cover
Contact Name
Uswatun Hasanah
Contact Email
us_hasanah29@yahoo.com
Phone
+6287866122506
Journal Mail Official
meyarsa@iainmadura.ac.id
Editorial Address
Prodi Komunikasi Penyiaran Islam Fakultas Ushuluddin dan Dakwah Institut Agama Islam Negeri Madura Jl. Raya Panglegur km.4 Pamekasan, Telp. (0324) 333187 Fax. (0324) 322551
Location
Kab. pamekasan,
Jawa timur
INDONESIA
Meyarsa:Jurnal Ilmu Komunikasi dan Dakwah
ISSN : 27218082     EISSN : 27222918     DOI : https://doi.org/10.19105/meyarsa
MEYARSA is a peer-reviewed journal available in print (ISSN 2721-8082) and online (E-ISSN 2722-2918) and published twice a year. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher by Institut Agama Islam Negeri Madura (IAIN Madura). FOCUS: The Journal Meyarsa focuses to facilitate readers in gaining better understanding about the development of communication and da’wah science through publishing articles from recent researches. SCOPE: The Journal Meyarsa specializes itself in the science of communication, Islamic broadcasting, Islamic journalism and dakwah
Articles 99 Documents
Analisis Nilai Toleransi dalam Konten ‘’Login’’ Habib Ja’far di Youtube Deddy Corbuzier Sinta Amanda
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 5 No. 2 (2024)
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v5i2.15061

Abstract

This study examines the values of interfaith tolerance in the digital da’wah of Habib Husein Ja'far Al-Hadar through the "Login" content on Deddy Corbuzier's YouTube channel. Utilizing a qualitative method with a phenomenological approach, this research analyzes five videos featuring dialogues between Habib Ja'far and religious figures from Buddhism, Christianity, Hinduism, Confucianism, and Islam. The analysis reveals that Habib Ja'far effectively conveys messages of tolerance by emphasizing values such as mutual respect, understanding, and acceptance of diversity. These values are presented with a humorous style that lightens the atmosphere. Habib Ja'far not only fosters an inclusive interfaith dialogue but also encourages viewers to practice tolerance in their daily lives. This study underscores the significance of social media as a platform for da’wah in promoting interfaith understanding within an increasingly pluralistic society.
Sepak Bola sebagai Media Dakwah Islam dan Peredam Islamophobia di Inggris Johan Septian Putra; Egi Gianturi; Adetia Andri
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 5 No. 2 (2024)
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v5i2.15069

Abstract

Islamophobia is a phenomenon that occurs in the world, especially among people who live in the western part of the world. With his fame and support from football fans, Moh. Salah is not afraid to show his identity as a Muslim footballer. This article examines the role of the media and the existence of Moh. It is wrong to reduce anti-Islam sentiment among European society, especially in the UK. The research in this article follows qualitative methods so it is in the qualitative descriptive category because it collects data and information about the research object. The findings in the article are that mass media and social media provide positive reporting regarding Moh's identity. Salah as a Muslim footballer has an influence on differentiating the public's perception of anti-Islam to pro-Islam, thereby reducing the phenomenon of Islamophobia in British society.
Gaya Bahasa Dakwah Gus Miftah di Pasar Kembang Yogyakarta: Analisis Isi Akun YouTube @GusMiftahOfficial Siti Mariyam
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 5 No. 2 (2024)
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v5i2.15194

Abstract

This research examines in depth the preaching of Gus Miftah at Pasar Kembang Yogyakarta by highlighting two main problems, namely the message of preaching and the language style of Gus Miftah's preaching. This research uses a descriptive qualitative approach with content analysis research type. Content analysis is a research tool that concentrates on actual content and media characteristics, in this case the preaching content of Gus Miftah @GusMiftahOfficial episode "Sarkem Workers Ask to Be Converted to Gus Miftah, Mashallah!!! Latest Gus Miftah 2024”. The data analysis stage uses the analysis techniques proposed by Milles and Huberman starting from reducing data, presenting data, and making conclusions. The results of research on Gus Miftah's preaching at Pasar Kembang Yogyakarta show: First, Gus Miftah conveyed preaching messages that were relevant to the daily lives of women night workers, such as patience, tawakkal, social concern, courage in doing good deeds, and guarding against disgrace. Gus Miftah also conveyed messages from practical, physical, and health aspects. Second, Gus Miftah's preaching language style has several characteristics that make it effective in conveying preaching messages to female night workers at Pasar Kembang Yogyakarta, namely, light and easy to understand language, emphasis on reason and logic, and a humorous language style. Gus Miftah succeeded in creating a space for dialogue that was more open, less rigid, and seemed to be in harmony with his mad'u.
Unsur-Unsur Komunikasi dalam Dakwah Rasulullah SAW dan Implementasi Strategi Dakwah Rasulullah di Era Digital Azzam Nabil Hibrizi
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 5 No. 2 (2024)
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v5i2.15260

