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Erwin Putera Permana
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Jurnal Simki Economic
Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 25990748     DOI : https://doi.org/10.29407
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal Simki Economic is open access, peer-reviewed journal whose objectives is to publish original research papers related to the Indonesian economy and business issues. This journal is also dedicated to disseminating the published articles freely for international academicians, researchers, practitioners, regulators, and public societies. The journal welcomes author from any institutional backgrounds and accepts rigorous empirical or theoretical research paper with any methods or approach that is relevant to the Indonesian economy and business content, as long as the research fits one of three salient disciplines: economics, business, or accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 252 Documents
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Pengaruh Lingkungan, Motivasi, Disiplin Kerja terhadap Kinerja Pegawai pada Dinas Pekerjaan Umum dan Penataan Ruang (PUPR) Kabupaten Gorontalo Gani, Trias; Yakup, Yakup; Hasanuddin, Hasanuddin
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1123

Abstract

This study explores how environmental factors, motivation, and work discipline affect staff performance at the Public Works and Spatial Planning (PUPR) Office of Gorontalo Regency. Human resources are a crucial element in an organization, and employee performance is influenced by a number of factors both internal and external. The purpose of this study is to analyze the impact of these three factors on employee performance. The method used in this study is a quantitative approach, by distributing questionnaires to 44 staff at PUPR Gorontalo Regency. The collected data were then analyzed using multiple linear regression. The findings of this study reveal that the environment, motivation, and work discipline have a significant positive impact on employee performance. These results emphasize the importance of creating a supportive work atmosphere, increasing motivation, and maintaining work discipline in order to increase organizational productivity.
Prediksi Financial Distress menggunakan Metode Altman Z-Score Modifikasi pada Anak Perusahaan PT XYZ yang Melakukan Impor Tahun 2020-2024 Pertiwi, Nastiti Putri; Handayani, Anita
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1124

Abstract

This study predicts the financial condition of PT XYZ's subsidiaries, particularly those engaged in import activities, in the 2020-2025 period. The phenomenon of exchange rate fluctuations has more or less affected the company's performance in both the short and long term. This study aims to identify the company's financial health before the potential for bankruptcy arises. Using a quantitative approach with descriptive methods, this study collected data through interviews and documentation. The object of the study was the annual financial report of PT YKP for the 2020-2025 period. The data analysis tool used Microsoft Excel with the Modified Altman Z-Score formula model that uses 4 (four) financial ratios, namely the Working Capital to Total Assets Ratio, the Retained Earnings to Total Assets Ratio, the Earnings Before Interest and Tax to Total Assets Ratio, and the Equity to Total Liabilities Ratio. The calculation results will show the category of the company being in a safe condition, a gray zone, and in a difficult condition. The results of the study indicate that in the past year, namely in 2024, the company's financial condition has decreased and the Z-Score of PT XYZ's subsidiaries that carry out imports is in the gray zone.
Peran Rasa Saling Percaya Karyawan dan Dukungan Organisasi dalam Meningkatkan Kebanggaan pada Organisasi di Perusahaan Logistik Malang Lailatudzurrohmah, Lailatudzurrohmah; Fiernaningsih, Nilawati
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1133

Abstract

This study aims to determine the role of employee mutual trust and organizational support in increasing pride in the organization at the Malang Logistics Company. This study uses a qualitative research method, using seven permanent employees of the Malang Logistics Company as research subjects. Data collection techniques used in this study were observation, interviews, and documentation. The data obtained were analyzed using interactive data analysis from Miles & Huberman. The results of the study indicate that employee mutual trust and organizational support play a role in increasing employee pride in the organization. Both play a role in creating an effective and comfortable work environment so that employees become productive and loyal to the company. The novelty in this study is that the study focuses on mutual trust and organizational support which together can increase pride in the organization.
Brand Image Memediasi Celebrity Endorse dan Sosial Media Marketing terhadap Keputusan Pembelian Produk UMKM: Pisang Goreng Ny Ani – Malang Irawati, Rina; Nursahira, Meirina; Setiyawan, Setiyawan
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1134

