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International Journal of Multidisciplinary: Applied Business and Education Research

ijmaber
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Published by Future Science

ISSN : - EISSN : 27745368 DOI : 10.11594/ijmaber

Core Subject : Economy, Health, Science, Social, Engineering,

Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

International Journal of Multidisciplinary: Applied Business and Education Research is a peer-reviewed in a monthly basis that publishes full-length papers. it is to enhance the dissemination of knowledge across the multidisciplinary community. We are particularly interested in papers relevant to all disciplines. The editorial board is keep to receive articles that address all areas. The editorial board is keep to receive articles that address, inter alia, the following business scientific fields: General management International business trategic management Marketing Supply chain management Operations management Knowledge management Management of education Organization studies Entrepreneurship Small and medium enterprise Innovation Human resource management Information technology E-business Financial management and time series analysis. Education Social Sciences Science, Technology, Engineering and Mathematics (STEM) Economic Development Tourism Development Arts and Language Sports Theory Others The above areas are just indicative and the editors, in principle, welcome rigorous articles that encompass any scientific business and management field.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,653 Documents

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Scroll, Click, Buy: The Influence of Digital Marketing, Engagement, and Brand Awareness on Gen Z Indonesia's Purchase Intentions Suleman, Dede; Zuniarti, Ida; Puspasari, Aprilia; Joesah, Nurzalinar; Hakim, Lukman
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.30

This study examines the influence of digital marketing experience, engagement, and brand awareness on the purchase intentions of Generation Z in Indonesia. Drawing from the Stimulus–Organism–Response (SOR) and Cognitive–Affective–Conative (CAC) models, this research integrates emotional and behavioral responses to short-form digital marketing content. A quantitative design using Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed on 220 active Gen Z social media users. The results reveal that digital marketing experience significantly affects engagement and brand awareness, which in turn drive purchase intention. The findings underscore the importance of emotional engagement and authenticity in enhancing consumer response to short video marketing. The study extends the CAC model into the short video marketing context and offers practical implications for digital marketers.re effective and impactful digital marketing strategies.

The Civilian Transition: Retelling the Lived Experiences of Medically Discharged Filipino Military Amputees Quicho, Jervin Dinglasan; Abay, Christian Edmund U.; Emnas, Rohan Timothy G.; Tupas, Chrishelle Jana B.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.24

Amputation in military service leading to discharge and transition difficulty is the Philippines was still yet to resolve, a focus on training the jungle and sea division of the military was made in order to train the soldiers for the different terrains that they will engage the rebels on. Over the years, numerous studies were already made on the narratives of the discharged military veterans for both honorable and dishonorable discharges yet there was little to no studies centered around the lives of the medically discharged amputees after leaving the organization. This study aims to narrate the lived experiences of the medically discharged amputees, more specifically a qualitative research study that details their personal lives after leaving the organization. A total of five (5) medically discharged amputees were interviewed face to face in this study and a total of four (4) themes were generated which are ‘Post-Medical Discharge Experience’, ‘Overcoming Adjustments’, ‘Self-Concept’, and 'Personal Goals’. The results showed the difficulty of the amputees to accept their new condition and the engagement in drinking alcohol or using cigarettes to lighten their burdens. The importance of financial stability was also widely discussed fueling a discussion for the consideration of the benefits that the amputees do receive after leaving the organization.

College Students’ Level of Mathematics Anxiety and Academic Performance:A Basis for a Proposed Intervention Program Viray-Ariola, Cherry Amor
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.03

Mathematics anxiety is a concern in higher education, often linked to students’ academics and emotional well-being. This study examined the mathematics anxiety level and academic performance of students enrolled in GEC 002-Mathematics in the Modern World, a general education course at the University of La Salette. It specifically explored students’ demographic profile, academic performance, and mathematics anxiety level across the following factors: physical and emotional, assessment, and social. Differences or relationships between their anxiety levels and their profile or performance were also tested. This descriptive-correlational study involved 265 students from five departments, selected through stratified sampling. Data gathered through a questionnaire on mathematics anxiety and students’ grades in GEC 002 were analyzed using frequency and percentage, weighted mean, independent samples t-test, one-way ANOVA, and Pearson correlation. Most students performed well academically, with moderate overall anxiety. Assessment-related factors ranked highest, followed by social factors, while physical and emotional symptoms were less evident. No significant differences in mathematics anxiety were found across age, gender, or department. However, students with “excellent” academic performance reported significantly lower anxiety (p = 0.003). A weak, statistically significant positive correlation emerged between mathematics anxiety and academic performance, suggesting that, in this context, anxiety may function as a slight motivator rather than a debilitating hindrance, implying other factors play a considerable role. An intervention program was proposed to promote academic success and emotional well-being. Although limited to a single institution and based on self-reported, cross-sectional data, the study highlights the importance of addressing mathematics anxiety in HEIs.

