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Dedi Junaedi
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dedijunaedi@laaroiba.ac.id
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dawatuna@laaroiba.ac.id
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Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 0218757150 HP 08118114379 Email: dawatuna@laaroiba.ac.id
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Kab. bogor,
Jawa barat
INDONESIA
Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN : 2798690X     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Education, Social,
Religion Education Languange, Linguistic, Communication & Media Social Sciences
The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting Communication Dakwah and Islamic propagation Islamic education Islamic studies Islamic education Other related issues
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 45 Documents
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Search results for , issue "Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting" : 45 Documents clear
Strategi Viral Marketing Melalui Instagram @Suweger.Indonesia Dalam Membangun Brand Awareness Wahyuning M., Diana Nur; Tranggono, Didiek
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3393

Abstract

This study aims to describe how a viral marketing strategy can occur on the Instagram account @suweger.indonesia and how the viral marketing activities carried out can build brand awareness. Considering that after the pandemic, people's interest in consuming modern drinks has increased, however, a large number of competitors in the city of Surabaya has made the business competition even tougher, therefore a strategy is needed to build brand awareness. This research is descriptive qualitative research, where the data collection method is through in-depth interviews, observation, and documentation. The informants were selected based on a purposive sampling technique consisting of key informants, namely the Human Resources Officer and Marketing Manager of Suweger Indonesia, the main informant, namely the Content & Social Media Officer who manages Instagram Suweger Indonesia and supporting informants, namely five Instagram followers @Suweger.Indonesia. The results of this study indicate that Suweger Indonesia uses a viral marketing strategy by implementing a viral marketing component. Meanwhile, Suweger Indonesia's marketing messages were analyzed based on the viral marketing dimension which influences a person's attitude in spreading the message, showing that the majority of supporting informants liked the messages shared by Suweger Indonesia. In addition, Suweger Indonesia also utilizes viral marketing elements so that the viral marketing activities carried out can be more effective. Based on supporting informant data, the viral marketing activities carried out by Suweger Indonesia have made the public aware of the Suweger Indonesia brand. Keywords: Viral Marketing; Instagram; Brand Awareness
Pengaruh Tayangan Drama Korea di Media Baru terhadap Minat Belajar Bahasa bagi Remaja Putri, Assyifa Nurtasya; Abidin, Zainal; Nayiroh, Luluatu
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3396

Abstract

Since the COVID-19 pandemic hit the world, many countries have imposed restrictions on activities outside the home, so all action has been shifted to the house which has increased users of video-on-demand services. Currently, most people access it through various special applications available on their smartphones on the Google Play Store or Apple Store. This study aims to determine the effect of showing Korean dramas in new media on interest in learning the language in adolescents. The subjects of this study were teenagers from SMAN 1 SETU Kabupaten Bekasi, with a total of 115 students as respondents. This research is quantitative using explanatory survey methods and use and effect theory, which explain the relationship between mass communication communicated through mass media so that it has impact on mass media users. The results of this study indicate that Korean drama shows have an impact on interest in learning a language, with a significance value of 0.000 < 0.05 so it can be concluded that the variable showing Korean dramas (X) influences the variable interest in learning the language (Y). Keywords: Drama, Video on Demand, an Interest in Learning
Persepsi Khalayak pada Postingan Akun Instagram Publik Figure @Krisdayantilemos Terkait  Penghapusan Syarat PCR dan Swab Antigen Pelaku Perjalanan Domestik Anggraeny, Dwi Nuning; Tutiasri, Ririn Puspita; Achmad, Zainal Abidin; Zuhri4, Saifuddin
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3503

