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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Strategy Formulation and Implementation of UD Suwardi, Areal Estate Company in Bekasi Sadewo, Adnan Faris; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 4 (2013)
Publisher : Journal of Business and Management

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Abstract

The main theme of this research is Strategic Management and focus on finding a Strategy Formulation and Implementation of UD Suwardi, a real estate company in Bekasi. Since the first tool of this research is Environmental Scanning Analysis, it explains that strategy formulation and implementation can be done after scanning both the external environment, to identify possible opportunities and threats, and the internal environment, for strengths and weaknesses. It also explains that these identifications are purposed to find strategic factors that will determine the future of the company. The researcher uses Sustainability Issues, PEST Analysis, and Porter 5 Forces as the observation tools for external environment and Business Models, Resources-Capabilities-Core Competencies, and Value Chain Analysis as the scanning tools for internal environment. After strategic factors are identified, the researcher use SWOT Analysis to identify the company’s distinctive competencies and SFAS Matrix to know and measure how well a particular company’s management responds to these strategic factors in light of the perceived importance of these factors to the company. From the calculation of EFAS and IFAS Matrix, the researcher uses the quarrel between strength-weakness points and opportunities-threats points as the criterion of company’s position at Corporate Strategy Matrix. By having 3.48 points of EFAS and 3.19 of IFAS, the company is considered as an average firm which has already had sufficient basic to compete in its industry and currently positioned at Growth Stage. Prior to such result and the consideration of real estate developer’s rivalry pattern, the researcher suggests the company to apply Directional Growth Strategy and Differentiation Strategy to acquire key employees for the company and to produce products and services that customer’s perceive different in ways that are important to them . The researcher also uses TOWS Matrix to generate alternative strategies that decision makers of the company might not otherwise have considered for the development of the company, Value-Creating Activities to give specific pictures of what each functional division should do, and Financial Projection as its benchmark of development in the following years.  Last but not least, a functional organizational structure is formed to accommodate the company to implement Differentiation Strategy and its employees to apply development-oriented culture.  Keywords: Sustainability Issues, PEST Analysis, Porter 5 Forces, Business Models, Value Chain Analysis, SWOT Analysis, EFAS Matrix, IFAS Matrix, Corporate Strategy Matrix, Directional Growth Strategy, Differentiation Strategy, TOWS Matrix, Environmental Scanning Analysis--------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
KNOWLEDGE MANAGEMENT IMPLEMENTATION STRATEGY IN ORGANIZATION DEPARTMENT OF PT X Efrata, Lidya Chrisnawaty; Tjakraatmadja, Jann Hidajat
Journal of Business and Management Vol 7, No 1 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. PT X is being intense in product Y market launch and it requires preparation of employee in maintaining, improving and implementing knowledge through a good organizational knowledge system, thus within Organization Department. Current condition of Organization Department has no systematic system that can integrating all the human resources plan. Therefore Organization Department needs a Knowledge Management (KM) to integrate human resources partial system into human resources complex system. Knowledge management implementation strategy (pull system) model adopted for this qualitative study. The finding of this study, there will be some improving system or even a new system in human resources by finds the critical knowledge to produce developing integrated knowledge management system. Thus, Organization department must have Knowledge management (KM) strategy and initiative to reforming people, process and Information and Technology (IT), this process occurs with a revitalization that starts from the leader's commitment until completed the establishment of a knowledge center. In addition, the impact of this study will lead Organization Department to building a systematic and effective system of human resources management toward product Y market launch. Keywords:  Critical Knowledge, Human Resources Complex System, Integrated Knowledge Management System, Knowledge Managemet (KM), Pull System
BANKING EFFICIENCY ANALYSIS OF CONVENTIONAL AND ISLAMIC BANKS IN INDONESIA USING DATA ENVELOPMENT ANALYSIS Azhahra, Devi Rizkia; Aliludin, Arson
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract - Banking is one of the pillars of economic growth and national stability to improve people's lives from the financial sector. If we look at the history of Indonesian banking, conventional banks were operated much earlier than Islamic bank. Islamic bank was newly established on 1992 while Conventional banks was operated longer than Islamic Bank. Until now, banking industry in Indonesia is dominated by the conventional banking market. But along with the development of the banking world and the needs of the muslim majority in Indonesia to obtain financial services that are based on the principles of Islam which is the principle of profit sharing, the government published the Act No.7 of 1992 on banking. In conducting its operational activities the bank must work efficiently in order to grow faster and survive amid market competition.  In such circumstances, the assessment of bank efficiency becomes important since efficiency is a performance picture of the bank.This study measure VRS efficiency and CRS efficient of two group of banks that are conventional banks and islamic banks in Indonesia for period 2012-2017. The method used is non-parametric frontier  method using data envelopment analysis (DEA) with three input variables, total deposit, labor cost and fixed assets and two input variable, total loans and total income. This study used intermediation approach with output orientation. The finding of the study show that conventional banks were more efficient rather than Islamic banks.Keywords: Banking Industry, Efficiency, Data Envelopment Analysis, Output-orientation, Intermediation Approach
The Role of Instagram Post Type Towards Audience Engagements Prakoso, Abdi Setya; Iskandar, Budi Permadi
Journal of Business and Management Vol 4, No 7 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract: According to the AIDA model, every message posted on Instagram should have been able to get the audience’s attention, which is needed to finally get the audiences to action. To know what kind of post that able to pull the audience’s attention, this research generated several post types that were usually being used in Instagram. The post types that act as the main variable are: Extraordinary, Humor and Touching. The research findings show that in Y generation Instagram user, the Humor post type proved to be the best generally. Which then the research findings suggest that the humor post type is recommended to be used as the content of Instagram post. Keywords: Social Media, Digital Marketing, Marketing Strategy, Instagram.
Agriculture Risk Components for Rice Cultivation in Cigombong and Cibago Wicaksono, Panji; Wiryono, Sudarso Kaderi
Journal of Business and Management Vol 2, No 1 (2013)
Publisher : Journal of Business and Management

