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Da'watuna: Journal of Communication and Islamic Broadcasting

dawatuna
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Published by Institut Agama Islam Nasional Laa Roiba Bogor

ISSN : 2798690X EISSN : 27986683 DOI : https://doi.org/10.47467/dawatuna

Core Subject : Religion, Education, Social,

Religion Education Languange, Linguistic, Communication & Media Social Sciences

The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting Communication Dakwah and Islamic propagation Islamic education Islamic studies Islamic education Other related issues

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 306 Documents

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Konstruksi City Branding Kota Pasuruan pada Instagram Ilmia Sofia; Saifuddin Zuhri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 4 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Branding is a term commonly used in the realm of marketing and advertising disciplines. Oneof the most common branding activities carried out is city branding activities. Many of each region carry out City Branding, one of which is Pasuruan City. This study aims to find out how Pasuruan City Branding contained in the content of @madinahvanjava Instagram account. The research method used is a qualitative type using Content Analysis and categorizing into 10 categories of city branding on Instagram according to (Choi et al., 2007). Hasil from this study, it can be concluded that the results of city branding construction on instagram account content @madinahvanjava within a period of 5 months, namely January-May 2022, can only be classified into 6 categories out of 10 categories that should be. uploads displayed by Instagram accounts @madinahvanjava less than optimal in membranding cities through Instagram social media. It is evident from the photos and videos uploaded that it favors the personal branding of the Mayor of Pasuruan than the display of the city branding of Pasuruan City. The strategy that should be used on @madinahvanjava Instagram account is to focus on posts related to city branding that provide information about Pasuruan City and not focus on the image of the Mayor. Keywords: City Branding, Branding, Content Analysis, Instagram Content

Fenomena Thrift Shop Dikalangan Remaja: Nella Linggar Adji; Dyva Claretta
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 4 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

This study examines how the phenomenon of shopping for imported used clothes is still suitable for use, which is commonly known as thrift. Many teenagers, especially in Surabaya, are interested in thrifting activities at their favorite thrift shop. This habit gives rise to a new culture commonly known as popular culture, a trend that is currently emerging, favored and created by the community. The purpose of this study was to find out how the understanding, experience, and motivation of the community, especially among Surabaya teenagers regarding the "Thriftshop" phenomenon. The research method used is a qualitative type with a phenomenological approach. This study uses Alfred Schutz's phenomenological theory. From the results of this study it can be concluded that the thrift shop phenomenon has many enthusiasts who come from among teenagers. There are various motivations behind why teenagers are more interested in shopping and using thrift shop clothes. That is to support the style of dress, the goods sold in the thrift shop have relatively cheap prices, besides that, by shopping at the thrift shop, teenagers can get good, unique (limited edition) goods or clothes. branded. Keywords: Thrift Shop, Popular Culture, Phenomenology, Youth

Pengaruh Komunikasi Pemasaran terhadap Minat Pelanggan Shopee di Kota Palembang Adjie Tama Syahputra; Isna Wijayani
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 4 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

This study aims to determine the effect of marketing communication on the interest of Shopee customers in the city of Palembang. The population in this study are all customers who use Shopee's delivery services in Palembang City, where the exact number of customers is unknown. The number of samples taken in this study using the Lemeshow formula, this is because the total population is unknown or infinite. Based on the Lameshow formula, the number of samples was 96 people with the sampling technique used was accidental sampling. The analysis technique uses simple regression with hypothesis testing using t test. The results showed that the t arithmetic value was 47.477 > t table 1.98 and a significance value of 0.000 < = 0.05, which means that there is a significant influence between marketing communication variables and Shopee customer interest. Keywords: Marketing Communication, customer interest

Pengaruh Pemberitaan Efek Samping Vaksin Terhadap Minat Masyarakat Untuk Melakukan Vaksinasi Safrilla Saronto; Weni A. Arindawati; Oky Oxcygentri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 4 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