Abstract

Dwi Nuning Anggraeny1, Ririn Puspita Tutiasri2, 3, 1-4Program Studi Ilmu Komunikasi, UPN “Veteran” Jawa Timur dwinuninganggraeni2@gmail.com ABSTRACT This study aims to find out how the public perceives the posting of the Instagram Public Figure @Krisdayantilemos Account regarding SE Regulation Number 22 of 2022 Regarding the Elimination of PCR Requirements and Antigen Swabs for Domestic Travel Users. Social media has become a good medium during the current Covid-19 pandemic, as a means of sharing information and policies related to Covid-19. The availability of information on digital technology, especially on Instagram social media, greatly influences the formation of public perceptions. The method used in this study is a qualitative descriptive method that aims to explain certain phenomena clearly and in detail. By conducting interviews through the personal Instagram of the informants. Based on the results of research conducted using 7 informants who knew and commented on posts from Instagram @krisdayantilemos, who posted that Krisdayanti disagreed regarding the abolition of PCR requirements and antigen swabs for domestic travel users. Information regarding Krisdayanti's disapproval of domestic travel regulations without antigen and PCR swab tests on the Instagram social media account @krisdayantileos gave rise to various perceptions from the large number of audiences who gave pros and cons of Krisdayant's posts. Keywords: Perception, The Latest Domestic Travel Regulations, Audience, Instagram
Peranan Komunikasi Keluarga Dalam Mempertahankan Semangat Hidup Penyintas Miastenia Gravis Rafi, M. Soulthan; Nursanti, Siti; Utamidewi, Wahyu
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3569

Abstract

Myasthenia gravis is a nerve-attacking disease that can cause survivors to fear of what they are facing. This disease can be said to be quite rare and it is not uncommon for survivors to die, this can trigger the loss of the survivors' zest for life. The purpose of this research is to analyze the role of the family plays in maintaining the esprit of myasthenia gravis survivors. This study uses Viktor Frankl's logotherapy theory and semantic theory. In this study, the method that used is a qualitative research method with a case study approach.. The results of this study appearence that the family has an important role in maintaining the survivors' zest for life. Several cases that have occurred Survivors can feel better if the role of the family is carried out well, this can be seen from the changes felt by survivors. Those who initially felt a lack of enthusiasm for life until they finally felt the enthusiasm to return to live life as usual, even to be able to make peace and live side by side with the illness they felt. Keywords: Family Communication, Lively Spirit, Myasthenia Gravis
Konstruksi Invasi Rusia Ukraina dalam Pemberitaan Media Nasional: Analisis Framing Media Online JawaPos.com dan Tribun Pekanbaru.com Edisi Februari-Maret 2022 Hamidah, Vinda
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3577

Abstract

The media is a means of mediation that has an important role in influencing many people, therefore media bias can occur. Indeed, the media is in between social reality with all its conflicts, interests, and diverse facts. The existence of bias in the media cannot be separated from its ideology. Framing analysis is a text analysis method used to dissect the ways or ideology of the media when constructing a fact. This research aims to analyze the framing that occurs on two news portals, namely Jawa Pos and Tribun Pekanbaru, towards the invasion case that occurred between Russia and Ukraine. Both media have different biases by showing the delivery of vocabulary, quotes, and sentences that can be constructed with different facts. This descriptive qualitative research uses the framing analysis model of Zhongdan Pan and Gerald M. Kosicki. The differences in the news raised by Jawa Pos and Tribun Pekanbaru are visible in the sources, quotes, and sentences used so as to produce different constructions. Jawa Pos has its own characteristics in informing news related to the heating up of Russian and Ukrainian news, whereas Jawa Pos seems to display the strengths and support of the Ukrainian state. In contrast to Jawa Pos, Tribun Pekanbaru displays information related to the strength and defense possessed by Russia. Keywords: Media, Framing, Ideology, Invasion.
Strategi Marketing Berderma Melalui Crowdfunding di Akun Instagram @ikoy2an Achmad, Zainal Abidin; Rahmawati, Icha Nur
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3580

Abstract

Crowdfunding has now entered the world of marketing. The presence of a different crowdfunding concept through the ikoy-ikoyan game is a new thing in the realm of social media. Crowdfunding activities utilize Instagram social media by uploading campaigns in the form of videos and images on Instagram accounts. This study aims to find out the social media marketing strategy that has been carried out by Arief Muhammad in the @ikoy2an account. Using qualitative research methods and virtual ethnographic approaches. Researchers found that the ikoy-ikoyan trend has succeeded in shifting the giveaway trend that has developed in the last year. The ikoy-ikoyan trend has proven effective in increasing charity awareness, strengthening brand, customer engagement, and increasing the number of followers on Instagram accounts. Keywords: Crowdfunding, Marketing Strategy, Virtual Ethnography.
Analisis Framing pada Pemberitaan Kasus Pembunuhan Ferdy Sambo di Media Online Kumparan.com dan Tribunnews.com Meita, Andini Dwi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3880

