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Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Published by Universitas Bina Bangsa
ISSN : 27746437     EISSN : 27746429     DOI : https://doi.org/10.46306/vls
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Valuasi Adalah Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan yang terbit secara daring pada bulan Januari dan Juli. untuk mempublikasikan hasil-hasil penelitian dalam bidang Ilmu Manajemen. Jurnal Valuasi mencakup kajian ilmu manajemen yang terdiri dari :Manajemen Pemasaran; Manajemen Sumber Daya Manusia; Manajemen Keuangan dan Perbankan; Manajemen Operasi dan Produksi; Manajemen Stratejik; dan Kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 204 Documents
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INFORMATION TECHNOLOGY FOR MARKETING COMMUNICATION W Novianti; E H Rahmah; T P Sumitra
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i1.62

Abstract

The purpose of this research is to describe and analyze the benefits of Integrated marketing communication through Instagram social media in creating brand awareness, images, and good relationships with consumers in the applied business. In this case, the researchers focused on using the integration of Instagram marketing and effective social media communication. This research used qualitative approach with descriptive methods through interviews and literature studies. The results of this study indicate that the use of Integrated Marketing Communication (IMC) through social media has an influence in determining brand awareness, brand image, and deep relationships with customers. IMC through Instagram can help companies manage the message of a product to create brand awareness in customers
MICRO, SMALL, AND MEDIUM ENTERPRISES ON ONLINE MEDIA E S Soegoto; M A Rahman; T P Sumitra
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i1.66

Abstract

The objective of this study is to analyze the impact of the product promotion method of Micro, Small, and Medium Enterprises (MSME) on selling products based on online media. This study used a descriptive qualitative method. The result of this study is to find out the effective and efficient product promotion in product sales, also to produce quality human resources to develop Indonesia in the field of commerce based on online media. The focus includes Entrepreneurship, Economics, Communication, and Information Technology. MSME based on online media has become a medium that provides business opportunities; therefore, the goal of increasing Indonesia's economy can be achieved
TEKNOLOGI KEUANGAN DALAM INVESTASI PASAR MODAL Ely Suhayati; Lisna Hikmahdiani
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i1.67

Abstract

The purpose of this research is to find out capital market investment opportunities in the era of financial technology in Indonesia. This research uses quantitative methods and literature review where this research is a collection of data and previous research on global financial technology. The data collection techniques and instruments in the study used surveys and questionnaires by 40 respondents. The results of the study revealed that investment opportunities in the era of financial technology in Indonesia are quite large. In the era of financial technology and with a large number of internet users in Indonesia, it opens up a huge opportunity for people, especially the younger generation to invest and benefit for a brighter future. Therefore, with the investment, the interest of the younger generation who are technologically literate can make the business invest in advanced and developing capital markets
PENGARUH KUALITAS PRODUK DAN KEUNGGULAN BERSAING TERHADAP KEPUTUSAN PEMBELIAN MELALUI LOYALITAS PELANGGAN Apriyanti Apriyanti; Zelly Meylina Putri; Diyah Santi Hariyani
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i1.68

Abstract

The development of fashion in the clothing industry is currently growing rapidly. Many products offer quality, competitive prices in selling products. Likewise, what happened to Cardinal's product sales in Madiun City showed data on product sales in the past year, showing consumer interest in these products because they have good quality even though they are sold at quite high prices. While many other products offer lower prices, but do not have good product quality. This study aims to provide empirical evidence of the effect of product quality, competitive advantage on Cardinal product purchasing decisions through customer loyalty as a variable that intervenes Cardinal product consumers in Madiun City. This study uses an experimental quantitative approach. The sample size from 3 Mall outlets in Madiun City is 155 people. The sampling technique used was purposive sampling. The research instrument is a questionnaire. The data analysis technique uses path analysis. The results obtained from product quality affect purchasing decisions, but customer loyalty and competitive advantage have no effect on purchasing decisions for cardinal products in Madiun City
ANALISIS PENERAPAN PSAK 71 TERKAIT CADANGAN KERUGIAN PENURUNAN NILAI: PADA PERUSAHAAN SEKTOR PERBANKAN BUMN YANG TERDAFTAR DI BEI Mohamad Husni; Wenny Ariesta Apriliani; Riyanthi Idayu
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i1.69

Abstract

PSAK No. 71 is the merger of IFRS 9 whose implementation is calculated on January 1, 2020. PSAK 71 as a new regulation will have a significant impact on banking in Indonesia, especially in calculating CKPN. PSAK 71 introduces a new method, namely the expected loss which is forward-looking. In addition to being forward-looking, this new standard requires reporting entities to include information from past events and current conditions in the expected credit loss (ECL) measurement. This means that banks must provide CKPN in the credit or loan category, which are current, doubtful, or bad. This study aims to analyze the application of PSAK 71 to CKPN on bank credit and capital and bank financial performance in terms of net income before and after the application of the new standard. The method in this study uses a qualitative method with a descriptive design, the research sample is four state-owned banks listed on the IDX. This study found that in the application of PSAK 71, CKPN on bank credit and capital did not necessarily have a negative impact on all banks but on bank profits had a negative impact on all banks
PENGARUH GAYA HIDUP SERTA LITERASI KEUANGAN TERHADAP PERILAKU KONSUMTIF GENERASI Z PADA MASA PANDEMI Tiana Fungky; Tiara Puspita Sari; Vicky F Sanjaya
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i1.71

