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INDONESIA
Jurnal Simki Economic
Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 25990748     DOI : https://doi.org/10.29407
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal Simki Economic is open access, peer-reviewed journal whose objectives is to publish original research papers related to the Indonesian economy and business issues. This journal is also dedicated to disseminating the published articles freely for international academicians, researchers, practitioners, regulators, and public societies. The journal welcomes author from any institutional backgrounds and accepts rigorous empirical or theoretical research paper with any methods or approach that is relevant to the Indonesian economy and business content, as long as the research fits one of three salient disciplines: economics, business, or accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 255 Documents
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Pengaruh Gender, Literasi Keuangan, Lifestyle Hedonis dan Kepribadian terhadap Pengelolaan Keuangan Pribadi : Studi Kasus Mahasiswa PTS di Kota Jember Aghata, Violina; Supeni, Retno Endah; Wijayantini, Bayu
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1174

Abstract

Through a case study of private college students in Jember City, this study aims to examine the influence of Gender, Financial Literacy, Hedonistic Lifestyle and Personality on personal financial management. The financial behavior of the community, especially the younger generation, is also influenced by these factors. Although most of their money is covered by their parents, students begin to be able to manage their finances independently when they enter adolescence and transition to adulthood. Someone who has a consumptive behavior tends to spend more money than they earn, and students tend to be interested in things that are trending or known as fomo. By using a quantitative research approach and a sample size of 100 respondents, a questionnaire was used to collect data, the population in this study were active students studying at PTS in Jember City. Based on the research results obtained from the use of the SPSS version 24 program and multiple linear regression analysis techniques, personal financial management is significantly and positively influenced by Gender, Hedonistic Lifestyle, Financial Literacy, and Personality. (Case Study of Private College Students in Jember City).
Pengaruh Aksesibilitas, Pengalaman Wisata dan Kepuasan Wisatawan terhadap Keputusan Berkunjung Kembali di Wisata Gunung Rante Banyuwangi Maulana, M. Subhan Imam; Nursaidah, Nursaidah; W, Yohanes Gunawan
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1193

Abstract

This study aims to examine how accessibility, tourism experience, and tourist satisfaction influence the decision to revisit Gunung Rante Tourism, Banyuwangi. The increasing number of tourists visiting this destination shows the need to understand the factors that play a role in building visitor loyalty. This study uses a quantitative approach with a survey method on tourists who have visited Gunung Rante. Data were collected through questionnaires and analyzed using multiple linear regression to determine the effect of independent variables on the decision to revisit. The sampling technique used was purposive sampling. Based on the Lemeshow formula, the minimum number of samples needed in this study was 96 respondents. The results showed that accessibility plays a significant role in tourists' decisions to return. Adequate infrastructure, such as good roads, easy transportation, and clear signs, contribute to travel comfort. Based on the test, accessibility (X₁) has a significant effect. Tourism experience (X₂) also has a significant effect. Tourist satisfaction (X₃) shows a positive impact. Thus, the better the accessibility, tourism experience, and satisfaction obtained, the higher the likelihood of tourists to revisit Gunung Rante.
Peran Pelaku Usaha Mikro Kecil Menengah (UMKM) Opak Jepit dalam Pengembangan Usaha pada Era Digital di Desa Balongmojo, Gresik Fitriyasari, Anis; Adlhan, Dika Zaim; Machsun, Machsun; Oktavia, Riska Ayu
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1200

Abstract

Researchers want to know about the Role of Micro, Small and Medium Enterprises (MSMEs) of Opak Jepit in the Digital Era in Balongmojo Village, Gresik Regency. The main problem in this study is the development of sales and marketing of Opak Jepit in Balongmojo Village, Gresik Regency which is very lacking, the formulation of the problem in this study is how is the role of micro, small and medium enterprises (MSMEs) in the digital era in Balongmojo Village. The background of this study is the role and efforts of MSME Opak Jepit actors in developing or increasing sales of opak jepit amidst increasingly advanced digital developments. The purpose of this study is to determine the development of MSME Opak Jepit in the current digital era and what efforts have been made by opak jepit producers in competing to market their products amidst digital developments. This study uses a qualitative approach, with the subjects of opak jepit producers in Balongmojo Village, consumers, and village officials. There are 6 (six) informants used in this study. Data were obtained from interviews, observations, and documentation, which were then analyzed qualitatively descriptively. The results of this study show that the development of Opak Jepit in Balongmojo Village has followed digital developments that can make it easier for consumers to recognize and buy Opak Jepit products produced by Balongmojo Village.
Peran Komunikasi Pemasaran dalam Membangun Brand Image guna Mempengaruhi Keputusan Pembelian Konsumen di Brighton Real Estate Indonesia Cabang Surabaya Sunni, Efrizar; Putranto, Dicky Darma; Fadhillah, Is
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1202

