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Kristin Handayani
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Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Bisnis dan Informatika Kwik Kian Gie, Jl. Yos Sudarso Kav 87, Sunter Jakarta 14350 Telp. +62 21 6530 7062 Fax +62 21 6530 6967
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INDONESIA
Jurnal Manajemen
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 20893477     EISSN : 24774774     DOI : 10.46806
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen mempunyai misi untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset dibidang sains dan kasus manajemen, terdiri dari bidang sumber daya manusia, pemasaran, strategik, keuangan, dan operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 128 Documents
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The Role of Brand Image in Mediating the Influence of Brand Ambassador and Electronic Word of Mouth on Purchase Intention on Product Scarlett Whitening Al-Fatwa, Anissa; Siagian, Dergibson; Dema, Yosef
Jurnal Manajemen Vol 13 No 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v13i2.1175

Abstract

In the era of globalization and modernization, the growth of internet users in Indonesia reflects significant changes in people's lifestyles, including their beauty and skin care needs. Skincare has become an essential part of the beauty routine, heavily influenced by societal perceptions of beauty. This research focuses on Scarlett Whitening, a local beauty brand, which experienced a decline in sales starting in July 2023. The method used in this research is a causal method with structural equation modeling (SEM). This study aims to investigate the impact of electronic word-of-mouth (e-WOM) and brand ambassadors on purchase intentions. The results show that while brand ambassadors do not significantly influence purchase intention, e-WOM does. Furthermore, brand image acts as a mediator between e-WOM and purchase intention, but does not mediate the influence of brand ambassadors.
Improving Purchasing Decisions with the Role of Product and Price Combinations Hendratmoko, Hendratmoko; Vita, Elisabeth; Sitorus, Arjuna Candra; Harun, Mohd Zainal Munshid
Jurnal Manajemen Vol 13 No 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v13i2.1211

Abstract

Products that precisely meet consumer needs have a greater potential for acceptance. Likewise, products that align with consumer preferences stand a chance of being embraced by consumers. The appropriate pricing exerts an influence on consumer decisions when making purchases. This study aims to delve deeper into the impact of product and price combinations on purchasing decisions. Employing quantitative methods, this research involved 124 respondents, all located in Jakarta. Data analysis was conducted using SPSS 29. The findings of this study underscore the positive and significant influence of both product and price variables on purchasing decisions. Additionally, it highlights the importance of combining product and price to enhance the likelihood of purchase decisions. Contrary to the assumed linear relationship, this study reveals a non-linear combination between product and price. The significance of this research lies in uncovering the non-linear relationship between product and price and its impact on purchasing decisions. It challenges the notion that good product quality always comes at a high price, suggesting otherwise.
Pengaruh Kebijakan Dividen, Ekuitas, dan Risiko Keuangan terhadap Kinerja Saham dengan Moderasi Sentimen Investor di Sektor Keuangan Angelica, Amelia; Iryanto, M. Budi Widiyo
Jurnal Manajemen Vol 14 No 1 (2024): November 2024 – April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v14i1.1268

Abstract

Sejak pandemi Covid-19, minat investor saham meningkat, khususnya dari generasi milenial, karena kemudahan registrasi, aplikasi sekuritas online, dan edukasi investasi mahasiswa. Penelitian ini bertujuan mengeksplorasi hubungan antara kebijakan dividen, nilai buku ekuitas, risiko keuangan, dan kinerja saham dengan memperhatikan sentimen investor. Dalam konteks ini, 24 perusahaan sektor keuangan di Bursa Efek Indonesia (BEI) periode 2020-2022 menjadi objek penelitian. Hasilnya menunjukkan bahwa kebijakan dividen perusahaan dan risiko keuangan memberi dampak negatif signifikan pada kinerja saham, sementara nilai buku ekuitas memberi dampak positif namun tidak signifikan. Sentimen investor juga memiliki pengaruh positif pada kinerja saham dan mampu memoderasi pengaruh nilai buku ekuitas. Implikasi praktis dari penelitian ini menekankan pentingnya manajemen perusahaan mempertimbangkan kebijakan dividen dan risiko keuangan serta memahami peran sentimen investor dalam meningkatkan kinerja saham.
Transformasi Strategis SDM untuk Keberlanjutan Perusahaan di Era Industri 4.0: Studi Kasus PT XYZ Federova, Callista; Handayani, Kristin
Jurnal Manajemen Vol 14 No 1 (2024): November 2024 – April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v14i1.1355

