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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Economic Feasibility Study of Emerald Hotel in Pangandaran Immanuel, Bernhard; Aliludin, Arson
Journal of Business and Management Vol 5, No 5 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. The purpose of this research is to analyze the feasibility of Emerald Hotel which located in Pangandaran, West Java. Pangandaran Beach tourism has been improving from year to year so that the high quality accommodation to retain the tourist is needed. However, there is a lack of availability of this accommodation that can result in loss of potential tourist due to switch to another tourism object and the feasibility study of the hotel in economic aspect had not been conducted. This research is to know whether this project is feasible or not and to give a recommendation what step must be conducted to make the project more profitable. This research will explain comprehensively start from the background of the problem, the objectives of the research, concept which is used in this research based on financial books and websites, the systematic method in develop the research, data collection method, detail calculation in order to catch project's Net Present Value, Internal Rate of Return, and Payback Period until give conclusion and recommendation for the project. The conclusion of this project based on data calculation in this research is Emerald Hotel project is feasible to do. The result of Net Present Value is Rp 34,013,249,479 which is greater than zero, Internal Rate of Return is 36.15% which is greater than WACC (11.25%) as hurdle rate, and Payback Period for 3 years 2 months.Keywords: Feasibility Study; Net Present Value; Internal Rate of Return; Payback Period
The Influence of Marketing Mix to Consumer Purchasing Decisions DK Donut, Cimindi, Bandung Rohman, Ngabdur; Rachmawati, Evy
Journal of Business and Management Vol 5, No 1 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. This research objective to know the marketing mix of DK Donut Company and the influence of marketing mix toward purchase decision donut. Variables that used are variable marketing mix and variable reseller purchase decision. Questionnaire was done toward 78 respondents that take randomly and be analyzing using SPPS. Researcher also had done observation on production place. The results of this research are DK Donut Company had set marketing mix (product, price, place, and promotion).In product variable, DK Donut Company had produced a product with brand DK Donut. DK Donut’s reseller can use their brands and sell the product with reseller price.In price variable, DK Donut Company decided its product price based on competition based pricing (competitor’s price). In place or distribution variable, DK Donut Company has some reseller who distribute company’s product. DK Donut production place is not strategic so the location is not easy accessible reseller especially reseller by a car. In promotion variable, DK Donut had built billboards to promote the product and brands DK Donut to the reseller/consumer. Variable product and price gives positive influence toward purchase decision significantly. Recommendation to DK Donut Company to make the production place strategic by replace production place (by rent a shop store) which is accessible to all kind of reseller. DK Donut Company has to keep cleanliness production place and do some promotion program to get new reseller and maintain old reseller.  Keyword: marketing mix, reseller, purchase decision, DK Donut Company
Strategic Marketing for Restaurant Business (Case Study of Lawangwangi Café) Gurhananda, Ivan; Wandebori, Harimukti
Journal of Business and Management Vol 3, No 1 (2014)
Publisher : Journal of Business and Management

