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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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On the regression analysis of menu price presentations toward customer buying decision in restaurant setting Wijaya, Michael; Mayangsari, Lidia
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

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Abstract. Every restaurant must have competitive advantage to win and survive in the market and developing menu is one of the ways. Menu Price Presentation (MPP), one component in menu, can influence customer’s Willingness to Pay (WTP) mediated by Customer’s Price Perception (CPP). Odd or even price ending will create a different price perception. The use of numerical salience format and currency signs also carry semantic salience, a key factor in determining price perception. Then, the CPP will influence customer’s WTP as the customers have a tendency to use it in making a purchase decision. This study has a purpose to analyze the effect of numerical salience format, the inexistence of currency sign and the use of 0-price ending toward customer’s WTP. This study used quantitative approach through questionnaire with the characteristic of respondents: live in Bandung, have eating out frequency minimum two times a week and have a status of high school or college students. The data were analyzed using mediation regression analysis. The result is MPP significantly influence customer’s WTP fully mediated by CPP. The numerical salience format, the inexistence of currency sign and the 0-price ending will create a valuable perception and increase customer’s WTP.Keywords: Menu Price Presentation, Customer’s Price Perception, Customer Willingness to Pay, Restaurant’s Menu, Price Ending, Semantic Salience
Customer value and product value to generate content marketing strategy Rahmayati, Annisa Dini; Windasari, Nila Armelia
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

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Abstract. In the field of business, the internet has changed the marketing concept carried out by companies from conventional marketing to digital marketing. Social media is one important component that needs to be involved in digital marketing. The visual and message formulation is an important thing that needs to be considered. However, the presence of social media and content marketing strategies cannot be done by all business people, so the intention to purchase is still low. Instagram is a social media that can be utilized in implementing content marketing. Therefore, we try to examine which content marketing can be better to implement between the product value (RBP vs Non-RBP) and the customer value (quality vs wellness vs provide hope) to know which model can increase customer purchase intention. We adopted a 2 × 3 experimental research design in this 6-scenario study depicting a manipulation of product value and three elements of customer value using a structured questionnaire to collect data. The results showed a combination of Non Research-based Product and Provide Hope showed the highest perceived value compared to the other. So, its combination should be implemented on generating content marketing on Instagram to increase purchase intention from the customer.Keywords: Content Marketing, Customer Value, Instagram, Purchase Intention.
The Relationship between Government Regulation and Customer Repurchase Intention on Online Ride Sharing Companies in Bandung 2020 Azizi, Yusuf; Dhewanto, Wawan
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. On May 2019, the government issues regulation about online ride hailing which can increase the service standard and increase the tariff but in the other hand also give bad impact on decreasing the industry's demand. Based on some literature the good service quality and good perceived price pricing tariff could increase repurchase intention. If the service quality and perceived price are bad, it can makes bad customer satisfaction and also customer loyalty which lead the customer to not repurchase in the industry. It is important to know the correlation of government regulation implementation towards customer satisfaction, customer loyalty, and also repurchase intention. SEM-PLS has been applied in this research to know the correlation of each variables and also the researcher conduct SERVQUAL analysis to know the SERVQUAL gap which will be used to give suggestion regarding the service quality. The data has been collected through questionnaire and get 425 respondents. Gojek’s SEM-PLS result are there is indirect effect of perceived service quality towards repurchase intention through customer satisfaction and customer loyalty, and there is indirect effect of perceived price towards the repurchase intention through customer satisfaction. While for Grab’s SEM-PLS result are there is indirect effect of perceived service quality towards the repurchase intention through customer satisfaction, and there is significance influence of perceived price towards repurchase intention and also there is indirect effect of perceived price towards repurchase intention through customer satisfaction. In order to increase their perceived service quality both companies are suggested to follow the SERVQUAL analysis result. It is important to maintain good perceived service quality which can lead to repurchase intention.Keywords: Grab, Gojek, Government Regulation, PM No 12 of 2019, KP 348 2019, Perceived Service Quality, Perceived Price, Customer Satisfaction, Customer Loyalty, Repurchase Intention.
