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International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Published by Garuda Prestasi Nusantara Consulting
ISSN : -     EISSN : 27754936     DOI : https://doi.org/10.52218/ijbtob
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences
International Journal of Business, Technology, and Organizational Behavior (IJBTOB) (e-ISSN: 2775-4936) is a peer-reviewed journal in the field of general management, entrepreneurship, marketing, Human Resource, Accounting, Business Finance, Business Technology, Digital Technology, Digital Innovation, Business Law, Organizational Behavior. International Journal of Business, Technology, and Organizational Behavior published six issues in a year (February, April, June, August, October, December). The Journal is published by the Garuda Prestasi Nusantara Consulting. Accepted paper will be available online (free access), and there will be no publication fee.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 314 Documents
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The Influence of Online Customer Review, Customer Rating, and Viral Marketing on Purchase Decisions in Generation Z at Tokopedia Kamal, Aida Faradilla; Nobelson, Nobelson; Supriadi, Yudi Nur
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 4 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i4.283

Abstract

Tokopedia is the most visited e-commerce platform in Indonesia. But now there is a problem because Tokopedia is still below its competitors in purchasing decisions for generation Z. So the problem formulation in this study is whether customer reviews, customer ratings, and viral marketing influence purchasing decisions. This study has the objective of knowing, proving, and analyzing the influence of customer reviews, customer ratings, and viral marketing on purchasing decisions. The population in this study is generation Z consumers who have made purchases at Tokopedia in Jakarta. The sample used was 100 respondents, with quantitative data types and non-probability sampling methods (purposive sampling). The analysis technique uses Partial Least Square (PLS) with SmartPLS 3.0 software. The results of this study indicate that the variables customer review, customer rating, and viral marketing have a positive and significant impact on purchasing decisions. This study obtained the result that the customer review variable had the highest influence on the t-statistic test, which was 49.2%. Keywords:customer reviews, customer ratings, viral marketing,purchase decision, e-commerce
Analysis of the Influence of Corporate Social Responsibility, Profitability, Leverage and Activity on Energy Sector Company Value Saputra, Mohamad Katami Aji; Sumilir, Sumilir; Supriadi, Yudi Nur
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 4 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i4.284

Abstract

This study aims to determine the effect of Corporate Social Responsibility proxied with CSR funds, Profitability proxied with Return On Asset (ROA), Leverage proxied by Debt to equity Ratio (DER) and Activity proxied by Inventory Turnover (ITO) toward Firm Value proxied by Price to Book Value (PBV). Population in this study are energy companies listed on Indonesia Stock Exchange (IDX) 2017-2021. The technique of determination of the sample using the method of purposive sampling and obtained 37 sector energy companies with a research period of five years. Hypothesis testing in this research using Data Panel Regression Analysis with E-Views 12.0 program and significance level of 5%. The result of the research shows that (1) corporate social responsibility (CSR funds) no significant effect on firm value (PBV), (2) profitability (ROA) has a significant positive effect on firm value (PBV), (3) Leverage (DER) has significant positive effect on firm value (PBV), (4) activity (ITO) no significant effect on firm value (PBV). Keywords: corporate social responsibility, profitability, leverage, activity and firm value
An Inquiry to the Working Environment Inclusivity among LQBTQ Members: A Multi-Level Mixed Design Models Navales, Bhrendelyn B.; Dumlao, Elizabeth R.; Abug, Nerisa B.
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 4 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i4.285