Abstract

Digital marketing have a very important role in marketing a business, especially for MSME businesses. Social media offers great opportunities for MSMEs to grow and develop amidst fierce competition. Pisang Goreng Ny Ani is a micro-scale food business, which is currently a popular snack in Malang which was established in 2024. The purpose of the study was to determine the direct and indirect influence of Celebrity Endorsement and Social Media Marketing on purchasing decisions for MSME products through Brand Image. The research sample was 100 consumers of Pisang Goreng Ny Ani using the Hair et al formula and the Accidental Sampling technique. Data were obtained through questionnaires, then analyzed using descriptive statistics, multiple regression and path analysis. The results showed that celebrity endorsement and social media marketing had a strong influence on purchasing decisions where the significance was 0.009 and 0.015 respectively. Celebrity endorsement and social media marketing have an influence on brand image with a significance of 0.000 and 0.003. Brand image mediates the variables celebrity endorsement and social media marketing on purchasing decisions. The largest indirect influence is brand image mediating social media marketing on purchasing decisions with the largest beta value, namely 0.194
Membangun Brand Personality dan Brand Interaction terhadap Purchase Intention melalui Customer Satisfaction pada Produk Safi di Kota Semarang Feriyana, Fida Intan; Asyhari, Asyhari; Wuryanti, Wuryanti
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1137

Abstract

Sales data on the Safi brand on several e-commerce sites show a decline in sales and are uneven, this is due to increasingly tight market competition. The purpose of this study is to be used to build brand personality and brand interaction with purchase intention through customer satisfaction on Safi products in Semarang City. For this study, the purposive sampling method was used, which means that samples were taken based on predetermined criteria in accordance with the objectives of the study. The number of samples taken was one hundred respondents. This study will test the validity and reliability of the scale, the classical assumption test, and the multiple regression and Sobel tests to determine how the intervening variables relate to the independent variables and dependent variables. The results of this study indicate that brand personality and interaction with the brand have a positive and significant effect on customer satisfaction. The results of other analyses indicate that brand personality, interaction with the brand, and customer satisfaction have a positive and significant effect on purchase intention.
Studi Perilaku Konsumen dalam Memanfaatkan Fitur Live Shopping di Platform Shopee Azzuri, Mhd Raafi Abrar; Khalida, Lyvia Zahra; Arrum, Silva; Ikhsan, M; Putra, Safrizal; Malikhah, Ikhah
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1139

Abstract

This study aims to analyze consumer behavior in utilizing the live shopping feature on the Shopee platform. The live shopping feature is an innovation in e-commerce that combines direct interaction between sellers and buyers in real time, thus influencing consumer purchase intention and decision-making. The research method used was qualitative through interviews with 10 management students with a concentration in digital business who use the live shopping feature. Data was obtained through in-depth interviews and observations of students actively using the live shopping feature on Shopee. The results indicate that ease of use, direct interaction with sellers, promotions during live broadcasts, and trust in the product are the most influential factors in shaping consumer behavior. Furthermore, live shopping is considered capable of creating a more interactive, enjoyable, and convincing shopping experience, thereby increasing purchase intention. This research is expected to contribute to online businesses in designing more effective digital marketing strategies through the utilization of the live shopping feature, taking into account aspects of the experience and direct consumer interaction.
Enhanching Environmental Performance (EP) through Green Organizational Culture (GOC) and Green Transformational Leadership (GTL) with Workplace Pro-Environmental Behaviour (WPEB) as Mediating Variable Nugraha, Anggit Waskita; Sumiati, Siti
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1151