The Factor Affecting Customer Satisfaction Towards Internet Service Provider for Millennials in Bandung Priyambodo, Dyon Andaru; Suharto, Yulianto
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. Service quality has been considered as one of the key elements of service provider success because it can cause customers to be satisfied. This research was conducted at PT. Telekomunikasi Indonesia, Tbk (PT. TELKOM), which is the only state-owned enterprise (SOE) service provider telecommunications and network in Indonesia. Millennials (millennial generation, Generation Y) is the phrase used to generally describe a person who reached adulthood in the early 21st century and covers the generation of people born between 1980 and 2000. Millennials are those who grew up using electronics, the Internet and online social communities. This research aims to determine the level of consumer satisfaction with service quality. This study took 158 respondents, and then performed Servqual calculations to determine the value of GAP, the results of the GAP were used as input data for Importance-Performance Analysis (IPA) which were then identified 4 Attributes that must be considered in the katesius diagram. then the Customer Satisfaction Index (CSI) is calculated, the results of which are very disatisfied.Keywords: Customer Satisfaction, Internet Service Provider, Service Quality, Importance Performance Analysis
How medium-sized tourism enterprises responding business environment changes for its sustainability Chairunnisa, Rina; Febriansyah, Hary
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. The sustainability issues faced by Medium-sized Tourism Enterprises challenge the ability of entrepreneurs to not falter and continue to survive. The tourism sector whose situation fluctuates depending on how business or market performance and external conditions require entrepreneurs toadapt and make policies to be sensitive to change. In this research, this observation was carried out in Bandung with a questionnaire involving 16 respondents and semi-structure in-depth interview involving four informants. The background problem of this study is the impact of actions taken in change management towards sustainability of Medium-sized Tourism Enterprises in Bandung. The research is aimed at knowing the responses to changes in the business environment, the needs to be developed to implement change management strategies, and the scope of Medium-sized Tourism Enterprises in Bandung in making changes for its sustainability. The Star Model will be the framework for effective strategy execution. How the organization can effectively align the components with each other makes a huge difference in achieving an impact. Furthermore, the author will look at the business forms and types of changes made based on the analysis of the Star Model elements of the framework to link to sustainability by Medium-sized Tourism Enterprises in Bandung.Keywords: Medium-sized Enterprises, Tourism, Change Management, Sustainability.
Evaluasi Penerapan Pusat Kapabilitas Internasional Telkom Indonesia Dalam Mengembangkan Talenta Global Muhammad, Irsyad; Fachira, Ira
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. As the world becomes more and more connected due to globalization and various other factors, the demand of employees with global talent also increases. In 2014 Telkom Indonesia took an initiative to develop global talent for its employees due to the current international expansion they were going to conduct. Telkom International Capability Center was one of the program of the initiative which acts as the enabler for the whole thing, like its name it is a center dedicated to all affair related with international capability development. Specifically it was a center used to enhance employee’s skills and knowledge for international assignment by leveraging their global talent. It was quite effective seen from the fact that Telkom’s international expansion was successful without the need to hire a significant amount of expatriates. However with the progress of technology and new challenges in today’s world the Telkom International Capability Center has not been updated and reevaluated. The research interviewed key individuals with big involvement with Telkom International Capability Center to analyze the things which are needed to be changed in order to stay relevant and effective in its method to develop global talent, the research also conducts literature review to corroborate the findings from the interview. There were in fact a couple of things that needed to be changed such as the increased use of technological tools is needed to ensure a more efficient outcome, gamification also plays a big part to make certain that the participants is enthusiastic, the increased continuity of knowledge and feedback, and other minor adjustments. The researcher aims that it would benefit not only PT. Telkom but all other companies which are going through a similar condition. All things considered the researcher hopes that it could benefit Indonesia in enhancing their workforce in order to contribute the efforts of becoming a developed nation.Keywords: Globalization, Global Talent, Capability Center
