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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Analysis of Human Resources Management Practices of Small and Medium Enterprises of Knowledge-based Industry in Bandung Lathiva, Nurul; Febriansyah, Hary
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

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Abstract

Abstract. Particularly for Small and Medium Enterprises (SMEs), which usually do not have a Human Resources Management department to rely on, HRM practices can be a challenge. They may be limited to one HR person or the CEO will still have the responsibility. SMEs owners need to consider the implementation and obstacles they face, however, so that they are prepared to address HR problems as their company and workforce expand. SMEs in Indonesia are currently taking advantage of a challenge into an attractive opportunity to encourage the growth of SMEs themselves. This research is to study SMEs in the knowledge based in Bandung in understanding what and how the HR practices in organizations, conducted in Bandung city by using the explanatory mixed method which consist of questionnaire for quantitative data and in-depth interviews for qualitative data collection. The respondents from questionnaire consist of 25 representative of SMEs knowledge-based industry, and the informants taken in the interview were 5 representative of SMEs knowledge-based industry who included from 25 respondents from questionnaire. When analyzing data, descriptive statistics are used for quantitative purposes and backed up by cross-case analysis to concentrate on comparing and integrating statements from each question provided to all interview informants when order to obtain athorough understanding of HRM implementation practices in knowledge-based SME industries. Based on this study, implementation of HRM practices by formal and informal institutions can change organizations, HRM activity activities significantly influence the results of business operations. Keywords: Human Resources Management Practices, Small and Medium Enterprises (SMEs), knowledge-based industry.
Measuring the Content Characteristics and Ad Efficacy of GoJek and Grab advertisement. Rasun, Gerald Kristianto; Aprilianty, Fitri
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. GoJek and Grab are a company here in Indonesia that move on the Ride Hailing Transportation Service industry. They compete on almost every aspect in their businesses, one of those aspects is the advertisement. The problem is they adopt different strategies in their advertisement, even though they are in the same industry. This brings the question of which advertisement strategies are more effective to attract the customer. There is a statement in previous research that in order to analyze the effectiveness of an Advertisement, researchers could measure the Content Characteristics and Ad Efficacy of the advertisement itself. The researcher used the quantitative approach in order to gain the data that is needed for this research, by handing out surveys in the form of questionnaires to the sample of this research. Researchers use the Kruskal Wallis and the SmartPLS test to analyze the data from the survey. The main purpose of this study is to give recommendations for companies or businesses on the Ride Hailing Transportation Service industry on their advertisement strategy.Keywords: Ad Efficacy, Advertisement, Advertisement Strategy, Content Characteristics, Effective Advertisement
Social entrepreneurship study of sakola motekar ciamis Natechnoury, Muhammad Heykal; Maryunani, Salfitrie Roos
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. In conducting social entrepreneurship, it is inseparable from community participation in the area where the social entrepreneurship is located. One example is Sakola Motekar which is in the Ciamis area. Sekola Motekar itself has only been established for two years, but from preliminary observations the researcher shows that the people there are very motivated to participate in the activities held by Sakola Motekar. In contrast to other social entrepreneurs who encounter problems in society who are less enthusiastic. This research wanted to find out what motivated the people there to articipate in the activities of Sakola Motekar. Researchers used a qualitative approach in this study. When collecting data, the researcher used the ethnographic method by observing participation and interviewing the surrounding community who participated in the Sakola Motekar activity for eight days. Researchers also conducted interviews with the founder of Sakola Motekar. In analyzing the data, this study used a case study method. The result of this research is that the community is motivated to take part in Sakola Motekar activities because they feel that these activities can help them meet their needs or solve their problems. Furthermore, Sakola Motekar also applies a guidance system with a humanistic approach so that people feel comfortable in participating in Sakola Motekar activities. The founder of Sakola Motekar also wants to actualize himself by running Sakola Motekar according to the author's analysis. In the future, it is hoped that there will be future research that will be able to examine more deeply the motivation of the community to participate in social entrepreneurship activitiesKeywords: social entrepreneurship, motivation, self-actualization, rural community
The study of factors affecting purchase intention of halal non-consumables cooking utensils products Bailey, Bernard; Aprilianty, Fitri
