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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Business Plan on Al-Qudsi Day Care Qudsi, Diana Kholifatul; Herliana, Sri
Journal of Business and Management Vol 4, No 1 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract - Daycare is a child social service that provides services to children aged 6 months to 5 years old before the form, treatment, care, nutrition, social guidance, counseling mental, spiritual, educational stimulation, and games. Currently Daycare is one alternative to parents who have busy outside the home in actualizing science and its role in the community. Therefore the aim of this paper the author makes is what potential and challenges in doing business Daycare.The method used by the authors in this study is the use literature and case study of Al-Qudsi Daycare is located at Jl. Saturnus Utara No. 55, Bandung, 40295. Al-Qudsi Daycare is a start-up business that is made by the author as student of entrepreneur tracks program at School of Business and Management ITB.From the results of this paper the authors find that the potential of Al-Qudsi Daycare is about effort of marketing with big respond and financial condition that prospective. The challenges of Al-Qudsi Daycare are so many competitors and claim of desire from consumers increase. Recommendation from author is Al-Qudsi Daycare must develop of strategy marketing and financial marketing and provide the technology for facilities so that secure and pleasant.Keywords: Daycare, net present value, rate of return, payback period, plans and marketing strategies, opportunities, and challenges.
THE ASSESSMENT OF JAPANESE RESTAURANT IN BANDUNG SERVICE QUALITY AND ITS IMPLICATION ON CUSTOMER SATISFACTION Yudha, Jerry Pima; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract. Background: Japanese Restaurants has grown well in Indonesia, especially in Bandung. One of them is Restaurant X which very well-known in the society. There are numerous elements in a restaurant, but previous researches have found that service quality is one of the most important. The objective of this research is to measure the current state of service quality at Restaurant X and to find out whether it has a significant influence on customer satisfaction. Methods: Data analysis used are student t-test and multiple linear regressions method. This research measured the current state of service quality at Restaurant X by calculating the significant difference between customer expectation and customer perception. Results: There is a significant difference between customer expectation and customer perception in all service quality dimensions which are tangibles, reliability, responsiveness, assurance, and empathy. The result also showed that tangibles, responsiveness, and empathy dimension have a significant correlation with customer satisfaction, meanwhile, reliability and assurance dimension does not have. Conclusion: Restaurant X need to improve their service quality thoroughly since it does not meet customer expectation in any dimension. In its application, Restaurant X can focus on tangibles, responsiveness, and empathy dimension first since those dimensions have correlations with customer satisfaction.Keywords: customer expectation, customer perception, customer satisfaction, Japanese Restaurant, service quality,
Optimal Portfolio Strategy of Mutual Funds from Schroders Investment Indonesia for the Period of 2013-2015 Kusumawardani, Andika Setya; Murtaqi, Isrochmani
Journal of Business and Management Vol 6, No 1 (2017)
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Abstract. This thesis aims to generate the strategy to achieve the optimum portfolio of mutual funds from Schroders Investment Indonesia for the period of 2013-2015 refers to Markowitz’s portfolio theory. As the data,   author uses 5 mutual funds from Schroders Investment Indonesia, Jakarta Composite Index from 2013-2015, and also Bank Indonesia rate from 2013-2015. The author will construct 3 portfolio strategies; there are Maximum Return Portfolio, Minimum Standard Deviation Portfolio, and Maximum Sharpe Ratio Portfolio. The author uses Microsoft Excel Solver add-ins in creating the portfolio and weight of each mutual fund in the portfolio. The portfolio’s performance is analyzed compare to the market using Sharpe ratio. Based on the calculation among 3 portfolios, the portfolio that gives the best performance is Maximum Sharpe Ratio Portfolio which achieves highest Sharpe Ratio that fulfills the Markowitz’s optimum portfolio theory. The portfolio generates 0.029% of average daily return and 0.447% of average daily standard deviation. This research generates the strategy of optimum portfolio mutual funds from Schroders Investment Indonesia based on Markowitz’s portfolio theory. Keywords: Markowitz Portfolio Theory, Mutual Fund, Optimum Portfolio, Schroders Investment Indonesia, Sharpe Ratio
PTPN VIII New Palm Oil Plantation in Kertajaya Banten Budiarani, Vanesa Hana; Murtaqi, Isrochmani
Journal of Business and Management Vol 5, No 2 (2016)
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Abstract

Abstract. Palm oil is one of the main commodities of Indonesia. Every year, Indonesia send thousand tons of palm oils to overseas (export). Hence, palm oil commodities become one of the commodities that become source of devise for Indonesia. PTPN VIII is one of state owned company that produce palm oil as their main commodities. See this big opportunities, PTPN VIII plan to add 1 unit new palm oil plantation in Kertajaya, Banten, where before was tea plantation. This study have aim to know whether project of 1 unit new palm oil plantation in Kertajaya, Banten financially feasible or not. This financial feasibility study using several financial variables approach such as NPV, IRR, WACC,Profitability Index and Payback Period. Beside of that, sensitivity analysis and financial ratios analysis are add to know the sensitivity variables&financial performance of palm oil. The result shown that 1 new palm oil in Kertajaya, Banten is feasible and shows good financial performance, with 2 sensitive variables. In order to improve PTPN VIII performances in the future, PTPN VIII recommended to have guidance and standards to do investment and complete another aspects to being considerate for feasibility study analysis.Keywords: Palm oil, Plantation, Financial Feasibility Study Parameters, Sensitivity Analysis, Financial Ratios Analysis.
