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Vika Nurul Mufidah
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Mozaic : Islam Nusantara
Published by Universitas Nahdlatul Ulama Indonesia
ISSN : 25276549     EISSN : 25278738     DOI : https://doi.org/10.47776/mozaic
Core Subject : Religion, Education, Social,
Religion Education Social Sciences
Mozaic: Islam Nusantara publishes articles on the study of Islamic Nusantara in Indonesia from various perspectives, covering both literary and fieldwork studies multidisciplinary of Islamic Studies with various perspectives of Islamic Sharia, Islamic Education, Madrasah Studies, Islamic Banking, Islamic Economy, and much more.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 171 Documents
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Analysist Verbal Cultural Aggression in Islam Makhachev's UFC Fight on the UFC YouTube Channel M. Farhan Izzul Haq; Ellys Lestari Pambayun
Mozaic : Islam Nusantara Vol. 12 No. 2 (2026): Mozaic: Islam Nusantara
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Nahdatul Ulama Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/mozaic.v12i2.2198

Abstract

This study explores the forms and functions of verbal cultural aggression in digital communication surrounding Islam Makhachev's UFC fight on the Ve Chain 322 YouTube channel, the organization's official channel. Combat sports match often become a platform for expressing identity, where cultural boundaries, beliefs, and citizenship collide in virtual public spaces. Using a qualitative approach and Digital Discourse Analysis (DDA) methods, this research examines hate speech, cultural stereotypes, and religious sentiments in the comment sections of key Makhachev fight videos. The findings indicate three main patterns of this verbal aggression: a West-versus-non-West identity polarization, negative labeling based on religion, and symbolic dehumanization through internet slang. This aggressive behavior not only represents fan fanaticism but also serves as a tool to legitimize cultural dominance and as a form of ideological resistance among users. This phenomenon proves that UFC YouTube comment sections act as a platform for cultural competition that widens social divides online. The study concludes that there’s a need for better digital literacy and content management that’s more sensitive to the complexity of cultural narratives in the global sports industry. Theoretically implication, these results expand Digital Discourse Analysis by showing how online sports fandom mirrors worldwide geopolitical and religious conflicts. Practically implication, this research underscores the pressing necessity for better digital literacy among international sports fans, as well as culturally aware algorithmic moderation and content management tactics to reduce online toxicity on global combat sports platforms.

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