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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Corporate Social Responsibility PT. Pembangunan Jaya Ancol, Tbk Case Study: Ancol Sayang Lingkungan Herpatria, Rajasa; Rudito, Bambang
Journal of Business and Management Vol 2, No 3 (2013)
Publisher : Journal of Business and Management

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Abstract

DKI Jakarta as the capital city of Indonesia has a myriad of problems, one of which is low environmental hygiene, and high unemployment rates. The improvement of low environmental hygiene, and low employment rate should start from every area in DKI Jakarta. In this final project, author wants to evaluate the program of Ancol Sayang Lingkungan, who was the Corporate Social Responsibility program from PT. Pembangunan Jaya Ancol, Tbk. Purposed to improve environment hygiene, and increase work field in Ancol, which will be the answer of the problem stated above. The Purpose of this final project is to achieve evaluations for community development program of PT. Pembangunan Jaya Ancol, Tbkwhich is AncolSayangLingkungan. This project purpose is to analyze the effectiveness of the program. The results of the program will also be analyzed to discover whether it is already accomplish its target or not. The Author will analyze the relation between every parties involved in implementing the program to determining the successes of social development, and hygiene in the society and also environment. To achieved the objective above the Author using, some theory such as Theory Independent Literally, Community Development, Corporate Social Responsibility Theory, and Theory of CSR Programs effectiveness to society or environmental. And to get the result the Author using these methodology Research Design, Problem Identification, Data gathering, Data Analysis and Conclusion. And conclusion of this is research is AncolSayangLingkungan has give big contribution by increasing hygiene in Ancol, it shown from the questionnaire result that shows increasing number of people awareness towards environmental hygiene. AncolSayangLingkungan also succed in decreasing unemployment rate in Ancol, it is shown by the questionnaire result that stated increasing amount of employment in Ancol. For the recommendation, First, do some improvement in AncolSayangLingkungan sub-programs, PT. Pembangunan Jaya Ancol, Tbk should create new sub-program that attract younger people in Ancol. Second, PT. Pembangunan Jaya Ancol, Tbk should make database of the participant’s, including the participant’s activity progress, as supporting device to easily controlling the participant’s progress. keywords: corporate social resposibility, ancolsayanglingkungan, case study.---------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
THE ANALYSIS OF INDONESIAN CONSUMER PREFERENCES TOWARDS INDONESIAN LOCAL LIPSTICKS Kardena, Syifa Aida; Hudrasyah, Herry
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract

