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Jurnal Sosial Ekonomi Pertanian
Published by Universitas Hasanuddin
ISSN : 08538395     EISSN : 25985922     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Sosial Ekonomi Pertanian (JSEP) adalah jurnal yang diterbitkan oleh Departemen Sosial Ekonomi Pertanian melalui Publication Management Center Universitas Hasanuddin. Jurnal ini terbit tiga kali setahun pada bulan Fubruari, Juni dan Oktober dengan tujuan untuk mempublikasi artikel hasil penelitian atau artikel review dalam bidang sosial ekonomi pertanian. Bidang sosial ekonomi pertanian yang akan dipublikasi meliputi bidang agribisnis, sosiologi pertanian/pedesaam, ekonomi pertanian, penyuluhan pertanian, Pangan dan gizi, perencanaan pembangunan pertanian, kelembagaan pertanian dan kebijakan pembangunan pertanian.
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol 19 No 3 (2023): Oktober, 2023" : 10 Documents clear
Efektivitas Penggunaan Knapsack Sprayer Elektrik dalam Pengendalian Gulma Tanaman Kelapa Sawit (Elaeis guineensis Jacq) Firman RL. Silalahi; Ameilia Zuliyanti; Doli Syahputra Siregar
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.22201

Abstract

Absract This study aims to determine the effectiveness of the use of an electric knapsack sprayer in controlling weeds in oil palm plants. This study was carried out in Sirapit District, Langkat Regency from April to June 2022. The data collection methods used were questionnaires/questionnaires and interviews. The analytical method used is a Likert scale to determine the level of effectiveness and multiple linear regression to determine the factors that affect the effectiveness of using an electric knapsack sprayer in controlling weeds on palm oil plants in Sirapit District, Langkat Regency. For the F test, Fcount is 8.463 > Ftable 2.18, which means that simultaneously the variables of age, education, the role of extension agents, experience, land conditions, expertise, and operational costs have a significant effect on the effectiveness of using electric knapsack sprayers in weed control. on oil palm plantations. For the partial t-Test, the factors that significantly affect the effectiveness of using electric knapsack sprayers in controlling weeds in oil palm consist of the role of extension workers (t=3.424), land conditions (t=4.734), expertise (t=2.550), and operational costs (t=3.556), but it is not significantly for three factors, such as age (t=-1.302), education (t=0.854), and experience (t=-0.574). The results of this study showed that the effectiveness of using an electric knapsack sprayer in controlling weeds in oil palm was high (80.27%). Factors that influence the effectiveness of using electric knapsack sprayers in controlling weeds in oil palm plantations are the role of extension workers, land conditions, expertise, and operational costs. Keywords:  Effectiveness, electric knapsack sprayer, palm oil, herbicide, weed
Perkembangan dan Pola pertumbuhan Sektor Pertanian dalam Pembangunan Ekonomi Syahrial Syahrial; Ilham Martadona; Nurkholiza Harahap
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.22286

Abstract

The agricultural sector is one sector that has opportunities in economic development activities. This study aims to 1) Analyze the economic development of the agricultural sector in Solok Regency. 2)  Analyzing the structure of economic growth in the agricultural sector in Solok Regency. The basic method used is the Entropy Diversity Index and Klassen Typological Analysis. The results of the analysis show that three sub-sectors in the agricultural sector in Solok Regency are still underdeveloped. The economic growth of the agricultural sector in Solok Regency, which of 61 commodities including the food, horticulture, and plantation sub-sectors is the most widely occupied, behind at 39 percent, prime at 23 percent, developing at 20 percent, and potential at 18 percent. The government must be able to make policies to increase production, prioritize advanced and fast-growing commodities, and improve underdeveloped commodities by conducting counseling and improving agricultural technology so as to improve the economy in Solok Regency.  
Pemanfaatan Strategi Promosi terhadap Minat Beli Followers Instagram @paktani.co pada Produk Sayur Pack Serrina Dwi Handini; Fadli Mulyadi; Vi’in Ayu Pertiwi
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.25576

Abstract

The presence of social media is considered to facilitate users in buying and selling products. However, not all marketers have a strategy for marketing their products on social media. This research was conducted to explore the influence of social media promotion strategies carried out by the @paktani.co instagram account because it is considered less extensive in marketing its products. Therefore, it is necessary to further investigate the effect of promotional strategies carried out by the @paktani.co instagram account to determine the purchase intention of the products offered. This research was conducted from October to December 2022, with 100 respondents determined through judgment sampling and analyzed using multiple linear regression analysis. The result of this study is that the level of interest in buying vegetable packs on the @paktani.co Instagram account is at a medium level and already at the stage of desire to buy the product. There is a positive and significant influence on the context and connection variables on the interest in buying vegetable packs partially. Meanwhile, all independent variables, namely context, communication, collaboration, and connection, have a positive and significant effect together with a contribution of 57.1% to the purchase intention of packaged vegetables on the @paktani.co Instagram account.
Kapasitas Anggota Kelompok Tani dan Regenerasi Petani Irnawati Irnawati; Siti Aisa Lamane; Muh Zainal S
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.26459

