cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota bandung,
Jawa barat
INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
 61   62   63   64   65 
Discovering business communication models for social entrepreneurship in efforts to increase brand awareness case study : hear me Setiawan, Zukry Budi; Hartati, Sri
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract In this study the authors wanted to find out how the business communication model applied by Hear Me in an effort to increase brand awareness. As a new social entrepreneurship, Hear Me needs to apply a good business communication model in order to compete with competitors and be accepted by potential customers. The method used to find data in this study is a descriptive qualitative method, n which the writer conducts in-depth interviews with members and potential customers of Hear Me. Data from the results of data collection then analyzed using data reduction, display data, and making conclusions. The results of the research conducted several business communication models applied by Hear Me, namely Linear Communication Model where the form of application is media communication, Interksional Communication Model by establishing relationships with potential ustomers and Transactional Communication Models that occur when following events in an effort to achieve the same meaning for those involved in the communication process. Some recommendation that Hear Me can applied based on the analysis include increasing information to the Community of Deaf Friends, using other types of social media, communicating with the government, and launching the applications.Keyword Business Communication Model, Brand Awareness, Social Entrepreneurship
The relationships of employer branding towards final year students interest to work in Indonesian startup companies (case study of business economics and engineering students in ITB and UI, Indonesia) Ramadhan, Al Fathan; Pritasari, Adita
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Employer Branding is an image of Companies used as a tool to gain interest for employee candidates to work in the company. At the same time, many companies compete with each other to find the best candidates, especially for Startup Company. Nowadays, Generation Z is entering the new workforce. They have different characteristics than the previous generation, and most of them are in their final year in universities. The objective of this research is to find the suitable Employer Branding for Startup Companies to increase the Final Year Students' interest to apply. This research's scope is the Business Economics and Engineering cluster in ITB and UI, Indonesia. This research uses primary and secondary data from an online questionnaire gathered from 273 respondents and previous studies. PCA (Principal Component Analysis) was used to process the data. The result of this research shows the dominant factors of Employer Branding for each university and cluster are not similar. Transparency, Fringe Benefit and Interesting Job are the factors that are most dominant and corresponding with the Generation Z characteristics. While contradicting with Generation Z characteristics, Digital Savvy is not mentioned in Employer Branding since the technology may be considered as something that the company should have.Keywords: Generation Z, Employer Branding, Final Year Students, Startup Company
Comparison Analysis of Customer Experience in Robo-advisor Vs. Human Trader in Making Finacial Decision in the Trading Using Customer Journey Mapping Method Noviani, Stefani Dwi; Windasari, Nila Armelia
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Robo-advisor is a kind of financial technology established since 2008. In this research, the Robo-advisor used for playing trading forex. Generally, users who do not know about forex trading will use Robo-advisor as their financial decision-maker, it is possible that users as human-trader can play this forex trading manually. Therefore, the purpose of this study is to determine the comparison of financial risks, captured emotions, and the final decision of Robo-Advisor users and human-traders based on experience with the customer journey mapping method in playing forex trading. The researcher used eleven respondents for this study, consisting of eleven Robo-advisor respondents and four human-trader respondents, which then conducted online questionnaires and semi-structured interviews to obtain data used to start making touchpoints  as a basis for mapping customer journeys. The results obtained indicate that Robo-advisor's financial risk can no longer be changed because it is based on a predetermined algorithmic system, and the users' average emotions are happy and will continue to use Robo-advisor as a financial decision-maker. While human traders can adjust their choices as they do personal analysis and show that they prefer to manually play forex trading compared to Robo-Advisor. Therefore users of Robo-Advisor will continue to use Robo-advisor and human-traders will continue to manually play forex trading.Keywords: Artifical Intelligence, Customer Experience, Customer Journey Mapping, Finansial Decision Making, Robo-Advisor
Building Stock Portfolio Using Peter Lynch's Investment Strategy in Indonesia Stock Exchange Owen, Jeremy; Koesrindartoto, Deddy Priatmodjo
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Peter Lynch is one of the most influential and regarded as legendary investor of wall street. He managed to outperform the S&P500 index 13 years in a row, by doubling the S&P500 performance. It would be great to implement this strategy in Indonesia during several market condition, bearish of 2015-2017, bullish of 2016-2018 and sideways of 2017-2019 for Indonesian investors. This brings the question whether it’s applicable during the 3 markets condition in Indonesia Stock Exchange. This research uses primary data that is gathered mainly through Yahoo Finance and Stockbit.com, where this research could get historical data of the stocks, the Jakarta Composite Index, 10 years government bonds of Indonesia and other necessary data for this research. From this research, the result is, Peter Lynch’s investment strategy performs statistically better during bearish market using equally weighted method of portfolio allocation. However, the bullish and sideways market using equally weighted method is not superior compared to the market. Same goes with bearish, bullish and sideways market using market capitalization method. This was confirmed using paired t-test for normally distributed data and Mann-Whitney u-test for data that is not normally distributed. The ratio measures the performance of portfolio and compared it with the benchmark which is the Jakarta Composite Index.Keywords: Peter Lynch, stock, portfolio, Indonesia Stock Exchange
The study of consumer buying behavior towards korean popular (kpop) boyband “bts” physical music album in Indonesia Qaistira, Navissa Ulfath; Aprilianty, Fitri
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. As Korean pop is growing rapidly in the worldwide. BTS as one of the K-pop boyband has become the world's most successful boy band. This condition also occurs particularly in Indonesia. BTS fans in Indonesia have proven to be the top 10 countries with the largest BTS fans in the world. However, this has no effect on the sales of BTS physical music albums in Indonesia. Although in less than 7 years BTS has sold more than 20 million physical albums and making them the best-selling Korean act of all time, Indonesia still does not include into the highest BTS album sales data. Therefore, this study aimed to examine more closely about the consumer buying behavior that influence the phenomenon of BTS hysical music albums sales that were conducted by BTS fans in Indonesia and recommendations that can be done by K-pop boyband marketers in selling the physical music album products. This research will be conducted through a quantitative approach by an online survey and participants of this research are 247 Indonesia consumer’s who have bought BTS physical album. Researcher explores factors (audio component, visual component, idolatry) which are adopted from related journals and using Theory of Planned Behavior that was modified to be the model of this study. This research using PLS-SEM to analyze the relationship between the factors, attitude toward BTS physical music album, subjective norms, perceived behavioral control, purchase intention, and purchase behavior. The result indicates that idolatry, attitude toward BTS physical music album, perceived behavioral control are affecting Indonesian purchase behavior toward BTS physical music album. The finding of this research is expected to enhance the K-pop boyband marketers’ knowledge about Indonesian consumers and can  maximize the selling of K-pop boyband physical music album products in Indonesia. Keywords: K-pop, Theory of Planned Behavior (TPB), Purchase Intention, Purchase Behavior