Abstract

This study examines the strategies implemented by Brighton Real Estate Indonesia in forming the company's brand image. This study applies a qualitative descriptive method to describe facts and data related to marketing communication strategies, which are analyzed based on the theory of marketing mix, persuasive communication, and integrated marketing communication. Data were obtained from interviews, direct observation, and document collection. The main informants were agents, property owners and buyers. Meanwhile, the data validity test was carried out through triangulation. Based on the results of the study, the marketing strategy implemented by Brighton Real Estate Indonesia has integrated most of the elements in the marketing mix. The company's focus is seen in providing quality products, competitive price offers, aggressive promotions, strategic location selection, and communication approaches in the form of advertising and direct education to potential consumers. This study also found that the marketing communication approach used by Brighton also had an impact on increasing the company's brand image, so it can be concluded that Brighton Real Estate Indonesia has implemented an effective marketing communication strategy that has an impact on the company's brand image so that this influences consumer decisions to make buying and selling transactions at Brighton Real Estate Indonesia.
Pengaruh Self Efficacy, Budaya Organisasi, dan Soft Skill terhadap Kinerja Karyawan pada Bank BRI Kanca Bengkulu Yudisky, Yudisky; Lakoni, Idham; Fauzan, Fauzan
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1203

Abstract

The purpose of this study was to identify the influence of organizational culture, soft skills, and self-efficacy on the performance of employees of Bank BRI Bengkulu Branch Office partially and simultaneously. The research method used is quantitative (explanatory research), namely research that highlights the relationship between variables and tests hypotheses that have been formulated external conflict. The population in this study were all employees of Bank BRI Kanca Bengkulu totaling 80 employees and using saturated sampling techniques. The application of multiple linear regression methods was used because the variables used were more than one that had one dependent variable. This analysis is to determine whether there is an influence of the independent variable on the dependent variable. The results of the study showed that the significance value <0.10 <0.05 and tcount is greater than ttable (2.648 is greater than 1.990), the results of the regression analysis showed that Self Efficacy (X1) had a significant effect on performance (Y). With a sig value of 0.720 > 0.05 and tcount is smaller than ttable ((0.360 is smaller than 1.990), organizational culture X2 does not have a significant impact on employee performance. With a sig value < 0.001 < 0.05 and tcount is greater than ttable (6.206 is greater than 1.990), soft skills (X3) have a significant impact on employee performance. Thus, Fcount 156.031 is greater than Ftable 2.73. Therefore, the performance of Bank BRI Kanca Bengkulu employees is influenced by soft skills, self-efficacy, and organizational culture.
Dampak Shopee Live, Online Customer Review, dan Video Content Marketing terhadap Keputusan Pembelian pada Aneka Jersey Putri, Risma Nur Ariyana; Santoso, Budi; Hafidzi, Achmad Hasan
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1205

Abstract

The rapid development of technology in the current digital era has affected many areas of life. The rise of online markets has changed the way consumers shop, shifting from traditional face-to-face transactions to online purchases. This study aims to investigate and examine how Shopee Live, online customer feedback, and video content marketing influence consumer purchasing choices related to products offered by Aneka Jersey. With a sample of 170 participants, this study uses an associative quantitative method. Data collection was mostly done through questionnaires, the sampling technique was non-probability sampling with a purposeful sampling approach. In data analysis, this study used various stages, including instrument testing, classical assumption testing, conducting multiple linear regression analysis, conducting hypothesis testing, and calculating the coefficient of determination. The research findings show that Shopee Live, online customer reviews, and video content marketing positively and significantly influence purchasing choices related to Aneka Jersey products. The coefficient of determination (R²) shows that there is a contribution of 32.1% to the variables related to purchasing decisions.
Pengaruh Motivasi, Kreativitas, Inovasi dan, Digital Marketing terhadap Keberlanjutan Usaha pada Kafe Shop di Kecamatan Sumbersari Kabupaten Jember Prasetya, Ilham Dwi; Suharto, Akhmad; Rusdiyanto, Rusdiyanto
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1207