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Abstract

Rice cultivation has a lot of risks associated with it. Hardaker et. Al (2004) says that there are five main dimensions in any agricultural activities: production risk, finance risk, market risk, technological risk, and institutional risk. These five risks are the main reference in this research. The research focuses on Cigombong and Cibago which are located near Bogor and Subang respectively. The focus in this research is to find risk components that are essential in rice cultivation in both Cigombong and Cibago. Also, this research tries to analyze the difference in the place of cultivation has on the agriculture risk. The research will depend on exploratory research methodologies such as literature review, interviews, and focus group discussion as well as using descriptive research methodologies in the form of questionnaires. The data that has been gathered will be analyzed using two statistical tools the Principal Component Analysis (PCA) and the Discriminant Analysis (DA). PCA will be used to identify the essential risks, while DA will be used to discriminate. The result that was found in both Cigombong and Cibago that production risk is the most significant risk according to the respondents. While marketing and financial risk are at the bottom two. Statistically, all of the data gathered are valid and reliable. While through the PCA it was found that there are 12 components that could be considered essential. These components represent 76.455% of the whole risk variables associated in agriculture risks. Furthermore, it was found that the DA statistically proves that the place where cultivation activities are done has an affect upon the overall agricultural risk. Keywords: agricultural risk, risk components, variables
EFFECT OF ONLINE SERVICE QUALITY OF MAKEUPPUCINO WEBSITE STORE TO CUSTOMER SATISFACTION Iskandar, Safira Azaria; Fachira, Ira
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Recently there are a lot of online retail in Indonesia. Makeupuccino is an online store based in Bandung that sales makeup and other cosmetics stuff. As the competition between online retails getting higher, Makeupuccino need improves their service quality to maintain their customer’s satisfaction.  This study aims to explore customers’ perception of online retail store service quality and how it effects customer satisfaction. Reliability, responsiveness, security and web-design represent the service quality. Data was collected from Makeupuccino customers. Makeupuccino’s website store has already got an excellence online service quality. Customer’s satisfaction of Makeupuccino website store is also considered as excellence. From four of the online service quality dimensions : reliability, responsiveness, security and web-design, the reliability dimension is believed as the most significant dimensions  towards customers satisfaction. Makeupuccino needs to maintain their excellence online service quality. And Makeupuccino needs to keep the trust from the customers. Trust is also important for the reliability dimensions of the online service quality. For further research, researchers recommend to increase the samples in order to have more reliable results for the population. And give adjustment on the online service quality measurement tools in order to obtain the desired results.
Customer Insight Towards Start-Up Business OF the Early Three Months Period with SWOT and Marketing Mix of 4PS Tools: A Case Study OF Pippi Petite Company Sangkaningrat, Fitriasti; Iskandar, Budi Permadi
Journal of Business and Management Vol 4, No 4 (2015)
Publisher : Journal of Business and Management

