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INDONESIA
Oikonomia: Jurnal Manajemen
Published by Universitas Nasional Jakarta
ISSN : -     EISSN : 27978966     DOI : 10.47313
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Oikonomia: Jurnal Manajemen advances both theoretical and empirical research that cover various topics in economics, business and management with the main topics includes, but not limited to: Human resource management, Financial management, Operational management, Marketing management, Strategic management, Risk management, Investment management and capital market, Quality and supply chain management, Business finance and accounting, Corporate governance, Banking, Islamic banking and finance, Managerial economics, E-business, Management control system, Management information system, International business, Business ethics and sustainability, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 106 Documents
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Bank Performance and Stock Returns: An Analysis of Conventional and Islamic Banks in Indonesia Wibien, Jemima Donna; Yusup, Adi Kurniawan
Oikonomia: Jurnal Manajemen Vol. 21 No. 1 (2025): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v21i1.3903

Abstract

Purpose This research focuses on financial ratios and the differences between conventional and Islamic banks to understand their impact on stock returns. The purpose of this research is to identify the key factors causing affecting the stock price for banks listed on the Indonesia Stock Exchange (IDX) from 2018 to 2023.. Methodology This study uses a quantitative approach, analyzing data from 37 banks' annual reports (222 firm-year observations). The Generalized Method of Moments (GMM) using STATA 17 was applied to ensure accurate results. Findings Findings show that NPL and ROE negatively impact stock returns, while CAR and LDR have no influence. On the other hand, Islamic banks' liquidity management, measured by ROE and LDR showed a more positive effect on stock returns compared to conventional banks. Suggestion Future studies should consider including broader factors like economic conditions. This study's limitation lies in its focus on financial ratios without factoring in macroeconomic factors.
Indonesia Atmosphere And Image: Key Drivers Of Sales At MDC Mart Shofuroh, Dewi Asiyatus; Ardana, Yudhistira; Yunarti, Yuyun
Oikonomia: Jurnal Manajemen Vol. 21 No. 1 (2025): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v21i1.3925

Abstract

Purpose This study aims to analyze the influence of store atmosphere and brand image on consumer purchasing decisions at one of the grocery stores in Lampung. Methodology This study uses quantitative methods and primary data obtained through an online survey using Google Forms from store consumers. The sample size obtained was 66 consumers and customers of the MDC grocery store selected by convenience sampling as respondents. Structural Equation Model (SEM) facilitated by SmartPLS software version 3.0 was used to analyze the data in this study. Findings The study's results indicate that store atmosphere does not significantly affect purchasing decisions. At the same time, brand image has a positive and significant effect on purchasing decisions. Suggestion Stores should focus more resources on strengthening brand image through effective communication and positive brand experiences, as they have been shown to significantly affect purchasing decisions. Meanwhile, the store atmosphere strategy should be re-evaluated, and other factors that may be more relevant to consumers should be examined. more representative results and maintain quality to reinforce the brand image.   
What Drives Loyalty Among Male Online Banking Customers? Uncovering Dynamics of Protection Ability, Co-Creation, and Social Support Kurniawan, Nathasya Pramesthi Maheswari; Sutarso, Yudi
Oikonomia: Jurnal Manajemen Vol. 21 No. 1 (2025): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v21i1.3940

