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Aisyah Shahab
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Holistics Publication Division c.o. English Department, Sriwijaya State Polytechnic, Jalan Srijaya Negara - Bukit Besar, Palembang, 30139
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Holistics Journal
Published by Politeknik Negeri Sriwijaya
ISSN : 20854021     EISSN : 26571897     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
The aim of this journal is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of hospitality and linguistics. Holistics, particularly focuses on the main problems in the development of the sciences of hospitality and linguistics areas as follows: Phonetics Phonology Syntax Semantics Pragmatics Sociolinguistics Stylistics Psycholinguistics Discourse Analysis Applied Linguistics hospitality Tourism and travel management Leisure and recreation studies Event management
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 7 Documents
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Search results for , issue "Vol. 17 No. 2 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS" : 7 Documents clear
Analysis of Figurative Language in Album The Car by Arctic Monkeys Prizkila, Esther Dame; Tanjung, Ahmad Khoirul Akhir; Rahma, Munaja; Nadjmuddin, Muhammad; Kurniati, Depi; Putri, Marsya Fadila; Romadhon, Muhammad Delta
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 2 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This research explores the use of figurative language in the album The Car by Arctic Monkeys, focusing on its role in enhancing lyrical depth within the alternative rock genre. The main objectives are to identify the types of figurative language used and determine the most prevalent type in the album’s lyrics. A descriptive qualitative research design was employed, with data collected by active listening and recording of linguistic phenomena, specifically by analyzing lyrics from the Genius website and listening to the album on Spotify. The analysis was guided by Perrine’s (2017) framework, which categorizes figurative language into 12 types: simile, metaphor, personification, apostrophe, synecdoche, metonymy, symbol, allegory, paradox, hyperbole, understatement, and irony. The findings reveal 64 instances of figurative language across the album’s 10 songs, with metaphor being the most frequent (22 instances), followed by symbol (14 instances), irony (11 instances), personification (7 instances), hyperbole (4 instances), paradox (3 instances), understatement (1 instance), simile (1 instance), and synecdoche (1 instance). Notably, apostrophe, metonymy, and allegory were absent. The study concludes that figurative language significantly enriches the artistic expression of The Car, making the lyrics more engaging and emotionally resonant. These findings contribute to understanding the creative use of language in alternative rock music. Keywords: figurative language, Arctic Monkeys, song lyrics, The Car, music analysis   DOI: https://doi.org/10.5281/zenodo.17837704
Developing Video Copywriting for Ketek Wisata @3 Palembang as a Tourism Destination Salsabilah, Ananda; Nadjmuddin, Muhammad; Sunani; Ma`ruf, Zidni; Rahayu, Siti; Aliansyah, Rizky
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 2 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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This study examined the development of a promotional video script for Ketek Wisata @3 Palembang, a traditional boat tour that showcased the cultural heritage of the Musi River. The primary objective was to produce a persuasive, narrative-driven script aimed at attracting both domestic and international tourists. The study adopted the Research and Development (R&D) method proposed by Sukmadinata (2017), which involved three main stages: preliminary study, product development, and final testing. The unit of analysis was a bilingual video script written in both English and Indonesian, structured according to the AIDA model (Attention, Interest, Desire, Action). Data were gathered through observation, interviews, and documentation. The analysis was carried out using a qualitative descriptive approach, drawing on insights from expert evaluations. The findings indicated that it is necessary to integrate cultural storytelling, visual support, and persuasive narrative element. Expert feedback validated the script's clarity and linguistic accuracy. The final product served as a replicable framework for promoting local tourism via digital platforms such as YouTube and TikTok. It was recommended that future promotional efforts continue to involve local community perspectives and uphold cultural authenticity to further strengthen tourism visibility. Keywords: Tourism, Video Copywriting, Musi River, Digital Marketing, Narrative Script   DOI: https://doi.org/10.5281/zenodo.17837602
Analyzing Methods Best Used In Translating Song Swimming Pools (Drank) – Extended Version by Kendrick Lamar Christmas, Glorio; Ridhwan, Moehamad; Ningrum, Sulistya
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 2 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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ABSTRACT: This study analysed the most effective translation methods for Kendrick Lamar’s rap song “Swimming Pools (Drank) – Extended Version,” focusing on bridging linguistic and cultural gaps in song translation. Using Molina & Albir’s translation techniques as the theoretical framework, the research explored how the cultural nuances and lyrical complexity of rap music could be conveyed accurately in the target language. The qualitative approach involved a detailed examination of the song’s lyrics, considering both contextual and cultural factors, and applying selected techniques from the eighteen methods proposed by Molina & Albir. The findings highlighted that the most frequently used translation techniques were amplification, adaptation, substitution, and particularization, as these methods were essential for maintaining the original song’s stylistic elements, cultural essence, and semantic structure. The study aimed to provide insights for English and Tourism students, encouraging a deeper understanding of translation methods and fostering creative approaches for future translation projects. The results were expected to dispel misconceptions about Indonesian rap culture and served as a reference for translating culturally rich artistic expressions. Keywords: translation methods, Molina & Albir techniques, song translation, cultural adaptation, amplification   DOI: https://zenodo.org/records/18087462