Measuring the Influence of Humor Towards ad Recall in Undergraduate Students of Institute Technology Bandung Nurdiansyah, Raedi; Iskandar, Budi Permadi
Journal of Business and Management Vol 2, No 3 (2013)
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Abstract

Advertising is an important component in business activity. One way to see the effectiveness of advertising can be viewed from ad recall. This research measure the influence of humor in creating ad recall and how much humor affects. Utilize undergraduate students of ITB population as a sample research, data collection conducted using interview method about recall and the reason that recalling the ad. Based on humor as a one of a part of execution of the ad, the research findings are factors that influence undergraduate students of ITB in recalling the ad. Humor got a positive result. Purpose: The goal of this thesis is to measure the role of humor in influencing ad recall. By knowing what drives college student of ITB recalling the advertising, humor can be measured. Design/methodology/approach: Utilize undergraduate students of ITB as a sample, with simple random sampling the data gathered using interview about recall and the reason that recalling the ad based on creative advertising framework. Findings: The research findings are factors that influence undergraduate students of ITB in recalling the ad. Humor got a positive result although it is not the highest. The factor that most make students of ITB recalling the ad is endorser factor. Besides, music and tagline is also quite influential. Research limitations/implications: This thesis focuses only toward male and female current enrolled undergraduate students of ITB, Bandung. Practical implications (if applicable): The outcome of this thesis is a consideration to the person, group, agencies, or companies to make advertisement, especially college students as it is target market. Originality/value: This research measured humor toward ad recall based on humor as one of a part of execution and creative advertising framework. Keywords: Advertising, Recall, Humor, Execution.Category: Marketing, Advertising.----------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
UTILIZATION SIX BOX MODELS TO SOLVE THE PROBLEM IN NON- PROFIT ORGANIZATION CASE STUDY IN KELUARGA MAHASISWA CIAMIS GALUH TARUNA Aldriyan, Alfi; Febriansyah, Hary
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract Based on the meeting of Galuh Taruna members on August 10, 2016 has been discussed in the organization Galuh Taruna there are 3 issues including leadership, organizational relationships, and organizational structure. Researchers want to do research on Organizational Development to get a solution to the phenomenon. This research uses qualitative approach with ethnography method. Then the researchers used the Six Box as an instrument to perform the analysis. Methods of data collection conducted using semi-structured interview method. While for data validation, researcher use triangulation data based on source. The researcher found that there are problems in leadership style, commitment of chairman, bad habits of chairman, organizational culture, organizational structure, organizational goals that lead to politics, and absence of reward system. After the researchers apply the six boxes to solve the problem, then found a solution such as the chairman must be often involved in the activities of the organization, the chairman must have a high commitment to the organization, the chairman must be an example for its members, dual positions system is not allowed, avoiding activities that smelled of politics, Riung Galuh activities, as well as applying the appreciation of certificate.
Factors Influencing Voting Intention for Indonesian People Representative Council Election 2019: The Case of First Voter in Bandung Martin, Wenty Gafrina; Aprianingsih, Atik
Journal of Business and Management Vol 4, No 6 (2015)
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Abstract. This study measures the eight factors adopted from Newman and Sheth's model (1985) that will influence voting behavior intentions in 2019 Indonesian people representative council election, given the moderating effect of the media to strengthen the influence of the eight factors to the voting behavior intentions. A final total of 267 first voters in Bandung that participated in the 2014 Indonesian people representative council election were surveyed using a questionnaire, and the sample from population is taken using a convenience sampling method. Binary logistic regression analysis was performed to test the influences among the research variables. The result of this survey indicated that the proposed factors adopted from Newman and Sheth's model (1985) as the independent variables did not provide a significant impact on first voter’s intention in Bandung for 2019 Indonesian people's representative council election. The object of first voters has a very distinctive characteristics compared with the general voters in the previous research that formed the hypotheses of this study because of the difference in knowledge and information about election, so the research is expected to open new horizons for further research to examine other factors that can influence first voters. The findings will be a beneficial for political parties to ensure the regeneration of political parties and the provision of political education to young generation. Keywords: Voter’s Behavioral Intention, Political Party, First Voter.
