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INDONESIA
International Journal of Community Service
Published by CV. Inara
ISSN : -     EISSN : 27972984     DOI : https://doi.org/10.51601/ijcs
Core Subject : Religion, Humanities, Health, Science, Education, Social,
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other
Training and Marketing are utilized for community empowerment, SMEs and local communities; Community empowerment; Social Access; Community Service Activities by Students; Empowerment of Border Area Communities; Education for Sustainable Development; Empowerment Program Health ; Design and Reach Appropriate Technology for Communities.
Arjuna Subject : Umum - Umum
Articles 379 Documents
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The Implementation of MSME Marketing Strategies in Indonesia and Malaysia: An Effort to Develop Teaching Materials for Students Isthika, Wikan; Pramitasari, Ratih; Nur Cahya, Handy; Azriani Awang Ismail, Dayangku; Zulfa Kanaya, Fadia
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.873

Abstract

Global Marketing Strategy Management for Micro, Small, and Medium Enterprises (MSMEs) in Developing Countries, Specifically Malaysia and Indonesia, plays a crucial role in supporting the economic growth of both nations. Malaysia, with its diverse ethnic composition—including Malays, Chinese, and Indians—and the establishment of the National Entrepreneur and SME Development Council (NESDC) in 2004, has successfully fostered MSME growth, achieving an average annual growth rate of 4.9%. On the other hand, Indonesia, which has the largest number of MSMEs in the world, contributing up to 60% of its GDP, also shows immense potential in this sector. However, there is a notable gap in practical understanding of marketing strategies and pricing decisions within MSMEs, particularly in academic settings in Malaysia, as observed at Lincoln University College (LUC). This research aims to provide a deeper insight into the implementation of MSME marketing strategies in Indonesia and Malaysia, and to develop a textbook that can serve as a guide for students in determining pricing and marketing strategies for new ventures. The activities include delivering material on marketing strategies in both countries and preparing a textbook that explores the aspects of marketing and pricing in depth. Expected outcomes include the publication of scholarly articles, educational videos, and a textbook that can serve as a reference for MSME development. Through this initiative, it is expected that students at LUC will enhance their knowledge of MSMEs in both countries and gain an understanding of the differences and similarities in marketing strategies implemented in Indonesia and Malaysia.
Technical Training On The Implementation Of Artificial Intelligence Technology To Improve Early Childhood Basic Skills At RA Darussalam 009 Ayanti Kristantini, Rr; Purwandari, Nuraini; Puspitasari, Devy; Maulana Machdum, Dade; Jihadi, Hilman; Sugiharti, Hanifah
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.874

Abstract

This study aims to explore the implementation of artificial intelligence (AI) technology through technical training programs designed to enhance basic skills among early childhood students at RA Darussalam 009. As education enters the era of digital transformation, integrating AI tools in early childhood learning has become increasingly relevant to support cognitive, motor, and language development. The technical training involved both educators and parents to ensure the effective adoption of AI-based applications in daily learning activities. The findings indicate that interactive AI media, when used appropriately, significantly improve early literacy and numeracy skills while fostering student engagement and motivation. This initiative also strengthens the digital competencies of teachers and encourages active parental involvement in children’s learning processes. The research concludes that AI-assisted learning, supported by structured training, holds great potential in advancing the quality of early childhood education.
Enhancing MSME Competence through Managing Finances Training in Waena Village, Jayapura City Asnawi, Meinarni; K. Allo Layuk, Paulus; Anto, Alfiana; A. Nurjannah, Rizka; A. Patty, Maria
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.878