Abstract

The purpose of this study is to investigate the impact of Green Organizational Culture (GOC), Green Transformational Leadership (GTL), and Workplace Pro-Environmental Behaviour (WPEB) on Environmental Performance (EP) at Batik MSMEs in Semarang. A sample of 100 respondents was selected from a population of 331 employees at 117 MSMEs, selected through purposive sampling. The research focused on MSMEs that produce batik from raw materials to finished goods. Data analysis using SPSS version 25 with a significance of 5%. The findings indicate that Environmental Performance (EP) is significantly impacted by Green Organizational Culture (GOC), Green Transformational Leadership (GTL), and Workplace Pro-Environmental Behavior (WPEB). Green Organizational Culture (GOC) and Green Transformational Leadership (GTL) also affect Workplace Pro-Environmental Behaviour (WPEB). The relationship between the two variables and Environmental Performance (EP) was found to be mediated by Workplace Pro-Environmental Behavior (WPEB). The limitation of the study lies in the scope of the population, where out of 117 MSMEs only about 15 actually function as batik producers. Future research is recommended to add other variables Private Life, Environmental Awareness, Green Mindfulness, Pro-Environmental Identity, and expand the scope of objects so that the results are more representative.
Pengaruh Religiusitas, Budaya, Literasi Keuangan dan Lingkungan Sosial terhadap Perilaku Menabung Gen Z Domas, Dai Dito; Setyowati, Trias; Samsuryaningrum, Ira Puspitadewi
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1153

Abstract

This study examines the influence of religiosity, culture, financial literacy, and social environment on the savings behavior of generation Z, with a case study of high school students in Ambulu District. This study is motivated by the high level of consumptiveness in generation Z, which affects savings habits. Data from the Katadata Insight Center (KIC) shows that most generation Z rarely save or separate savings from daily expenses. Based on the Theory of Planned Behavior, this quantitative study collected data through questionnaires distributed to 100 high school students. Data analysis was carried out using multiple linear regression to test the impact of independent variables on savings behavior. The findings show that the level of religiosity, culture, financial literacy, and social context have a significant influence on savings behavior. Religiosity forms financial discipline and responsibility; culture encourages thrift and planning; financial literacy helps decision making; and a supportive social environment encourages interest in saving. This model is able to explain 73.4% of the variation in savings behavior, while the remaining 26.6% is influenced by other factors outside the model, such as personal motivation, education, economic conditions, or other external influences.
Pengaruh Financial Literacy, Financial Technology dan Lifestyle terhadap Perilaku Keuangan Natasha, Juwita Nur; Hafidzi, Achmad Hasan; Setianingsih, Wahyu Eko
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1156

Abstract

Finance plays an important role in supporting company growth. Without good financial management, companies can face various obstacles that risk thwarting the achievement of business goals. This study is intended to explore and analyze the extent to which financial literacy, utilization of financial technology, and lifestyle patterns influence financial management behavior among students domiciled in Jember Regency. In its implementation, this study applies a quantitative method involving 400 respondents as a sample. Sample selection was carried out using the Non-Probability Sampling method with a purposive sampling approach. Data collection was obtained through the distribution of questionnaires. Data analysis techniques used include testing research instruments, classical assumption tests, multiple linear regression analysis, hypothesis testing, and calculating the coefficient of determination. Based on the results of the analysis, it is known that financial literacy, utilization of financial technology, and lifestyle have a significant effect on the financial behavior of students in Jember Regency.
Manajemen Komunikasi Pemasaran antara Lembaga Zakat (Amil) kepada Penerima Zakat (Mustahik) Ismail, Habib; Prakosa, Farid Aji; Amalin, Khusnul
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1168

Abstract

Indonesia has great potential in collecting zakat as a country with the largest Muslim population. However, its distribution is still predominantly consumptive and has not been optimal in improving the welfare of mustahik. This study aims to determine the marketing communication management carried out by the Indonesian Zakat Initiative (IZI) Yogyakarta in the "Lapak Berkah" program in collaboration with the Baitul Maal Foundation (YBM) PLN UP3 Yogyakarta. This program distributes productive zakat in the form of business capital assistance to mustahik. This study uses a descriptive method with a qualitative approach. Data analysis techniques are carried out through observation, interviews, and documentation to evaluate the effectiveness of the communication strategy implemented. The results of the study indicate that the marketing communication management implemented by IZI is effective in delivering the program to mustahik. Success factors include intensive communication, ongoing mentoring, and transparency in the selection process. This program not only provides financial assistance, but also equips mustahik with business skills, so that they can improve their standard of living. Overall, this program contributes to the transformation of mustahik into muzakki in the future through a sustainable productive zakat approach.

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