question influencer reviews in social commerce, despite influencers remaining essential in marketing. This research aims to gather effective strategies for influencers in social commerce to enhance purchase intention. The study utilizes the Systematic Literature Review method and identifies 15 documents meeting the criteria following a limitation process. The gathered strategies to support influencers and brand activities include enhancing parasocial relationships, possessing distinct characteristics, increasing interactions, utilizing attributes, garnering high numbers of 'likes' and 'comments,' avoiding hashtag usage, and informing about preannouncement discounts. The strategies found provide a comprehensive framework for influencers, brands, and researchers to navigate the dynamic landscape of social commerce, ensuring effective engagement, trust-building, and positive outcomes for all stakeholders involved. This systematic literature review can be revisited to ascertain if there have been changes or additions to influencer strategies in social commerce, given the rapid evolution of algorithms and trends, necessitating adjustments from influencers, brands, and relevant stakeholders.

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