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Abstract -PIPPI PETITE is one of start-up business in F&B sector which sells panna cotta (dessert) that was established in 2014. To keep sustainable with its competitor, PIPPI PETITE needs to develop its business. PIPPI PETITE has to be able to perceive what the customer wants and also the problems being faced by customer regarding PIPPI PETITE, both are needed to boost the company performance and eventually to reach zero complaints from PIPPI PETITE customer.This research is also formed to know what kind of program development that suits PIPPI PETITE. To reach the conclusion of this research, SWOT (Strength, Weakness, Opportunity and Threat) of PIPPI PETITE is implemented based on the customer insight. Customer insight are being used to identify what the they want and what they thought as a problem of PIPPI PETITE in order to increase the company performance. By giving appropriate solution to the problems that were being faced by PIPPI PETITE based on the customer insight, hopefully customer can feel satisfied towards the product and service that were being provided by PIPPI PETITE so that PIPPI PETITE could develop its business in a better way. This customer insight research resulted in operational problem. PIPPI PETITE was considered unable to reach the coverage area as promised. This was caused by the limited service capacity in the delivery service. Aside of that, customer also felt that the product availability of PIPPI PETITE is not yet stable so there comes complains from product availability. Product availability was caused by the limited production capability of the current kitchen owned by PIPPI PETITE. Based on the analysis conducted in both operational problems, can be concluded that PIPPI PETITE needs to add distribution channel (consignment) in area that is considered unreachable currently by the delivery service. Another solution for the operational management is to maximize the kitchen function and the product storaging so that the number of production reaches the customer’s desire. Keyword: Marketing Research, Consumer Insight, Business Development
The Analysis of Risk and Return Comparation Between Silver, Gold, JKSE, and Property in Pasar Kemis, Sukamantri, Kutajay, Gelam Jaya and Kutabaru Wards in Kabupaten Tangerang for Long Term Investment Putri, Lupita; Soekarno, Subiakto
Journal of Business and Management Vol 1, No 3 (2012)
Publisher : Journal of Business and Management

