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RISQO M. WAHID
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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2022)" : 5 Documents clear
Service Quality and Customer Loyalty: The Mediating Effect of Customer Brand Identification in the Nigerian Hospitality Industry Silas Gontur; Paul Dung Gadi; Esther Bagobiri
International Journal of Marketing & Human Resource Research Vol. 3 No. 1 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i1.474

Abstract

The hospitality industry performs a significant role in promoting the development of a country’s economy. It is seen as the leading huge revenue earner in the service industry. This study is designed to establish the responsibility of customer product identification in mediating the link between service quality and customer loyalty of hotels in Plateau State. The research adopted a quantitative technique, and data were collected through a survey technique and then analyzed using SPSS. SPSS version 23 was used to determine the potency of the developed variables of the investigation, while the same analytical tool was also utilized to assess the validity and reliability of the variables. Based on the findings of this current study, all proposed hypotheses were proven significant. The finding buttresses the significance of service quality in enhancing customers’ loyalty and brand identification, similarly, customer brand identification correlates significantly with customer brand loyalty. The study also revealed that customer brand identification mediated the link between service quality and client loyalty in the hotel industry in Plateau State. Centered on the outcomes of this investigation, we conclude that perceived service quality does influence customer brand identification, which precedes customer brand loyalty in the hotel subsector. We, therefore, recommend that hotel owners must build up and employ market-oriented service tactics to ascertain customers’ desires and hopes in line to serve the customers better. Furthermore, hotel owners should evaluate service quality frequently to guarantee that they are constantly experiencing the expectations of customers, and contemplate modifying their products and services to improve brand identity and loyalty.
Challenges of Work-Life Balance Faced by Working Fathers in Kathmandu Valley: Evidence from Cross-sectional Data Niranjan Devkota; Rocky Mani Shakya; Seeprata Parajuli; Udaya Raj Paudel
International Journal of Marketing & Human Resource Research Vol. 3 No. 1 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i1.487

Abstract

Work-life balance has been considered as important component in individual life. Today in order to attract and retain their employees organizations are considering work-life balance as their prime concern. The main purpose of this study is to examine the work-life balance of working fathers in Kathmandu Valley. This study followed descriptive method of data analysis and 405 samples were collected with the help of non-probability sampling method. Further, the study revealed that satisfaction and motivation are considered to be key factors that help to maintain work-life balance. However unhelpful attitude of colleagues is found to be major reason creating work-life unbalance. 77.03% working fathers stated that they face challenge in maintaining work-life balance. This, it is recommended that by maintaining structural consistency in the workplace challenges of work-life can be mitigated up to certain extent. These findings will have implication at organizational level. The study concluded that high level stress, unsupportive relationships, unrealistic demands, unhelpful attitude and lack of control were found to be major challenges for maintaining work-life balance.
Appreciation and Self-Actualization of Employee Performance at the Governance Secretariat, Jember District Imam Abrori; Via Lailatur Rizki
International Journal of Marketing & Human Resource Research Vol. 3 No. 1 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i1.587

Abstract

The research with the title Of Award and Self-Actualization of Its Relationship to Employee Performance of The Regional Governance Section of Jember District aims to analyze the effect of appreciation and self-actualization on employee work performance at the Secretariat of Regional Governance Kab. Jember partially and simultaneously. The number of samples used in the study was 35 people with census sampling techniques. The data collection methods used in this study used questionnaires, interviews, and library studies. The analysis used includes validity test, reliability test, multiple linear regression analysis, multicolonierity test, heteroskedasticity test, partial test normality test, simultaneous test and determination coefficient test. From the results of multiple linear regression analysis using the partial test states that there is a positive and significant influence between the reward variables on work performance. The results of the partial test also stated that there was a positive and significant influence among the variables of self-actualization on work performance. The results of multiple linear regression analysis using the simultaneous test state that there is a positive and significant influence between reward variables and self-actualization on work performance.
Determinants of Performance of MSMEs in the Era of Industrial Revolution 4.0 in Medan City Jantri Saragih; Romindo Megawati Pasaribu; Juara Simanjuntak; Herry D.S. Pasaribu; Vinsensius Matondang
International Journal of Marketing & Human Resource Research Vol. 3 No. 1 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i1.600

Abstract

The existence of Micro, Small, and Medium Enterprises (MSMEs) is the largest part of the national economy, this is proven that MSMEs can be relied upon as a foundation in times of crisis such as the Covid-19 period. Constraints that are often experienced by MSME actors include establishing partnerships with third parties in terms of capital, making innovations in the face of market competition. The purpose of this study is to find out how business networks, product innovation, and business competition affect business performance for MSME actors in the city of Medan. This type of research is quantitative research by distributing questionnaires and observing MSME actors. The number of samples in this study was 94 business actors in the city of Medan. The results showed that the business network variable had an insignificant effect on the business performance variable. Product innovation and business competition variables have a significant influence on business performance. Viewed from R2, it shows that business networks, product innovation, and business competition are able to explain business performance by 37.8%.
Effects of Interpersonal Communication and Compensation on Employee Performance of PT Panen Jaya Sepasang Palembang Richo Mahendra; Luis Marnisah; Muhammad Wadud
International Journal of Marketing & Human Resource Research Vol. 3 No. 1 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i1.627

Abstract

This study aims to investigate the effects of interpersonal communication and compensation on the performance of employees of PT Panen Jaya Sepasang Palembang. A sample of 90 respondents were obtained using a non-probability sampling technique. Data were collected through questionnaires and observations, and analyzed employing the multiple linear regression method. The results evince that partially each interpersonal communication and compensation has a significant effect on employee performance. Likewise, simultaneously, interpersonal communication and compensation have a significant effect on employee performance. This research is beneficial for PT Panen Jaya Sepasang Palembang. To improve employee performance, the company must pay attention to interpersonal communication and compensation factors.

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