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INDONESIA
Forum Bisnis dan Kewirausahaan
Published by Sekolah Tinggi Ilmu Ekonomi Multi Data Palembang
ISSN : 20890001     EISSN : 2777094X     DOI : https://doi.org/10.35957/forbiswira.v10i2.799
Core Subject : Economy,
Economics, Econometrics & Finance
FORBISWIRA , Forum Bisnis dan Kewirausahaan merupakan jurnal ilmiah berkala yang diterbitkan oleh STIE Multi Data Palembang (MDP Business School), Indonesia. Merupakan media bagi para dosen, mahasiswa, alumni, dan peneliti lainnya untuk mempublikasikan hasil-hasil penelitian dan paper yang berisi perkembangan mutakhir ilmu pengetahuan dalam bidang ilmu ekonomi manajemen, akuntansi, dan kewirausahaan (entrepreneurship). FORBISWIRA diterbitkan pertama kali dengan edisi Volume 1 Nomor 1 pada September 2011 dengan ISSN 2089-0001 yang diperoleh dari LIPI. Jurnal ini terbit 2 (dua) kali setahun pada bulan September dan Maret. Redaksi dengan senang hati menerima artikel baik berupa publikasi hasil penelitian maupun gagasan inovatif mengenai perkembangan ilmu pengetahuan. Artikel yang masuk dan dapat diterbitkan bila telah melalui tahap review oleh para reviewer sesuai dengan ketentuan yang berlaku. Ucapan terima kasih disampaikan kepada dosen, mahasiswa, alumni dan peneliti yang telah mengirimkan artikel, para penyunting ahli dan mitra bestari yang telah meluangkan waktunya mereview artikel, serta segenap manajemen STIE Multi Data Palembang dan Yayasan Multi Data Palembang yang telah mendukung penerbitan jurnal. Semoga kehadiran FORBISWIRA mampu berkontribusi bagi perkembangan ilmu pengetahuan dan memberi manfaat bagi kita semua.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 214 Documents
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Pengaruh Green Productivity Sebagai Mediasi Pada Lingkungan Kerja, Keselamatan Dan Kesehatan Kerja Terhadap Produktivitas Karyawan Bagian Produksi PT Indofood CBP Sukses Makmur TBK Cabang Palembang Yun Suprani; Muhammad Said; Yusro Hakimah; Mia Anggraini
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2023): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v13i1.6034

Abstract

This study aims to determine the effect of Green Productivity as a mediation on the work environment andwork safety on the performance of employees of the Production Department of PT Indofood CBP Sukses MakmurTBK Palembang Branch. The population in this study were employees of the production section of PT Indofood CBPSukses Makmur TBK Palembang Branch. The population is 73 people. The data analysis used is the StructuralEquation Model (SEM) analysis method which is operated through the Partial Least Square (PLS) program. Theresults of this study indicate that there is an effect of Green Productivity on. Work Environment and Employee Safety.The R2 value for the Green Productivity latent variable as a mediating variable is 0.930, which means that thisvalue identifies that variations in Employee Green Productivity can be explained by exogenous latent variables(Work Environment and Work Safety) of 93% while the remaining 7% is explained by other variables and the valueof R2 for the performance latent variable of 0.965, which means that this value identifies that variations in performancecan be explained by exogenous variables of 96.5% while the remaining 3.5% is explained by variables notpresent in the study.
Strategi Cafe Luthier Coffee Palembang Untuk Mempertahankan Pelanggan Venny Novitasari Sumantri; Herry Widagdo
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2023): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v13i1.6035

Abstract

The aim of this research is to partially analyze the effect of service quality, product quality, brand imageand trust on customer loyalty at Luthier Coffee cafe. Another purpose is to analyze the factors of service quality,product quality, brand image and trust in customer loyalty at Luthier Coffee cafe simultaneously. The researchmethod used data collection from questionnaires with a Likert scale, with a total of 206 respondents. The type ofresearch used is descriptive quantitative. The sampling technique is nonprobability sampling with purposive samplingmethod and uses SPSS 26 software. The results of this study indicate that the partial test (t-test) of the variablesQuality of Service (X1), Product Quality (X2),Brand Image (X3) and Trust ( X4) positive and significant effect on Customer Loyalty. Simultaneous test(F-test) proves that the independent variables are Service Quality (X1), Product Quality (X2), Brand Image (X3)and Trust (X4) simultaneously affect the dependent variable namely Customer Loyalty (Y)
Faktor-Faktor Yang Mempengaruhi Integritas Laporan Keuangan Di BEI Vera waty; Icahya Robika
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2023): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v13i1.6036