Abstract

This study began with the phenomenon of many businesses, including cafes, that could not survive long in the midst of fierce business competition. Due to a number of difficult challenges, many business owners decided to stop their businesses. Several factors that are suspected to be the main causes of this problem are lack of innovation, low creativity in product development, and less than optimal digital marketing. This study aims to analyze the impact of motivation, creativity, innovation, and digital marketing on the sustainability of cafe businesses in Sumbersari District, Jember Regency. The methodology applied in this study is quantitative, where data is collected through questionnaires and data analysis is carried out using multiple linear regression. The number of samples used is 125 respondents with the probability sampling method. The findings of the study indicate that motivation, creativity, innovation, and digital marketing have a significant influence on the sustainability of cafe businesses in Sumbersari District, Jember Regency.
Analisis Financial Performance melalui Penilaian Efisiensi dan Stabilitas Keuangan PT. Wilmar Cahaya Indonesia pada Tahun 2019 - 2024 Laily, Ida Rif’atul; Amelia, Yuana; Marina, Anna
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1209

Abstract

The purpose of this study is to analyze the financial performance of PT. Wilmar Cahaya Indonesia during the period 2019 to 2024 with a focus on assessing efficiency and financial stability. Efficiency and financial stability are measured based on financial ratio analysis including profitability ratio (Return on Asset/ROA) and activity ratio (Total Asset Turnover/TATO) to assess efficiency, while financial stability is assessed through the solvency ratio (Debt to Equity Ratio/DER) and liquidity ratio (Current Ratio). This study uses secondary data in the form of financial reports from companies listed on the Indonesia Stock Exchange (IDX) and is analyzed quantitatively descriptively to obtain a comprehensive picture of the company's financial condition for six years. The results of the study show that asset utilization efficiency (ROA) fluctuated, decreased but then recovered in 2024. An increase in TATO indicates an improvement in efficiency in generating income from company assets. The company's capital structure is relatively stable with a low DER. The liquidity ratio (Current Ratio) shows a good ability to meet short-term obligations, despite a significant spike in 2022. This study concludes that the financial performance of PT. Wilmar Cahaya Indonesia shows a diverse trend during the study period, so special attention is needed to optimally manage assets and debts and sustainability to improve business performance and sustainability.
Pengaruh Maskulinitas terhadap Minat Beli Skincare di Kalangan Pria Gen Z Fazriansyah, Ryan; Arafah, Willy
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1211

Abstract

This study aims to analyze the influence of Skin Health Concerns, Masculinity, Perception Regarding Skincare, Social Media Use, and Self-Image Concerns on Men's Skincare Purchase Intention in Gen Z Men in Jabodetabek. This study uses a quantitative approach with an online survey method through a questionnaire. The population is Generation Z men aged between 15-28 years in the Jabodetabek area and samples were collected from 174 respondents who have experience using skincare or not. The data analysis technique uses Covariance Based Structural Equation Modeling (CB-SEM) with the help of AMOS software. The results showed that Social Media Use has a positive effect on Self-Image Concerns, and Self-Image Concerns has a positive effect on Men's Skincare Purchase Intention. However, the variables Skin Health Concerns, Masculinity, and Perception Regarding Skincare have no effect on Men's Skincare Purchase Intention. Self-image formation through social media is the main factor that drives Gen Z men to buy skincare products. This finding contributes to the development of consumer behavior science, especially in the context of gender and self-care, and becomes the basis for skincare cosmetic companies to design marketing strategies that are more relevant and adaptive to modern male consumer trends.
Perilaku Keuangan Generasi Z Berdasarkan Literasi Keuangan, Efikasi Diri, dan Gender: Studi Kasus Mahasiswa Perguruan Tinggi di Kota Jember Himmah, Efiatul; Supeni, Retno Endah; Sari, Maheni Ika
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1215

Abstract

A widely discussed topic today is financial behavior, especially the tendency for someone to think short-term and make impulsive purchases. This often causes financial problems, even for someone with adequate income, due to being less responsible in managing their finances. This study was conducted to evaluate the effect of financial literacy, self-efficacy, and gender differences on individual financial behavior in the Generation Z group, especially students of Jember City Colleges. This study uses a quantitative method with data collection techniques through questionnaires. The number of samples used was 398 respondents, selected using a purposive sampling technique. To analyze the relationship between the variables in this study, a multiple linear regression technique was used. The results of the multiple linear regression analysis showed that the three variables had a positive and significant effect on financial behavior. Financial literacy has a positive effect of 1.022, self-efficacy of 0.109, gender of 0.199 with a sig value of all variables of 0.00 or <0.05. The results of the analysis show that financial literacy, self-efficacy, and gender contribute to the financial behavior of students of Colleges in Jember City.

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