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Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Understanding Motivational Factors Affecting Entrepreneurial Decision : a Comparison Between Bandung Student Entrepreneurs And Student Non Entrepreneurs Sihombing, Rodeta; Rachmawati CH, Evy
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. Today’s students are tomorrow’s potential entrepreneurs. This paper is focused on identify motivational factors that affecting bandung students motivation in becoming an entrepreneur. The objective of the research was to analyse the different motivational factors affecting entrepreneurial and working decision in order to find the proper way to increase the number of student entrereneur. Data was collected using a self administered questionnaire that was distributed through online survey. The population was student from all faculty in Bandung Institute of Technology. The finding of this study show that there is a gap between student entrepereners and non entrepreneurs, it is economic core, and both student show a high motivation in individual core. The results is there is a significant different motivation between student entrepreneurs and student non entrepreneurs. Non-financial and financial support should be improved to university student in Indonesia in order to increase the number of student entrepreneurs. Keyword : Entrepreneurial Decision, Motivational Factors, Indonesian student.
Estimating the Company Value of PT Adaro Energy TBK: A coal Mining Company Mubarak, Mulham Anugrah; Surya, Budhi Arta
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

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Abstract

PT Adaro Energy Tbk is one of the major coal mining companies in Indonesia. It is currently Indonesia’s second largest thermal coal producer. PT Adaro Energy Tbk itself had been operated since 1992 in South Borneo but then it was still a small company that engaged in coal mining sector. This company releases its open public and offering period on July 8th until 10th 2008 and listed its shares in Jakarta Stock Exchange on July 16th 2008 with PT Danatama as the Underwriter. When established on July 28th 2004. this company has basic capital of IDR 8.000.000.000.00. From year to year since it was established. PT Adaro Energy Tbk has an excellent performance. In 2010. the production reaches 42.2 million tons and the sales reaches 2.7 million dollars. An excellent performance company surely has to maintain and always improve its performance. Therefore. a valuation is needed to measure the value of the company and knowing how to enhance the value. Author used three kind of approaches to estimate the value of the company. which are asset-based approach. income approach and market approach. Author will also determine the share value based on the value that had been determine using each approaches that have been told before. Purpose: The research is made to estimate the value of  PT Adaro Energy Tbk and by that. knowing what should be done by the company depend on what shouldbe done by the company depend on what is the value of the company. Authow will use some valuation methods and techniques accordance with the company conditions and structures.Design/methodology/approach: The methods that used in this research paper were asset-based approach. income approach (Discounted Cash Flow). and market approach. Author will use the consolidated financial statements of PT Adaro Energy Tbk from year 2006-2011.Findings: Using those three kinds of approaches. author will find the estimated value. Then. after find the estimated value of the company. the stock value will be found by using the equation which will be used in analysis. The reasearch shows that the value of PT Adaro Energy Tbk is ranged between IDR 43.361.609.266.373.00 to IDR 354.399.618.736.223.00 and the stock value with the current share price IDR 1.460.00 (31 July 2012) is ranged  between IDR 972.91 to IDR 10.378.65. This shows that PT Adaro Energy Tbk has a big potency to enhance its value and PT Adaro Energy Tbk is still a good choice to investors.Research limitations/implications: This research is focuses on determining the estimated value and share value of PT Adaro Energy Tbk. In one of the approaches. author will use the P/E ratio from the public coal mining industries which listed in IDX.Originality/value: This research paper contains about measuring the estimated value and share value of PT Adaro Energy Tbk using three approaches. This valuation is important in order if PT Adaro Energy Tbk wants to sell its assets or wants to do merger and acqusition. It also important for a company to enhance its company value.Keywords: Valuation;asset-based approach;income approach;discounted cash flow; market approachCategory: Finance
SEED CAPITAL FINANCING VALUATION OF M-HEALTH SERVICE STARTUP CASE STUDY: CAGEUR.IN Rachmat, Eraulia Nadinda; Soekarno, Subiakto
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract—Mobile Health or M-Health has becoming more popular in the effort of supporting healthcare services through mobile apps. In Indonesia, the government tries to reach a Universal Health Coverage (UHC) through its National Insurance program called JKN (Jaminan Kesehatan Nasional). As the growing members of JKN to reach the UHC, the number of patients who are going to go to the clinics will also increased. Sick patients will make clinics business spend higher cost that eventually will make them suffer from heavy losses. Cageur.in company is a startup founded in 2016 that tries to help reducing the cost of the clinics by reducing the number of sick patients through its digital platform for clinics. However they are still in the seed stage without any revenues and require some capital to finance its operational. Therefore they need to find a suitable source of financing to support their business. The purposes of this research are to find Cageur.in enterprise value in order to prepare Cageur.in to seek for seed capital financing. We will apply several valuation methods which are recommended for valuating the seed stage startups. From the assessment of five valuation methods the results show Berkus method generates USD 1,400,000 valuation, Scorecard method shows USD 900,999, Risk Factor Summation method shows USD 1,320,956, DCF shows a USD USD4,897,766 valuation and Venture capital method shows a USD USD 4,398,765  valuation. For a seed stage startup like Cageur.in, Berkus, Scorecard and Risk Factor Summation method are more preferable than the two following methods which are DCF and VC method. This is due to the lack of financial records that makes finding the right input factors used the later methods such as growth rates, cost of capital and other underlying financial assumptions for forecasting its future financial projections is difficult.Keyword: Financing, Healthcare, Seed Stage, Startup, Startup Valuation
Customers Perception Effect on Purchase Decision on Soccer Jersey (Case: ADIDAS Jersey) Adythia, Stephanus; Hudrasyah, Herry
Journal of Business and Management Vol 4, No 2 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract.Soccer jersey development throughout past two decades is influenced by technology and sport fashion design. Soccer jersey business becomes a multi-million dollars business which circulates all over the world because themain market for soccer jersey is the soccer fans itself. For soccer jersey business, Indonesia is one of the its biggest market, especially in the Asia Pacific Region, Indonesia reached this status because of Indonesians craziness for soccer as proven by the enthusiasm to international soccer matches. Soccer jersey for international teams like Manchester United, Chelsea, Real Madrid, etc. is easily found but questions arise when it comes to the reasons behind why people in Indonesia is willing to spend their money on soccer jerseys and how Indonesians perceive this soccer jersey business.  This research’s purpose is to find if there are any influences on customer perception to purchase intention for soccer jersey products.230 people are taken as random samples to see their opinion about the brand, physical factor, image perception, and past experience influence people if they want to buy a soccer jersey. Interestingly, the result is there are no significance influence from those 4 factors to customers’ purchase intention for soccer jersey but the influence comes from the customers’ favorite soccer team.Keywords: Jersey, Purchase Intention, Customer Perception
Measuring Retail Service Quality of OIWAK Store by Importance and Performance Analysis Zulkarnaen, Faisal Rasyid; Aldianto, Leo
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