Abstract

Financial reports are information tools that connect companies with interested parties, which show thecompany’s financial health condition and company performance. This study aims to examine firm size, leverage,audit period, and independent commissioners that affect the integrity of financial statements. The population usedin this study are food and beverage companies listed on the Indonesia Stock Exchange in 2018-2020. This studyused purposive sampling in the selection of samples and obtained 13 companies with 35 samples. Analysis of thedata used is multiple linear regression analysis with the help of SPSS program. Firm size and audit period variableshave a positive effect on the integrity of financial statements, while leverage and independent commissioners haveno effect on the integrity of financial statements.
Pengaruh Kualitas Layanan, Kualitas Produk, Dengan Kepercayaan Sebagai Variabel Moderasi Terhadap Kepuasan Nasabah Nuri Annisa Fitri; Hisbullah Basri; Memen Lewispri
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2023): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v13i1.6038

Abstract

This study aims to determine the effect of service quality, product quality, with trust as a moderating variableon customer satisfaction. Respondents in this study were customers at PT. Bank Syariah Indonesia (Persero) Tbk.Palembang Branch. This study uses two testing methods, namely simple regression analysis and Moderated RegressionAnalysis (MRA). The first hypothesis, Service Quality has a positive and significant effect on Customer Satisfaction.The calculated F value is 88,528 with a Sig value. = 0.000 < 0.05. The linearity standard is met. The secondhypothesis, Product Quality has a positive and significant effect on Customer Satisfaction. The calculated F value is93,683 with a Sig value. = 0.000 < 0.05. The linearity standard is met. The third hypothesis, the RSquare value in the firstregression equation is 0.475 or 47.5%. The second regression equation after the moderating variable (Trust), theRSquare value increased to 0.552 or 55.2%. In conclusion, the Trust variable can strengthen the influence of theService Quality variable on the Customer Satisfaction variable. The fourth hypothesis, the RSquare value in the firstregression equation is 0.489 or 48.9%. The second regression equation after the moderating variable (Trust), theRSquare value increased to 0.593 or 59.3%. In conclusion, the Trust variable can strengthen the influence of theProduct Quality variable on the Customer Satisfaction variable.
Pengaruh Persepsi Manfaat Dan Persepsi Kemudahan Terhadap Niat Beli Menggunakan Fitur Link Sticker Di Instagram Stories Lucky Alfando; Suramaya Suci Kewal; Johan Gunady Ony
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2023): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v13i1.6039

Abstract

This study aims to analyze the effect of perceived benefits and perceived convenience on purchase intentionsusing the link sticker feature in Instagram stories. This research is a type of empirical research. Data collectiontechniques using the survey method, by distributing questionnaires to respondents who are considered representative.The sampling technique uses convenience sampling. The results showed that perceived benefits did not have apositive effect on purchase intentions through the link sticker feature and perceived convenience had a positiveeffect on purchase intentions through the link sticker feature on Instagram stories.
Eksplorasi Dampak Pemanfaatan E-Commerce Pada Pertumbuhan Ekonomi Digital UMKM Di Kota Malang Dina Eka Ristianti; Ricky Yulianto; Yunita Hari Pratiwi
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2023): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v13i1.6040

Abstract

Tujuan dari penelitian ini adalah untuk menunjukkan seberapa besar dampak penggunaan e-commerce padapertumbuhan ekonomi digital usaha kecil dan menengah (UMKM) di Kota Malang. Metode kuantitatif yang digunakandalam penelitian ini adalah teknik purposive sampling. Penelitian ini menggunakan UMKM di kawasan Soekarno�Hatta, Kota Malang. Pada penelitian ini, uji validitas dan reliabilitas digunakan untuk menganalisis data. Hasil penelitianmenunjukkan bahwa penggunaan e-commerce memengaruhi pertumbuhan ekonomi digital UMKM di Kota Malang.
Manajemen Cadangan Pangan Sebagai Upaya Meningkatkan Ketahanan Pangan Di Kabupaten Ogan Komering Ulu Witri Miriza; Munajat Munajat; Yetty Oktarina
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2023): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v13i1.6041

