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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Analysis of Organizational Culture and Leadership Style in RST Company Rosidah, Siti; Gustomo, Aurik
Journal of Business and Management Vol 3, No 8 (2014)
Publisher : Journal of Business and Management

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Abstract

Culture and leadership is one of the important elements in company life, because it can make a significant contribution to the success or failure of an organization. In every company process there is a system that is not visible, but its existence makes the company different from others. The system is the organizational culture that is a characteristic that describes the characteristics of the company, because the organizational culture has a very important meaning that is used as a tool to achieve its goals. Thus with has organizational culture of high quality it will company sustain and compete with the other new companies. This final project is to analyze the organizational culture and leadership style in RST Company. The model used to assess the organizational culture is the Organizational Culture Assessment Instrument (OCAI) by Cameron & Quinn. This model has four cultural types (clan, adhocracy, market, and hierarchy) and of the four cultural has 6 dimensions (dominant characteristic, organizational leadership, management of employee, organizational glue, strategic emphases, and criteria for success). While leadership style using transformational and transactional model and counted with frequency analysis. In collecting the data, the sample used is 33 people by distributing questionnaires. The results of this research is the dominant culture in RST Company are clan, market, and adhocracy culture that emphasizes family clan to be applied in the organization, and leadership style emphasizes transformational that prioritized .Keyword: Organizational culture, leadership style, Organizational Culture Assessment Instrument (OCAI)
ANALYZING THE ROLE OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN SHAPING CUSTOMER LOYALTY: CASE STUDY OF SOLARIA MALL KELAPA GADING Natalie, Gabriella; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract.Competition between restaurants has given too many choices for consumers of the products provided as the food industry grows. One of the most fundamental factors to survive in fierce competition is the service provided to the customers. The service provided to the customers leads to customer satisfaction, and further leads to customer loyalty. So that customer loyalty could not be separated from various factors such as perceived service quality and customer satisfaction. This study examines the effect of service quality on customer satisfaction in forming customer loyalty in Solaria Mall Kelapa Gading. Respondents for this research are 100 consumers in Solaria Mall Kelapa Gading, Jakarta. Sampling method used is non-probability sampling with convenience sampling technique. The sampling result is processed by using path analysis technique. According to this study, service quality has a significant influence on customer satisfaction and customer satisfaction also has a significant influence on customer loyalty. Customer satisfaction also plays a mediation role between service quality and customer loyalty.Keyword: service quality, customer satisfaction, customer loyalty.   
Consumer Purchase Intention towards Diamond Jewelry in Indonesia Amelia, Sindy Yurezka; Hudrasyah, Herry
Journal of Business and Management Vol 5, No 6 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract.This research focused on diamond jewelry industry in Indonesia that keep increasing every year based on Canadean’s extensive market research report. In comparison, according to the latest data from Statistics Indonesia (BPS), Indonesia’s gross domestic product (GDP) growth decrease quite significantly in the last 5 years. This means the related causes have contradiction and have to be analyzed clearly about factors in consumer’s behavior towards diamond jewelry. This research analyzed reasons why consumers purchase and consume diamond jewelry and what are their intention in buying diamond jewelry including their motivations and considerations in buying those luxury goods by using qualitative interviewing techniques. The methodology is in-depth interview with 7 respondents who will be the key informants of this study. Results of the interviews revealed that the majority of the respondents are mostly motivated by their self-identity, need for uniqueness and also need for status when intending to buy diamond jewelry. The respondents also consider diamond jewelry as an investment to be their motivator, since it can be resell and be trade in for the new one. Nevertheless, price was found to be the most frequent barrier when making decisions to purchase or not.Keyword: Consumers behavior, luxury goods, diamond jewelry, purchase intention, personality factors
The Profitability Comparison Between Islamic banking bank and Convetional Bank in Indonesia from 2004 - 2014 Sena, Muhamad Ridho Chandra; Fathurohman, Taufik
Journal of Business and Management Vol 5, No 1 (2016)
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Abstract

Abstract. Islamic Bank has grown quickly in all over the world including Indonesia. Islamic Bank not only exists in countries where Muslims are the majority but also in countries where Muslims are minority such as the United Kingdom and Japan. Islamic Bank grows significantly with the pace of 10 to 15% every year from 1997 to 2007, and it hopes that it will remain consistent focused growth in the future. In 1991, the first Islamic Bank that established in Indonesia was Bank Muamalat Indonesia and that year was the introduction of dual banking system era in Indonesia. As Islamic Bank in Indonesia keeps growing, the profitability performance should also increase. Therefore, this research focuses on analyzing and compare profitability between Islamic Bank and Conventional Bank. This research includes the most recent data that cover financial report from 2004 to 2014 to observe the performance of Islamic Bank and Conventional Bank in Indonesia. The profitability ratios applied in this research are Return on Assets (ROA), Return on Equity (ROE), Profit Margin (PM), Return on Deposit (ROD), and Net Operating Margin (NOM). This research observed all banks in Indonesia with available data. This study covers 1523 banks that include 1228 Conventional Banks, 78 Islamic Banks, and 217 Islamic Business Unit (IBU). The finding of this research shows that there are differences between Islamic Bank and Conventional Bank in each ratio that variates through the year. Keywords: Islamic Bank, Profitability, Financial Ratios
Testing the Efficient market Hypothesis on Weak and Semi-Strong form in the Indonesian Stock market Rizkianto, Gita Denaya; Surya, Budhi Arta
Journal of Business and Management Vol 3, No 2 (2014)
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Abstract