Abstract

This community service program on Financial Management for MSMEs aims to strengthen local micro, small, and medium enterprises (MSMEs) in Jayapura by improving their ability to manage finances and sustain their businesses. The program addresses key issues such as low financial literacy, limited access to capital, lack of competitiveness, and the need for stronger collaboration between academia and MSMEs.Training focused on practical financial management skills, including cash flow, receivables, budgeting, and working capital. It also introduced basic business financing and strategies for managing financial emergencies. The program was delivered through face-to-face sessions combining lectures, discussions, and simulation games.A total of 29 MSME participants from various business sectors took part in the training. Evaluation results showed an improvement in participants’ understanding and ability to manage their business finances. This program demonstrates the potential of targeted financial literacy initiatives to enhance the resilience and competitiveness of MSMEs, enabling them to better support their families and contribute to local economic development.
Empowering the Indonesian Community in Penang through the Development of Plastic Waste Collection Businesses to Reduce Greenhouse Gas Emissions Ginting, Dianta; Tarigan , Kontan
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.882

Abstract

Penang’s mounting plastic pollution and limited landfill space coincide with precarious livelihoods for Indonesian migrant workers. This community-empowerment initiative trains migrants to convert plastic waste into income-generating micro-enterprises. Participants master the full chain—from organising door-to-door collection routes and safe household sorting to operating low-cost shredding units and baling plastics for bulk sales to recycling plants. Cooperative governance and basic cost tracking ensure transparent profit sharing and long-term viability. Early results show substantial diversion of recyclable plastics from landfills, measurable cuts in projected greenhouse-gas emissions, and higher monthly earnings for more than fifty migrant households. Shared ownership of collection and shredding operations also strengthens social cohesion and community resilience. The scalable model demonstrates how linking practical waste handling to locally rooted business activities can advance circular-economy goals, improve migrant livelihoods, and foster sustained environmental stewardship in Penang and comparable underserved settings.
Application of Occupational Safety And Health To The Construction Project of A Building For Indonesian Migrant Workers In Penang, Malaysia Wahyudi Biantoro, Agung; Abdul Majid, RB; Vidayanti, D; Hidayat, A; Hidayat, S; Citra, Z
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.883

Abstract

The increase in workplace accidents among migrant workers in Pinang, Malaysia, is alarming, with reports indicating a significant rise in injuries, particularly in the construction sector. The low implementation of Occupational Health and Safety (K3) standards contributes to this issue, as many workers lack adequate training and face unsafe working conditions, leading to higher risks of accidents. Many migrant workers do not receive sufficient Occupational Health and Safety (K3) training before starting their jobs, leaving them unaware of potential hazards and safety protocols. The construction sector often exposes workers to hazardous environments, including inadequate personal protective equipment (PPE) and non-compliance with safety standards. Through community service efforts by a team of Civil Engineering lecturers from Universitas Mercu Buana, who possess expertise and OHS certification, it is hoped that a safer and healthier working environment will be created for Indonesian migrant workers in Pinang, Malaysia. After the outreach and training sessions, a total of 21 participants (construction workers) shared their opinions about the PKM KLN activity, in which they rated the level of expectation (importance) at 77% and performance (satisfaction) at 81%.
Software Engineering Training: Multimedia For Video Profile Creation At The Srengseng Sawah Urban Village Office Hidayat, Syamsu; Rifiyanti, Hafizah; Prasetya, Yuli; Firmansyah, Boy; Jaya, Rahmat; Subekti, Rino; Ardhianto, Erdiek
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.885

Abstract

The community service program, titled “Software Engineering Training: Multimedia for Creating Digital Video Profiles for Srengseng Sawah Urban Village Office,” aimed to enhance the digital communication skills of local government officials and residents through training in multimedia software. This initiative addressed several key issues in Kelurahan Srengseng Sawah, including the lack of digital media skills, the absence of engaging video profiles, and insufficient use of technology in public service communication. The program was implemented in five steps: identifying needs, conducting workshops, producing videos, creating training materials, and providing post-training mentoring. Participants learned through a combination of theoretical knowledge and hands-on experience in digital storytelling, videography, video editing, and content publishing. They also explored AI editing tools and how to share their videos online, enabling them to create professional-looking profiles that showcase the village's identity and services. The outcomes included the production of official digital content, improved skills for participants, and the development of training materials for future use. In summary, this initiative demonstrates how hands-on training can enhance digital skills and promote transparency in community communication.
Cultivating Leadership Character for Elementary Students Destriana, Nicken; Karmudiandri, Arwina; Nurwanti, Nurwanti
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.778