Abstract

The Fourth Industrial Revolution era has brought a significant influence on changing the digital business landscape, including in the banking sector. The position of employees as individual human resources (HR) who present knowledge, skills, and professional service capabilities is seriously threatened at a time when digital change and complexity is said to be able to replace all human work. The strategic transformation of human resource management (HR) is inevitably crucial at PT. XYZ to ensure the sustainability of the banking business. This research aims to explain the strategic role of human resource management development in PT. XYZ in facing the complexity of digital technology transformation in banking. The method used is a qualitative approach, through interviews, observations and documentation. The object of the study is Bank XYZ employees who graduated from the Management Development Program (MDP) including the Director of Retail Banking, Head of Networking and Distribution, and Staff XYZ. Data analysis through stages, data reduction, data presentation and ending with drawing conclusions. The results of the study show that the strategic transformation in human resource management (HR) carried out by PT. XYZ to remain relevant in the industrial era 4.0. Employees remain recognized as a key factor in building customer trust, through their expertise in utilizing technology. For this reason, integration between employees and technology is crucial to increase the effectiveness and sustainability of the company. This study recommends the implementation of an updated training program for mastering the latest technology. Another suggestion is the need to strengthen the core values of the organization, such as integrity, discipline, and employee concern for customers. Employees should also remain open to change and commit to learning new things
Peran Lingkungan Kerja dalam Meningkatkan Kinerja Karyawan: Sebuah Tinjauan Bibliometrik Abdurrafi, Muhammad Rizky
Jurnal Manajemen Vol 14 No 1 (2024): November 2024 – April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v14i1.1298

Abstract

This study aims to examine the role of the work environment in improving employee performance through a bibliometric analysis of scientific literature published between 1991 and 2024. The relationship between workplace conditions and employee productivity is explored using a systematic approach based on data extracted from the Scopus database. The research methodology applies a comprehensive bibliometric analysis utilizing VOSviewer software to map and analyze 105 scientific documents. The literature search focused on the keywords "Work Environment" and "Employee Performance," addressing the evolution of research in this field. The analysis results reveal a substantial increase in the number of publications discussing the link between the work environment and employee performance. Scientific articles dominate 70.4% of total publications, indicating a strong empirical research foundation. This finding suggests that workplace flexibility has become a crucial factor in modern organizations. The implementation of flexible work policies has proven effective in reducing employee turnover rates and increasing productivity. Furthermore, the study identifies three interconnected main clusters: human resource development, performance elements, and compensation systems, which collectively form the foundation for optimizing the work environment. The research highlights the importance of a holistic approach in creating a supportive work environment by considering both physical and psychological aspects to enhance overall organizational performance. These findings contribute to the development of more effective human resource management strategies in the contemporary era.
Perbandingan Kinerja Reksa Dana Saham dan Campuran dengan Metode Sharpe, Treynor, Jensen, Information, dan Sortino Ratio (2021-2023) Sutjipto, Nathanael; Mindosa, Bonnie
Jurnal Manajemen Vol 14 No 1 (2024): November 2024 – April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v14i1.1364

Abstract

The significant growth of mutual fund investors underscores the importance of meticulous fund selection based on performance. This study compares the performance of equity and balanced funds using various metrics including Sharpe, Treynor, Jensen's Alpha, Information, and Sortino ratios to determine their relative strengths. Conducted as a case study, the research delves into the performance analysis of these fund types. Findings reveal that equity funds outperform in Sharpe, Treynor, and Sortino ratios, while balanced funds exhibit superiority in Jensen's Alpha and Information ratios despite their overall negative performance. The study highlights the advantages of balanced funds according to their higher number of products generating positive returns and outperforming the IHSG. However, equity funds demonstrate superiority in certain measurement methods. The importance of careful fund selection for investors is emphasized, urging consideration of historical performance and measurement methods aligned with their investment objectives. This research contributes to informing investors' decisions in navigating the mutual fund market.
Pengaruh Kualitas Layanan dan Kualitas Produk terhadap Kepuasan Nasabah Bank Mandiri di Jakarta Kota Harlim, Nico Sanjaya; Rakhman, Abdullah
Jurnal Manajemen Vol 14 No 1 (2024): November 2024 – April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v14i1.1370