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. The publication of Undang-Undang No. 33 Tahun 2014 tentang Jaminan Produk Halal or a regulation about halal product guarantee stated that all of utensil products including cooking utensils need to be halal certified. But eventually the execution of the rules is still not yet reached the stages where utensil products must to be halal certified. This cause confusion, because the one that must be halal certified is cosmetic and consumables items rather than utensil products. However, nowadays in Indonesia there is already established halal brand in non-consumables cooking utensils. This research intends to finds and explore mapping of MUI certification system for non-consumables goods inIndonesia, test factors (brand images, halal awareness, halal certification, religiosity, of attitude, subjective norm, perceived behaviour control) that influence customers to buy halal cooking utensils (non-consumables) product, and test the necessity of halal branding on cooking utensils. In this research the data collected through interview and online survey towards Muslim women. Then the data analyzed by open coding and PLS-SEM to analyse the relationship between variables. The results of this research indicates that attitudes have no significant effect towards purchase intention, with perceived behavioral control as the most significant factors which affect purchase intention. Thefinding of this research expected to provide cooking pan marketer to decide whether halal branding strategy is suitable or not for their company, to avoid ineffective resources allocation for marketing.Keywords: Cooking Utensil, Halal Branding, MUI, Purchase Intention, SEM-PLS
The Influence Of Emotional Branding To Customer Loyalty: A Qualitative Assessment Fresiana, Anisa Dinda; Iskandar, Budi Permadi
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. Businesses or brands collaborate with their customers to fulfill their desires and aspirations. Followed by 2019 government records, there are new cosmetics industries in Indonesia, raising the figure from 760 in 2018 to 797 industries. It means, cosmetic industry competition will be more intense in the future. The objective of this research is to assess if there is a relationship between the four elements of emotional branding to consumer loyalty of the brand Make Over. A qualitative grounded theory is used for this research through a semi-structured in-depth interview. The findings are relationship, sensorial experience, and imagination have a relation to customer loyalty. After theobserving with Gobe's theory, the results can be used for formation of consumer loyalty. This research will contribute to both practitioners and academics. For the practitioners, it should provide understanding, insight, and benefits; especially for brands or businesses in the cosmetics industry. For academics, it can fill the literature gap by developing theories to the formation of customer loyalty through the elements of emotional branding that have been assessed.Keywords: Emotional Branding, Customer Loyalty, Make Over, Qualitative Approach
The Effect of Ownership Structures and Earnings Management on Dividend Policy in Indonesia Mining Industry from 2015 to 2019 Arifani, Yusnia Talitha AGnes; Nainggolan, Yunieta Anny
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. Indonesia Mining sector has an important role in contributing to the countrys' revenue, so its existence on the Indonesia stock market is often the target of many investors. However, its fluctuating commodity prices have an impact on the firms'profit and earnings that lead firms to do earnings management and raise an agency conflict since earnings used as dividends predictor. The presence of ownership structures defined by institutional and managerial ownership is one of factors that might influences dividend policy and hopefully can align that situation. By using two measurements such as dividend payout ratio and cash dividend, this research tries to analyze the situation impact on dividend policy with quantitative method. The sample is obtained from Mining firms listed on Indonesia Stock Exchange within 2015 to 2019. The panel data regression is performed and result that institutional ownership and earnings management have no significance effect on dividend policy. Meanwhile, it is found managerial ownership has a positive significant effect on dividend policy in Indonesia Mining industry. The result can be supported by agency theory as the manager shareholders can help to cope with agency conflict and the bird in hand theory explained for the investor who prefer higher dividend since higher value in managerial ownership result in higher dividend.Keywords: Dividend Policy, Institutional Ownership, Managerial Ownership, Earnings Management.
Financial Performance Analysis of MSMEs Using KUR (People Business Credit) Funds Before and During the Covid-19 Pandemic Sigalingging, Mega Setia Mawarni; Darmansyah, Asep
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. Pandemic Covid-19 is predicted by the IMF to bring world finances worse than the 2007-2008 crisis to -3% in 2020. KUR (People's Business Credit) is a government program in supporting MSMEs as a contributor to GDP in Indonesia, especially in the capital. However, this pandemic significantly affects the sustainability of MSMEs, especially in the Doloksanggul sub-district. This study will conduct a financial ratio analysis between before and during a pandemic to see the weaknesses of MSMEs, which can help restore Indonesia's finances. The analysis carried out with three ratios: solvency, activity, and profitability, to three business sectors: trade, production, and services. Based on the results of the analysis, for MSMEs engaged in trade, especially those who sell gas, the solvency ratio decreases while the ratio of activity and profitability increases. For production businesses, those producing snacks and services, namely tailors, experience the opposite of business in trade. In solvency has increased, and the ratio of activity and profitability has decreased. It can conclude that the trade sector experienced excellent financial performance while other businesses did not.Keywords: MSMEs, KUR (People Business Credit), Financial Ratio Analysis.