Abstract

Communication is a key element in da'wah, an interactive process that not only demands the delivery of religious messages but also requires an effective approach that suits the needs and context of the audience. This study uses a qualitative approach with descriptive analysis to discuss the elements of communication in da'wah and its implementation in the digital age, revealing the importance of effective strategies in maintaining the authenticity of the da'wah message while meeting the demands of the times. The study reflects on the Prophet's method of da'wah, which combined correspondence, patience, gentleness, and prayer, adjusting strategies based on specific situations and encouraging two-way communication to measure the effectiveness of da'wah. In the digital age, da'wah strategies must adapt to technology without losing the humanist touch and empathy that characterized the Rasulullah SAW when da'wah.
Dakwah Pendidikan Kyai Haji Muhammad Ilyas Ruhiat (Ajengan Cipasung) M Jaelani Arifin; Bagya Husna; Aniq Nahdia Lulu Annawawie; Murodi; Syamsul Yakin
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 5 No. 2 (2024)
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v5i2.15561

Abstract

This research aims to examine the significant role of Kyai Haji Muhammad Ilyas Ruhiat in Islamic educational dakwah through Pondok Pesantren Cipasung. Kyai Ilyas, a prominent scholar known for his moderate and inclusive approach, successfully modernized the pesantren education system by integrating religious knowledge and general sciences. His educational dakwah not only focused on religious teachings but also shaped the character of students to be prepared for global challenges. This study employs a descriptive biographical method, where data is gathered from relevant literature and analyzed to gain a deeper understanding of Kyai Ilyas's dakwah strategies. The findings show that his approach to pesantren education has become a model for Islamic educational development in Indonesia and significantly contributes to the formation of a well-mannered and knowledgeable society.
Strategi Pemasaran Dakwah melalui Media Digital dalam Menarik Minat Masyarakat Belajar Agama Islam Rhohis Kurniawan; Cecep Castrawijaya
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 6 No. 1 (2025): Meyarsa Jurnal Ilmu Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v6i1.18795

Abstract

Digital transformation has presented great challenges and opportunities in the spread of Islamic da'wah, especially in reaching the millennial and Z generations who are very active in the digital world. The urgency of this topic lies in the need for a da'wah strategy that is adaptive and relevant to technological developments and the information consumption behavior of modern society. This research aims to examine the marketing strategy of da'wah through digital media in attracting people to study Islam. The method used is a descriptive qualitative approach with data collection techniques based on library research, as well as content analysis of relevant literature and academic documentation. The results of the study show that effective digital da'wah marketing strategies include audience segmentation, edutainment-based content development, strategic use of social media platforms, and technology-based learning personalization. Digital media is proven to increase accessibility, interactivity, and audience engagement in Islamic learning. This study concludes that structured and innovative digital da'wah can expand the reach of Islamic propagation while strengthening the spiritual understanding of modern society. Further studies are recommended to explore the effectiveness of specific platforms through empirical approaches and direct engagement with users.
Populisme Agama: Analisis Dakwah dalam Konteks Politik Identitas di Era Modern Sitti Ansoriah; Khusnul Khotimah
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 6 No. 1 (2025): Meyarsa Jurnal Ilmu Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v6i1.18833