The growth of modern markets is higher today that result in increased competition among retail businesses. Oiwak as a retail store in Indonesia that sells fresh fish as its main product must be able to compete and win in this state. Moreover Oiwak store should be able to compete with firms of different types of retail that sells a wide range of products. As a retail company that sells fresh fish where this type of product is not common in Indonesian, the store should be able to read customer characteristics and analyze customer satisfaction levels based on the quality of services provided which eventually could have implications on marketing strategies to satisfy the needs of its customers. This research is to assess the response of a sample of visitors with 80 respondents through the analysis of customer satisfaction of the attributes of service quality using importance-performance analysis which compared between expectations and the actual reality of customer perception. Research result would recommend management of Oiwak store to improve attributes the performance of service is still below of customer’s expectation first which are in dimension of Reliability and Personal Interaction specifically in error purchase recording and the knowledge of the employee. Key words: Retail, Service Quality, Importance-Performance Analysis Category: Performance Management, Marketing
Identify korean pop market segmentation in west java Eka M, Trishanty; Fachira, Ira
Journal of Business and Management Vol 8, No 2 (2019)
Publisher : Journal of Business and Management

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Abstract

Korean Wave has invaded several Asian countries including Japan, China, Thailand, and also Indonesia. Korean Wave that also known as Hallyu / ?? / ?? is stand for the spread of South Korean Culture such as Music or Korean pop (K-POP), Korean drama (K-drama), Movie (K-movie), and so on. In Indonesia, Korean Wave can be seen from many Korean brand cosmetic, Korean Drama on local TV program, Korean Culture Event held by local organizer and also many Korean boy band and girl band Concert held in Indonesia. This is opportunity for marketers to seek information and be in the market. This paper will focus on identifying Korean Pop Fans demographic, behavioral and customer physiographic that influence them toward choosing and buying specific K-POP products using segmentation method. This 6-month study will focus on identifying Korean Pop Fans profile segmentation base on their demographic such as gender, age, educational, occupation, income, type of product and willingness to pay; geographic such as region; behavior such as user status, buyer readiness stage, loyalty status; and physiographic such as activity, interest, opinion, value and lifestyle using two step cluster. The optimal number of clusters in this research is two, which are then labeled as one fandom and multi fandom based on their rate. However, multi fandom shows more effective because this cluster willing to pay more to satisfy their hearts. Keywords : Customer behavior, Korean pop, Korean Wave, Segmentation
Choosing the Best Alternative to Run a Culinary Business Using Simple Multi Attribute Rating Technique: The Case of Demi Kamu Cafe Aziziah, Syarifah Rena Iftitan; Novani, Santi
Journal of Business and Management Vol 6, No 2 (2017)
Publisher : Journal of Business and Management