Abs tract.The cosmetic industry is one of the fastest growing sec tors in Indonesia and has consistently recorded double - digit growth in recent years. The growth of cosmetic industry in Indonesia is always increasing every year. In the period of 2010 – 2015 the total average Indonesia cosmetic industry growth is around 9 .67% every year. The preliminary  study result shows lipstick is the most wanted cosmetic product in this research. In recent years, Indonesian local lipstick is on the rise, there are many local lipstick brands in the mark et. Nevertheless, more and  more  new  local  lipstick  brands  companies  entering  the  mark et  in  Indonesia,  resulted  into  a  highly competitive  environment. Therefore, it is essential  for the companies to continuously  develop their business activities and product development in order to remain an d attract new customers. The purpose of this study is to find  out  the  important  factors  for Indonesian  customer  towards  Indonesian  local lipstick  and analyze the important attributes for the customer. This study is using both qualitative and quantitative m ethod, focus groups discussion and conjoint analysis. The  results shows the preferred combination are Rollover reaction, natural color, soft matte texture, beauty blogger/vlogger review and price value at 50.000 rupiah. The most important attribute based on the result is brand
DESIGNING BASIC SALARY TO IMPROVE EMPLOYEE PERFORMANCE IN AYAMAYAMAN.COM Hastuti, Primananda Teguh; Putranto, Nur Arief Rahmatsyah
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract . Indonesia is one of the developing country in Asia that has many potentials in its food and beverage industry. It gives the biggest contribution for Indonesia non-oil and gas GDP. Restaurants are part of this industry and the number of it being established is increasing each year, especially in Bandung. Ayamayaman.com is one of the restaurants that operating for 24-hours in Bandung. However, the dining in restaurant itself has not been running long and it performance is decreasing. Interview and questionnaire conducted in Ayamayaman.com showed that the decreasing performance caused by employee dissatisfaction toward the compensation system. This research aims to improve employee performance at Ayamayaman.com by designing compensation system based on the competency to determine the basic salary. Current job description was used to be made into job analysis which consists of job description and job specification. Job specification was made by generating competency from compensable factor that describe the requirement for someone to fulfill a job. Point method was used in the next step to calculate the job value from each competency. Salary benchmarking was done next to plan salary that competitive enough in the industry. Validation from the owner is necessary for all of the step conducted in this research. The result of proposed salary was compared with current salary. There are some positions that being paid higher rather than its competency or the opposite. The chosen recommendation was one that fit the budget well and could satisfy the employee so they would perform well. Keywords:  Basic Salary, Compensation, Competence, Human Resource Management, Point Method
Comparative Analysis of Pre Roll Advertising On Youtube using AIDMA Handayani, Trianita Adhi; Hudrasyah, Herry
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract - Based on research conducted by Nielsen to Youtube in 2013, visitors to YouTube now reached more than 1 billion visitors per month worldwide. Youtube is now ranked as the fourth most visited site in the world in Indonesia. The high Youtube’s visitor traffic in Indonesia became a magnet for companies to advertise on the site Youtube. There’s a lot of company that invest their money to advertise their brand using Youtube as the media. The most familiar kind of advertising in Youtube is pre-roll ads which has two kinds, skippable and non skippable pre roll ads. Even though a lot of people got annoyed with this form of ads, YouTube still keep it exists. It means that, this form of advertisement still gave an impact to the brand or product. This problem will be analyzed by measuring and comparing the effectiveness between skippable and non skippable pre roll ads on Youtube using AIDMA and also by collecting behavioural substance of netizen in Bandung. Each of the phases will be measured and will be compared to find which form is more effective. Research is conducted using qualitative and quantitative research. For qualitative, researcher conduct interview to figure the substance behavior pattern of netizen in Bandung. For quantitative research, questionnaire is distributed to 200 respondents with a pre test conducted to 30 respondents. Questionnaire is distributed to netizen in Bandung who have ever access YouTube and ever found pre roll ads while accessing YouTube. There are two types of data analysis, which is descriptive and comparative analysis. All of analysis is processed using SPSS. Indicators used in the questionnaire is proven valid and reliable. Finally, the effectiveness of both pre roll ads can be analyzed by every phase of AIDMA. Over all, skippable pre roll ads is more effective than non skippable pre roll ads. One of the reason is because skippable pre roll ads involve viewers to watch the ads even though only for the first five seconds but it could make viewers easier to recognize and remember the brand that appear on pre roll ads. From the result we also know that people tend to watch the ads while waiting to skip on the skippable pre roll ads, and people tend to ignore the ads when they found non skippable pre roll ads.  Keywords : Pre Roll Advertising, YouTube, online advertising, AIDMA, skippable and non skippable ads.
Crossing Through The Information Barrier mutiara, mutiara; Iskandar, Budi Permadi
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