Abstract

The purpose of this study is to look at the phenomenon of religious populism in the context of identity politics and how it impacts the approach to Islamic preaching in the digital era. Where there is a shift in Islamic preaching from a traditional approach to a more interactive and social media-based approach. This research was conducted using a descriptive qualitative approach through literature study. The results of the study show that religious populism increases social polarization and influences the content and style of preaching communication, which is more exclusive and emotional. In addition, the findings show that preachers (Dai) respond to this phenomenon in various ways, such as supporting populist narratives and preaching in a moderate manner to reduce social conflict. The new findings of this study lie in the strategic analysis of Islamic preaching in responding to religious populism from 2015 to 2024. By integrating the views of modern Muslim scholars on political communication, digital discourse, and da'wah theory. Previous studies have not discussed this approach comprehensively, especially those focusing on the dynamics of social media and religious identity. Therefore, it is hoped that this research will provide theoretical and practical assistance in building a da'wah strategy that is appropriate to the socio-political challenges in the digital era.
Etika Media Sosial dalam Tinjauan Hadis: Studi atas Penyebaran Hoax dan Ujaran Kebencian Azka Zahid; Eti Kamala Sari; Lukmanul Hakim
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 6 No. 2 (2025): Meyarsa Jurnal Ilmu Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v6i2.20914

Abstract

This article to explain the development of social media in the digital era has brought significant benefits, but also presents ethical challenges such as the spread of Hoax es and hate speech. This study aims to examine these phenomena through the lens of the hadiths of Prophet Muhammad to establish normative foundations for ethical social media use. Employing a qualitative approach with the library research method, this study draws on primary data in the form of hadiths related to honesty, prohibition of lying, and communication ethics, as well as secondary data from contemporary literature on digital communication. The analysis is carried out using a descriptive-analytical method with a thematic (maudui’) approach. The findings reveal that hadith values such as the principle of ṣiddiq (truthfulness), prohibition against spreading everything one hears, and the encouragement to speak good or remain silent are highly relevant in addressing the spread of Hoax es and hate speech. These values can be implemented to promote ethical and responsible behavior in social media engagement. The study concludes that the application of hadith teachings offers a constructive solution for shaping a healthy and harmonious digital space, and represents Islam’s contribution to addressing the challenges of contemporary communication.
Analisis Pesan Dakwah Ustadz Agam Fachrul di Media Sosial Maufiratun Nisa
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 6 No. 1 (2025): Meyarsa Jurnal Ilmu Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v6i1.21216

Abstract

The increasing phenomenon of anxiety and stress, especially among the younger generation, poses a serious challenge in modern life. In this context, da'wah (Islamic preaching) as a medium of spiritual communication plays a crucial role in providing enlightenment and inner peace. This study aims to analyze the da'wah message of Ustadz Agam in the YouTube channel Ismuhu Yahya TV, "Episode of Tranquility." The research focuses on: 1) a description of Ustadz Agam's da'wah message and 2) Ustadz Agam Fachrul's da'wah message about "tranquility" uploaded to the YouTube channel Ismuhu Yahya TV. This research is a library research study with a qualitative approach, using the content analysis method (Harold D. Laswell) to systematically analyze the content of the da'wah message. The results indicate that the structure of the da'wah message consists of three main parts: the introduction, the body, and the conclusion. The messages of da'wah found include: the importance of the power of prayer, appreciating every moment, facing sadness with faith, overcoming sadness and weakness, seeking peace through worship, the importance of prioritizing obedience to Allah and His Messenger, the virtue of the power of istighfar, always relying on Allah SWT in any situation, the importance of prioritizing tawakkul (trust), increasing the capacity of the soul when facing problems, and always being grateful to parents.
Fenomena Photo Dump di Media Sosial pada Mahasiswa Universitas Al-Qolam Malang Rima Mufida; Nurul Azizah
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 6 No. 1 (2025): Meyarsa Jurnal Ilmu Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v6i1.21286

Abstract

The Trend of photo dump story templates has recently emerged as a distinct phenomenon on Instagram, with many users, especially those from Generation Z, actively engaging in it. According to Albert Bandura's Social Cognitive Theory, individuals learn behaviors through observation of their environment, including content on social media. This study aims to analyze the photo dump template trend through Bandura’s perspective among Gen Z adolescents, using a qualitative method with a descriptive approach and data analyzed through Miles and Huberman’s interactive model. The results show that this phenomenon occurs through three main stages: observation, where users view others’ Instagram stories and are cognitively influenced to imitate them; modeling, where they replicate the trend by editing and uploading personal photos without concerns of plagiarism; and self-efficacy, where users gain confidence from the freedom to express themselves without the pressure of appearing aesthetically perfect. From Bandura’s viewpoint, this trend represents a form of social learning that has become a new cultural and social norm on Instagram, where blurry, candid, or visually plain photos are increasingly appreciated for their authenticity. For Gen Z, photo dumps offer a way to express their lives honestly, resist excessive validation, and avoid the social pressure to maintain an idealized online persona.

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