Abstract

Based on BPS data for 2021, from 13 existing districts in Province South Sumatra, OKU Regency occupiesranking to 12 producers rice. Which means OKU district is not is area barn food. study This aim for analyze howmanagement backup food as effort increase resilience food in OKU District. If compared to between amountproduction rice and amount ideal requirement of rice in OKU district then production rice OKU District yetsufficient For need whole resident OKU District. However need rice in OKU district always sufficient from anotherdistrict. Because although stock rice results production alone Not yet sufficient but access For get rice from regencyother Enough ok. Will but backup food government really needed for countermeasures circumstancesemergency, disaster natural, vulnerable food and overcome turmoil price.
Analysis Of The Impact Of Zero Waste Fashion On The Environment And Business Development In The Home Industry Of Yasmin Wiwid Eco-Print Sustainable Fashion, Pesawaten District Perspective Of Islamic Business Ethics Dimas Kurniawan; Budimansyah Budimansyah; Muhammad Iqbal Fasa; Is Susanto
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2023): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v13i1.6042

Abstract

Textile and industry fashion is one of the largest economic sectors in Indonesia, supported by increasingpublic interest in fashion products at home and abroad and the circulation of trends that are increasingly dynamicevery year. The increasingly diverse segmentation of textile and fashion products also supports the acceleration of theeconomy and creative industries in Indonesia. With the development of the textile and fashion industries, the presenceof waste in the manufacturing process is unavoidable. Therefore, the objectives of this research can be formulated,namely to find out the analysis of the effect of Zero Waste Fashion on the environment and business development,whether it is able to fix all existing problems, especially to minimize waste on the environment and also assist in thebusiness development process. This research is a type of qualitative descriptive research. This research was con�ducted at Yasmin Wiwid’s home industryEcoprint Sustainable FashionPesawaran Regency, by collecting and study�ing data obtained from observations and interviews with data triangulation so as to obtain a research objective to beachieved. Based on the analysis of existing facts and data, the authors conclude that the implementation of Zero WasteFashion is capable of having a positive impact on the environment and a positive effect on the business developmentprocess as seen from various assessment parameters and success indicators used and in accordance with the prin�ciples existing in Islamic business ethics and also some existing theoretical assumptions such as Theory of PlannedBehavior, Environmental Awareness Purchase Intention Model and Biocentric Theory.
Analysis Of Content Marketing Implementation On Kedai Twenties’ Social Media Rudy Vernando Silalahi; Angel Maria Mawikere
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2023): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v13i1.6043

Abstract

Kedai Twenties is a cafe that just opened in June 2021 and the problem faced by this cafe is the lack ofawareness and knowledge of Kedai Twenties as a cafe that is suitable for work or study. This research uses observationand interviews, as well as surveys conducted by distributing questionnaires to the target market from KedaiTwenties, as well as documentation from Kedai Twenties and research data from research institutions. The results ofthis research show that the content provided is in the form of a video that is appealing, engaging, and informative. Nanoinfluencers are also used in this video content to help boost brand awareness and knowledge of this cafe. The developedcontent is posted on social media platforms such as Instagram and TikTok. Instagram has reached 2,908 account,while TikTok has only 146. Meanwhile, the engagements for Instagram were 3,667, 101, 0, and 22, respectively, forplays, likes, and comments, as well as shares. In terms of engagement, TikTok received 163, 9, 1, and 2 plays, likes, andcomments, as well as 2 shares, respectively.
Pengaruh Harga, Promosi Penjualan, Dan Shopping Lifestyle Terhadap Impulse BuyingPadaPlatform Tiktok Shop Delvin Ferrary; Lina Lina; Maria Josephine Tyra
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2023): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v13i1.6044

Abstract

This research was conducted with the aim of knowing the effect of the variables Price, Sales Promotion,and Shopping Lifestyle on Impulse Buying on the Tiktok Shop Platform. The population in this study are users of theTiktok application with a sample of Tiktok Shop consumers on the Tiktok application. The sample in this study wasdetermined using a non-probability sampling technique with a purposive sampling approach, namely 120 respon�dents. The results of this study indicate that the variables Price and Shopping Lifestyle partially have a positive andsignificant effect on Impulse Buying on the Tiktok Shop platform. While the Sales Promotion variable partially hasno effect and is not significant on Impulse Buying on the Tiktok Shop platform.

Page 11 of 22 | Total Record : 214

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