The relationship between customer experience with customer satisfaction and online customer review in buying the product in tokopedia Gara, Gd Pandya Wicaksana; Nasution, Reza Ashari
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Tokopedia is one of the most widely used online platforms by the public. This research aimed at determining 1) the relationship between online customer review and customer experience in buying the product in Tokopedia 2) the relationship between online customer review and customer satisfaction in buying the product in Tokopedia, 3) the relationship between customer experience and customer satisfaction in buying the product in Tokopedia. The population of this study was Tokopedia users since January 2020 until June 2020 in Bandung Raya. The sample were 100 respondents who were selected using Purposive Sampling Technique. Due to the Pandemic Covid-19, the data were gained only from the distribution of the questionnaire through Line, Instagram and WhatsApp. Classical Assumption Test and Multiple Linear Regression methods were used to analyze the data assisted by SPSS. Based on the research that had been conducted, the results showed that 1) There was a positive relationship between online customer review and customer experience in buying the product in Tokopedia, 2) There was a positive relationship between online customer review and customersatisfaction in buying the product in Tokopedia, 3) There was a positive relationship between customer experience and customer satisfaction in buying the product in Tokopedia.Keywords: Online Customer Review, Customer Experience, Customer Satisfaction, Tokopedia.
Analyzing effects of green marketing mix towards brand image and purchase decision of starbucks Mumtaz, Muhammad Hauzan Refin; Hudrasyah, Herry
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Every year public awareness increases toward the problem of plastic waste in Indonesia. Several company quickly accepted eco-friendly concepts, such as an environmental management system and waste minimization, and has also integrated environmental problems in all company activities. One of the companies that is already concerned about the plastic waste problem is Starbucks. Starbucks sells many eco-friendly items in their store and uses green marketing mix strategies which aim to make a positive brand image and generated purchase decisions. Despite the prospect of green consumers who are aware of environmental problems, by implementing green marketing mix the company is also constrained by financial problems because the cost of implementing green marketing mix is more expensive. This research aims to analyze the effect of green marketing mix towards brand image and purchase decision of Starbucks. The research was conducted using a quantitative approach to 351 respondents and the data will be analyzed using PLS- SEM method. The finding from this result shows that green marketing mix has a positive impact on brand image and purchase decision. Outcomes from this research expected can give insight to Starbucks and other companies that implemented green marketing mix to maintain the green marketing mix that has been done and find new innovations regarding green marketing mix. Keywords: green marketing, brand image, purchase decision, structural equation modeling
Assessing Indonesian Consumer Adoption of Digital Banking Using the Extended UTAUT2 Model Pranoto, Bagus Unggul; Aprilianty, Fitri
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. The ideal conditions of Indonesia’s market such as the high number of smartphone users and digital penetration in Indonesia have become cues for bank service providers to develop digital banking technology for their clients. Despite the positive response to the digital shift, the adoption of digital banking is still relatively low compared to the potential high numbers of smartphone users. This study intends to gain a deeper understanding on the factors affecting people’s intention to adopt and use behavior of digital banking application in Indonesia as well as fill in the gap found in previous studies by using an extended UTAUT2 model. This study includes factors outside UTAUT2 modelsuch as Trust, Perceived Self-Efficacy, and Firm Reputation found in previous studies and Digital Banking User Experience as a newly added factor to differentiate this study from mobile banking studies. Through online survey method, this study gathered data from 323 digital banking adopters. The SEM-PLS analysis indicates that all of the data are valid and reliable. Moreover, the result shows that Performance Expectancy, Facilitating Condition, Hedonic Motivation, Price Value, and Habit were found to have a significant impact on Behavioral Intention to adopt digital banking. In addition, Habit was also found to have a significant impact on the use behavior of digital banking. Furthermore, this study gives digital banking providers insights based on their consumers which could help them understand the factors that drives users to adopt digital banking and increase the adoption rate of digital banking in Indonesia. This study also contributes to the development of UTAUT2 theory to be used in the context of digital banking adoption.Keywords: Behavioral Intention, Consumer Adoption, Digital Banking, SEM-PLS, UTAUT2
Technology and Servicescape Acceptance Influence on Self-Service Bank Michael, Andrew Octavianus; Fachira, Ira
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. The world of banking has been shifting, with the current trend causing the shift from conventional banks towards the self-service banks. Banks in Indonesia has started to shift also, with the example of CIMB Niaga with its Digital Lounge as a self-service bank. However, the transition from using the conventional bank services towards the usage of Digital Lounge is still low especially for the category of age older than or equal to 40. This study is determined to find whether technology acceptance and servicescape influencing customers’ intention to use self-service banking, in this case, Digital Lounge. The factors used to depict the relation are adapted from a theoretical framework of a previous research, that are Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, Information on Self-Service Bank, Security and Privacy, Quality of Internet Connection, with the addition of a variable namely Servicescape. A survey was conducted with 258 respondents that fulfilled the criteria and were analyzed in order to find the factors that affects the intention to use of the self-service bank with Digital Lounge as the example. The proposed model was analyzed using Multilinear Regression and Pearson Correlation Coefficient. Finding showed that only Servicescape that significantly affects and has a positive relation towards the intention to use self-service bank for the customers with the age criteria of 40 and above. The descriptive analysis previously shown that Servicescape holds the highest mean score, while the lowest mean score being the factors of Information on Self-Service Bank. This could describe the factor that is highly considered by the customers and affects the hypothesis acceptance and rejections. It is also found that Servicescape needs to be highlighted by CIMB Niaga in order to raise the number of users for the age of 40 or older.Keywords: Banking, Self Service, Servicescape, Technology
SME's Intention to Use Paid Online Ad: The Theory of Planned Behavior Approach Ichsana, Yera; Aina, Qorri
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. The purpose of this study is to find out and describe in general how extent the influence of attitudes, subjective norms, and perceived behavioral control of the intention of Small and Medium Enterprises (SMEs) in using paid online advertising. The analysis technique used in this study is by look at the significance of the data that has been filled in by respondents both partially and simultaneously. The subjects of this study were SME owners who were operational and had used e- commerce platforms in Bandung with 90 respondents. Furthermore, researchers use non-probability sampling in the sampling technique with the type of convenience to make it easier for researchers to get a sample. The results of this study indicate that the level of significance both partially and simultaneously shows that attitudes, subjective norms, and perceived behavioral control have a positive and significant effect on the interests of SME owners to use paid online advertising.Keywords: SME’s Intention, The Theory of Planned Behavior, Paid Online Ad, Attitudes, Subjective Norms, Perceived Behavioral Control