Abstract

Social identities are significant in many facets of life since they aid in self-definition and influence how people interact with one another. Today's workforce needs more diversity and complete inclusion, despite apparent corporate backing and indications of advancement. Similarly, despite a rising commercial case for inclusiveness, the LGBTQ+ group has not seen significant advancements in the workplace. Therefore, this study aimed to ascertain whether LGBTQ employees in Cavite now work in an inclusive atmosphere. In order to investigate and comprehend the workplace acceptance of LGBTQ employees, the study used a mixed research approach. Most of the volunteers were between the ages of 25 and 34, single, recent graduates of a trade school, and served for two to three years at work. This suggested that older millennials made up the majority of the participants. The majority of participants agreed that they felt an inclusive work environment facilitated their professional development. The majority of the literature emphasizes management's dominance and commitment to advancement as key reasons why LGBTQ employees stay at their place of employment. In addition, the multilevel analysis with parallel segments for understanding the working environment among LGBTQ members serves as a framework for developing strategies for the inclusion and diversity of LGBTQ employees in the workplace. It was revealed that the inclusion of LGBTQ members in the workplace had no discernible dynamic effect on their profile. Hence, the study recommends strategies to further foster workplace inclusion. Keywords: gender, LGBT, inclusivity, social identity, workplace, mixed design
Analysis Of Profitability Performance In Sharia Commercial Banks Period 2018 – 2022 Nabawi, Olfat Rayfadil; Marlina, Marlina
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 4 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i4.286

Abstract

Abstract This study aims to analyze the factors influencing the profitability ratio of Islamic Commercial Banks during the period 2018-2022. The research method used in this study is panel regression analysis. The data utilized is panel data comprising several Islamic commercial banks registered with the Indonesian Financial Services Authority (OJK) over the five-year period. The dependent variable in this research is the profitability ratio, measured by return on assets (ROA). The independent variables include factors believed to affect profitability, such as liquidity, capital adequacy, and non-performing financing. The analysis results indicate that liquidity, capital adequacy, and non-performing financing do not have a significant impact on profitability. This study contributes to the understanding of the factors influencing the profitability of Islamic commercial banks in Indonesia. The findings can be utilized by bank management and regulators to improve financial performance and identify crucial factors for optimizing the profitability of Islamic commercial banks. Keywords: profitability, sharia commercial banks, liquidity, capital, non-performing financing.
Analysis of Financial Literacy on Community Investment Decisions (Study in Tanjung Medan Village, Labuhanbatu Regency) Ritonga, Mulkan; Muti'ah, Rahma
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 5 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i5.288

Abstract

This study aims to analyze the impact of financial knowledge on individual investment decisions. The tests focus on each indicator to determine which factors most influence individual investment decisions. This study involved 80 respondents residing in Tanjung Medan Village and were identified using a non-probability sampling technique with a purposive sampling design. This study is descriptive and quantitative with primary data collected using questionnaire techniques. The results of the study show that financial literacy indicators, specifically general financial knowledge, lending and saving, investing and risk management, have a positive and significant impact on decision-making. investment decisions, both partially and simultaneously, in which loan and savings indices have the dominant influence. Meanwhile, in the determination coefficient test, financial knowledge has an 89.70% influence on people's investment decisions, the rest is affected by other factors not considered in the study.
Digital Marketing Development Strategy for Sharia Consumer Cooperatives with Business Model Canvas Handayani, Tati; HS, Sufyati; Priyatno, Prima Dwi; Matondang, Nurhafifah; Supriadi, Yudi Nur
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 5 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i5.290

Abstract

Globalization has brought increasingly fierce competition for Islamic cooperatives, which threatens their survival in the market. As one of the important business sectors, sharia cooperatives need to develop strategies to remain relevant in various services, including financial services. The purpose of this study is to evaluate the business model and provide alternative recommendations for developing digital marketing with a business model canvas approach. This study uses a qualitative method with a business model canvas approach and the selected sharia cooperative model is the Baiturrahman Mitra Umat Sharia Consumer Cooperative (KKS). The results showed that the Baiturrahman Mitra Umat PSC experienced growth. The strategy that needs to be implemented should focus on growth that improves service, profit, and exploring new opportunities by prioritizing the role of digitalization for the marketing process of cooperative services. This strategy is formulated based on nine elements of the business model canvas, including customer segments, value proposition, distribution channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Keywords:business model canvas, digital marketing, sharia cooperative, marketing strategy
The Influence of Corporate Culture and Compensation on Employees Commitment: The Role Of Satisfaction Work As Variables Intervening Siregar, Fakhruddin; Siregar , Zulkifl Musannip Efendi; Siregar, Nurintan Asyiah; Sumitro, Sumitro; Safri, Hayanuddin
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 5 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i5.291

