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INDONESIA
Oikonomia: Jurnal Manajemen
Published by Universitas Nasional Jakarta
ISSN : -     EISSN : 27978966     DOI : 10.47313
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Oikonomia: Jurnal Manajemen advances both theoretical and empirical research that cover various topics in economics, business and management with the main topics includes, but not limited to: Human resource management, Financial management, Operational management, Marketing management, Strategic management, Risk management, Investment management and capital market, Quality and supply chain management, Business finance and accounting, Corporate governance, Banking, Islamic banking and finance, Managerial economics, E-business, Management control system, Management information system, International business, Business ethics and sustainability, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 106 Documents
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Determinan Minat Beli Konsumen Produk Usaha Mikro Kecil dan Menengah (UMKM) di JakPreneur Mahmud Mahmud; Sarpan Sarpan; Endri Sentosa; Ilham Kudratul Alam
Oikonomia: Jurnal Manajemen Vol 18, No 2 (2022): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v18i2.1769

Abstract

Purpose The purpose of this study is to determine the factors that influence consumer buying interest in MSME products at Jakpreneur, which is devoted to three variables, namely brand image, product quality, and packaging design. Methodology This study is an associative quantitative study and was tested with multiple regression. Data were collected by distributing questionnaires to respondents who were the research sample, namely UMKM consumers in Jakpreneur, East Jakarta. The sampling technique was accidental sampling and sample measurement techniques were based on the provisions of the experts set by the researchers for 100 respondents. Findings The results showed that there was a positive and significant influence of brand image, product quality and packaging design on consumer buying interest in MSME products at Jakpreneur. Of the three research variables, the most influential variable on consumer buying interest in MSME products at Jakpreneur is the packaging design variable. Suggestions for SMEs in Jakpreneur, especially East Jakarta, should pay attention to and improve their packaging design, both in terms of color, model or shape.
Cinta itu Membutakan: Moderasi Mediasi Pengaruh Sosial dan Brand Ambassador pada Brand Love dan Niat Membeli Anisah Julia; Kholif Matunni’mah; Nabila Syalsa Yulianti; Resti Hardini
Oikonomia: Jurnal Manajemen Vol 18, No 2 (2022): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v18i2.1556

Abstract

PurposeThe purpose of this study is to examine whether the love of a brand perceived by customers affects buying interest, moderated by social influences and mediated by brand ambassadors. MethodologyThis study took the population of the UNIQLO brand clothing customers in Margonda City Depok, West Java. The sample was selected by accidental sampling technique and obtained a total of 100. Data collection through questionnaires. The analysis technique for testing mediation moderation uses Process V3.5 with model no 8. Findings The test results with Macro Process show that the brand ambassador mediates the relationship between brand love and purchase intention. Customers who love the brand do not directly want to buy the product. The better the brand ambassador in the customer's mind, the more customers will intend to buy the product. Meanwhile, the more external social influence factors, the lower the customer's desire to buy the product. Suggestion Manufacturers should be careful in creating good communication channels that portray positive things from brand ambassadors and other communication channels to fortify customers from unfavorable social influences. Love for the brand must always be nurtured.
Performance Improvement Through Motivation: Commitment Parallel Mediation Model Limiao Limiao; Rahayu Lestari
Oikonomia: Jurnal Manajemen Vol 18, No 2 (2022): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v18i2.1792

Abstract

Purpose The study describes a parallel mediation model of improving performance through motivation with the mediation of commitment (affective, normative, and continuation). This provides an overall picture of how three commitment dimensions and their variations mediate the relationship between motivation and performance. Methodology A sample of 105 respondents from online motorcycle taxi drivers in Jakarta Indonesia was taken using a convenience sampling technique. The method of testing the hypothesis is through the macro process model no 4 with SPSS and Process v3.5.  Findings The results found that total commitment (all three combined/ unidimensional) was shown to mediate the relationship between extrinsic and intrinsic motivation for performance. Meanwhile, when the commitment is multidimensional, only affective commitment mediates the relationship between extrinsic and intrinsic motivation to performance.. Suggestion This finding has implications for companies to maintain employee commitment, especially affective commitment. 
Beli atau Tidak? Keputusan Konsumen Anomali Café Berdasarkan Pertimbangan Harga dan Brand Image In May Sari; Abdul Gofur
Oikonomia: Jurnal Manajemen Vol 18, No 2 (2022): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v18i2.1741

