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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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COST ANALYSIS OF SAHABAT RETAIL STORE JAMBI Hassadi, Irfan; Aliludin, Arson
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract. Sahabat retail store is one of retail store located in Jambi province. This store has build in 1991 by Mr. Anditoni. This store has 3 level of building with 5m width and 17m length. This retail has sold nine categories of products, which are, bed cover, sarong, batik sarong, women pray kit, prayer rugs, blanket, mosquito net, bolster case, and pillowcase. This store got the item from suppliers that located in Jakarta. Until 2016, this store not has a good cost management. Because of this by doing cost analysis of sahabat retail store especially in 2016, it will help the owner made a good cost management for the future. As the result of the analysis, this store has revenue Rp.506.272.000. in 2016; this store also spent Rp.495.317.027 as cost. This cost divided into 2 kinds, operational cost, and merchandise cost. Operational costs take Rp.183.827.027 and merchandise cost take Rp.311.490.000. In 2016, the store has BEP level 3.932 unit and Rp.474.792.055 for BEP level in Rupiah. They have reached their BEP level in 2016. The unit cost of each product is in table 3, the range between Rp.15.902 to Rp.389.588. They also can gain Profit Rp.10.954.973 in 2016.Key words: Cost analysis, break-even point, managerial accounting, retail
Recent Development of Indonesian Co-Operative Financial Performance: Model that Works in bandung, West Java Setiaji, Ahmad Yosep; Nugroho, Anggoro Budi
Journal of Business and Management Vol 4, No 3 (2015)
Publisher : Journal of Business and Management

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Abstract - Co-operative is an autonomous association of persons; voluntarily united to meet their common economic, social and cultural aspirations and needs through a jointly owned and democratically controlled enterprise (ICA, 2012). International Co-operative Alliances recorded that the problem of Indonesian co-operatives from the Government point of view, the biggest problem that the co-operatives, especially small co-operatives, are facing now is the vulnerability of financial structure (ICA, 2012). This study is aimed to learn about the actual financial condition and performance of co-operatives in Bandung, West Java. The outcome of this research is average financial performance, the distribution of financial condition and the best practice from co-operatives sample in Bandung, West Java. Common tools to observe the financial condition and performance is financial ratio analysis, financial ratio analysis described the financial structure of firm according to the financial aspect and the proportion of each financial data. The method used on this research is Financial Ratio analysis of co-operatives financial data. The financial ratio from co-operatives sample transformed in to financial score using the tools from Indonesia Ministerial decree of Co-operative and Small-Medium enterprises number 06/per/M.KUKM/V/2006 on assessment principle for good performing co-operative scoring. The financial score classified in to several conditions based on score range classification by Indonesia Ministerial decree of Co-operative and Small-Medium enterprises number 22/per/K.UMKM/2007 about co-operative classification performance. The result shows that the average financial performance of co-operative sample in Bandung, West Java have increased continuously in last three years. The distribution of financial condition of co-operatives sample in Bandung, West Java, following the percentage: 62.5% of co-operatives sample are in low financial performance, 37.5% of co-operatives sample are in good financial performance. From 8 co-operatives sample in Bandung, West Java, the best practice from the sample is Primkopau Husein Sastranegara. Primkopau achieved the highest total financial score of all co-operatives sample. From the gap analysis and financial ratio breakdown analysis, the important factor that drives Primkopau performance is:1.Capability to give capital feedback for member.2.Low-debt capital structure.3.High member participation in co-operative financial Capital.
Consumer Motivation, Information Earning, and Evaluation of Attributes of Premium Handbag in Jakarta Adhitama, Ergy; Hudrasyah, Herry
Journal of Business and Management Vol 1, No 3 (2012)
Publisher : Journal of Business and Management