Abstract

This community service activity aims to build the character and potential of early childhood to have a spirit of leadership in the future. This program was initiated as a response to the need to equip children with the basics of leadership, moral integrity, and socio-emotional skills to face real-world challenges. The methods used include a participatory approach with a series of interactive activities designed to introduce basic leadership concepts such as responsibility, courage, and simple decision-making. The results of this activity have shown a notable positive influence on the character development of young children and serves as a foundation for cultivating leadership skills within the school setting. It is anticipated that the program will yield sustained benefits for the character growth of students at SD Petra Alpha School Kembangan, West Jakarta.
AI Introduction Training For Umkm In Srengseng Sawah Village To Enhance Digital Marketing Cahya, Waskita; Angellia, Filda; Silvanie, Astrid; Kurniawan, Ari; Sidik Permana, Dwi; Dwi H, Ghanistantiono; Baskoro , B Harjo
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.779

Abstract

UMKM in Srengseng Sawah Village face significant challenges in digital marketing, particularly in leveraging Artificial Intelligence (AI) to optimize their strategies. Many UMKM still rely on conventional methods, lacking the knowledge and tools to harness AI for market analysis, customer engagement, and automated marketing. This community service program aims to bridge this gap by providing training and mentoring on AI applications in digital marketing. The program seeks to enhance UMKM understanding of AI in digital marketing, equip them with practical skills to use AI tools, improve their marketing effectiveness, and document the outcomes for broader dissemination. The program aims to achieve increased digital literacy among UMKM, development of a reusable training module, higher revenue through AI-driven marketing, a scientific publication, and a prototype AI-based digital platform if feasible.
Enhancing the Competitiveness of MSMEs through Branding Optimization and Financial Reporting in Kembangan Selatan Subdistrict Dwi Wahyuni, Putri; Suroso, Edy; Marsyaf, Marsyaf
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.847

Abstract

This community service project aimed to address two critical challenges hindering the growth of Micro, Small, and Medium Enterprises (MSMEs) in Kembangan Selatan, Jakarta: weak branding and unstructured financial reporting. Through a structured program of training, workshops, and mentoring, we equipped 35 MSME owners with strategies for effective digital branding, including social media marketing and visual identity development. Concurrently, we provided practical training on preparing simple financial statements in accordance with the Indonesian Financial Accounting Standards for MSMEs (SAK EMKM), utilizing user-friendly digital tools. The program's effectiveness was evaluated through pre- and post-activity questionnaires, which showed a significant increase in participants' understanding, with average scores rising to between 3.23 and 3.63 on a 4-point scale. The initiative successfully produced multiple outputs, including video documentation, media publications, and intellectual property rights. Furthermore, it actively involved students, supporting the national "Merdeka Belajar Kampus Merdeka" (MBKM) or "Independent Learning" program. The results demonstrate that a holistic approach combining branding and financial literacy intervention can significantly enhance the competitiveness and operational sustainability of local MSMEs. This model offers a replicable framework for academic institutions seeking to contribute to local economic development.
Promotion of Robusta Coffee Agrotourism in Pagar Alam City, South Sumatra Narimawati, Umi; Yani Syafei, M.; Feriyansyah, Ahmad; Maryadi, Yadi
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.868

Abstract

This community service activity aims to enhance the promotion of Robusta Coffee agrotourism potential in Pagar Alam City, South Sumatra Province, as one of the leading destinations focusing on agriculture and ecotourism. Through a participatory and collaborative approach involving coffee-based Micro, Small, and Medium Enterprises (MSMEs), farmers, and village tourism authorities, the program included training in digital marketing, the creation of promotional content, and strengthening local coffee identity. The results of this activity demonstrate an increased understanding among local actors regarding branding strategies, optimization of social media content creation skills, and an expansion of digital-based promotional outreach. This program is expected to strengthen tourism appeal and support sustainable local economic growth rooted in Robusta coffee.

Page 29 of 38 | Total Record : 379

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