Abstract

The media is not a free channel but has constructed the news in such a way. Some events are reported, some are not reported, some aspects are highlighted and some aspects are omitted, all of this leads to a concept called framing. This is related to the idea of Karim, et al. (2021) that efforts to instill character values can be one way to foster love for others. This study aims to see how Kumparan.com and Tribunnews.com framed the news of the Ferdy Sambo murder case at the official residence of Police officials in the Duren Tiga area, South Jakarta on July 11, 9, 10 August 2022. The results of this study are expected to be able to provide awareness to the public to love each other between human beings. Keywords: Framing Analysis, Zhondang Pankosicki, Media Reality Construction
Strategi Komunikasi Pemasaran Desa Wisata Dalam Meningkatkan Kunjungan Wisatawan Pasca Pandemi Covid-19: Annisa, Arhetta Putri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3895

Abstract

The presence of the Covid 19 pandemic and government policies have had a major impact on the industrial and business world, one of which is in the tourism sector. Tourism is one of the sectors affected by the COVID-19 pandemic. This research is based on the decrease in the number of tourist visits to the Jambu Tourism Village due to the Covid-19 pandemic until now where the number of tourist visits has begun to increase. The purpose of this research is to find out the marketing communication strategies carried out by the management of the Jambu Tourism Village to increase the number of tourist visits after the Covid-19 pandemic. The method used in this research is descriptive qualitative. This study uses the theory of AISAS analysis. Based on the research conducted, the management of the Jambu Tourism Village conducted Social Media Marketing (SMM), in collaboration with the Kediri Regency Tourism Office, and utilized point Search and Share on AISAS Theory which was also supported by the power of word of mouth.
Presentasi Diri dan Praktik Hustle Culture pada Mahasiswa   Novita Sari, Anadea; Abidin, Zainal.; Poerana, Ana Fitriana
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3915

Abstract

This research is motivated by the hustle culture phenomenon which is now starting to spread among university students. In this study, researchers tried to discuss the hustle culture phenomenon from a student's point of view. This study uses a qualitative method with a phenomenological approach. The theory used in this study is the theory of phenomenology according to Alfred Schutz and the theory of self presentation. The purpose of this research is to find out how communication experience is, what are the meanings and motives of Communication students at Singaperbangsa Karawang University to experience a hustle culture by participating in various activities outside of their lecture activities such as being active in campus organizations, activities and/or work while studying. The results of the study stated that there were differences in communication experiences, meanings and motives that were known from informants, including the communication experiences experienced, namely: positive communication experiences, experienced by informants while undergoing a hustle culture, communication experiences before and after undergoing a hustle culture, reduced communication experience during breaks and interactions with friends and family, decreased health communication experience at certain moments when living in a hustle culture and known motives, namely because motives is social motives is productivity motives, self-confidence motives and objective motives (in-Order Motive), among others motives improvement in soft skills, networking and financial motives as well as a hustle culture which is interpreted by learning and practicing knowledge, maximizing one's time and potential, getting to know the world of work, feeling joy and proud. Keywords: Communication experiences, motives, meaning, hustle culture, students
Analisis Wacana Kritis Tanggapan Megawati terhadap Persoalan Kelangkaan Minyak Goreng Alamsyah, Dani; Mayasari., Mayasari.; Lubis, Fardiah Oktariani
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3917

Abstract

Megawati Soekarnoputri is the 5th former president of Indonesia and currently serves as chairman of the PDIP party. As an influential politician in Indonesia, all his actions and words can influence public opinion. At the online webinar entitled "Prevent Stunting for Golden Generation", Megawati alluded to the condition of the people who are facing the problem of scarcity of cooking oil. He responded to this problem by assuming that the community's reaction was excessive regarding the problem of scarcity of cooking oil. As a result of her response, Megawati received various criticisms from the public through various media. This research will focus on Megawati's response with the aim of knowing linguistic elements, the process of text production and consumption, as well as the socio-cultural conditions of society. This qualitative research uses the critical discourse analysis model of Norman Fairclough which divides the analysis into three dimensions, namely text analysis, discourse practice analysis and sociocultural analysis. The research results show that there are several cohesions and coherences that shape discourse and diction which indicate the communicator's view of the audience, the process of text production and consumption goes according to the topic being discussed but there are statements that make some groups feel unacceptable and the way of delivery is not wearing it, and social and cultural background that influences the formation of discourse and the response it receives because the discourse has something to do with sociocultural situations. Keywords : Critical Discourse Analysis, Megawati, Discourse.

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