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Uswatun Hasanah
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Meyarsa:Jurnal Ilmu Komunikasi dan Dakwah
Published by Universitas Islam Negeri Madura
ISSN : 27218082     EISSN : 27222918     DOI : https://doi.org/10.19105/meyarsa
Core Subject : Religion, Art, Social,
Religion Arts Social Sciences
MEYARSA is a peer-reviewed journal available in print (ISSN 2721-8082) and online (E-ISSN 2722-2918) and published twice a year. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher by Institut Agama Islam Negeri Madura (IAIN Madura). FOCUS: The Journal Meyarsa focuses to facilitate readers in gaining better understanding about the development of communication and da’wah science through publishing articles from recent researches. SCOPE: The Journal Meyarsa specializes itself in the science of communication, Islamic broadcasting, Islamic journalism and dakwah
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 99 Documents
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Menelaah Komunikasi Dakwah Komunitas Desa: Studi Kasus pada Majelis Taklim Syamsul Huda Tirtoyudo Lutfa Putri Valentina
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 6 No. 1 (2025): Meyarsa Jurnal Ilmu Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v6i1.21315

Abstract

This research aims to identify communications elements in conveying This study aims to identify the elements of communication in the delivery of da’wah at Majelis Taklim Syamsul Huda by employing Edward T. Hall’s (1976) contextual communication theory and Wilbur Schramm’s (1954) communication model. This research adopts a descriptive qualitative approach using a case study method. Data were collected through observations, in-depth interviews with KH. Ali Mustofa and 15 active congregants, as well as documentation, and were analyzed using Miles and Huberman’s interactive model through the processes of data reduction, data display, and conclusion drawing. The findings show, first, that the sender of da’wah messages at Majelis Taklim Syamsul Huda predominantly applies a high-context communication style toward the rural community. Second, the persuasive messages delivered by the sender frequently employ explicit and verbal forms with strong local cultural values. Third, the level of contextuality in the preacher’s messages is also well received when conveyed through a low-context communication model.
Manajemen Program Siaran Pemberitaan Radio Republik Indonesia dalam Penyampaian Informasi Kepada Publik Ririn Febrianti; Uus Uswatusolihah
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 6 No. 2 (2025): Meyarsa Jurnal Ilmu Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v6i2.21874

Abstract

This study aims to analyze the management of news broadcasting programs at Radio Republik Indonesia (RRI) Purwokerto in delivering information to the public. Using a qualitative method with an ethnographic approach, data were collected through observation, interviews, documentation, and literature review. The findings reveal that program management involves theme planning, guest selection, rundown preparation, and presenting news in various formats, such as interactive dialogues, field reports, and talk shows. RRI Purwokerto faces several challenges, including limited human resources and competition from digital media, yet addresses these issues by optimizing digital platforms and improving staff competency. More specifically, the study reveals that the implementation of program management directly contributes to enhancing the quality of public information delivery, making it more factual and easier for audiences to understand.
Kajian Peluang dan Tantangan Sosiologi Dakwah di Majelis Taklim Manbaul Irvani Walhikmah Fikri Irvani; Tb Nurwahyu; Fikri Aziz; Azira Fahriani; Fatima Puspita
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 6 No. 2 (2025): Meyarsa Jurnal Ilmu Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v6i2.22705

Abstract

Majelis taklim, As a non-formal Islamic educational institution, the Majelis Taklim (Islamic study group) plays a crucial role in fostering religious community, particularly in the modern era, marked by technological advancements, social dynamics, and changes in the community's lifestyle. This study aims to analyze the opportunities and challenges of Majelis Taklim in the modern era from a sociological perspective, using a case study of the Majelis Manbaul Irvani Walhikmah (Islamic study group) in Serang City. This research method uses a qualitative approach, collecting data through observation and interviews. The results indicate that Majelis Taklim has significant potential to expand the reach of Islamic preaching through digital media, improve the quality of technology-based learning, and strengthen religious social networks among its members. However, in this modern era, Majelis Taklim faces several challenges, including a lack of technological literacy among its members, competition with religious content on social media that is not always credible, and changes in the younger generation's interest in traditional religious activities. From a sociological perspective, Majelis Taklim maintains a strategic position as an agent of social transformation and guardian of religious values, but requires continuous innovation to adapt to the needs of modern society.
Seni Dakwah Kyai Kuswaidi Syafi’ie Melalui Komunikasi Interpersonal pada Program Salawat Muhibbin di Karangcempaka Bluto Sumenep Moh Zuhdi
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 6 No. 2 (2025): Meyarsa Jurnal Ilmu Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v6i2.22864