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Abstract

AbstractThe growing trend of culinary business in Kediri area triggered one of its youth, Della, to create one, named Demi Kamu. In spite of the type of food sold, the price, the decoration, the location is an important aspect that can affect sales of a restaurant. According to Forbes, if someone’s thinking about opening a coffee shop or bistro, location is everything. This research was performed using qualitative method. According the in-depth interview by using root cause analysis with the owner, she already had three alternatives to establish the cafe, which are Ruko Mojoroto, Ruko Kawi, and Old House. This research evaluates all alternatives based on pre-determined attributes by using Simple Multi Attribute Rating Technique (SMART). If the decision maker’s extra value point < Rp41.906.846 then the decision maker should choose Ruko Mojoroto and if not then the decision maker should choose Old House. After some calculation, the result is Rp6.161.971/point. The owner then should choose Ruko Mojoroto as the best alternative. Lesson learned from this study was that it was true location is the most important thing to establish a restaurant. The use of SMART analysis was really effective in choosing on of some alternatives given. Keywords: SMART, Root cause analysis, Fishbone diagram, Decision analysis, Culinary business 
Currency Returns and Investment Portfolio Impact in Optimizing Assets Risk Rubiyoso, Dimas Satrio; Nugroho, Anggoro Budi
Journal of Business and Management Vol 3, No 4 (2014)
Publisher : Journal of Business and Management

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Abstract

This method determines the proportion of each asset to be invested based on the risk-adjusted return. To know the performance of optimal portfolios that have been formed, the writer used the Sharpe ratio and then compared with performance market of the Jakarta Composite Index (JCI). The sample data used by the author is Indonesia financial instruments which are  10 stocks that listed on the LQ-45 index and the Indonesian retail bonds (ORI), and foreign currencies against rupiah that recorded as hard currency, during the observation period October 2012 to May 2014, which was determined by purposive sampling method. The results of this study, foreign currency has given advantage to the investment on financial asset instrument. It can drive the performance portfolio that consist only stock and bond from 0.0736 to 0.1103. With adding foreign currency, rate of return portfolio became 0.0554% at risk level 0.3443%. EUR (euro) and CNY (yuan) are the most affect to the portfolio performance with 23.36% and 13.36% proportion in portfolio. Based on the calculation Sharpe ratio, performance of the optimal portfolio with foreign currency, have an average better performance than the performance on JCI.Keywords: Investment, Portfolio, Foreign Currency, Risk and Return, Markowitz Efficient Theory.
Consumers Attitude Towards Skippable ADS on Youtube Trueview In-Stream - an Empirical Study Among College Students in Bandung Saputra, Tejo Sandi; Fachira, Ira
Journal of Business and Management Vol 3, No 8 (2014)
Publisher : Journal of Business and Management

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Abstract

This study focuses on how young people respond to the YouTube TrueView in-stream as well as the factors that influence. Here, the ad will appear before the original video is playing and has an option "skip" on the ad that will be available after the first 5 seconds. Questionnaire containing demographic, YouTube users' habits, and by adapting the theory of Brackett & Carr (2001) which states that the buyer's attitude toward an ad is influenced by entertainment, informativeness, irritation, credibility and relevant demography, coupled with questions about their attitudes and their reason. The questionnaire was filled in by 150 respondents, undergraduate students of Institut Teknologi Bandung and Universitas Padjadjaran, aged 17-22 years old who have ever visited YouTube. Then the data were analyzed using IBM SPSS 19 for Windows through descriptive analysis, reliability, validity, cross tabulations, multiple regressions, multicollinearity test, autocorrelation test, and normality test. Data showed that there is an influence of the ad entertainment, ad irritation, and ad credibility in the buyer's attitude towards YouTube TrueView in-stream. Ad entertainment has constants bigger than the other two factors. Ad entertainment and ad credibility has a positive relationship, while the ad irritation has a negative relationship. Ad informativeness and relevant demography has no influence on a undergraduate student's decision to skip the ad or not. From all these findings obtained that students always or frequently pass through an ads that appear, this attitude can be interpreted negatively because it does not fit the expectations and goals of the advertiser.Keywords: marketing, consumers' attitude, advertising, YouTube TrueView
EFFECTIVENESS OF PRE-ROLL ADS ON YOUTUBE TO CONSUMER PURCHASE INTENTION Pangihutan, Yehezkiel; Fachira, Ira
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract.YouTube provides new ways for companies to promote their products. From banner, pre-roll ads, and poster. Companies see this chance because numbers of YouTube uers are increasing rapidly in Indonesia. The users itself conclude to publisher, subscriber, and watcher too. But, the problem is there is limited studies about the effectiveness of YouTube ads toward the audience’s purchase intention. The aim of this study is to investigate the pre-roll ads on YouTube effect the audiences purchase intention. It is important because there’s so much advertisers that put their ads in this platform, but we don’t know about it’s effectivity to their purchase intention. The pruchase intention itself is useful for their sales. The advertisement used are advertisement in scope YouTube Indonesia and the product that exist in Indonesia market. The sample of this research is an internet user who lives in Indonesia. The questionnaire distributed through social media and then analyzed using Structure Equation Modeling (SEM). With SEM we can be able to provide analysis if the dependent variable is more than one.Findings show that pre-roll ads positively and significantly effect their audiences purchase intention. Therefore, using application pre-roll ads on YouTube for advertising really should be considered due to good impact.Keywords : advertisement, purchase intention, pre-roll ads, YouTube

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