Abstract

Banking business behavior must pay attention to the influence of service quality and product quality. Service quality plays an important role in the success of a company to be able to compete which will later create customer satisfaction value. Customer satisfaction will be a guideline to direct the entire organization towards meeting customer needs so that it becomes a source of sustainable competitive advantage. From a customer perspective, many complaints about services and facilities and slow employee service affect customer satisfaction with a product or service. If the company does not anticipate it well, it will backfire on the company itself. The theories used in this research are service quality theory, product quality theory and customer satisfaction theory. There are five indicators that influence service quality, there are six indicators that influence product quality, and there are three indicators that influence customer satisfaction. The method used in this research is Non Probability sampling by collecting data through questionnaires distributed to 100 respondents who are Bank Mandiri customers in Jakarta City. To determine the sample, the method used was Non Probability sampling with Incidental sampling technique. The measuring instruments used in this research are validity tests, reliability tests, arithmetic averages, percentage analysis, scale ranges, classical assumption tests, and multiple regression analysis. The tool used for analysis is SPSS 26. The results of this study indicate that service quality and product quality have a positive and significant effect on customer satisfaction at Bank Mandiri in Jakarta Kota.
Peran Reputasi Auditor Memoderasi Pengaruh Keputusan Investasi, Kebijakan Dividen dan Profitabilitas terhadap Nilai Perusahaan Grace, Cecilia; Suhartono, Sugi
Jurnal Manajemen Vol 14 No 2 (2025): Mei - Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v14i2.1372

Abstract

Firm value is an important aspect to describe the success of the company's owners and shareholders, which is often associated with the stock price, which is often used as a tool to influence investors' views on a company. Therefore, this study aims to determine the effect of investment decisions, dividend policy, and profitability on firm value moderated by auditor reputation. The object of this research is 21 Consumer non-Cyclicals companies listed on the Indonesia Stock Exchange for the period 2019 - 2022 so that 84 sample data are obtained. The sampling technique in this study used non-probability sampling technique with purposive sampling method. This study uses an analysis method consisting of descriptive statistical analysis, data pooling test, classical assumption test, moderated regression analysis (MRA), coefficient of determination test, F statistical test, and t statistical test. The conclusion of this study is that there is sufficient evidence that profitability and investment decisions have a positive influence on firm value. While there is not enough evidence that dividend policy has a positive effect on firm value. Then there is not enough evidence that auditor reputation is able to moderate the positive influence of investment decisions, dividend policy and profitability on firm value.
Purchase Intention: Apakah Brand Experience dan Brand Image mempengaruhi? (Studi Empirik pada Aplikasi Gopay) Susanto, Tia Vincent; Siagian, Dergibson
Jurnal Manajemen Vol 14 No 2 (2025): Mei - Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v14i2.1448

Abstract

The development of technology today has brought changes to people's daily lives. One of these changes is how people make cash transactions, where people are directed to make cashless transactions or without using physical cash. The object of this study is GoPay, a local e-wallet brand, with the research location in the city of Jakarta. The purpose of this study is to determine the effect of brand experience and brand image on purchase intention. The data collection technique uses communication techniques with the help of questionnaire instruments distributed electronically via Google Form to 108 respondents. The sampling technique used is judgment sampling. The results of this study are that brand experience and brand image have a positive and significant effect on purchase intention.
Content Marketing and E-WOM as Drivers of Purchase Intention: Evidence from Erigo on TikTok Shop Setianingsih, Rita Eka; Dema, Yosef
Jurnal Manajemen Vol 14 No 2 (2025): Mei - Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v14i2.1452

Abstract

In an era where scrolling replaces strolling and purchases are made with a tap, this study dives into the digital vortex to examine how content marketing and electronic word of mouth (E-WOM) shape the purchase intention of consumers toward Erigo, a rising local fashion brand, on TikTok Shop in Jakarta. As short-form video platforms redefine brand-consumer interaction, especially among digital-native youth, understanding the psychological triggers behind their buying behavior becomes paramount. Anchored in the Elaboration Likelihood Model (ELM) and the Theory of Planned Behavior (TPB), this research employs a quantitative approach with data from 103 purposively sampled respondents. The findings—generated via multiple linear regression using IBM SPSS 26—unveil a compelling narrative: both content marketing and E-WOM exert a significant and positive impact on consumer intent to purchase. Beyond the numbers, this study unpacks a deeper truth: in the fast-paced arena of social commerce, relatable content and authentic digital conversations are not just tactics—they are the strategy.

Page 12 of 13 | Total Record : 128

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