The effects of virtual community towards purchase intention of luxury streetwear in Indonesia Fadhillah, Rezzy Azizah; Aprilianty, Fitri
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. The luxury streetwear trend in Indonesia have just became blooming lately. Along with this trend, social media has a big role to initiate the virtual community as a place to share and exchange some information about the luxury streetwear product, the event, and sometimes they are also doing transaction in it. This research intends to find out the luxury streetwear virtual community model structured in Indonesia, identify factors that influence customers purchase intention of luxury streetwear products in Indonesia, and test the effect of virtual community towards purchase intention of luxury streetwear in Indonesia. This study using semi structured interview and online survey method to collect the data, while using open coding and PLS-SEM to analyze the relationship between the variable (hedonic and utilitarian motivation, need of uniqueness, virtual community participation, brand community’s generated content, perceived interactivity, perceived brand quality, brand awareness, brand association, attitude towards luxury streetwear virtual community, brand loyalty and purchase intention). The result indicates that virtual community participation has positive influence on purchase intention in Indonesia. The finding of this research is expected to enhance both the luxury streetwear community and luxury streetwear marketers’ knowledge to maximize the luxury streetwear business.Keywords: Luxury Streetwear, Purchase Intention, SEM-PLS, Virtual Community
Business development of car-restaurant in Malang case study of warung mobil onosogrem Maharani, Intan Surya; Aliludin, Arson
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. Warung Mobil Onosogrem is one of car-restaurants in Malang. They produce Java traditional dishes and sell them by opening a restaurant in their car. The problem however is that they have not made any big development in sales despite they have run the business for 9 years. Their car which plays a big role in the business is also getting old, causing a hamper to the business. This brings forth the question of if it is economically possible for Warung Mobil Onosogrem to buy a new car and develop the business all at one time. To collect the information needed, a direct interview with the owner of Warung Mobil Onosogrem is used. Data is then used to analyze the marketing and production capacity of the business. From the analysis, alternatives are developed and the economic feasibility is measured. There are two alternatives proposed. The first alternative is to make a small change by renewing all equipment and modifying the business atmosphere. The second alternative is to make a bigger change by renewing all equipment and modifying the business atmosphere, as well as opening the stall earlier and enlarging the market range through a take-away-only branch in the center of the city. Those two alternatives are economically feasible. The rate of return difference between the two alternatives is relatively slight, but the second alternative has a slightly longer payback period but offers a chance for Warung Mobil Onosogrem to develop their production capacity and their market range that can be useful for further development.Keywords: MSMEs, car-restaurant, business development, economic feasibility
Analyzing barista interpersonal communication in creating customer satisfaction (case study: brewang coffee bandung) Sabhirah, Nadhirah Sabhi; Ginting, Henndy
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. Brewang Coffee Bandung was founded by a group of young people who want to participate in the development and preservation of coffee, especially Indonesian coffee in the form of a medium business that focuses on quality in the process of making, serving and learning coffee. Seen from the relationship between customers and Brewang baristas that occur in the field, Brewang Coffee Bandung customers are satisfied with the style of communication carried out by Brewang baristas. To analyze and research this use qualitative approach research methodology is used in this research to gain information and identify the roles and style of barista communication style. The primary data gathered is from interviewing five baristas and supported by secondary data from interviewing ten loyal customers and one owner. For analysis technique, descriptive analysis is performed. The results of this study indicate that all aspects of communication effectiveness (openness, empathy, supportive attitude, equality) and all aspects of customer satisfaction (whole customer satisfaction, confirmation of hope, repurchase intention, willingness to recommend) are found in barista interpersonal communication in creating customer satisfaction in the Brewang Coffee Bandung. The recommendations for Brewang Coffee Bandung must be more assertive in communicating the rules to the customer even though there are no restrictions between baristas and customers, they should pay more attention to the quality and product variants to increase sales, and maintain all four aspects of communication effectiveness in creating customer satisfaction. Keywords: Interpersonal Communication, Barista, Coffee Shop, Communication Effectiveness, Customer Satisfaction

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