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A. Amrullah
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INDONESIA
Jurnal Sosial Ekonomi Pertanian
Published by Universitas Hasanuddin
ISSN : 08538395     EISSN : 25985922     DOI : -
Jurnal Sosial Ekonomi Pertanian (JSEP) adalah jurnal yang diterbitkan oleh Departemen Sosial Ekonomi Pertanian melalui Publication Management Center Universitas Hasanuddin. Jurnal ini terbit tiga kali setahun pada bulan Fubruari, Juni dan Oktober dengan tujuan untuk mempublikasi artikel hasil penelitian atau artikel review dalam bidang sosial ekonomi pertanian. Bidang sosial ekonomi pertanian yang akan dipublikasi meliputi bidang agribisnis, sosiologi pertanian/pedesaam, ekonomi pertanian, penyuluhan pertanian, Pangan dan gizi, perencanaan pembangunan pertanian, kelembagaan pertanian dan kebijakan pembangunan pertanian.
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Articles 8 Documents
Search results for , issue "Vol 16 No 1 (2020): Februari 2020" : 8 Documents clear
ANALISIS KARAKTERISTIK KEWIRAUSAHAAN DALAM MENGHADAPI PERSAINGAN BISNIS ONLINE DI BALE HIDROPONIK SALATIGA Dalmasius Apen Bangun; Lasmono Tri Sunaryanto
Jurnal Sosial Ekonomi Pertanian Vol 16 No 1 (2020): Februari 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v16i1.9951

Abstract

Penelitian ini bertujuan untuk 1) Menganalisis karakteristik kewirausahaan yang dimiliki usaha Bale Hidroponik Salatiga 2) Mengetahui peranan kepemilikan karakteristik kewirausahaan dalam menghadapi persaingan bisnis online di Bale Hidroponik Salatiga. Pemilihan lokasi dilakukan secara sengaja (purposive) dengan pertimbangan usaha yang dikelola secara perorangan yang menerapkan karakteristik kewirausahaan tersebut. Penelitian ini menggunakan metode kualitatif. Variabel yang diamati adalah dimensi hasrat atas tanggung jawab, dimensi lebih menyukai risiko menengah, dimensi meyakini kemampuannya untuk sukses, dimensi hasrat untuk mendapatkan umpan balik yang sifatnya segera, dimensi tingkat energi yang tinggi, dimensi orientasi masa depan, dimensi keterampilan mengorganisasi, dan dimensi menilai prestasi lebih tinggi dari pada uang. Kemudian karakteristik kewirausahaan tersebut dianalisis untuk mengetahui peranannya dalam menghadapi persaingan bisnis online di Bale Hidroponik Salatiga. Hasil penelitian ini menunjukkan pemilik Bale Hidroponik memiliki kedelapan variabel karakteristik wirausaha tersebut dalam menjalankan usahanya. Peranan karakteristik kewirausahaan tersebut dalam menghadapi persaingan bisnis online mampu membuat produk, harga, marketing, jaringan dan pelayanan Bale Hidroponik dapat bersaing.
MOTIVASI PETANI DALAM BUDIDAYA PADI PULU MANDOTI Jumarni Latif; Nurbaya Busthanul; A. Amrullah
Jurnal Sosial Ekonomi Pertanian Vol 16 No 1 (2020): Februari 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.975 KB) | DOI: 10.20956/jsep.v16i1.8353

Abstract

Farmer motivation is defined as a condition that drives a person to carry out an action in order to achieve his goals. Pulu Mandoti is one of the rarest types of fragrant glutinous rice. Pulu Mandoti can only grow in mountainous areas with an altitude of 700 meters above sea level. One of the villages that meets these criteria is Salukanan Village, Baraka sub-District, Enrekang District. This study aims to describe the system of Mandoti Pulu rice cultivation and to determine the motivation of farmers in the cultivation of Mandoti Pulu rice. This research was conducted in Salukanan Village, Baraka Subdistrict, Enrekang District in July 2019 using a descriptive qualitative method, by collecting information through interviews and questionnaires, then the information was processed using a Likert scale, and analyzed descriptively qualitatively. In conclusion, the cultivation conditions of the mandoti rice plant varieties used are local seeds, the process of land management is done by spraying herbicides, planting by way of transplanting with planting spacing, ie spacing of 25x25 cm tiles, fertilizing is done on average 5 times in one run planting season, i.e. before planting, 7 days after planting, 3rd week, 6th week, and 12th week, irrigation using water coming from the mountains using semi-technical irrigation, controlling pests and diseases by spraying appropriate pesticides such as supremo, regent, dangke and rat poison, harvest after rice aged 6-7 months ie in September to November is carried out using a technology that is still simple, ani-ani, post-harvest activities carried out namely drying and threshing. While the motivation of farmers in the cultivation of Pulu Mandoti rice from the aspect of the economic environment is at a moderate level, aspects of the social environment are at a high level, and aspects of the natural environment are at a high level. 
STRATEGI PEMASARAN KERIPIK TEMPE SANAN DI KOTA MALANG BERDASARKAN METODE ANALYTICAL HIERARCHY PROCESS (AHP) Indriani Indriani; Rahayu Relawati; Livia Windiana
Jurnal Sosial Ekonomi Pertanian Vol 16 No 1 (2020): Februari 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.835 KB) | DOI: 10.20956/jsep.v16i1.9316