Risk and Return Comparison Analysis Between Gold, JKSE, and Property in Sumur Bandung, Bandung Wetan, and Coblong District in Long Term Investment Soelaiman, Ratu Sitti Bashiira; Anggono, Achmad Herlanto
Journal of Business and Management Vol 1, No 5 (2012)
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Abstract

Basically, the goal of investing is to maximize the investor’s return. There are three basic consideration in making an investment decision; they are return, risk, and the relationship level of risk and expected return. The longer time available to achieve financial objectives, the riskier instrument can be used in order to widening high return possibility and also allow us to accept the fluctuations of the value of our savings. The long-term investment products, such as property, gold, and stock are believed as the best choice in gaining high return as well as against the inflation. Gold is commonly regarded as a value and wealth protector, normally called ‘hedging’. The risk of investing in stocks is quite high, but until now the rate of return of the stocks is very much higher compared to the interest rate of savings and time deposits. Public interest on capital market investing continues to rise nowadays, can be seen from Jakarta Composite Index which illustrates the increasing number of members of exchanges, as well by changes in stock prices traded itself. Property prices keep increasing due to the ever-growing population. Properties can also provide passive income for the owner. Those three investment instruments are assumed potentially provide high return with a controllable risk for the investors.Key Word : Investment Instruments, Risk and Return, Gold, JKSE, Property
ASSESSING POTENTIAL PROBLEMS IN CUSTOMER SERVICE OF PT. XYZ Kusumawati, Desy; Siallagan, Manahan Parlindungan Saragih
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. The development of the game industry, growing drastically by the end of 2014 where demand for hardware and games itself is increasing. Of course, in every process of production and innovation, game developers can not be separated from the role of the customer or player game. The information that come from the customers or game players are quite important because customers who are enjoy and feel certain games, so what is delivered by the customer will affect the improvement in the next version of particular games. Customer service is part of the company that has a role as a bridge between the company and the customers. PT. XYZ, as one of game developers in Indonesia was almost bankrupt because they did not understand the customers’ wants and needs. They just developed the game what they liked. This is a big loss for companies because they did not get enough information about what the customers or game players review about the games. Because of the situations is ever happened in PT. XYZ, the risk management in the customer service division might be able to reduce the generated loss because of the potential problems in the future.  This research was conducted in the customer service department of PT. XYZ to find out the cause of the problems that exist in that section. So, by understanding the prioritization of each problem, it is expected to reduce the impact of the losses that may arise. The results of the data analyzed in this study are AHP calculations, which quantifies the problem to understand the level of urgency in each issue using Expert Choice software as the tool. AHP has a high level of preference and expert taste or respondents. It might be having various results, depending on each respondent. Based on the data analysis, there are 14 issues that could potentially pose a customer service risk. Too many media aspirations become the highest frequency and impact that will occur. It is expected that this research can be used to find out the problems that can affect the company and cause damage. The author hopes in further research, this research will develop, not only in customer service but also throughout the company. Keywords:Assessing Problems, Games, Customer Service, AHP, Prioritized Problems
Evaluating the Effectiveness of Business plan Approach for First Time Entrepreneurs Case Study: IBE SBM ITB Khoironi, Arizal; Herliana, Sri
Journal of Business and Management Vol 4, No 3 (2015)
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Abstract-This research is a preliminary research into finding out the best approach for first time entrepreneur to start their business. The main objective of this research is to evaluate the effectiveness of business plan approach for first time entrepreneur to reach a desire product/market fit by evaluating the outcome of IBE program. It is important to know if the approach that used in the IBE program can generate product market fit so it can be produce a good business plan and worthy funded. According to result of this research revealed that the approach used in the IBE programs have not been effective to find a product market fit for their business. The result of program evaluation with using CIPP Evaluation Model proves that still a lack of understanding of the market, resulting in strategy and business plan being developed inaccurate and many changes when execution. And at the end of the IBE program, it turns out they are also still not get the products that fit the market, resulting in most of them do not continue the business. So, it necessary to a renewed focus on IBE programs that better understanding of the market, so it can produce more effective business plan that will make it easier to execution and future business progression. Keywords: Business plan approach, product market fit, program evaluation

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