The author tested the efficient market hypothesis on the Indonesian stock market by employing the serial correlation test to test the efficient market hypothesis on weak form level  and the Multifactor Arbitrage Pricing Theory (Multifactor APT) to test the efficient market hypothesis on semi-strong form level. For the test on the semi-strong form, the author chose 8 stocks with the highest market capitalization from 8 different sectors of the LQ45 index as the dependent variables and the JCI (Jakarta Composite Index), oil price, inflation rate, and the foreign exchange rate as the independent variables. The author has 2 purposes in this final project. The first purpose is to test whether the Indonesian stock market is efficient on both weak form level of efficiency and semi-strong form level of efficiency. The second purpose is to give recommendation to investors in analyzing the Indonesian stock market. The results of this final project show that the Indonesian stock market is not weak form efficient and it is not semi-strong form efficient. This means that investors can gain abnormal returns by doing technical analysis on the historical movements and fundamental analysis. Although individually the JCI, oil price, inflation rate, and foreign exchange rate have low predictive power, they collectively possess predictive power over the stock return in the Indonesian stock market. Key words: Efficient market hypothesis, weak form, semi-strong form, predictive power
ANALYZING THE EFFECT OF EVOLUTIONARY REBRANDING TOWARD FANS LOYALTY AND REPURCHASE INTENTION: CASE STUDY OF JUVENTUS FOOTBALL CLUB LOGO CHANGE Muharrama, Rivadi Ariq; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. Nowadays, many brands are modifying their brand element, or better known as evolutionary rebranding. In January 2017, Juventus Football Club, decided to replace their old logo with a new logo that came into use on July 1, 2017. No matter how good the approach to their fans, evolutionary rebranding will surely produce two results, which is either successful or failed. The failure might be due to not all fans will agree with the decision taken by the brand, in this case, by Juventus FC. Because the object of the research is a football club, then the customer referred here is the fans of Juventus itself. The results of this study find out how evolutionary rebranding affect fans loyalty and how fans loyalty affect fans repurchase intention. Also this study discusses about the relationship between fans satisfaction, brand attitude and fans loyalty. A quantitative approach is applied by spreading online questionnaire to Juventus fans and collecting 286 responses. The results will be assessed using structural equation modelling. The findings revealed that all factors that relate with fans loyalty and repurchase intention, direct or indirect have significant effect with one another. Moreover, Juventus evolutionary rebranding positively and significantly has effect on fans loyalty indirectly.Keywords: Evolutionary Rebranding, Fans Loyalty, Repurchase Intention, Juventus FC.
-S-QUAL, CUSTOMER SATISFACTION, AND LOYALTY INTENTION OF MY BLUE BIRD AN OFFLINE TO ONLINE EXPANSION OF A TAXI BUSINESS Pratiwi, Lintang; Aprianingsih, Atik
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract

Abstract. In this modern era where transportation takes a big role in helping people to deal with their activities, online transportation comes up with the purpose to make the transportation process become much more easier. Blue Bird is the only conventional taxi company that offers online reservation system. They wants to sustain and gain loyal customers. The purpose of this research is to determine e-service quality relation with customer satisfaction towards My Blue Bird app. An online questionnaire was spread to 245 respondents. The finding of this study shown that there is significant relationship between efficiency and customer satisfaction, and significant relationship between customer satisfaction to loyalty intention. However, there are also insignificant relationship between system availability and privacy towards customer satisfaction. Keywords: E-S-QUAL, Customer Satisfaction, Loyalty Intention, Online Transportation
The Study of Scent Association And Preference Among Youth In Bandung Kamila, Alivia Puti; Nasution, Reza Ashari
Journal of Business and Management Vol 5, No 3 (2016)
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Abstract