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Abstract

Purpose: The paper aims to explore motivation, information earning, and evaluation of attributes that influence consumer in Jakarta to buy and use premium handbag.Design/methodology/approach: This study answers the problems using the secondary data to develop the research. In depth interview to key informants is also done to get detail and deep information around the phenomenon. Result of interview is used for develop survey process with judgment sampling to 188 women who had ever bought and used premium handbag in Jakarta. Descriptive and factor analysis was used to process the data collected. Findings: Descriptively, design strongly motivates consumers in Jakarta. Friend is the most influential source according to consumers in Jakarta.. Color is the most considered attribute before buy and use premium hand bag in Jakarta. Research limitations/implication: Future research is suggested to research the marketing strategy based on result of this study regarding to motivation, information earning, and evaluation of attributes of premium handbag consumers in Jakarta. Practical implication: The marketing strategy implied to premium handbag product category has to touch the emotional side of consumers in order to makes consumer gain appropriate perceived value in possessing handbag.Originality/value: This paper answers what is behind the possession of premium handbag in Jakartam regarding to motivation, information earning, and evaluation of attributes.Keywords: Keyword: Motivation, Information Earning, Evaluation of Attributes, Premium Handbag
UNDERSTANDING THE EFFECTIVENESS OF USING COSPLAY TO RAISE BRAND ATTRACTIVENESS IN INDONESIA’S COMIC INDUSTRY Agusta, Muhammad Radian; Pritasari, Adita
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Creative Industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information. People suggests that "human creativity is the ultimate economic resource” and "the industries of the twenty-first century will depend increasingly on the generation of knowledge through creativity and innovation”. Indonesia’s creative industry, specifically comic industry, have been on a more stable rise nowadays. Cosplay become a common phenomenon in Indonesia. Cosplay itself is an act in which people wear costume and accessories to represent specific characters. The practitioners are called cosplayer. This research is intended to understand the effectiveness of using cosplay to raise brand attractiveness. This research uses in-depth interview, to gain information regarding the topic from selected informants of three categories: creator/publisher, cosplayer, and customer. It was found that this method is indeed effective and there are factors supporting it such as: cosplay attracts people’s attention/visitor, profile of the cosplayer, the similarity between the cosplayer and the character, and the design of the character itself. This research will hopefully give insight to any industry considering to use this method. Keywords:  cosplay, comic, comic character, creative industry, brand attractiveness 
The Influence of Service Quality Dimensions on Customer Loyalty in PT JNE North Bandung Area Abdul Quddus, Fakhri Syahir; Hudrasyah, Herry
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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This study examines how each dimension of service quality may exhibit different impacts on customer satisfaction and customer loyalty in the service delivery context. PT. JNE is one of the many players in service delivery field. The business is capable to facilitate industrial producers and consumers to transact, to minimize the time, as well as acquiring new business opportunities from the needs of customers who have not been reached. Customer is the key to winning the competition among other business practitioners. Service quality is an important element in the marketing mix that affects the customer. Service quality is a major factor that affects a customer in terms of increasing customer loyalty. The main purpose of this study is to examine how each dimension of service quality may influence customer satisfaction and customer loyalty among PT. JNE customers. This final project is limited in the scope of data. The data which are analyzed were gained in North Bandung, Indonesia. The respondents also limited to people that already experiencing the service at PT. JNE North Bandung area. The distribution of questionnaire of this research will be conducted in PT. JNE branches around North Bandung area. A survey research with judgment sampling was conducted with 178 JNE customers. Descriptive analysis, Frequency analysis, Regression analysis, Correlations analysis, and Path analysis were used to evaluate the data and make data analysis.The results reveal that service quality dimensions significantly influences customer satisfaction; customer satisfaction significantly influences customer loyalty; and also reveal that service quality dimensions do significantly influence the Customer Loyalty through Customer Satisfaction. Research implications and future research directions conclude the study report. Keywords: service quality, customer satisfaction, customer loyalty, PT. JNE
Tobin's Q and Market Bubble Phenomenon in Indonesia Property Sector in 2011-2013 Farrosi, Faishal Ahmad; Nugroho, Anggoro Budi
Journal of Business and Management Vol 3, No 8 (2014)
Publisher : Journal of Business and Management

