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Pinisi Business Administration Review
Published by Universitas Negeri Makassar
ISSN : 26566524     EISSN : 27757102     DOI : 10.26858
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
Pinisi Business Administration Review published with the process of peer review and open access with ISSN (Print): 2086-6364. published twice a year in March and September in the field of business administration. Pinisi Business Administration Review is a publication media to channel scientific work of lecturers, theoretical, and practitioners in the fields of business administration, economics, management and observers of business administration.This journal was published by the Business Administration Study Program of the Faculty of Social Sciences, Makassar State University. Publish the results of research, original thinking, development, teaching, popular writing, and book studies in the fields of business administration, economics, management with peer review and open access processes.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Volume 6 Nomor 2 September, 2024" : 14 Documents clear
The Role of Cultural Factors in Consumer Behavior on Purchasing Decisions for Herborist Products Irensi Seppa, Yusi; Darmayanti, Dyan Paramitha
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.65424

Abstract

Cultural factors greatly influence consumer behavior. Cultural factors influence consumer behavior, which can be seen from lifestyles, habits, and traditions in the demand for different goods and services. The purpose of this study is to find out more about how cultural factors influence consumer behavior when they choose to buy Herborist products. Descriptive qualitative research is the type of research used because it can help researchers by explaining the facts that exist in the field. Data collection techniques included observation, interviews, and documentation. Data analysis is the first stage of the data reduction process, which focuses on selecting, simplifying, abstracting, and transforming rough data from field notes. The second stage is data presentation, where information is organized into statements that allow conclusions to be drawn, and the third stage is conclusion drawing based on data reduction and presentation. The results showed that cultural factors have the greatest and most significant impact on how consumers make purchasing decisions. Culture, subculture, and social class are some of the ways the role of cultural factors is demonstrated.
Ethcinity And Integration Of Multicultural Society In Makassar City Kasmita, Maya; Wardah, Siti Syarifah Wafiqah; Seppa, Yusi Irensi; Rachmatan, Rachmatan; Armansyah, Budi
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.66486

Abstract

Qualitative Research. The subject of this research is Makassar City, looking at ethnicity and integration in the multicultural society ofMakassar City. The aim of this study to analyze the relationship between ethnicity and integration in a multicultural society whileanalyzing the impact of integration on harmony and stability in the context of a multi-ethnic society. This research can help understandthe dynamics and interactions between ethnic groups in this city and their impact on identity formation and integration as well as provide insight to the community to better understand ethnic diversity and strengthen community involvement in building an inclusive and sustainable society. The data collection method is through interviews and using an interactive model. Keywords : etnisitas, integrasi, multikultural
Implementation of the Design Thinking Method for Validation Of Business Ideas in Sea Fish Selling Business in Sijelling Village, Tellusiattinge District, Bone Regency Rismang, Rismang; Niswaty, Risma; Wafiqah Wardah, Siti Syarifah
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.65723

Abstract

Implementation of the Design Thinking Method for Validating Business Ideas in Seafood Selling Businesses in Sijelling Village, Tellusiattinge District, Bone Regency. Thesis of the Faculty of Social Sciences and Law, Business Administration Study Program, Makassar State University. This study aims to find out how to implement the design thinking method to validate business ideas for selling marine fish. To achieve this goal, this study used a qualitative approach, this study took 6 (six) respondents, consisting of consumers and fish manufacturers. Data collection procedures used were in-depth interviews and documentation. The interview technique was carried out in a structured manner using design thinking interview guidelines. The results of this study indicate that the implementation of the design thinking method can create products according to user needs through the stages of empathize, define, ideate, prototyping, and testing. After carrying out several stages of design thinking, this research resulted in a prototype design in the form of a business model canvas (BMC). Business model creation can be run with the nine elements of the business model canvas. The nine elements are customer segment, value proposition, channel, customer relationship, revenue streams, key resources, key activities, key partners and cost structure.
Technopreneurship : Digital Marketing In The Development of The Creative Culinary Industry in Makassar City S, Muh Rizal; Siraj, Muhammad Luthfi; Syarifuddin, Syarifuddin; Agriyanto, Dody; Ismail, Ismaniar
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.66488

Abstract

The development of the culinary industry world that is increasing without realizing it also provides an increase in public interest that is understood in the business world, the integration of technology and understanding of its use can be a weapon for business actors to be one step ahead compared to their competitors or also called competitive advantage. Digital marketing is one of the media that is often used by business actors because of the new ability of consumers to follow the flow of digitalization, several companies are gradually starting to abandon the conventional marketing model / and switch to modern marketing. This research is a descriptive qualitative type with a phenomenological research approach to describe all phenomena of how the digital marketing literacy model in the development of the creative culinary home industry in the city of Makassar. The aspects that are the focus of this researchsocial networking, transliteracy, maintaining privacy, managing identity, creating content. The type of data source in this study used primary and secondary data with observation and interview data collection techniques. The data analysis technique used qualitative descriptive analysis. The results of the research findings are known Digital marketing model in the development of the culinary creative industry in the tourist alley of Makassar city is carried out through three stages, namely 1) Data Based and Use of Big Data and Analytics, 2) Optimization of Digital-Based Business Incubators, and 3) Creation of Educational and Interactive Content and Location-Based Marketing (Geo-Targeting).Strategies that the government can apply to culinary industry players in Makassar in utilizing platforms for culinary developmentwith four stages, namely the Development of MSMEs Based on Collaboration of Actors in Creating a One-Stop Database, Human Resource Development Through Continuous Optimization of Training for Business Actors, Providing an E-Commerce Platform Model for Business Actors, and Building Brand Awareness 

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