Abstract. Olfactory stimuli, also known as sense of smell, is the part of sensory system that is used for smelling. Scent is the pleasant odor captured by human olfactory system. It is known to add value by the use of fragrance on products. The use of scent by fragrance have been practiced in many industries. Fast moving consumer goods is one of the industry which product uses lot of scents, namely personal care. Product scent is being put into consideration when it comes to choosing personal care product. It is the main purchase driver of personal care product. In order to distinguish itself with others and offer unique selling point, the product must be different and easy to be remembered. This is where perception plays important role by creating cluster of association held in consumer’s mind that is stored in memory. These associations will help marketer to understand the consumer better in order to create a targeted marketing for certain potential market and to generate a scent profile that may be useful for product development. In order to be a favorable scent, it has to be pleasant. However, there has not been any research about whether a pleasant, likeable scent makes consumer want to buy the product. There has not been many research about scent which is why this research will contribute to begin bridging the gap in the real world and the actual association held in consumer’s mind and to find out the relationship between scent likeability and product preference. Therefore, this research was conducted using 5 samples of liquid soap to represent personal care product due to its high intensity of fragrance survey to 101 male and female aged 15-24 years old in Bandung who are divided into two groups based on their age (15-19 years old as teenagers and 20-24 years old as early adult). The respondents were asked to smell the soap first before they fill in the survey. The sample of soap being used are cool, fantasy, fresh, gourmand, and fruit scent. The type of association being asked are personality (symbolic), object, and emotion. The result of this research shows the association of each scent although the result shows little to no difference between two age groups. Charming is the personality that is associated across all scents that are natural based, though fresh does not have any strong personality association to it. These scents generally bring pleasant emotion. The objects associated with the scent come mostly from the item with similar scent to it, object of respondents surrounding, and the source of scent itself These associations help to create scent profile. The relationship between scent likeability and product preference is positive, which means if the scent is liked by consumer then it is also more preferred by consumer.Keywords: olfactory stimuli, scent, association, preference
THE USAGE OF MOTIVATION MEASUREMENT TO INCREASE ORGANIZATIONAL BEHAVIOR ON PT POLYSTAR INTERNATIONAL Al Fakhry, Achmad Ja'far; Welly, John
Journal of Business and Management Vol 4, No 9 (2015)
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Abstract

Abstract. PT Polystar International is a company engaged in the automotive field in Indonesia, focuses on synthetic leather for covering the car seat, and this is the first company that makes the car seat with synthetic leather that already reaches the National market. The companyâ??s sales always increase every year, and this company is well-known with convincing product quality, hence the position of market leader is irreplaceable by other similar companies to date/now. With the steady growth of this company, this company should also to be supported by a qualified workforce. One of supporting elements that can support the highly qualified workforce is the high motivation of the employees in this company; a qualified workforce will bind organization performance, but until now employeeâ??s motivation in the company is not yet clearly measurable. The aim of my research is to measure the motivation of employees in the company, by using 4-Drives Theory as theoretical basis of this research, because researcher focuses on measure internal motivation, and the extent to which employees are motivated to work in this company. The data taken by distributing questionnaires to all employees in the company which/that the number of respondents are 45 people. The usage of this research is to see clearly the conditions that exist in this company in terms of employee motivation, and determine which the motivation factor that affects to organization performance. Due to the results of this research the company may improve the organizational performance, that accordance to its objectives, the company will always be the market leader.
Corporate Social Responsibility PT. Bank Mandiri Case Study: Wirausaha Muda mandiri Gautama, Taufan Daru; Bangun, Yuni Ros
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

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Abstract

Indonesia is one of the biggest country in South East Asia. but unfortunately the entrepreneurial percentage in this country only 0.7% meanwhile to becoming a welfare country is must have 2%  or more entrepreneurial percentage. And also one of developing country in the world. In this final project, author wants to evaluate the program of Wirausaha Muda Mandiri, who was the Corporate Social Responsibility program from Bank Mandiri. Purposed to create new entrepreneur which will be the answer of the problem stated above.The Purpose of this final project is to achieve evaluations for community development program of PT. Bank Mandiri which is Wirausaha Muda Mandiri. This project purpose is to analyze the effectiveness of the program. The results of the program will also be analyzed to discover whether it is already accomplish its target or not. The Author will analyze the relation between every parties involved in implementing the program to determining the successes of entrepreneurial in the society and also participantTo achieved the objective above the Author using, some theory such as Theory Independent Literally, Community Development, Corporate Social Responsibility Theory, and Theory of CSR Programs effectiveness to society or environmental. And to get the result the Author using these methodology Research Design, Problem Identification, Data gathering, Data Analysis and Conclusion.And conclusion of this is research is Wirausaha Muda Mandiri has give big contribution by increasing entrepreneur rate in Indonesia, it shown that PT. Bank Mandiri already create 6300 new entrepreneur, who also give opportunity to create new job field, and decreasing unemployment rate in Indonesia. For the recommendation first is do some improvement in chain of command and controlling system, second PT. Bank Mandiri should make database of participant’s business progress, as supporting device to easily maintain the participant’s company, and the last is PT. Bank Mandiri should maintain all the participant, not only the winners but also  the non winning participant.Keywords: corporate social responsibility, wirausaha muda mandiri, case study.

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