Abstract

The study aims to test the influence of lifestyle and financial literacy on the consumptive behavior of generation Z during pandemic times. The method used in this study is by distributing questionnaires to Sharia Business Management students, UIN Raden Intan Lampung class of 2019. The number of researchers was 53 sempel. All hypotheses proposed are positively influential lifestyles with original sample values (0.747) and significant to the consumptive behavior of generation Z with  P-values (0,000 < 0.05 represented by activity indicators, and opinions. Showing that the higher the lifestyle, the higher the consumption behavior of generation Z. As a student of Islamic business management should be able to pay attention again about the knowledge of financial literacy knowledge because good financial literacy knowledge will save students from consumptive behavior. Because the results showed that financial literacy had a negative and significant effect on the original value of the sample (-0.316) and significant to the consumptive behavior of generation Z with p-values (0.036 < 0.05) represented by indicators of basic knowledge about personal finance, insurance, and investment. Showing that the higher the level of knowledge of financial literacy, the lower the consumptive behavior of Generation Z
PENGARUH KEUNIKAN PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN MEMILIH SEKOLAH MENENGAH KEJURUAN KESEHATAN HUSADA PRATAMA Risma Eka desiyani; Lucky Dita Agustiansyah; Puspita Maelani
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i1.73

Abstract

The problem in this study is that students prefer public high schools and vocational schools due to various factors than other private schools, especially in SMKK HP. The purpose of this study is to find out the effect of product uniqueness, price and promotion on students' decisions in choosing SMKK HP. This type of research is descriptive research. Descriptive research is a type of research that provides an overview or description of a similar situation possible without any treatment of the object studied. The population of class X is 301 people and the sample is 170 people. Data analysis used is a double linear regression analysis technique with the influence of free variables on bound variables by 58.2%. The results showed that the uniqueness of produik, price and promotion had a significant effect on the decision to choose Husada Pratama Health Vocational High School, both partially and together
PENGARUH KONFLIK KERJA DAN STRES KERJA MELALUI KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PT DASA WINDU AGUNG Ria Marginingsih; Kristiana Kristiana
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i1.76

Abstract

The purpose of this study was to determine the effect of work conflict and work stress through organizational commitment on employee performance at PT Dasa Windu Agung. The research method used by the author is descriptive. This research was conducted at PT Dasa Windu Agung. The research sample is the employees of PT Dasa Windu Agung as many as 84 people. Data analysis using SEM (Structural Equation Modeling) with SmartPLS (Smart Prtial Least Square) software version 3.0. The results showed that work conflict and work stress were directly and positively related to organizational commitment, then organizational commitment had a positive effect on employee performance. The results of this study also indicate that work conflict and work stress have a positive effect on employee performance through organizational commitment.
KUALITAS PELAYANAN, KUALITAS PRODUK, CITRA PERUSAHAAN DAN PROMOSI DALAM MEMPENGAARUHI MINAT MENABUNG ANGGOTA KOPERASI Cahya Amalia Rizkulillah; Happy Sista Devy; Versiandika Yudha Pratama
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i1.79

Abstract

The purpose of this study is to find out whether there is an influence of service quality, product quality, company image and promotion on saving interest both partially and simultaneously. This research includes a type of quantitative research. The data used is primary data with a sample of 82 samples. The sampling technique in this study used the Simple Random Sampling technique. The study used multiple linear regression analysis and test methods with the help of SPSS 25. The  results showed that the quality of service variables had a significant effect on saving interest, product quality had no significant effect on saving interest, company image had a significant effect on saving interest and promotion had a significant effect on saving interest. In addition, the results of the study also explained  that the quality of service, product quality, company image and promotion together affect the interest in saving members
PENGARUH BRAND IMAGE, AWARENESS DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN MELALUI DIGITAL MARKETING PADA PRODUK DUPA HARUM GROSIR Ni Luh Indiani; Ni Wayan Ari Sudiartini; Ni Komang Ayu Tri Utami
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i1.83

Abstract

The increasing competition in marketing for product and service categories, there is also competition in terms of brands. A brand must be able to build a sense of trust (brand trust) for its consumers. The way the company is to maintain the products and services it produces is to create a brand image. A good brand image will increase consumer confidence in a product or service, giving rise to the desire to better know and remember a particular product or service. The purpose of this study is to find out the influence of brand image, awareness and trust on the purchasing decisions of Wholesale IncenseProducts. The research method in this research is a quantitative approach. Data collection methods use literature studies, field studies and questionnaires. The population uses consumers  of Wholesale Fragrant Incense Products, a sample used by as many as 60 respondents. The data analysis techniques used are Validity Test, Rehabilitation, Classical Assumptions, Multiple Linear Regression, Coefficient of Determination, Test t and Test F. The results of this research brand image, awareness and trust have a positive and simultaneous significance on purchasing decisions through Digital Marketing on Incense Products. By having Brand Image, Awareness and Trust can increase purchase decisions in buying on Incense Fragrant Wholesale products

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