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Abstract

In the present times, the advance technology has made media become accessible for almost everyone and eventually the excessive information makes people barricade themselves, including from marketing messages. As one of the world leading advertising agencies, Dentsu Inc. developed Cross Communication approach to create marketing strategy based on AISAS model. Dentsu’s Cross Communication marketing approach is designed to reach in through customer barrier and enticing them out from the solitary. Using the scenario idea and contact points, Cross Communication strategy delivers the message to consumers more efficient than the conventional Integrated Marketing Communication.   Key Words: Marketing, Dentsu, The Dentsu Way, Cross Communication, Strategy 
THE IMPACT OF INTERNAL MARKETING PRACTICE ON STUDENT AMBASSADOR’S ENGAGEMENT IN CICIL.CO.ID Nugroho, Stefanus Febri Adi; Chaerudin, Rendra
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Engaging younger worker is one of the phenomena of concern to organizations and companies. That makes companies’ interests in employing younger worker like students as their brand ambassadors is on the rise. One of practice that could affect employee engagement is internal marketing. Cicil.co.id, an Indonesian startup wants to know the impact of internal marketing practices on their student ambassador program. This research aims to analyze the impact of internal marketing practice on student ambassadors’ engagement in Cicil and develop a model to improve current internal marketing strategy. A quantitative research was conducted on 65 Cicil student ambassadors. Simple linear regression method was used to measure the significance of internal marketing practices influence on engaged behavior of student ambassador. Variable dimension analysis was conducted to evaluate current internal marketing practice and develop a model as a guideline to improve Cicil’s internal marketing strategy. Internal marketing practices at Cicil is proved to have a positive and significant impact on engaged student ambassadors’ behavior. A model based on the internal marketing dimension was constructed to be guideline for planning internal marketing strategy. Conclusion: Internal marketing practices have a significant impact on engaged behavior. Keywords:  Employee Engagement, Engaged Behavior, Internal Marketing, Student Ambassador
The Implementation Analysis of SMEs Soundness Assessment Measurement for Service Industry in Bandung, Indonesia Fatris, Evin Kartina; Sukarno, Subiakto
Journal of Business and Management Vol 4, No 3 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract-Soundness assessment is important for to know how effective the company’s performance in achieving the vision and objectives. With the similar sectors, the soundness level analysis classified in 2 categories that are the category company with bank-loan and the category of company without bank-loan. SMEs Soundness Assessment Measurement is the first SME Soundness measurement developed by Raden Roro Mirna and Subiakto Soekarno. In measuring SMEs’ soundness, there are two aspect required that are financial and nonfinancial aspect. (Soundness Assessment Measurement Development for Indonesia Small and Medium Enterprises, 2014). The samples obtained are 15 service industry companies that consist of 9 companies with bank-loan and 6 companies without bank-loan. The sample’s assessment result will be compared using Independent Sample T-test with confidence level (α) 0.05. From the result shows that the sample group with bank-loan has 2 companies obtain “Good Soundness I” with rating AAA and the other 7 companies obtain “Good Soundness II” with rating AA. The sample group without bank-loan results 2 companies obtain “Good Soundness II” with rating AA and 4 companies obtain “Fair Soundness I” with rating BBB. Based on the Independent T-test results there is no significant difference in financial aspect mean between company with loans and without loans that statistically proven by p > 0.05. While based on nonfinancial aspect, there is a significant difference in mean between companies with bank-loan and without bank-loan that statistically proven by p < 0.05. Keyword: small business, service Industry Company, bank-loan, SME Soundness Assessment Measurement, financial, nonfinancial.
Consumer Education Through Green marketing Rasyid, Hanindito; Hudrasyah, Herry
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