Abstract

This study aims to analyze the factors that affect the capacity of farmer group members and farmer regeneration. Data collection is carried out by survey method and using questionnaires. The population is the heads of families who are members of farmer groups and farm youth who continue their parents' farming which amounts to 934 people. The sample amounted to 90 respondents divided by a sample of 45 respondents for members of farmer groups and 45 respondents for young farmers. Data analysis using Smart Partial Least Square (Smart PLS) Software. The results showed that age and experience of farming had a direct but not significant positive effect on the capacity of farmer group members. The role of extension workers as consultants and mentors has a direct and significant positive effect on the capacity of farmer group members. Age and farming experience negatively affect farmer regeneration. Farmer regeneration is positively influenced directly but insignificantly by the role of extension workers as influential consultants and mentors. Meanwhile, the capacity of group members has a direct and significant positive effect on farmer regeneration. The results showed that the capacity of farmer group members was influenced by the role of agricultural extension workers. Meanwhile, farmer regeneration is influenced by the capacity of farmer groups and the role of extension workers, although it does not have much influence. Keywords:    Agricultural extension; the capacity of farmer's groups; characteristics of farmers; regeneration of farmers.
Analisis Keefektifan Instagram (@jinawigreens) Sebagai Media Komunikasi Pemasaran Digital Jinawi Farm Hidroponik Karanganyar Tiara Octari Pravina; Emi Widiyanti; Putri Permatasari
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.27512

Abstract

Jinawi Farm Hidroponik is one of the businesses that develops hydroponic agricultural products into healthy food preparations in the form of vegetable salads. Of course, a marketing communication activity is needed in developing its business, one of which is through Instagram social media (@jinawigreens). The effectiveness of the Instagram account @jinawigreens as a digital marketing communication medium, can be influenced by the characteristics of the messages conveyed in it. Therefore, it is necessary to measure the effectiveness of Instagram, as well as the effect of message characteristics on its effectiveness. The EPIC Model is used as a measuring tool for effectiveness in this study. The model measures effectiveness by using a communication approach through four critical dimensions, namely empathy, persuasion, impact, and communication. This study aims to 1) analyze the characteristics of social media messages on Instagram @jinawigreens. 2) Analyzing the effectiveness of Instagram @jinawigreens social media based on the EPIC Model. 3) Analyzing the influence of the characteristics of social media messages Instagram @jinawigreens on the effectiveness of Instagram as a digital marketing communication medium for Jinawi Farm Hydroponics based on the EPIC Model.
Efektivitas Komunikasi Pemasaran Produk Gapoktan Mitra Distantya Hanifa; Joko Winarno; Suminah Suminah
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.27563

Abstract

This study aims to describe the effectiveness of product marketing communications and describe variables and analyze the effect of advertising, sales promotion, personal selling (personal selling), direct marketing(direct selling), and word of mouth both simultaneously and partially on the effectiveness of product marketing communications at Roko. Indonesian Farmer Center, Yogyakarta. This study uses a quantitative method with the selection of samples by non-probable sampling. Data were analyzed through descriptive analysis, verification, classical assumption test, and multiple linear regression. The results show the effectiveness of marketing communication for partner Gapoktan products at the Indonesian Farmer Store Yogyakarta Center including the components of knowledge and behavior change as a whole in the high category. The variables of sales promotion, individual selling, direct marketing, and word of mouth have a significant effect on the effectiveness of marketing communication for partner gapoktan products at Toko TaniIndonesia Center Yogyakarta. While the advertising variable has no effect. The value of the coefficient of determination (R2) is 0.874, meaning that 87.4% of the effectiveness of marketing communication for partner gapoktan products at TTIC Yogyakarta can be explained by the variables of advertising, sales promotion, personal selling, direct marketing, and word of mouth.
Faktor-Faktor Yang Berpengaruh Terhadap Motivasi Petani Dalam Pembuatan Pupuk Organik Cair Dari Limbah Tempe Ucca Anantariya; Ugik Romadi; Harwanto Harwanto
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.27952