Abstract

A good marketing strategy needs to be applied in Tempe chips business. The purpose of this investigation is how the business description Tempe chips business & determine an effective marketing strategy based on the Analytical Hierarchy Process (AHP) business criteria on costs, sales value and profits. This method utilized a random sampling method with several samples studied by 23 industries. Analytical Hierarchy Process (AHP) is applied to determine between alternative kiosk strategies and consignment. The result showed that the more effective strategy was using its kiosk. Analytical Hierarchy Process analysis results produce a value of less than 1, means that the effect of CR <0.1 is a consistent assessment. The calculation at the Eigen stage provides 1 and continues for the Lamda Max calculation of 2.354 and the CI of -0.332 and continues at the final count. The final result of the calculation of CR = -1,662. So it arguably to be consistent. The perfect strategy choice is the kiosk itself, and it can be seen from the results of the analysis with the Analytical Hierarchy Process method.
ANALISIS RISIKO PRODUKSI USAHATANI PADI DI PESISIR DANAU TEMPE Ros Mita; Rahim Darma; Rahmadani Rahmadani; Muslim Salam; A. Amrullah
Jurnal Sosial Ekonomi Pertanian Vol 16 No 1 (2020): Februari 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.531 KB) | DOI: 10.20956/jsep.v16i1.7700

Abstract

 Production risk is an occurrence of uncertainty in the agriculture sector and potentially potential loss and as a deviation from the agricultural production result obtained with the expected. This study aims to (1) To know the risk farming production at the shore of Lake Tempe in Mallusesalo Village, Sabbangparu District, Wajo Regency; and (2) To identify the efforts that need to be made by farmers in mitigating the risk of production of Lake Tempe coastal rice farming in Mallusesalo Village, Sabbangparu District, Wajo Regency. Data analysis techniques used are farm income analysis, coefficient of variation (CV) analysis, and descriptive analysis. The results of this study show that the average income of farmers is in Mallusesalo village of Rp. 17,243,261 / ha per season. Production risk obtained coefficient of variation (CV) of 0.046 can be interpreted as rice farming in Mallusesalo village has a low production risk. Efforts that need to be done by farmers in mitigating production risk are farmers observing weather conditions by referring to the planting calendar by taking into account the time of planting based on climate conditions. If there are signs of pest and disease attacks, farmers should prepare medicines (pesticides) accordingly. In addition, farmers can choose superior rice seed varieties, and farmers can also carry out biological biological control by utilizing natural enemies to reduce pest population.Keyword : Production; Risk;  Mitigate; Rice; Lake Tempe
PERAN PROMOSI PENJUALAN MELALUI INSTAGRAM TERHADAP PENJUALAN SAYUR ORGANIK DI PO. SAYUR ORGANIK MERBABU (SOM) Rafael Jeksen Andes; Lasmono Tri Sunaryanto
Jurnal Sosial Ekonomi Pertanian Vol 16 No 1 (2020): Februari 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.821 KB) | DOI: 10.20956/jsep.v16i1.10244

Abstract

AbstrakPO. Sayur Organik Merbabu, dikenal sebagai SOM, adalah salah satu perusahaan perseorangan yang bergerak di bidang pertanian sayur organik yang terletak di dekat Kota Salatiga Jawa Tengah. Instagram adalah satu media sosial yang digunakan oleh SOM dalam pemasaran produk sayur organiknya. Penelitian ini bertujuan: 1) untuk mengetahui peranan promosi penjualan produk sayur organik melalui Instagram di SOM; dan 2) untuk mengetahui tanggapan kosumen mengenai peran promosi penjualan melalui Instagram di SOM. Pemilihan lokasi penelitian dilakukan secara sengaja (purposive) dengan pertimbangan bahwa SOM memiliki usaha penjualan produk melalui instagram. Penelitian ini menggunakan metode kualitatif dengan pengamatan pada peranan promosi penjualan dan tanggapan konsumen terhadap promosi penjualan melalui Instagram. Hasil penelitian menunjukan promosi melalui instagram mampu meningkatkan penjualan sayur organik. Konsumen menilai bahwa instagram lebih mudah dan praktis dalam menyediakan informasi produk yang diinginkan. Implikasi kebijakan dari penelitian ini diperlukan peran perusahaan dalam pengelolan Instagram agar lebih efektif dan mendukung pemasaran sayur organik.Kata kunci: Instagram, Media Sosial, Penjualan, Promosi, SOM.
MINAT MASYARAKAT TERHADAP USAHA DELIVERY ORDER PRODUK PERTANIAN DI KOTA BANDA ACEH Muji Burrahmad; Akhmad Baihaqi; Dimas Sariyanto; Elvira Iskandar
Jurnal Sosial Ekonomi Pertanian Vol 16 No 1 (2020): Februari 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v16i1.8687