Global warming is currently an issue that is often heard. The greenhouse effect that takes place when solar radiation is trapped within the earth’s atmosphere creates a rise of temperature at a global scale. The effects of global warming itself comes from none other than human consumerism. The amount of waste that people dispose are so much that the earth could not handle it anymore. Marketers should also take responsibility for preventing this from getting worse, because the consumerist lifestyle itself comes from increasing demands influenced by marketers. Therefore, marketers are responsible to shift the consumers lifestyle to become more environmental friendly.This research will focus on college students as the main research subject because they will be the next generation that will make the decisions which will affect the environment for the future.There are two main goals of the research which are to find out the consumers current level of knowledge regarding green products and what are able to motivate them in purchasing a product.The research shows that most consumers already know that products, specifically shampoo, that come in a reusable form of packaging and are made from organic materials are environmental friendly, but do not perceive the same with products that use less water. As for their purchasing motive, it turns out that the environmental friendliness of a product and brand ambassador are the two main factors that separate people with lower level of knowledge regarding green products to those who are more aware itKeywords – Green Marketing; Consumer EducationCategory: Marketing; Business Strategy
IMPROVING LAYOUT DESIGN TO MINIMIZE DEFECT STOCKS IN PT. XYZ Hasanudin, Mochamad; Adhi Utama, Akbar
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Defect problem is an important issue that happens in the warehouse as it can be the result of minimizing the profit of the company. PT. XYZ, one of the companies that have the large warehouse for supporting their business operation have a defect problem in their warehouse. PT XYZ is a company that produces fertilizer on a large scale, the market is one of the provinces in Java and the main product of PT XYZ is Urea Fertilizer. During the year 2016, the company suffers 12,100 tons defect stock of urea fertilizer or equal to 1.3% from their total production. This research aims to analyze the effects of the defect problem, find the cause of the problem and develop the possible solution to improve or minimize the defect stock problem in the warehouse of PT. XYZ based on the operational management theory. After the Data collected from several of observation and interview, then the effect from defect problem was identified that is adding salary of employees, adding machine costs, the loss from disposal of broken sacks, and the loss from disposal of unfeasible fertilizers. The total cost and loss resulted from this effects are amounted to Rp. 807,340,000. The root cause analysis was conducted to find the core cause of the problem. In this research, Current Reality Tree tool was used to find the root cause. After passing through the several phases then got the cause of the stock defect that is less optimum design layout on the warehouse in PT XYZ. The possible solution that has been made is to re-design the warehouse layout at PT XYZ because it is related to the problem of causing stock defect and need to be evaluated. In redesigning the layout, the researcher using the framework of previous research. Step by step is done according to the framework that has been made and in the last step, a warehouse layout was created as a proposed solution to the company.Keywords: Defective Stock, Root Cause Analysis, Warehouse Design Framework, Warehouse Layout Design
Proposed Strategy and Implementation of Bonchon Chiken Indonesia Fadia, Dina; Wandebori, Harimukti
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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Abstract

The main of this research is identifying the competitor, current market condition and analyzing best strategy of Bon Chon. The author used several techniques of data analysis in this research for the data qualitative in this research was gathered through interview and observation. The result of the qualitative data will be conducted by using Industry Analysis, SWOT Analysis, and Value chain Analysis. And for quantitative data, questionnaire analysis will be conducted by using SPSS to test reliability and validity the questionnaire first. And then will be conducted by using multi dimensional scaling to know consumer perception between Bon Chon and other brands fast food, the author takes Kychon, Lotteria, and KFC for the competitors to compare with Bon Chon. The aim in this research is to identifying the current market condition or situation Bon Chon in fast food Industry and to know the characteristic of consumer Bon Chon. Nowadays Fast food has become part of people's lives in this modern era and Indonesia’s young generation currently has been influenced by foreign cultures (Western culture). On the other hand, the phenomenon of a new trend of fast food is regarded as a form of mass culture. As time goes by, the demand on Fast Food increase dramatically and all the fast food restaurant in Indonesia started to expand their market by open more outlets in many big cities in Indonesia. However, the trend changes rapidly and it makes the competition in fast food Industry become higher. Nowadays, many Indonesian people being a big fan of “Korean style” and it becomes an opportunity for Korean Fast food Industry to enter the Indonesian market. the result Bon Chon is using the competitive strategy to compete with competitors and still sustain this industry. Although that happened that strategy its not enough, Bon Chon also have to use a focus strategy in their competitive strategy techniques with making new target segmentation for increasing sales and developing the market in Indonesia. In the current condition target market of Bon Chon is middle to upper and doesn’t has specification of their segmentation variables such as psychographic, demographics and geographic. And the key strength of Bon Chon is uniqueness of Product its proven by the result of questionnaire that 41.8% strongly agree and 36.9% agree with that statement.

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