Abstract

The purpose The level of competition for coffee shops is increasing, therefore this study aims to determine whether price and brand image are the determining factors for Anomali Cafe consumers in deciding whether to buy or not the coffee outlet product. Methodology The population of this study is limited to consumers of Anomali Cafe Setiabudi outlets, South Jakarta. Samples were taken from the population by accidental sampling, namely anyone who coincidentally met with the researcher until the sample reached 90 respondents. This measure is according to the rules of experts based on the adequacy of the sample for social research. The proposed hypothesis testing was analyzed based on statistical techniques, namely by multiple linear regression analysis. Findings Price and brand image are strong factors in determining consumer buying decisions. Suggestion Pricing at coffee outlets must be continuously monitored and adjusted to suit consumer perceptions because price is a strong determining factor in consumer purchasing decisions.
Citra Merek dan Iklan terhadap Keputusan Pembelian dengan Celebrity Endorser Memoderasi Iklan Diffa Okta Astridianty; Suharyanto Suharyanto
Oikonomia: Jurnal Manajemen Vol 18, No 2 (2022): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v18i2.1683

Abstract

The purpose of this study was to analyze the effect of brand image and advertising on purchasing decisions with celebrity endorsers moderating advertising. Methodology The population in this study are those who buy products at Bukalapak who live in Jabodetabek. The sample size used in this study was 100 respondents, using a non-probability sampling technique which was chosen by using a purposive judgmental sampling technique. The tools for analysis techniques use IBM SPSS version 26, the MRA (Moderated Regression Analysis) analysis technique was selected, carried out in stages. Findings The results showed that the variable brand image, advertising has a positive effect on purchasing decisions. The moderating variable is celebrity endorser negatively moderating the relationship between advertising and purchasing decisions. In addition, celebrity endorsement has a direct positive influence on purchasing decisions but when it is a moderator it weakens the relationship between advertising and purchase decisions. Suggestions Companies need to be extra careful in the use of celebrity endorsements combined with advertising, because the nature of the two do not support or strengthen each other but reduce and may replace. Further research is needed to determine the combination of these two variables. 
Pengaruh Profitabilitas, Likuiditas Dan Leverage Terhadap Dividend Payout Ratio pada Emiten Sektor Industri Barang Konsumsi di Bursa Efek Indonesia Kurniawan, Deden; Kristamurti, Rakhel
Oikonomia: Jurnal Manajemen Vol. 17 No. 1 (2021): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v17i1.1956

Abstract

Purpose The purpose of this study was to determine the effect of profitability, liquidity, and leverage on the Dividend Payout Ratio (DPR). Methodology The methode of sampling in this study using purposive sampling method with the number of samples used were 16 companies from 52 manufacturing companies in the consumer goods industry sector listed on the Indonesia Stock Exchange in 2015-2019 with 80 observational data. The analysis technique used is multiple linear regression analysis. Findings The results of this study indicate that profitability (Return on Assets), liquidity (Current Ratio), and Leverage (Debt to Equity Ratio) have a significant positive effect on DPR in food and beverage companies listed on the IDX. 2015-2019. Suggestions Investors and potential investors who want to invest their capital should pay attention to the ROA and CR variables in a company, because these variables have a positive effect on DPR.
Financial Performance Analysis by Using Financial Ratios at CRRC. Co., Ltd in China Fang Ziling
Oikonomia: Jurnal Manajemen Vol 19, No 1 (2023): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v19i1.1750