A Correlation Analysis between Weather Conditions and Stock Market Prices in the Philippines Sarmiento, Allen Grace
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.02

This study examines the relationship between weather conditions and stock market performance in the Philippines, a tropical country characterized by high temperature variability and an active financial market. The research addresses a gap in local empirical studies exploring whether daily temperature fluctuations affect market behavior. Using a quantitative correlational design, the study analyzed annual data from 2014 to 2023 on minimum and maximum temperatures (sourced from PAGASA) and Philippine Stock Exchange Index (PSEi) values (sourced from Yahoo Finance). The data were analyzed using SPSS, employing the Pearson correlation coefficient with a significance level of 0.05. Results revealed a weak positive correlation between maximum temperature and stock prices (r = 0.35, p = 0.3261) and a moderate negative correlation between minimum temperature and stock prices (r = –0.47, p = 0.1664), both of which were statistically insignificant. These findings suggest that temperature variations do not meaningfully predict stock market movements in the Philippine context. The study concludes that market fluctuations are primarily driven by macroeconomic and global factors rather than weather-related sentiment. It recommends that investors rely on technical and fundamental analyses instead of climate-based speculation.

Development and Validation of an Assessment Instrument for Mentoring and Technical Assistance Skills of Master Teachers Gungon, Sharon R.; Biray, Ersyl T.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.12

Master teachers in the Philippines play a vital role in guiding and supporting fellow teachers through mentoring, coaching, and providing technical assistance; thus, they are expected to remain updated and skilled to effectively help colleagues meet classroom challenges. Since no standardized instrument currently exists to measure their skills, this study designed a validated tool that would accurately evaluate these. This mixed-method study utilizing the exploratory sequential design involved 17 participants for the qualitative phase, and a larger group of respondents for the quantitative phase. In the qualitative phase, teacher-mentees shared their experiences and described how master teachers provide mentoring and technical assistance. These insights served as the foundation for developing the initial items of the instrument. In the quantitative phase, the crafted tool underwent Rasch analysis to test its reliability and validity. The results showed acceptable levels of reliability (person reliability = 0.84; item reliability = 0.97) and validity (variance explained = 62.5%; CVI = 0.96; Infit/Outfit MNSQ = 0.54–1.14), confirming that the instrument effectively measured the intended constructs. The findings suggest that the developed MenTeASk Questionnaire was both valid and reliable in assessing the master teachers’ mentoring and technical assistance skills; hence, its use is recommended particularly in the Division of Aklan, Philippines.

Students’ Attitude Toward Science and Interest in STEM Careers Dumapias, Ronald Camongol
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.13

Science, technology, engineering, and mathematics (STEM) are considered important areas in today’s society. However, it can be observed that fewer STEM graduates enter the workforce and contribute to the nation’s progress. This can be attributed to students' lack of interest in pursuing STEM careers. One factor influencing the interest in STEM is the students' attitude toward their science subjects. The main purpose of this study is to examine the relationship between attitudes toward science and students’ interest in careers related to STEM. Further, this research investigated which aspect of attitudes toward science can significantly predict the level of interest in pursuing STEM. An online survey was conducted on 243 grade 9 students of Pasig City Science High School to gather data regarding their attitudes toward science and their interest in STEM careers. The survey results were analyzed using the Pearson correlation coefficient and multiple regression analysis. Results revealed a moderate positive relationship between the students’ attitude toward science and their interest in STEM careers (r = .54, p < .001). Meanwhile, multiple regression analysis disclosed that the aspects of attitudes toward science, namely the students’ interest in science, their value for science, and their confidence in science, can predict their interest in STEM (F(3,239)=85.43, p < .001, R2 = .52), explaining 52% of the variance. However, among these aspects, the students’ value for science is the most predictive and was the only significant predictor (β = .65, p < .001).