Abstract

This study aims to explore the art of da‘wah practiced by Kyai Kuswaidi Syafi’ie through interpersonal communication in the Salawat Muhibbin Program in Karangcempaka Village, Bluto District, Sumenep Regency. The research employs a qualitative analytical method, with data collected through in-depth interviews, participant observation, and document analysis. The theoretical framework draws upon Interpersonal Communication Theory, Symbolic Interactionism, and Empathy Theory in communication. The findings reveal that Kyai Kuswaidi applies four forms of da‘wah artistry. First, empathetic communication that takes into account the psychological conditions of the congregation. Second, interactive and participatory communication that encourages active engagement among congregants. Third, the use of religious humor to create a relaxed atmosphere while conveying moral messages. Fourth, a profound personal approach aimed at fostering emotional closeness with the congregation. These approaches are shown to be effective in enhancing the acceptance of da‘wah messages, strengthening social bonds among congregants, and rendering religious preaching more responsive to the needs of rural communities. Through these communicative arts, Kyai Kuswaidi’s da‘wah serves as a role model for the delivery of religious messages grounded in strong interpersonal communication competence, thereby promoting a more humanistic model of da‘wah.
Komunikasi Persuasif Duta Hijab: Penguatan Eksistensi Ajang Putri Hijab Bali Nabila Baihaqi; Ni Putu Intan Permatasari
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 6 No. 2 (2025): Meyarsa Jurnal Ilmu Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v6i2.22866

Abstract

The existence of the Putri Hijab Bali pageant as a space for Muslim women’s empowerment is closely tied to the effectiveness of the persuasive communication carried out by the Hijab Ambassadors. In the multicultural society of Bali, the ability to convey messages appropriately becomes an essential factor in maintaining the pageant’s image and relevance. This study aims to analyze the persuasive communication strategies of the Hijab Ambassadors, the role of credibility in message delivery, and its impact on the social existence of the pageant. This research employs a descriptive qualitative approach through in-depth interviews, observations, and documentation. The findings indicate that the Hijab Ambassadors utilize a combination of central and peripheral persuasive routes by emphasizing message quality, visual branding, and digital interaction. Credibility, which includes expertise, trustworthiness, and behavioral consistency, proves to enhance audience acceptance of the messages delivered. The impact of persuasive communication is reflected in increased public awareness, strengthened positive imagery of Muslim women in Bali, and greater community participation in pageant activities. Thus, persuasive communication plays a significant role in maintaining the existence of the Putri Hijab Bali pageant through adaptive message strategies and effective use of digital media.
Analisis Wacana Berita Kontroversi Gus Miftah dan Penjual Es Teh di Kompas.com dan Detik.com Edisi 1-4 Desember 2024 Kelik Tri Rahmadi
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 6 No. 2 (2025): Meyarsa Jurnal Ilmu Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v6i2.22886

Abstract

The derogatory remark goblok made by Miftah Maulana Habiburrahman, also known as Gus Miftah, directed at Sunhaji, an iced tea seller, during a religious gathering in Magelang on November 20, 2024, sparked controversy from various parties. This study aims to answer the following questions: How was the controversy between Gus Miftah and the iced tea seller constructed in news reports by Kompas.com and Detik.com during the December 1–4 editions How does Norman Fairclough’s discourse analysis apply to the news coverage of this controversy in Kompas.com and Detik.com editions from December 1–4, 2024. This research is a literature study using a qualitative approach. The study employs Norman Fairclough’s discourse analysis method, which includes the dimensions of text, discursive practice, and social practice. The focus of this research is on the textual dimension, which covers aspects of representation, relations, and identity. The results of the study are as follows: The construction of the two news articles from Kompas.com and Detik.com regarding the controversy falls into the category of soft news and overall fulfills the 5W1H elements of news reporting. Based on Norman Fairclough’s discourse analysis, in terms of representation, both Kompas.com and Detik.com show a mix of support and criticism regarding the controversy. In terms of relations, both platforms feature participants who express both pro and contra stances. In terms of identity, Kompas.com tends to maintain a neutral stance, while Detik.com leans toward a critical position against Gus Miftah’s remarks.
Strategi Komunikasi Dakwah Ustadzah Riskiyah dalam Majelis Ta’lim Perempuan di Desa Kertagena Tengah Fadilatul Kamilah; Fikrah Ainiyatun; Fahrur Rozi; Imam Sadili
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 7 No. 1 (2026): Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v7i1.22915