Page 63 of 80 | Total Record : 793

 61   62   63   64   65 

Filter by Year

2012 2022


Reset
Filter By Issues
All Issue Vol 11, No 3 (2022) Vol 11, No 2 (2022) Vol 11, No 1 (2022) Vol 10, No 3 (2021) Vol 10, No 2 (2021) Vol 10, No 1 (2021) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 8, No 3 (2019) Vol 8, No 2 (2019) Vol 8, No 1 (2019) Vol 7, No 3 (2018) Vol 7, No 2 (2018) Vol 7, No 1 (2018) Vol 6, No 3 (2017) Vol 6, No 2 (2017) Vol 6, No 1 (2017) Vol 5, No 6 (2016) Vol 5, No 5 (2016) Vol 5, No 4 (2016) Vol 5, No 3 (2016) Vol 5, No 2 (2016) Vol 5, No 1 (2016) Vol 4, No 10 (2015) Vol 4, No 9 (2015) Vol 4, No 8 (2015) Vol 4, No 7 (2015) Vol 4, No 6 (2015) Vol 4, No 5 (2015) Vol 4, No 4 (2015) Vol 4, No 3 (2015) Vol 4, No 2 (2015) Vol 4, No 1 (2015) Vol 3, No 8 (2014) Vol 3, No 7 (2014) Vol 3, No 6 (2014) Vol 3, No 5 (2014) Vol 3, No 4 (2014) Vol 3, No 3 (2014) Vol 3, No 2 (2014) Vol 3, No 1 (2014) Vol 2, No 4 (2013) Vol 2, No 3 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2013) Vol 1, No 5 (2012) Vol 1, No 4 (2012) Vol 1, No 3 (2012) Vol 1, No 2 (2012) Vol 1, No 1 (2012) More Issue