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Abstract

Abstract- The purpose of this research is to examine the restaurant strategy by discussing the relationship between the current condition and the service quality of Lawangwangi Café. The research objective is to determine a current condition of the Lawangwangi Café, develop new strategy for the company, and give recommendation for better performance of the company. This research presented the theories that come from the experts. It used to identify and analyse the data and also as the support to answers the research question. The theory used in this research are Service Quailty, External and Internal Analysis, SWOT Analysis, Corporate Strategy, Business Strategy, and Functional Strategy.  For the methods and gathered data, this research used problem identification, exploratory research, external and internal analysis, analysis of strategic factors, strategy formulation, then conclusion and recommendation. For exploratory research, this research used a questionnaire that spreaded to 100 respondents, the respondents were Lawangwangi Café customers. An interview with the owner of the Lawangwangi Café also conducted in this research. After the data gathered from the questionnaire and interview, this research analyzed the data. First is the questionnaire data, it is divided into 5 sections analysis, which are demography, gap between customer expectation toward service given of Lawangwangi Café, Lawangwangi Café’s food and beverage quality, customer behavior, and their recommendation for Lawangwangi Café. The next analysis conduct of interview result, This part explored the information about the management and development of Lawangwangi Café. After that, this research analysed to determine new strategy to be implemented in the Lawangwangi Café in order to improve the service performance to gain more customer. The last part is to determine the conclusion and provide a recommendation in the form of strategy for Lawangwangi Café. The recommended strategies were to do a proper employee training, service quality controlling, hired a professional restaurant manager, and enhance the promotion like student promotion, by showing their student card they can get a discount on weekdays, every Tuesday by showing a student card, they get free ice tea for minimum order Rp. 35.000. Those of promos would become a new attraction for Lawangwangi Café to attract more customers Keyword: restaurant strategy, service quality, external and internal analysis, SWOT analysis 
ANALYZING OHANIAN’S SOURCE CREDIBILITY MODEL ON 4 YOUTUBE MUSICIANS Fahrezi, Muhamad Ariel; Iskandar, Budi Permadi
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract.Social media is the biggest marketing media today. One of the biggest social media today is YouTube and one of the biggest category in YouTube is music, and the content creators are called YouTube musicians. YouTube musicians are content creators who make videos with their musical performance. With publishing themselves through YouTube, they can get noticed and eventually, get famous. But this doesnâ??t affect everyone on YouTube because some videos become viral, the other videos may be overshadowed by it. With this phenomenon, many other newcomers want to try to become famous by doing the same thing, but theyâ??re confused about their strategy to make the videos to effectively gain views. So, the goal of this research is to analyze the content strategy of four YouTubers using qualitative content analysis from four YouTube musicians, two of them have more subscribers from the other two. The result of the study shows that â??attractivenessâ?? is very important for making music video content. The impact of this study will help new YouTube musicians to form a better strategy for making their videos.Keywords: music, social media, video content strategy, YouTube, YouTube Musicians
DISCUSSION ABOUT THE INTENTION TO USE CREDIT CARD Anggiana, Hanna; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract.Credit card is the commonly used and popular type of payment method in the digital era. However, compare to other Southeast Asia countries’ credit card penetration rate of usage, Indonesia is comparatively low. The aim of this study is to discuss the intention of Indonesian towards credit card. This research uses the combination of technology acceptance model, theory of planned behaviour, and perceived risk. Important variables used to assess intention on using credit cards are subjective norms, perceived usefulness, perceived behavioral control and perceived risk. A previous study in Vietnam has addressed the same issue, and this research follows the same framework by implementing it in Indonesia. We used the quantitative approach with the total of 200 respondents from Jakarta and Bandung. For data analysis, descriptive statistic and Multiple Linear Regression are used. The result for the intention to use credit cards shows that subjective norms and perceived usefulness have a positive significant, perceived risk have a negative significant influence, however, perceived behavioral control does not have a significant influence. Studies about intention toward credit card itself are still limited particularly in Indonesia. This research can give insight to the credit card market and to get a better understanding on Indonesian view of a credit card.Keywords: Credit Card Intention to Use, Perceived Risk, Technology Acceptance Model, Theory of Planned Behavior   
Analysis of Brand Loyalty Toward Ngopi Doeloe's Cafe in Bandung Using Brand Experience Saraswati, Chisnia; Indriani, Mia T. D.
Journal of Business and Management Vol 4, No 9 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstrack Nowadays many cafés was established in Bandung. Competitiveness between café to get market also increases. However, for now, it is not just get the new market but how to maintain the customer. So, brand loyalty becomes so important for company to invest in the future. Therefore, brand loyalty will be analyzed in this study. In addition, in this research also discuss about brand experience, what is the most influential between the four-dimensions of brand experience (sensory, affective, intellectual and behavioral) toward brand loyalty. The research object that will be taken is Ngopi Doeloe’s Café.. Ngopi doeloe is one of the famous café in Bandung whereas this cafe recently established. The conceptual framework that used in this study is taken from Brakus (2009). It explains about the influence of brand experience (sensory, affective, intellectual and behavior) toward brand loyalty. The methodology that will use in this research is non-probability method by using questionnaire as equipment research to get the data. The questionnaire contains statements of brand loyalty and brand experience as variables in this study. Then, the method to take a sample is using judgment sampling with taking sample size 155 Bandung’s people who ever consume coffee in Ngopi Doeloe. The data from questionnaire will be analyzed by multiple regression to know the influence brand experience toward brand loyalty. Meanwhile, the value of brand loyalty is determined by Ms. Excel. The conclusion showed that brand loyalty of Ngopi doeloe is low at 3,151 on a scale of 7. While the influence of the four dimensions of brand experience on brand loyalty are all positive and the results of multiple regression analysis showed that the most influential among the four dimensions of brand experience is behavioral experience.            Keyword : Brand loyalty, Brand experience, Ngopi Doeloe’s café
Erratum SBM ITB, Journal
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Abstract