Students’ Perceptions of Language Etiquette Learning in Professional Contexts: A Qualitative Study Nasution, Mutia; Ningrum, Sulistya; Azzahra, Alika; Aprilia, Azahra
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 2 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study explores students’ perceptions of learning Language Etiquette in English for Professional Purposes courses in higher education. Using a qualitative descriptive approach, data were collected through semi-structured interviews, classroom observations, and students’ reflective journals from vocational college students. The findings indicate that Language Etiquette learning enhances students’ confidence, politeness, and ability to communicate appropriately in multicultural professional contexts. Role-play, case studies, and simulation activities were perceived as particularly effective; although some students struggled to apply etiquette principles in spontaneous or formal interactions. The study concludes that integrating Language Etiquette into English instruction strengthens students’ pragmatic and intercultural competence and recommends the use of more contextualized and interactive learning activities to improve practical application.   Keywords: Language etiquette, students’ perceptions, intercultural communication, qualitative study, professional English   DOI: https://zenodo.org/records/18084645
Developing a Promotional Video Script for Green Paradise Resort in Pagar Alam as a Tourism Destination Afni, Anggi Nur
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 2 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study aims to develop an English-language promotional video script for Green Paradise Resort as a tourism destination in Pagar Alam, South Sumatra. The research employed a qualitative approach combined with a Research and Development (R&D) method based on the Plomp model, which includes preliminary study, design, realization, evaluation, and implementation. Data were collected through literature study, direct observation, and interviews with the resort owner to identify promotional needs, destination characteristics, and storytelling elements. The script was developed using a structured narrative framework consisting of a hook, introduction, body, and closing, and incorporated the 5A tourism concept: Attraction, Accessibility, Amenity, Activities, and Awareness. The realization stage resulted in an English promotional video script highlighting the resort’s natural attractions, facilities, eco-tourism values, and cultural experiences. The script was validated by four experts in script content, video production, Indonesian language, and English language. Expert feedback led to revisions that improved clarity, narrative flow, emotional appeal, and audiovisual suitability. The final product is a validated promotional video script suitable for digital tourism promotion and effective in enhancing destination branding, particularly for international audiences. Keywords: destination branding, tourism promotion, video scriptwriting DOI: https://doi.org/10.5281/zenodo.18228150
Writing a Blog Script to Promote Pinang Banjar Tourism in Gelumbang, South Sumatra Catherin N., Jovanka Aurelya
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 2 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study discusses the development of a blog script to promote Pinang Banjar Tourism in Gelumbang, South Sumatra. The writer employed the Research and Development (R&D) method, as described by Sukmadinata (2017), which consists of three stages: Preliminary Study, Model Development, and Final Product Testing. Data were collected through literature studies, field observations, interviews, and documentation. The script was written using the AIDA model (Attention, Interest, Desire, Action) and enhanced with visual and structural elements, including a clear title, engaging content, and a call ot action. The final product is a blog titled “Pinang Banjar's Rural Natural Charm Presents a Beautiful and Peaceful Atmosphere” published on Blogger. It introduces Pinang Banjar as a tranquil, affordable, and scenic destination, offering activities such as boating and camping. Feedback from language experts, bloggers, and readers showed positive responses regarding both content and design. The blog effectively raises awareness of lesser-known tourism destinations and promotes sustainable tourism practices. Keywords: Blog Script, Pinang Banjar, Tourism Promotion, R&D, AIDA   DOI: https://doi.org/10.5281/zenodo.18239388
Analysis of Moral Message in “Buzz” Album by Niki Zefanya Putri, Windy Ainiyah
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 2 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

ABSTRACT: This study explores the moral messages found in the lyrics of the Buzz album by Niki Zefanya, an Indonesian singer who writes and performs in English. The album contains 13 songs, each filled with emotional and reflective content that offers listeners insights into life, relationships, and personal growth. This research employs a qualitative method with a moral criticism approach to analyse how Niki communicates values such as empathy, resilience, and self-awareness through figurative language and storytelling. The data were collected by carefully listening to each song while reading the lyrics and examining the feelings or conditions of the author when writing the song. The collected data were analysed using Narrative Analysis for Moral Values, identifying stories, emotions, and cultural contexts within the lyrics to uncover and categorize moral themes. The findings show that, although the messages are not stated directly, they can be felt and understood through careful interpretation. This study aims to help listeners, especially non-native English speakers, understand the deeper meanings behind English song lyrics and encourage more thoughtful listening experiences. Keywords: Buzz album, Niki Zefanya, moral message, song analysis   DOI: https://doi.org/10.5281/zenodo.18253474

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