Abstract

One of  the marketing strategies in the modern era that offers delivery order facility (delivery service), system implemented at the present time that can help overcome the problem of limited time to buy. This paper aims to identify the level of interest of Banda Aceh city community to the delivery order business of agricultural products, as well as factors related to the interest of the society, and also the most popular type of food agriculture product. This research was conducted in Banda Aceh city, with the object of research of Banda Aceh city society.. The results of this study indicate the interest of Banda Aceh city community to the business of order delivery of agricultural products in high interest category that is with score 30,26. Factors - factors that have a very strong and strong relationship with the interest of the community terahadap delivery business order of agricultural products that is the work, income and accuracy of delivery. Factors that have a weak relationship with the interest of the community to the delivery order of agricultural product  is delivery time, distance, price, and information. The type of food that people in Banda Aceh are interested in is food processed products of 65%.
KONTRIBUSI DAN PERAN PRODUKTIF IBU DALAM MENINGKATKAN PENDAPATAN RUMAH TANGGA PETANI PADI Vivi Fitriyah; Ahmad Choibar Tridakusumah
Jurnal Sosial Ekonomi Pertanian Vol 16 No 1 (2020): Februari 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v16i1.10018

Abstract

Permasalahan ekonomi yang dihadapi oleh rumah tangga petani mengakibatkan petani berusaha untuk mencari cara agar nafkah keluarganya terpenuhi. Cara yang dilakukan oleh rumah tangga petani salah satunya yakni dengan melibatkan anggota keluarga khususnya ibu rumah tangga untuk bekerja. Penelitian ini memiliki tujuan untuk menganalisis mengenai peran produktif ibu yang dilakukan di sektor pertanian dan luar pertanian dan besarnya kontribusi ekonomi yang diberikan oleh ibu terhadap pendapatan rumah tangga. Penelitian di lakukan di Desa Mekarjaya Kecamatan Gantar Kabupaten Indramayu yang dipilih secara sengaja dengan mempertimbangkan Desa Mekarjaya sebagai sentra produksi padi di Jawa Barat dan memiliki penduduk perempuan terbesar. Sampel dalam penelitian ini sebesar 45 responden rumah tangga petani yang istrinya bekerja yang diperoleh melalui rumus slovin dan diambil dengan menggunakan metode acak sederhana. Metode penelitian yang digunakan  yakni metode kuantitatif deskriptif. Data dianalisis dengan analisis deskriptif dan analisis pendapatan. Hasil penelitian menunjukan bahwa Ibu rumah tangga menjalankan peran produktif dalam kehidupannya. Peran produktif tersebut dilakukan di  berbagai sektor baik itu pertanian mapun selain pertanian.  Kontribusi ibu rumah tangga yang melakukan peran produktif itu penting yakni 17,38 %. Hal tersebut disebabkan karena kontribusinya tersebut dapat membantu kebutuhan sehari- hari.
STRATEGI PEMANFAATAN PROGRAM BRIGADE ALAT DAN MESIN PERTANIAN (BAST) Nila Riska; Didi Rukmana; Rusli M. Rukka
Jurnal Sosial Ekonomi Pertanian Vol 16 No 1 (2020): Februari 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.292 KB) | DOI: 10.20956/jsep.v16i1.7305

Abstract

The tool and agricultural machinery brigade (BAST), a movement formed between elements of the government, regional government, the ranks of the TNI, farmer institutions and the driving force of agricultural modernization is expected to optimize Alsintan's distribution to farmers. The agricultural machinery and machinery brigade (BAST) program provides another alternative to the lack of use of tools available at the farmer. This research was conducted in Mukti Sari Village, North Luwu Regency.  All data and information obtained using the APPAS method (Development Planning Analysis). The results of this analysis indicate that the main problem is that the needs of Alsintan users have not been fulfilled. The main problem is due to a short loan period, there has been no effort in the approach to BAST, and the tool operator is out of focus. This main problem causes the investment of Gapoktan in procuring its own equipment to be low. To solve this problem, we need to fulfill the main objectives, namely the needs of Alsintan users by farmers. This main objective is achieved if the loan lending period increases, there are efforts in the approach to BAST, and the workforce of the operator focuses on work. The main target is to raise Gapoktan investment in the procurement of its own high equipment. The actions needed to achieve the main goal, namely to submit an application for the addition of a loan period, appoint workforce to coordinate with BAST and supervise operator performance. Keywords: Planning, Development, Case.The tool and agricultural machinery brigade (BAST), a movement formed between elements of the government, regional government, the ranks of the TNI, farmer institutions and the driving force of agricultural modernization is expected to optimize Alsintan's distribution to farmers. The agricultural machinery and machinery brigade (BAST) program provides another alternative to the lack of use of tools available at the farmer. This research was conducted in Mukti Sari Village, North Luwu Regency.  All data and information obtained using the APPAS method (Development Planning Analysis). The results of this analysis indicate that the main problem is that the needs of Alsintan users have not been fulfilled. The main problem is due to a short loan period, there has been no effort in the approach to BAST, and the tool operator is out of focus. 

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