Abstract

Women play an important role in strengthening religious life and social cohesion within their communities. The Majelis Taklim Perempuan (Women's Islamic Study Group) serves as a forum for learning Islamic teachings, sharing religious experiences, and fostering solidarity among members. In Kertagena Tengah Village, this study group is led by Ustadzah Riskiyah, who applies various da'wah communication strategies to improve participants' religious understanding and encourage the application of Islamic values in daily life. This study aims to analyze the communication strategies employed by Ustadzah Riskiyah and evaluate their effectiveness in supporting women's religious development. This research employed a qualitative field research approach. Data were collected through participant observation of study group activities, in-depth interviews with Ustadzah Riskiyah and selected congregation members, and documentation of religious activities. The data were analyzed descriptively using qualitative techniques to identify communication patterns, message delivery strategies, and participant responses throughout the learning process. The findings indicate that Ustadzah Riskiyah successfully combines interpersonal communication, simple and understandable language, interactive lectures, question-and-answer sessions, discussions, and exemplary behavior in delivering da'wah messages. These strategies encourage active participation, improve religious understanding, and motivate participants to practice Islamic teachings consistently in their daily lives. They also strengthen emotional relationships between the preacher and the congregation, creating trust and increasing the effectiveness of communication. The study concludes that adaptive and participatory communication strategies effectively empower women, strengthen religious commitment, and enhance the role of the Majelis Taklim as an important institution for community-based Islamic education and sustainable religious development in Kertagena Tengah Village.
Komunikasi Persuasif dalam Kehumasan Digital: Studi Kasus Kelurahan Kerobokan Kaja Ni Putu Risma Damayanti; Ni Putu Intan Permatasari
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 6 No. 2 (2025): Meyarsa Jurnal Ilmu Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v6i2.22942

Abstract

This study examines how Kelurahan Kerobokan Kaja builds its public image and connection with citizens through digital communication. Although social media is used to share public information, current practices remain predominantly one-way. The study aims to explain how persuasive communication is applied in the kelurahan’s digital public relations and how it contributes to shaping the local government’s image. A qualitative approach was employed through in-depth interviews, observation, and analysis of Instagram content. Thematic coding was used to identify forms of persuasion, message patterns, and government–public interaction dynamics. The findings show that informational content dominates, while persuasive elements and digital interaction remain limited. Message delivery relies heavily on peripheral cues such as visuals, but verbal messages rarely include dialogic invitations. Internal factors also constrain content variety and communication responsiveness. These conditions result in a digital image that is informative but not yet participatory or fully persuasive. The novelty of this study lies in its comprehensive mapping of how persuasion operates at the village administrative level through an in-depth analysis of local government digital PR practices. The study recommends strengthening the public relations role, diversifying content, and improving mechanisms for responsive digital dialogue.
Dakwah Digital:: Narasi Hijrah Realistis dalam Podcast Kadam Siddik Riska Ramadani; Tiara Nazwa Abdillah; Ari Akbar Hidayat; Wilsan; Toni Hartono
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 7 No. 1 (2026): Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v7i1.24302

Abstract

The development of digital media has created new opportunities for the dissemination of Islamic da'wah, including through podcasts that are increasingly popular among young people. This study aims to analyze digital da'wah strategies and the construction of realistic hijrah narratives in the Kadam Siddik Podcast episode Strategi Hijrah Paling Realistis (Fawaid #21). This research employs a descriptive qualitative approach with data collected through observation and documentation of podcast content. Data analysis was conducted using the Miles, Huberman, and Saldana interactive model, supported by narrative analysis and theory triangulation. The findings reveal that the Kadam Siddik Podcast constructs a realistic hijrah narrative through four integrated strategies: social environment improvement, spiritual routine formation, prayer as the foundation of istiqamah, and contextual narrative relevance to the needs of young people. These four strategies form a holistic self-transformation framework by simultaneously addressing social, behavioral, spiritual, and communicative dimensions. This narrative construction is analytically distinct from the dominant representation of instant hijrah on visual-based social media. This study concludes that podcasts serve as an effective digital da'wah medium for presenting a humanistic and contextual hijrah narrative capable of promoting sustainable spiritual transformation among the younger generation in the digital era.

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