Abstract

Purpose This  research is aimed at analyzing in this paper is financial performance by using financial ratios at PT.  CRRC.  CO., LTD in China.  Methodology The analytical method used 4 main factors, namely liquidity, solvability, activity, profitasbilitas.  Findings The results showed that liquidity capacity had been increased, the company's financial liabilities returning loans were also smaller and the speed of total asset turnover was accelerated, even though the ability of profitability had increased but other expenses of the company were many. The company's financial condition is quite stable and promising. But still have to be careful with the position in the market compared to its competitors. Suggestion The company must ensure its future strategy in facing competition and strengthening its position in the market.  
Kepuasan Pelanggan Bakso: Peran Kualitas Pelayanan, Persepsi Harga, dan Kualitas Produk Andre Rodin Herianto
Oikonomia: Jurnal Manajemen Vol 19, No 1 (2023): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v19i1.2031

Abstract

Purpose Service quality is essential for a service business. Meatball outlets are services including products, so this study aims to analyze the influence of service quality, price perceptions and product quality on customer satisfaction of Bakso Malang Karapitan D'mall Depok. Methodology The population in this study were all customers of Bakso Malang Karapitan D'mall Depok. The population is uncertain and difficult to estimate, so the sample size is based on expert policy, and is set at 100 respondents. The selection of 100 respondents was carried out by incidental sampling. Then the data were analyzed using multiple regression techniques with the SPSS 26 tool. Findings The proven results are supported by data that customers of Bakso Malang Karapitan D'mall Depok are increasingly satisfied when the quality of service and products is further improved, and prices are perceived to be more in line with expectations. Suggestion need to increase the durability of the meatballs more durable, and also be careful in setting prices to be able to match the expectations perceived by customers. 
Kinerja Usaha Mikro, Kecil Dan Menengah (UMKM) Pada Saat Covid-19 Di Jawa Timur Yenny Kornitasari; Dita Nurul Aini Mustika Dewi
Oikonomia: Jurnal Manajemen Vol 19, No 1 (2023): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v19i1.2053

Abstract

Purpose The COVID-19 pandemic has shaken the social and economic conditions of society at both the global and national levels. As a sector that is the backbone of the East Java economy, the micro, small and medium enterprises (MSMEs) sector has also been affected by this crisis. Therefore, this study aims to analyze the performance of micro, small and medium enterprises during the COVID-19 pandemic in East Java. Methodology The method used in this study is descriptive quantitative analysis to show in real terms the data and phenomena in the field that are presented based on a survey. Findings he results of this study explain that the COVID-19 pandemic has had a serious impact on the business world, especially for Micro, Small and Medium Enterprises (MSMEs) in East Java. The performance of Micro, Small and Medium Enterprises (MSMEs) experienced losses and also had difficulty obtaining raw materials due to the restriction policy. In addition, restrictions on people's mobility have an impact on sales, requiring a new marketing strategy. Suggestion Most of Ultra Micro and Micro in East Java do not have extensive knowledge about online marketing. Capital assistance, access to raw materials as well as marketing assistance will be very helpful for ultra-micro and micro businesses in facing future challenges. 
Nilai Perusahaan LQ45 Periode 2015-2018: Return On Asset (ROA), Corporate Social Responsibility (CSR), dan Kepemilikan Manajerial Atsari Sujud; Mila Ayu Novitasari
Oikonomia: Jurnal Manajemen Vol 19, No 1 (2023): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v19i1.1223

Abstract

Purpose This study aims to analyze the effect of Return On Assets (ROA), Corporate Social Responsibility (CSR), and managerial ownership on company value in LQ45 index companies listed on the Indonesia Stock Exchange (IDX) in 2015-2018. Methodology This study used multiple linear analysis methods with the help of the SPSS version 23 program. The number of samples obtained from the purposive sampling technique in this study were 11 LQ45 index companies. Findings The results of the study show that manager ownership provides the greatest contribution in influencing firm value. After that proceed with ROA. While CSR is not significant in influencing the value of the company. Suggestions Companies need to pay attention to changes in ROA and especially the ownership of managers in their efforts to influence company value.

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