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Abstract

Nowadays, investment term has become a common word be heard and be talk of many people, from businessmen to students, even among the housewives. The understanding that the investment of capital or funds are placed in assets which are expected to provide benefits or the value will rise someday in the foreseeable future, it means investing is done by 'sacrificing' the potential of current consumption to get better opportunities or greater in the future. Generally, the purpose of investment is to fulfill the needs and desires in order to improve the quality of life. In order to achieve those needs and desires, then the investment is one of the best solution.  Indonesia's strong economic growth and favorable demographics make it a great country for investors, but there are several risks that investors should be aware of before committing any capital. There are several benefits of investing in Indonesia, Indonesia has strong historic growth. Indonesia has been one of the best performing investments throughout the world economic crisis that began in 2008. The types of investment instrument is quite widely and variously. It could be real or paper investment, such as stocks, bonds, mutual funds, precious metals, property, and even open your own real business. In this term, author will analyze risk and return of silver, gold, JKSE, and Pasar Kemis, Sukamantri, Kuta Jaya, Gelam Jaya, Kuta Baru Property in KPP Kosambi, Tangerang.  Methodology used in this research are Problem Identification, Theoretical Foundation, Data Collection, Data Analysis, and the last step is Conclusion and Recommendation. These steps need to be conducted in order to complete the project. Basically, the writer want to analyze the risk and return and give the result to determine the highest return of instrument  investment the recommendation for retirement financial purposes. Correlation must be analyzed also for the recommendation for the choices of investment proportion.  The Conclusion came out with Pasar Kemis property as the best investment instrument with the highest point in Treynor in risk adjusted method. The combination of two investment which came out with the best correlation is Pasar Kemis property and Silver. These two investments give the most negative result which means that the movement towards market would be in contrast to each other and give the best diversified portfolio. Further research is could be the recommendation in order to construct an optimal portfolio investment.Key Words : Investment Instruments, Risk and Return, Silver, Gold, JKSE, Property
PHOTO ANALYSIS TOWARDS INDONESIAN TRAVEL BLOGGER TO DETERMINE PHOTO TREND AND TRAVEL BLOGGER BEHAVIOUR IN INTAGRAM Jayawisnuwardhana, Ramadhan Syah Aditya; Iskandar, Budi Permadi
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. It is undeniable that social media development is currently at its peak. Instagram is one of the fastest growing social media, reaching 400 million users since its launch in October 2010. Instagram became very popular with the public because it displays visual images in the form of photos or videos that attract more attention from users of social media than just writing. Travel blogger is one type of Instagram users are mostly found in Instagram. Given the development of the world of tourism is increasing from year to year, the growth of travel bloggers as one of the triggers of the growth of tourism is an interesting activity to be studied in social media. Travel bloggers usually use Instagram as the main social media linked to their own blogs. Some companies engaged in the field of tourism using travel bloggers services to promote their business activities through Instagram travel blogger account. Travel bloggers in Instagram selected as a media campaign of his business activities because it is considered to have popularity in social media which perfomance is continuing to rise. Apart from side activities as a promotional container for several companies, travel bloggers also act as social media manager and marketers of their own accounts. The purpose of this research is to describe the strategy of 8 travelblogger Instagram account originating from Indonesia. The framework of the photo-making strategy and the management of the number of photo postings are submitted based on the analysis of the photo content that has been done from the sample accounts. Photo analysis is emphasized because the main product of blogger travel lies indeed in the way photos are produced. Photos are more visible visual subject and can not be overstated by writing language. The analysis of growth follower is done to know the making of photo contents most possible to attract user interest instagram and in accordance with current trend. The theories on the aspect of the photo are used to translate the characteristics of the photos uploaded by the sample accounts. The expected result of this strategy is the loyal attitude of the follower and the growing growth of Instagram travelblogger account community from Instagram users' interest in the blogger's travel account.Keywords: social media, instagram, content analysis, photography, follower growth, travel blogger
Consumer Socialization: A Comparison Between Indonesian Third Culture Kids (TCKs) and Non-TCKs Saputri, Dyasanti Vidya; Wandebori, Harimukti
Journal of Business and Management Vol 3, No 6 (2014)
Publisher : Journal of Business and Management

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Abstract

An important determinant of a person’s behavior is influence from others. Consumer socialization is the process by which consumers acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace. These skills, knowledge and attitudes are transmitted from various sources of influence, known as socialization agents—peers, parents, the mass media, and the Internet. Typically, these agents exert two types of influence on the consumer—normative influence and informative influence. An attempt is made in this study to present a comparison between emerging adult Indonesian third culture kids (TCKs) and Non-TCKs in terms of a) their consumer susceptibility to normative and informative influences of the four socialization agents, and b) cross-cultural orientation. The study also explores the correlation between cross-cultural orientation and consumer susceptibility to normative and informative influences. The result of this study indicates that compared to their non-TCK counterparts, Indonesian TCKs receive higher overall informative influence and have higher cross-cultural orientation in terms of both attitude and awareness. On top of that, results show that TCKs also receive higher parents informative and Internet informative influence. Keywords: Consumer Socialization, Socialization Agents, Consumer Susceptibility to Interpersonal Influence, Third Culture Kids

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