Mapping the Path: Tracing Teacher Career Trajectories Towards Professional Teaching Standards Legarde, Michael Angelo A.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.14

In the dynamic landscape of education, the quality of teaching remains a fundamental determinant of student success. Understanding teachers’ competence across multiple professional domains not only highlights their strengths but also identifies gaps that may limit instructional effectiveness and student learning outcomes. This study aims to examine the competence of public school teachers in the Philippines across the seven domains of the Philippine Professional Standards for Teachers (PPST), with the goal of identifying both areas of excellence and opportunities for professional growth. Employing a descriptive cross-sectional research design, the study surveyed 300 teachers from a range of large and small public secondary schools in Palawan, Philippines. Data were collected using a structured questionnaire aligned with the seven PPST domains and analyzed using mean scores to determine the levels of teacher competence. Results indicate that teachers generally demonstrate high to very high competence, with particular strengths observed in content mastery, classroom management, and professional commitment. Conversely, lower ratings were noted in domains such as differentiated instruction, actively seeking feedback, and implementing innovative teaching practices, signalling the need for targeted interventions. These findings underscore the importance of focused professional development programs that address specific areas of need, thereby fostering a more balanced, effective, and innovative teaching workforce. By addressing these gaps, policymakers and educational leaders can enhance teaching quality, ultimately supporting improved student learning outcomes and advancing the overall standards of Philippine public education.

Students’ View on English Assessment in Indonesia’s Merdeka Curriculum: A Kirkpatrick Evaluation Model Khoiriyah, Nisa; Tarihoran, Naf’an; Fitriani, Dini
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.01

Using Kirkpatrick's Four-Level Evaluation Model of reaction, learning, behavior, and results, this study investigates how students view English assessment in the Indonesian Merdeka Curriculum. This study involved 41 high school students who answered a valid and reliable Likert scale questionnaire, using a quantitative descriptive design. Students' perceptions were generally positive, according to descriptive statistical analysis conducted using SPSS 26. Most students acknowledged that the assessment was fair, relevant to classroom learning, and motivating. In addition, students reported behavioral changes such as increased classroom participation, but they experienced improvements in learning, especially in vocabulary and confidence. Although some students remained neutral, students said that the assessment helped their overall language development. The clarity of instructions, adequacy of time, and comfort during the assessment were also issues. These results indicate that, although the Merdeka Curriculum assessment method is in line with basic principles, some elements of practice need to be improved in order to optimize students' learning experiences and learning outcomes.

Cross-Attention Multimodal Transformer for Calibrated Binary Time-Series Forecasting of Rural Public Services Ragadio, Daryl John C.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.34

Good governance, evidence-based planning, and sustainable rural development all rely on correct rural public service performance predictions. This study presents a Cross-Attention Multimodal Transformer developed for binary time-series classification of service conditions in the areas of agriculture, health, and environment at the level of the local government unit (LGU). Using bidirectional cross-attention layers, the model mixes several temporal signals so that healthcare and agriculture-environment streams can interact with one another. Using weighted uncertainty and calibration-awareness in a loss function helps to guarantee that the confidence scores are properly calibrated. With AUCs of 83.00% (agriculture), 79.40% (environment), and 63.90% (healthcare), which is lower, experimental results on a rural public service dataset indicate great discriminative and calibration performance. With 61.50%, 23.10%, and 18.90% respectively, the Brier scores suggest that the forecasts for health care and the environment are well calibrated. These findings suggest that cross-attention multimodal transformers may be quite useful in producing precise binary predictions of rural service results. At the LGU level, this would enable data-driven decision-making support.

Employability of financial management graduates of a state university in Albay Province Lustan, Julie Ann M.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.15

With the challenges of unemployment and underemployment, higher education institutions should make sure that they are producing students who are employable. Previous literatures provided some of the determine employability of graduates. In the present study, the results show that the graduates of the BSBA major in Financial Management program are hired within six months after graduation. They are also hired relevant to their specialization. Correlation results shows that most positive characteristics were negatively associated with job relevance, which may indicate trade-offs in career outcomes.

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Froilan D. Mobo

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+6281331990313

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Jawa timur

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Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Froilan D. Mobo

Contact Email fd.mobo@pmma.edu.ph

Phone +6281331990313

Journal Mail Official editor@babmrjournal.org

Editorial Address Griya Shanta Eksekutif P470 Lowokwaru, Malang, Indonesia 65141

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Froilan D. Mobo

Contact Email
fd.mobo@pmma.edu.ph

Phone
+6281331990313

Journal Mail Official
editor@babmrjournal.org

Editorial Address
Griya Shanta Eksekutif P470 Lowokwaru, Malang, Indonesia 65141

Location
Kab. malang,

Jawa timur

INDONESIA