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Jurnal Pengabdian dan Kewirausahaan
  • pengabdian-dan-kewirausahaan
  • Website
Published by Universitas Bunda Mulia
ISSN : 25812718     EISSN : 26203480     DOI : -
Core Subject : Economy, Humanities, Health, Science, Education, Agriculture, Art, Social, Engineering,
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other
Jurnal Pengabdiandan Kewirausahaan adalah jurnal Direktorat Penelitian, Pengembangan & Pengabdian kepada Masyarakat (P3M), yang berisikan kumpulan hasil penelitian dosen, penelitian dosen dan mahasiswa, penelitian mahasiswa dengan tema pengabdian masyarakat dan kewirausahaan.
Arjuna Subject : Umum - Umum
Articles 146 Documents
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ENTREPRENEURIAL INNOVATION WITHOUT RULES: HOW TRUST AND PLATFORMS BUILD UNREGULATED DIGITAL MARKETS Wicaksono, Tutur; Prathivi, Maria Dini Gilang; Liem, Maria Christina
Jurnal Pengabdian dan Kewirausahaan Vol 10, No 1 (2026): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v10i1.9872

Abstract

Entrepreneurial innovation in unregulated digital commerce has become a significant driver of contemporary market formation, especially in contexts where digital transactions occur outside clearly defined regulatory frameworks and formal institutional governance. This study investigates how entrepreneurs convert institutional ambiguity into viable market opportunities through digital technologies, platform infrastructures, and trust-based mechanisms. Employing the SALSA framework, a systematic literature review was conducted across Scopus and Web of Science databases, identifying relevant peer-reviewed studies published between 2014 and 2025 on digital entrepreneurship, informal digital markets, platform governance, legitimacy formation, and trust-based mechanism. The findings indicate that entrepreneurial innovation in unregulated digital commerce is primarily driven by the substitution of formal institutions with social trust mechanisms, the adaptation of digital affordances into market devices, and the development of platform-based governance systems that reshape entrepreneurial power relations. Contrary to the assumption that regulatory absence necessarily undermines market stability, the review shows that unregulated digital markets often achieve functional stability through community norms, reputational systems, and platform-mediated coordination. However, these systems also create structural vulnerabilities related to governance asymmetry, legitimacy fragility, and long-term sustainability. This study contributes to the literature on entrepreneurship, marketing innovation, and digital technology by integrating institutional theory, digital entrepreneurship, and platform studies into a unified analytical framework. It provides practical insights for entrepreneurs, platform designers, and policymakers seeking to balance innovation flexibility with market stability in digitally mediated commerce.
TRANSFORMATIONAL LEADERSHIP TRAINING FOR CHURCH LEADERS: A COMMUNITY ENGAGEMENT PROGRAM IN SALATIGA Purwanto, Edi
Jurnal Pengabdian dan Kewirausahaan Vol 10, No 1 (2026): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v10i1.9873

Abstract

Rapid social transformation requires religious organizations to develop adaptive and visionary leadership capable of empowering communities sustainably. Church leaders play a strategic role not only in nurturing the spiritual life of congregations but also in strengthening the social contributions of churches within society. However, many church leaders have limited access to structured leadership training that can enhance their leadership capacity in responding to evolving social challenges. Therefore, this community engagement program aimed to strengthen the leadership capacity of church leaders through transformational leadership training. The training program was conducted in Salatiga, Central Java, Indonesia, in collaboration with GPIAI Salatiga as the partner. The program was held over two days and involved more than 80 church leaders and religious community leaders representing various churches and houses of worship in Salatiga and surrounding areas. The program adopted a participatory training approach consisting of lectures, group discussions, leadership reflection sessions, and training evaluations. The training materials focused on transformational leadership principles, development of a shared ministry vision, innovation in church ministry, and strategies for empowering congregational members in community service. The results indicate that the training significantly improved participants’ understanding of transformational leadership concepts and their application in church ministry. In addition, the program facilitated the development of collaborative networks among church leaders from different congregations and denominations in Salatiga. The findings demonstrate that leadership training can serve as an effective strategy for strengthening the capacity of religious community leaders to develop innovative, collaborative, and socially impactful ministry initiatives.
BIMBINGAN DAN DUKUNGAN PENERAPAN PENGGUNA TEKNOLOGI PADA PERUSAHAAN KONSULTAN TI Lee, Francka Sakti; Andry, Johanes Fernandes; Terry, Johanes; Liawen, Callista Chrestella; Theresia, Jennifer
Jurnal Pengabdian dan Kewirausahaan Vol 10, No 1 (2026): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v10i1.9896