The advantages and drawbacks of how the general public views the anticipated adverse effects of the COVID-19 vaccine, which some are concerned about when immunized, are the driving forces behind this research. The purpose of this study is to ascertain how news of vaccine adverse effects affects vaccination interest. The sample of this study was 88 respondents as research participants. The technique used is descriptive quantitative, which combines direct linear regression analysis, using the theory of Uses and Effects. Karangligar Village residents who have never been vaccinated participated in this study. Simple linear regression was employed in this study to evaluate the data. According to the study's findings, there is a substantial relationship between the news's fervor and Karangligar Village residents' enthusiasm in receiving the COVID-19 vaccination. And the interest in immunizing the residents of Karangligar Village is significantly influenced by the media's coverage of the COVID-19 vaccine's negative effects. Keywords: News; COVID-19; Vaccination

Studi Literatur Tanggapan Masyarakat terhadap Viralnya Fenomena Citayam Fashion Week di Tiktok Widiya Okta Sapitri; Fardiah Oktariani Lubis; Flori Mardiani Lubis
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 4 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

This paper aims to determine the public's response to the viral phenomenon of Citayam Fashion Week on Tiktok. This goal is motivated by the phenomenon of CFW becoming widespread and taking advantage of the Indonesian people. The type of research used is descriptive qualitative, then the data collection technique is in the form of a literature study that contains various kinds of references, both journal articles, articles, notes, and the results of previous research which data and information will be studied further. the results of the research contained in this study in the form of the Citayam Fashion Week phenomenon which is being discussed in the community has its own view. There are many people who see this phenomenon from what point of view. If we draw further from the existence of this phenomenon, its existence in Indonesia is very unique because it is still new and people need to adapt because of it. It can be seen from all aspects that it has its own positive and negative impacts. Back again to each individual who controls this CFW phenomenon. Keywords: Citayam Fashion Week, Phenomenon, Tiktok

Penyebaran Paham Feminisme di Media Sosial Instagram: Putri Annisya Alfachrin; Nirwan Syafrin; Imas Kania Rahman
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 4 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

This study focuses of the widespread of feminism on social media, especially on @indonesiafeminis Instagram, which raises women's issues and social issues in general, including issues of consent, sexual violence and harassment, marital rape, genderless household, to issues of Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) to their followers. The method of this study is qualitative, by observing @indonesiafeminis Instagram account, face-to-face and online interviews via Direct Message on Instagram with the followers of @indonesiafeminis, and contents documentation on @indonesiafeminis Instagram which was the public discussion. This study explains that feminism which widely spread through the @indonesiafeminis Instagram is a liberal and secular Western feminism that is not accordance with religious taughts and Pancasila which every rules based on God values, in terms of normalize the feminism movement in Indonesia, consent in sexual relations, My Body My Authority (normalization of revealing clothes), to normalization the case of Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) groups in religious views, which clearly inappropriate and violate religious rules by hide behind the Human Rights. Keywords: social media, feminism, instagram

Motif dan Makna Penggunaan Fitur SPaylater di Kalangan Mahasiswi Universitas Singaperbangsa Karawang Siti Fauziyah Sabilah; Ana Fitriana Poerana; Nurkinan Nurkinan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 4 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

The increase in online shopping transactions due to the COVID-19 pandemic has prompted fintech companies to introduce Paylater services as a new payment method. One of the Paylater provider platforms is Shopee which is widely used in Indonesian society since the last two years especially among young people, including students at Singaperbangsa Karawang University. This study aims to determine the motives and meanings of using SPaylater for students at Singaperbangsa Karawang University. This research methode use qualitative methode with a phenomenological approach, because the researcher tries to find out the phenomenon from the experience of the informants directly, as well as the motives and meanings of the informants using SPaylater. The results of the study show first, the motive for using the SPaylater feature are just an experiments, suggested by friends, urgent need, and lazy to top-up Shopeepay. Second, the motive for (in-order-to motive) namely for managing finance, wanting to meet the need of clothes, wanting to buy what they like, and wanting to fulfil their shopping desires. Third, the meaning of SPaylater for female student is as a fulfillment of needs, a new way of credit for goods, budget suppression, and fulfilment of desires. Keywords: SPaylater; Students; Motives and Meanings.