Abstract

Abstract The purpose of this study is to determine the factors that influence the motivation of farmers in making tempeh waste liquid organic fertilizer. This research was conducted in Beji Village, Junrejo District, Batu City, East Java in March-May 2023. Sampling was carried out using the purposive sampling method where from 11 farmer groups 3 farmer groups were selected to be included in the specified criteria with a total of 70 people. Data collection was conducted by interviews and using questionnaires that had been tested for validity and reliability. The data analysis used was multiple linear regression with SPSS 25. The results showed that the factors that influence the motivation of farmers in making liquid organic fertilizer from tempeh waste are age, length of farming, education, profit, and complexity. Land area, cosmopolitanism, and facilities and infrastructure have no real effect on farmers' motivation.
Pemanfaatan Grup Whatsapp Oleh Petani Hidroponik Soloraya (Kohisora) Sebagai Media Informasi Pertanian Umi Hanifah; Suminah Suminah; Putri Permatasari
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.28234

Abstract

The use of WhatsApp group feature is used by hydroponic farmers as a medium of information and discussion and encourages farmers to follow the development of agricultural information actively. The existence of WhatsApp groups has an impact on farmers in the form of behavior changes that are reviewed by cognitive, affective, and psychomotor components. This study aims to determine the behavior of hydroponic farmers in using WhatsApp groups, analyze supporting factors for changes in hydroponic farmer behavior consisting of digital literacy and intensity of media use and analyze the influence of digital literacy and intensity of media use on hydroponic farmer behavior. This study used a descriptive quantitative approach and sampling techniques using simple random sampling. The sample used was 67 members of the Soloraya Hydroponic Community WhatsApp group, and the analysis method used multiple linear regression. The results showed that the behavior of hydroponic community members which includes cognitive, affective, and psychomotor components was in the high category of 55%. Supporting factors in the form of digital literacy are in the high category, while the intensity of social media use is in the low category. Digital literacy and the intensity of social media use together have a positive and significant influence on the behavior of members of the Hydroponics Community. Partially, digital literacy has an effect on the behavior of community members, while the intensity of social media use does not have a significant effect on the behavior of community members.
Strategi Pengembangan Agroindustri Santan Kelapa Meilizar Meilizar; Rika Ampuh Hadiguna; Santosa Santosa; Nofialdi Nofialdi
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.29074

Abstract

Coconut is a superior product and is widely cultivated in the Padang Pariaman Region. The progress of the coconut agroindustry is predicted to have the ability to increase farmer motivation and coconut cultivation efficiency, thus stimulating the expansion of rural industries. The research aims to formulate a coconut milk agroindustry development strategy that is designed with a systems approach through the integration of coconut farming sub-systems and coconut processing sub-systems to maximize coconut farming profits and ensure the fulfillment of coconut milk agroindustry production capacity to support local food product industries. This research seeks to carry out a series of stages involving coconut farmers and coconut milk agroindustry players in Padang Pariaman, completing questionnaires by experts, SWOT analysis to identify and calculate the IFE and EFE weights of coconut milk agroindustry, and identification of strategies for developing coconut milk agroindustry through the application of AHP. Based on the research results, it was found that the coconut milk agroindustry development strategy through horizontal integration by establishing a coconut milk agroindustry that is integrated with farmers as suppliers of coconut granules to meet the demand for a supply of quality coconut milk for the local food product industry can be realized.
Analisis Faktor Produksi Kopi Robusta Andi Aisyah Azzahrah; Kustopo Budiraharjo; Migie Handayani
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.29904

Abstract

The study aimed to analyze the production factors that influence the production of Robusta coffee and the elasticity of production factors on Robusta coffee production. The research was conducted in Jambu District, Semarang Regency. The survey method was used to select two potential villages, with one farmer group selected for each village as a sample. The data analysis method used was the Cobb-Douglas production function. The results showed that most Robusta coffee farmers were male with an age range of 40-49 years, elementary school education, had been farming for 10-19 years, had 4-6 family members, the average of land area was 0,87 ha, the average of labor was 150,33 HKP/year, the average of manure used was 4.533,33 kg/ha/year, the average of NPK fertilizer used was 391,11 kg/ha/year, and the average number of trees was 1.155,56 sticks with the average of Robusta coffee production was 1.302,71 kg/ha/year. The result of the study showed that simultaneously land area (X1), labor (X2), manure (X3), NPK fertilizer (X4), and number of trees (X5) had a very significant effect on Robusta coffee production and partial manure (X3) and number of trees (X5) had an effect on Robusta coffee production. The elasticity value was 1.142% which was the sum of the elasticity of land area 0,229%, labor 0,016%, manure 0,231%, NPK fertilizer 0,004%, and number of trees 0,662%, which means that Robusta coffee production in Jambu District, Semarang Regency was at the increasing return to scale level.

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