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Abstract

Property has been one of the most interesting subject for investment since people believe that the prices of property won’t fall, but that kind of expectation can lead to irrational exuberance which can trigger bubble condition. Many media issued that Indonesia has shown the sign of bubble in property sectors, but is there really a bubble in the property or is it because the demand that is higher than the supply. The method that is chosen to analyze this research is valuing the 4 most liquid stocks in property sector using discounted cashflow valuation and then compares it with the market value. The result then analyzed using paired sample t-test to see whether there is significant difference between the market value and book value. The result shows that there is no significant difference between the market value and book value of property sectors which mean there hasn’t been any bubble sign in the property market. The increase or property prices aren’t caused by the speculation of the investors but it is supported by a massive amount of demands that excess the supply of housing in Indonesia. Even though there is no bubble sign in the property sector, there is a company that has a significant difference between market value and book value with the market value is bigger than the book value. It means that the company has shown a bubble sign which can be dangerous for investor if someday the bubble burst and make the stock price fall. Indonesia as a developing country shows that its fundamental economy condition is still good with no sign of bubble in the property sectors which is safe for investors and home buyers to buy property since the prospect for the future is good since the demand is double than the supply. Keywords Property, valuation, paired t-test, investment, stocks, bubble
BRAND ANALYSIS AND EVALUATION OF YOFORIA BANDUNG Samardhya, Kalyana Anjani; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. In December 2016, Yoforia entered the yogurt market with the thought of banishing a paradigm on how drinking yogurt is feminine. This study aims to implement brand audit analysis by Kevin Lane Keller toward Yoforia to remove any gap between what Yoforia wanted to deliver and what its audience think about Yoforia. This research used qualitative research method by interviewing the manager of Yoforia and a few of its target market. This research also used quantitative research method using online questionnaire spread to the intended target market. Brand Dynamics Model is used to analyze quantitative results. The gap between these two perspectives toward the brand will be shown in Gap Analysis and indicates a low performance of Yoforia in branding. Brand performance in customer’s perspective was analyzed using Extended Strategic Brand Mapping analysis and to measure brand equity, this research uses Brand Dynamics Model. After all of the analysis has been done, the research suggests the manager to start forming and redefine a brand-building program for its brand elements along with the content and then creating a marketing communication strategy based on the findings to solve the gap and improve the branding and content marketing strategy of Yoforia. Keywords: Brand Audit, FMCG, RTD, Yogurt Drink, Yogurt Industry
The Importance of Demand Forecasting Method and Material Requirement Planning (MRP) for in Vitro Fertilization Products: Case Study of PT. XYZ Najamudin, Muhammad Zaim; Handayati, Yuanita
Journal of Business and Management Vol 5, No 6 (2016)
Publisher : Journal of Business and Management

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Abstract. Having a balanced ratio between supply and demand is important in running business. Hence, to have a balanced ratio of supply and demand, a firm could control its supply input in order to adapt its supply with the demand level. When the level of mismatch between supply and demand are very high, it will create subsequent level of inventory. Which, is considered as waste in the practices of lean operations. Thus, to eliminate the over-amount of stocks or inventory, forecasting the demand level for products could be the response. However, the outcome of the forecasting method would not stand a chance minimizing all the operational obstacles of a firm if it does not have any support. Material Requirement Planning (MRP) can provide the considerations of lead time. This research conducted a case study in PT XYZ, which is a distributor of In-Vitro Fertilization (IVF) technology supplies in Indonesia. This company has experienced problems with overstocks and losses due to the problem of mismatch between supply and demand.  Moreover, the firm has not applied a methodized demand forecasting system. Thus, this research’s aim is to determine the suitable forecasting method for the firm. Besides the forecast method, this research also enhances the application of MRP to provide a better understanding of procurement decisions. Taking the positives from this paper will hope to add up to the learning curve of a developing company with a comparable business model in medical or other industries with similar characteristics.Keywords: demand forecasting, MRP, In-Vitro Fertilization, medical technology, case study.
Business-Level Strategy Analysis and Planning Case: "Ducreme" Startup Company Putra, Gregorius Damai; Dhewanto, Wawan
Journal of Business and Management Vol 5, No 2 (2016)
Publisher : Journal of Business and Management