Motif Atlet Perempuan Menggunakan Hijab: Annisa Adya Kencana; Oky Oxcygentri; Luluatu Nayiroh
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 4 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

There is a phenomenon that accurs in society, namely the use of identical hijabs used by Muslim Women an there are Muslim wpmen, although not so many of them are athletes. This research is motivated by the phenomenon where an athlete using the hijab is still considered to be difficult to get acceptance from his surroundings. In fact, there are still those who think that if an athlete uses the hijab, it is stil considered a layman and it will even make it difficult for them to get achievements. The purpose of this study was to determine the motives and communication experiences obtained by athletes wearing hijab at the Tengkorak Sport Community in Karawang City. This study uses a qualitative method with a Alferd Schutz Phenomenology. The results of the study were various motives obtained, namely because of religious law, the influence of the environment & support, as self-protection, and feeling calm. Positive experience such as support & appreciation, encouragement in oneself, accountability, self-confidence, and example. Negative experiences such as prejudice and intimidation. Keyword: Hijab, Athlete, Alferd Schutz Phenomenology

Pengaruh Pump and Dump, Sentimen, dan Rumor Pasar terhadap Keputusan Berinvestasi di Pasar Modal Indonesia: Andika Ahmad Fauzi; Andri Soemitra; Rahmat Daim Harahap
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 4 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

This study was conducted to determine the effects of pump and dump, sentiment and market rumors on the decision of GIS UINSU investors to invest in the Indonesia capital market. The data collection technique used is by distributing questionnaires. The sampling technique used is Simple Random Sampling. The analytical techniques used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing using SPSS version 25. The results of this study indicate that pump and dump and market rumors have no effect on investment decisions, while sentiment affects the decision to invest in the capital market. Then the results of the F test are obtained which show that pump and dump, sentiment, and market rumors simultaneously influence the decision of UINSU GIS investors to invest in the Indonesia capital market simultaneously. Keywords: Pump and Dump, Sentiment, Market Rumors, Investing Decision

Pengaruh Keterampilan Komunikasi Mahasiswa terhadap Keberhasilan Melaksanakan Program Pejuang Muda Kementerian Sosial: Devira Nur Astria; Chendi Liana
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 4 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

This study uses a quantitative approach with a simple linear regression analysis method. The theory used is the Communication Accommodation Theory from Howard Giles, which explains how and why a person adapts his communication behavior to the actions of others. The results of this study are (1) the average value of student communication skills is 65 with a percentage of 41% which is in the "Very High" category. (2) the average score of success in implementing Young Fighters program of the Ministry of Social is 84.6 with a percentage of 34% being in the "High" category. (3) there is a positive and significant influence between student communication skills on the success of implementing Young Fighters program of the Ministry of Social. It is proven from the results of a simple linear regression test showing a significance value of 0.000 < 0.05 then Ha is accepted. The correlation coefficient of 0.746 indicates the relationship between variables in the "Strong" category is positive. The magnitude of the influence of student communication skills on the success of implementing Young Fighters program of the Ministry of Social is 55.6%. While the remaining 44.4% is influenced by factors other than those studied. The regression equation Y = 18.225 + 1.026X. The higher the student's communication skills, the higher the success of implementing Young Fighters program of the Ministry of Social. Keywords: Communication Skills, Success, Young Fighters Program.

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Contact Name
Dedi Junaedi

Contact Email
dedijunaedi@laaroiba.ac.id

Phone
+62218757150

Journal Mail Official
dawatuna@laaroiba.ac.id

Editorial Address
Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 0218757150 HP 08118114379 Email: dawatuna@laaroiba.ac.id

Location
Kab. bogor,

Jawa barat

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Dedi Junaedi

Contact Email dedijunaedi@laaroiba.ac.id

Phone +62218757150

Journal Mail Official dawatuna@laaroiba.ac.id

Editorial Address Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 0218757150 HP 08118114379 Email: dawatuna@laaroiba.ac.id

Location Kab. bogor, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Dedi Junaedi

Contact Email
dedijunaedi@laaroiba.ac.id

Phone
+62218757150

Journal Mail Official
dawatuna@laaroiba.ac.id

Editorial Address
Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 0218757150 HP 08118114379 Email: dawatuna@laaroiba.ac.id

Location
Kab. bogor,

Jawa barat

INDONESIA