The Editor was asked by M.F. Zapran and A. Aliludin as co-authors for withdrawing a paper entitled “Feasibility study of a combined cycle power plant at PT Mitra Energi Batam” published in the Journal of Business and Management, Volume 2, Number 2, 2013: 245-256. The request was made due to different bases and assumptions employed in analyzing the feasibility of the project compared to the recent conditions and the confidentiality of the data which was not supposed for the public use. The authors also personally apologized to the corresponding company and expressed their regret to any potential misinterpretation of the research results. The Editor granted this request so that the paper considered never appears in the journal. 
MARKETING STRATEGY DEVELOPMENT OF GEOPARK CILETUH PELABUHAN RATU SUKABUMI Besari, Anindita Putri; Hudrasyah, Herry
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Background: Geopark Ciletuh Pelabuhan Ratu will be brought to an international UNESCO conference in which the achievement of Global Geopark will be determined. To be recognized as Global Geopark, there are several requirements to be fulfilled. However, the management is still hampered on the points of educational aspect, due to the number of visitors from the educational age is still on minimum rate. This research was conducted to understand the business environment of Geopark Ciletuh as a tourism destination and to develop marketing strategy for Geopark Ciletuh Pelabuhan Ratu with the aim of increasing the number of visitors. Methods: The research used qualitative approach by conducting in-depth interview with 2 person from the management of Geopark Ciletuh and 10 visitors of Geopark. Results: The research found that based on the results of environmental scanning, factors affecting Geopark Ciletuhâ??s business are considered potential to be developed and geopark tourism industry itself is in favorable condition. Analysis of visitorâ??s perception regarding the current condition of Geopark Ciletuh shows that further improvement regarding marketing mix is necessary. Conclusion: To reach the target market, marketing strategy is focused on the process of socialization, promotion and cooperation with several parties through intermediaries of social media and digital media by collaborating with local government and content creators Keywords: ecotourism, Geopark, marketing mix, marketing strategy development, tourism industry
Brand knowledge of Lexus According to the Younger Segment Group Siahaan, Nadissa; Indriani, Mia Tantri Tantri Diah
Journal of Business and Management Vol 4, No 2 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract - Lexus is the luxury vehicle brand, owned by Toyota Motor Corporation, which values the products and experiences that offer luxury, comfort, and innovation. Lexus was introduced in Indonesia 2007, and now they plan to expand their market segment by launching their new product for younger age, soon. Since they are considered as a new brand on the luxury car market, it has to compete with those well-known European luxury brands. It is a tight competition, because the competitors have already had strong brand image that had been built years before. So this research was aimed to find out younger generation’s perception towards Lexus, through the brand awareness and brand image. Those findings are collected by a qualitative research through the free association method and picture response technique, which are conducted by the younger generation as the respondents. This research revealed that the brand image of Lexus is well captured by younger generation, because most of respondents have positive images toward Lexus, and already have some knowledge about Lexus. Younger age tends to be lifestyle oriented and aspired to high-end people, and Lexus is considered to be a tool to gain prestige and social recognition. But the awareness of Lexus is still attached with Toyota, which leads to negative association towards the brand itself. Moreover, younger age perceives the luxurious only on the product’s image, whereas Lexus also offers the luxury value through the experiences. By the result of this research, Lexus is suggested to conduct a marketing strategy to loosen the attachment between Toyota and Lexus. Lexus also needs to make an effort in certain direction to strengthen its value, which is the luxury experience, to the younger age. So, the opportunity to approach this new-targeted sub-segment will be more widely open.Keywords: Brand, Brand Image, Brand Awareness, Brand Knowledge, Lexus, Younger Generation, Younger Age.
Analysis of Macroeconomic Factors on JCI Stock Returns for the Period of 2001-2009 Nirmalasari, Evita
Journal of Business and Management Vol 1, No 1 (2012)
Publisher : Journal of Business and Management

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Abstract

Many people find the perfect investment strategy that can help every investor to invest their money in stock exchange. Since, stock index movement in a country certainly cannot be separated from the conditions of the country's macroeconomic, this research will focus it to the several macroeconomic factors that may affect the return of stock indices such as inflation, SBI rate, money supply, exchange rate, net foreign flow, oil price, and how big the influence of these factors on the movement of stock using the JCI as sample index from period of January 2001–December 2009. Therefore, the main problems to be answered in this research are to find the right model of calculation, partial, and jointly correlation between macroeconomic variables and JCI returns. Since the data that have been examined has a deviation of one of the classical assumption which is heteroscedasticity problems, a sophisticated model, ARCH/GARCH was used to calculate the result.. Keywords : investment, macroeconomics, JSI return, ARCH/GARCH

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