Abstract

Brainware refers to individuals directly involved in operating, organizing, and managing computer systems, which are a crucial component of an information system. Standard Operating Procedures (SOPs) are documents that explain responsibilities and how each task is performed to support specific company goals. An IT Security Policy plays a role in implementing the necessary measures to minimize and anticipate potential threats to a company's confidential information. Enhancing consumer data security is not only an individual's responsibility but also the organization's in building consumer trust and complying with regulations. The variety and variability of risks are concerns for all companies. The increasing use of the internet has led to a rise in data breaches caused by more cyberattacks. Companies today face threats that can jeopardize their reputation, highlighting the role of brainware in addressing these threats. Therefore, awareness and knowledge of each individual are necessary to motivate the implementation of steps to overcome these threats. An IT Security Policy can be implemented with the expectation that all parties involved know their specific responsibilities within a company. This is necessary to maintain the technological ecosystem within a corporate organization.
TRANSFORMASI DIGITAL SEKOLAH UNTUK MENINGKATKAN ENGAGEMENT DI KB ISLAM ANAK NEGERI Oktiarso, Teguh; Ekawati, Yurida; Susilowati, Meme; Putrianto, Novenda Kartika
Jurnal Pengabdian dan Kewirausahaan Vol 10, No 1 (2026): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v10i1.9895

Abstract

KB Islam Anak Negeri Karangploso is an Islamic-based early childhood education institution that plays a role in shaping a generation with good character. However, this institution faces obstacles in utilising learning technology and managing social media, which has an impact on operational effectiveness and marketing strategies. This community service programme aims to support the school's digital transformation through two strategic steps: optimising social media and developing an integrated website. The approach used includes a needs survey, preparation of an implementation plan, implementation of a digital literacy training programme, and continuous evaluation. Social media optimisation focuses on creating educational and promotional content, while the website is developed as a school information centre. The results of these activities show an increase in the ability of educators to manage digital media and an increase in community involvement in school programmes. The implementation of these solutions is expected to strengthen the institution's image, expand the reach of information, and support the sustainability of digital transformation at KB Islam Anak Negeri Karangploso.
PERANCANGAN APLIKASI LAPORAN HARGA POKOK PENJUALAN (HPP) BERBASIS MICROSOFT EXCEL VBA PADA UMKM INDAH SONGKET DAN SOUVENIR PALEMBANG Sari, Yuliana; Dewata, Evada; Periansya, Periansya; Kusuma, Riany Fathika; Wulandary, Wulandary; Azzahra, Della
Jurnal Pengabdian dan Kewirausahaan Vol 10, No 1 (2026): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v10i1.9917

Abstract

The Indah Songket and Souvenir Palembang MSME faced problems in determining the cost of goods sold and financial reporting, which were still done manually. This Community Service Activity aimed to design and implement a Microsoft Excel VBA-based cost of goods sold reporting application that was accurate, fast, and appropriate to the MSME's capacity. The method used was the Waterfall method with stages of analysis, design, implementation, testing, deployment, and maintenance. The results of the activity showed that the application was able to automate the input, calculation, and reporting processes of cost of goods sold quickly and accurately. Partners also gained increased knowledge and skills in financial data management. The Community Service Activity contributed to supporting professional financial management, increasing product competitiveness, and opening up opportunities for replication of similar systems for other MSMEs.
PELATIHAN CONTENT WRITING ESSENTIALS BAGI SISWA SMA BUDI AGUNG: MENINGKATKAN LITERASI DIGITAL GENERASI MUDA Felix, Antonius; Kembau, Agung Stefanus; J. Makarawung, Reynard; Bernanda, Devi Yurisca; Haryadi, Alessandra; Budiarjo, Ken
Jurnal Pengabdian dan Kewirausahaan Vol 10, No 1 (2026): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v10i1.9920

Abstract

Indonesia faces a gap in digital content production literacy among the younger generation, yet most lack the basic skills to produce high-quality, impactful digital content. This gap has the potential to limit the role of the younger generation in the digital economy ecosystem, leaving them more dominant as consumers than creative actors. This community service program (PKM) aimed to bridge this gap through interactive content writing training for Budi Agung High School students. The implementation employed a participatory approach combining material presentation, Q&A sessions, and digital-based educational games using the Blooket platform. Conducted on December 9, 2025, the activity involved 19 students. Evaluation through feedback questionnaires with four assessment components Educational, Objective, Accountable, and Transparent showed average ratings above 3.5 on a 4-point scale, with the highest score of 3.63 on Educational, Objective, and Accountable aspects. These findings indicate that the training was well received by participants and perceived as beneficial in enhancing their understanding of content writing, as well as increasing their awareness of opportunities in the digital creative economy. This activity is expected to be one of the efforts of the Bunda Mulia University Digital Business Study Program in supporting the development of content writing at the secondary education level.

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