Abstract

This research aims to analyze the influence of company culture and compensation To Commitment Work Dano Permai Housing Employees: The Role of Satisfaction Work As Variable Intervening . This type of research is quantitative research and the respondents for this research as a sample are Dano Permai Housing in Labuhanbatu Regency with 40 employees . The data analysis method uses Partial Least Square (PLS) with smartPLS software . Research shows that company culture has a positive effect on employee work commitment , compensation has a positive effect on employee work commitment , company culture and compensation have a positive effect on employee work commitment through job satisfaction as an intervening variable Keywords: Company Culture, Compensation, Work Commitment, Job Satisfaction
The Influence of Job Satisfaction on Organizational Commitment Hapipuddin, Hapipuddin; Siregar, Zulkifli Musannip Efendi; Nasution, Ade Parlaungan
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 5 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i5.292

Abstract

This research aims to determine the effect of job satisfaction on work commitment. The research method was quantitative research. The sample in this research was 30 teachers. The data was processed using SMART PLS analysis techniques. The research results show that there is an influence between job satisfaction and teacher work commitment. This means that increasing teacher job satisfaction will increase teacher commitment to work. Researchers provide suggestions to further increase teacher work commitment by increasing teacher satisfaction in carrying out their duties. Keywords: Job Satisfaction, Organizational Commitment
The Influence of Liquidity and Solvability on the Bond Ratings of Indonesia stock exchange : Evidence From the Raw Materials Sector Istifariana, Rifma; Sumilir, Sumilir; Supriadi, Yudi Nur
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 5 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i5.293

Abstract

Bonds are issued by companies and government agencies seeking capital with long-term debt. Bonds still carry risks for investors, namely the possibility of default, like other financial assets . Bond ratings are one indicator that can be used to measure this risk. Liquidity and sovability ratios can be used as indicators that can assess a company's capacity to pay all short and long term debts on time. The aim of this research is to examine the influence of liquidity ratios and solvency ratios on the bond ratings of basic materials sector companies listed on the Indonesia Stock Exchange. The objects of observation in this research are all public companies in the basic materials sector which are listed on the Indonesia Stock Exchange and whose bonds are rated by PT. Pefindo during the 2017-2021 period. Observations were taken using a purposive sampling technique because they have certain criteria. The method used in this research uses panel data regression analysis techniques with the help of E-Views 12. The research results show that 1) liquidity can be used as a benchmark to influence the rating of a bond and 2) the solvency ratio cannot be used as a benchmark that can influence the rating of a bond. Key words: bonds; bond ratings; liquidity ratio; solvency ratio; cash ratio; debt to equity ratio
Analysis of Job Embeddedness as Mediation in the Relationship between Work Life Balance on Turnover Intention Ramadanu, Muhammad Faisal; Saragih, Guntur Syahputra; Setiadi, Iwan Kresna; Sumilir, Sumilir; Supriadi, Yudi Nur
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 5 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i5.294

Abstract

This research has the primary aim of delving deeper into the relationship between work-life balance and turnover intention while considering job embeddedness as an intermediary factor. A total of 180 employees participated in this study, which used a quantitative research approach. Data analysis was conducted using the Structural Equation Model (SEM) with the application of the Partial Least Square (PLS) methodology. The research findings highlight that work-life balance significantly influences the likelihood of turnover intention among employees. However, it's important to note that while work-life balance does affect job embeddedness, this effect doesn't directly translate into affecting turnover intention when the mediation of job embeddedness is considered. This research holds substantial significance for organizations as it offers a deeper understanding of strategies to minimize turnover rates, ultimately contributing to the establishment of a robust and sustainable business framework in the long term. This emphasizes the critical role of effective human resource management in achieving these objectives. Keywords : Work Life Balance, Job Embeddedness, Organizational Commitment, Turnover Intention.

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