Consumers choice decision towards electric and conventional motorcycles Ikhsani, Nadine Maura; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. The disadvantages of conventional motorcycles usage towards the environment as well as the very high usage of the conventional motorcycle in Indonesia, it is important to encourage people to shift from gas-powered motorcycles to electric motorcycles. This research aims to evaluate the extentto which motorcycles attributes can make people shift from conventional to electric motorcycles. Also, identify the preferable motorcycles, and calculate the elasticity of each attribute. We use choice modeling analysis to estimate the probability of a person choosing motorcycles and what attributesthat influence their decision. The research surveyed 470 respondents with criteria of people aged above 17 years old, males or females, who live in Jakarta and intend to buy motorcycles. For data processing, this research uses factor analysis, multinomial logistic regression, and demand elasticities analysis. Based on this research result, the significant attributes that influence consumers' decisions in choosing electric motorcycles are the purchase price, charging times, driving range, and also attitudes. The purchase price, safety, and Attitude are significantly influencing consumers' choice decisions on conventional motorcycles. All of the attributes are inelastic, which indicates that a change in the attributes' value will not affect the respondents' decision. Most of the respondents are more preferred to choose electric motorcycle than the conventional ones. Keywords: Consumer choice decision, electric motorcycles, conventional motorcycles
The effect of credit and liquidity risk on bank's financial performance: the case of Indonesian banks in buku 3 and 4 Dayuwati, Galia Surya; Rahadi, Raden Aswin
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. In 2019, global growth weakened to 2.4 per cent, which affected banks in Indonesia. It is said that banks with strong liquidity must be careful, especially BUKU 3 and BUKU 4 banks since the liquidity of these banks was still relatively high; those are 103.49% and 91.81%. With the strict Liquidity risk, BUKU 3 and BUKU 4, it is necessary to see how much influence liquidity and credit risk has on the performance of BUKU 3 and 4 banks. Thus, the banks were able to do risk mapping and immediately mitigated the risk to improve bank performance and avoid default risk. In conducting this research, the data are gathered in the form of financial statements released by each bank sample found on each Bank's website and OJK website. The range of the data gathered is from 2015- 2019 in the five years of the published financial statement from 32 sample Banks categorized in BUKU 3 and BUKU 4 banks. This research uses panel regression to test each hypothesis. The result of this research shows that credit risk, which is represented by NPL Ratio, has a significant negative effect with ROA and ROE. At the same time, the liquidity ratio has a significant and positive effect on ROA and ROE. The effect of Bank Capital has a positive impact on ROA. While Bank Size does not affect all dependent variables partially but simultaneously affects ROA, ROE, and NIM. Meanwhile, the NIM variable is partially not affected by each independent variable. However, simultaneously, NIM is affected by all independent variables in this study. From the result, the author recommended each Bank needs to improve the credit monitoring process, in order to minimize credit risk and to overcome this liquidity risk, banks must seek other funding such as issuing sub-debt (debt securities), bonds, and increase capital.Keywords: Credit Risk, Liquidity Risk, Return on Asset, Return on Equity, Net Interest Margin, Bank's Performance
Food Waste Management Feasibility Study in Hotel X Albana, Muhammad Hasan; Handayati, Yuanita
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. This paper aims to find out the problems that faced by 1000Kebun and help them in implementing food waste management for the Hotel X. Hotel X is a 5 star hotel located in Bandung, Indonesia with good reputation and experience in hotel industry. Most of Hotel X wastes are food waste and several Hotel X staffs realized that they have to conduct food waste management to have their own waste management system. However, they have zero experience in waste management, therefore they will conduct cooperation with 1000Kebun, one of organic community in Bandung. Since this will be the first time for 1000Kebun to implement food waste management, they faced several problems in structuring the business, detailing the food waste management process, and calculating the worth of investment for implementing food waste management. The results from this paper are the detailed business process of Hotel X using Business Process Modelling Notation (BPMN), cost benefit analysis using Net Present Value and Payback Period, and Hotel X food waste management business model canvas.Keywords: Business Process, Business Model Canvas, Business Process Modelling Notation, Cost Benefit Analysis, Food Waste Management.
Developing marketing strategy for family tourist attraction (case study: the heritage palace) Widyaviriya, Avian Marques; Aprilianty, Fitri
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract: Opened on 9 June 2018, The Heritage Palace is the first tourist attraction to offer 3D trick art museum, transport museum, vintage furniture museum, reverse house and classic art-deco-style outdoor garden in the same building. In the development, The Heritage Palace faced many marketing obstacles that were ineffective and unsuitable. This research aims to establish a successful marketing strategy for The Heritage Palace. Internal data from Porter's Value Chain Analysis whereas external data from PESTLE analysis and Porter Five Forces. SWOT analysis conducted to summarize external and internal factors affecting company efficiency, particularly in marketing effort. Additionally, data collection was conducted through interviews with Heritage Palace 's marketing head and social media evaluations (Instagram analysis using Socialbakers and Facebook Audience Analysis). Researchers use the problem tree method to formulate root cause problems based on SWOT data from the organization. Marketing strategies proposed for The Heritage Palace are increasing awareness ofrented facilitation, create a tactical pricing strategy for group visitors, make a discount on ticket prices on the opening day, make a social media campaign about COVID-19 and hire a social media content creator to increase the attractiveness of @theheritagepalace Instagram content.Keywords: COVID-19, Marketing Strategy, The Heritage Palace

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