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Abstract - The first year of startup business operated is a crucial year where the business success rate is low. The success of a startup business is determined by business-level strategy that can be implemented to existing market condition and market competition. Food and beverage business in Bandung is very competitive, so startup company need the right strategy in order to survive in this competitive market. Ducreme is a startup company that was established in February 2015. The Ducreme's vision is to create acceptable innovative food and beverage products to satisfy customers so that it can enter the national retail market in the future. The main product of Ducreme is milk tea with six variant flavors.This research is made to analyze the startup business-level strategy, and the results of the strategy's implementation to the performance of business startup for the first year its operates. Ducreme choose to implement differentiation strategy due to its strength to create innovative product. In general, Ducreme can grow in food and beverage market that is already competitive and its products can be accepted by customers. The results of this analysis showed that the startup company's sales performance is very depended on the distributor. The positive impact of the cooperation with the distributor is a broader marketing area coverage to reach more customers. The negative impact of this dependence is the decline in sales when there are problems happen to distributor so they can’t perform in sales. Culinary exhibition also gives a significant impact on sales because of greater margin obtained due to price mark-up.After analyze and make conclusions on the Ducreme performance, the author make recomendation of business and functional-level strategy plan for the second year based on the results of the performance analysis in the first year by considering company internal condition. This strategy is expected to increase Ducreme performance in order to face competitive market.In 2016, Ducreme choose to implement focused differentiation strategy in order to maximize their strength in already competitive market. Ducreme wants to develop new product in sachet package ready to brewed. This product will be targeted to B2B customers. The market size of this product is not large enough compared to the mass market that has been taken by the product in bottle package, but it is more profitable market in terms of quantity and sales turnover if Ducreme could established cooperation with the B2B customer.For the existing bottled-product recommendations; (1) Ducreme should participate in more culinary event to gain more profit and to increase brand awareness, (2) Ducreme should try another marketing methods so that do not rely only on existing channels. This recommendation to avoid decreasing in sales due to reseller/distributor problem, (3) Ducreme should increase the number of channel distribution to increase more sales, (4) Ducreme should optimize its social media because it has not been fully utilized to increase brand awareness, and (5) Ducreme should try to increase brand awareness by using the selebgram endorse.For the planned sachet product recommendations; (1) Ducreme should develop a product that is acceptable to B2B market segment. This should consider quality and price level acceptance of customers, (2) Ducreme should create a list of potential B2B prospects that are ready to be product sampled before product launched to the market, (3) Feedback generated is used to develop products to fit with the majority of the target market’s preference, and (4) Ducreme should spread product proposals and product samples to the target market, and follow up who interested to products.Keywords: Business-level Strategy, Functional-level Strategy, Business Performance, Startup Business 
In-Depth Review of PT. Penta Cosmopolitan CSR Program: TKIT Syeikh Abdurrauf Education Facility, Banda Aceh Bijaksana, Rizky Pradana; Rudito, Bambang
Journal of Business and Management Vol 3, No 2 (2014)
Publisher : Journal of Business and Management

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Abstract

The tsunami that occurred in the year 2004 nearly leveled the city of Banda Aceh and surrounding areas . Of course, infrastructure and public facilities damaged thereby , including schools and other educational institutions in the form . Various aid comes from a variety of parties , including the private company . These companies make community development programs or in this case , the reconstruction , which is formed in the form of Corporate Social Responsibility . Assist and fund community to solve various problems and meet the needs of the population in the surrounding area concerned . This final project is written for review and in-depth understanding of the CSR programs conducted by PT . Penta Cosmopolitan . Is engaged in property and education , the private companies also helped in the development of post-tsunami Aceh region in the field of educational facilities . The author used direct and personal approach to the program established by PT . Penta Cosmopolitan . Among others the way proceeds go directly to the location of the program is TKIT / Taam Sheikh Abdurrauf . Located in the village of Blang Oi , Meuraxa district , this village is one of the villages worst affected by the tsunami . In this thesis , will be included history , process and details of the CSR program between PT . Penta Cosmopolitan and Abdurrauf Sheikh 's Foundation . All observations and interviews with relevant parties will also be included in this thesis . The ultimate purpose of this final project is to observe objectively from the program . Finally, the authors hope that the recommendations and suggestions of the writers will make this program become better in the future 

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