Abstract

Tujuan Penelitian ini mengkaji mengenai pengaruh Kemampuan Perlindungan dan PKP (Perilaku Ko-Kreasi Perlindungan) yang di moderasi oleh Dukungan Sosial terhadap Loyalitas Nasabah Laki-Laki Online Banking. Metodologi Penelitian ini menggunakan data yang dikumpulkan dari 127 responden nasabah laki-laki yang terdaftar di empat bank terbesar yang ada di Indonesia yakni bank BCA, BRI, BNI, dan bank Mandiri yang berdomisili di Surabaya, Sidoarjo, Gresik, Lamongan, Bangkalan, Mojokerto, dan DKI Jakarta. Pada penelitian ini menggunakan tekhnik analisis statistik dalam melakukan uji hipotesis penelitian yang melalui WarpPLS 8.0 yaitu PLS-SEM (Partial Least Square). Temuan Hasil dari penelitian ini mengungkapkan bahwa penilaian Kemampuan Perlindungan secara signifikan dapat mempengaruhi PKP. Penilaian Kemampuan Perlindungan secara positif dan signifikan dapat mempengaruhi Loyalitas. Penilaian PKP tidak berpengaruh terhadap Loyalitas. Dan penilaian peran moderasi Dukungan Sosial tidak berpengaruh terhadap Kemampuan Perlindungan dan PKP. Saran Studi ini memberikan wawasan penting bagi manajemen perbankan untuk meningkatkan loyalitas nasabah melalui pengelolaan perlindungan dan penguatan dukungan sosial.
The Power of Digital Marketing Tools: Case study of PT Lifa Plasmet Indonesia Lady, Lady; Defen, Defen; Qadri, Rizni Aulia
Oikonomia: Jurnal Manajemen Vol. 21 No. 1 (2025): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v21i1.3949

Abstract

Purpose The development of increasingly modern times makes all business activities use digital marketing to increase brand awareness of a business. PT Lifa Plasmet Indonesia is a company in the field of manufacturing plastic ID accessories and product customization decided to do digital marketing with sites, Facebook and Instagram social media, create Mailchimp, and create a trade account on the Tokopedia marketplace site. Methodology The research method used is descriptive qualitative with a data triangulation approach through interviews, observation and documentation. Findings The results in this study show an impressive positive impact in gaining public awareness about PT Lifa Plasmet Indonesia through websites or sites and social media. These results can be seen from the number of website visits, insights from Facebook and Instagram social media, as well as increased customer reviews and interactions on Google My Business. Suggestion It is hoped that the company will remain consistent in maintaining the content uploaded on social media and maximizing the increased exposure of PT Lifa Plasmet Indonesia
Why Gen Z Loves Rucas: The Role of Self-Congruence, Brand Authenticity, and Brand Satisfaction in Building Brand Love Zuliyono, Tighanda Putra; Sekarsari, Larasati Ayu
Oikonomia: Jurnal Manajemen Vol. 21 No. 2 (2025): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v21i2.3970

Abstract

Purpose of this study is to examine the influence of self-congruence, brand authenticity, and brand satisfaction on brand love for the local fashion brand Rucas among Generation Z. Methodology This study employs a quantitative method with primary data collected through an online survey using Google Forms. The respondents in this research consist of Generation Z consumers aged 19–27 years who reside in Surabaya and use Rucas brand products. The study adopts a purposive sampling technique with a total sample of 205 respondents. Data analysis is conducted using the WARPLS version 7.0 software, employing both descriptive and statistical analysis approaches. Findings The results of the study indicate that self-congruence has a significant effect on brand love and brand satisfaction. Additionally, brand authenticity has also been shown to significantly influence both brand satisfaction and brand love. Brand satisfaction significantly affects brand love. Suggestions include expanding the population and sample to encompass more local fashion brands and adding other variables, such as brand loyalty, to enrich the analysis of consumers' emotional relationships with brands
Navigating Consumer Happiness: The Impact of Product Quality, Service Standards, and Pricing in the E-commerce Landscape Ernawati, Diah
Oikonomia: Jurnal Manajemen Vol. 21 No. 1 (2025): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v21i1.4003

Abstract

Purpose This study empirically proves the influence of product quality, excellent service and better and improved price perceptions will increase customer satisfaction. Methodology Selection of multivariate analysis design with quantitative cross sectional. Data collection from questionnaires announced to Perbanas students with convenience sampling techniques of 70 respondents who are active Tokopedia customers. Testing of this multivariate analysis model was selected with multiple regression assisted by the SPSS 26 application. Findings The results of the study indicate that the third independent variable has a positive and significant effect on consumer satisfaction. Product quality makes a major contribution to increasing customer satisfaction, excellent service quality provides a more comfortable shopping experience, and competitive prices are an important factor for satisfaction. Suggestions These findings provide insight for Tokopedia management in designing more effective strategies to increase customer satisfaction and loyalty, such as improving quality control of products sold. Thus, this study can be a reference for marketplace managers in developing more optimal marketing strategies to increase competitiveness in the e-commerce industry.

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