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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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My Len App The New Spirit of Len for Industry 4.0 to Connect Branding, Marketing Communication, and Selling in One Integrated Digital Platform Buana Putri, Dini Mustika; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. This study aims to author want to find an integrated interactive media that can connect branding, marketing communications, and selling to accelerate LEN's business processes. Qualitative methods with secondary data are used to analyze the right marketing tools for LEN. Weak information system performance. The data is scattered so that web-based information systems have not been integrated. LEN's current existence wants all aspects to be focused on an integrated information system. The results of this research are developing a tool called My Len App, a new spirit of LEN for industry 4.0. My Len App aims to create brand awareness, invites the participation of consumers to engage with LEN business activities, and share their experiences with others in applications and social media. In developing this mobile application, author adopted six human attributes to create a human-centric business platform to adapt to current market practices as described in the concept of marketing 4.0. Keywords: Mobile App, Marketing 4.0, Branding, Marketing Communication,Selling
Strategy formulation and recommendation for “silverstone” synthetic leather apparel Maharani, Tiara; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Based on data from McKinsey Global Institute stated that consumer tendency in Indonesia in clothing shopping will tend to increase. Silverstone is one of the local brands engaged in the fashion industry of synthetic leather. Silverstone started his business since 2012. After struggling for 5 years finally Silverstone managed to expand its business. This is marked by an increase in sales figures. Since the beginning Naufal, the owner of Silverstone, runs this business alone. This is usually done in the early phase of business to minimize the cost to be incurred. As sales increase, Naufal needs a new strategy to enter the growth phase. The method used are observation and interview with the owner. In analyzing the internal factors researcher use Value Chain Analysis, Marketing Mix and assessment on existing Business Model Canvas. As for the external analysis researcher uses Porter's Five Forces and PESTEL. SWOT is a summary of internal and external company analysis (Silverstone). Company strategy is formulated by Quantitative Strategic Planning Matrix (QSPM) method based on IFAS AND EFAS matrix. The result of QSPM calculation, Silverstone suggested to use intensive strategy. This strategy aims to improve the company's competitive position with existing products. This strategy consists of market penetration, market development and product development. Silverstone also needs to establish an organizational structure to facilitate the strategy to be implemented. To grow into a big company, Silverstone have to implement its corporate strategy and functional strategy. Keywords : business strategy, clothing business, business model canvas
Formulating business strategy for “allstar agency” in order to become a market leader Gozali, Kenny; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract.  Allstar coorperation is a company which operates as an insurance agency, agency Allstar is part of Prudential Life office sales force in Indonesia, based in Jakarta, so that the product sold by Allstar are Prudential life insurance. Allstar as a new agency stood at the date of January 9, 2015, by the three founder Oei Hong Tzan, Dendy Gunawan, David Gozali At the time of the end of 2015 Allstar agency made a breakthrough in Prudential Indonesia, having just stand can reach the 6th position in Indonesia beat agency that has a long standing and has been great from Allstar agency. Allstar agency after seeing a performance and a great result in the last year saw an opportunity and believe that can reach the position 1 in Indonesia and could be a market leader in Indonesia. To achieve these goals it is necessary to analyze the strategy right, and put on filling the questionnaire of customer Allstar own view peforma agent Allstar, and also filling the questionnaire agent Allstar to see a performance agency Allstar, because this is a service business importance level and performance level is associated, and if the result is nice to be sustainable and can even thrive, because mendaptkan references from satisfied customers. In this business the agent is very important, if the team owned small will greatly affect the turnover that get it for Allstar agency, because the annual turnover Allstar agency is a collection of the turnover that get it from the team Allstar, and revenue Allstar agency around 10% of annual turnover. Therefore, external and internal analysis is very influential. And the results of the analysis of external as well as internal and also the results of the questionnaire will be used in planning strategies for Allstar agency to deal with the live market from competitors and also make business canvas new one in order to increase the strength and also the opportunities that are useful in the formation and strategic planning Allstar fits within this agency.
Starting up seminarmedis.com a new medical event management and information system Smartanto, Nico; S. Gunawan, Benny
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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AbstractSeminar Medis is a startup company developing medical event management and information system. The main problem that the Seminar Medis will solve is how a doctor can easily search, register and pay for medical seminars. To date there’s no centralize place for doctors to find the seminars and workshop they need and want. The majority of doctors get information about medical seminars are from social media and group chat. This research begins by discovering problems experienced by doctors and seminar organizers in conducting seminars. Search is done by collecting data from interviews and filling out questionnaires. The next step is to analyze potential market conditions and analyze competition using Porter 's Five Forces. To solve this problem Seminar Medis made MVP (Minimum Viable Product) and tested it whether the product was able to solve the problem for the customer. The minimum product used for the first time is through Instagram social media. The solution to this research is to find how Seminar Medis can grow as startups company. To be able to achieve that Seminar Medis formulate a business model by using Business Model Canvas to run its business strategy and develop its products to support the business model. The next implementation plan is to develop the website as main product to make business model work. Keywords: seminar medis, startup company, doctor, business model.
Market acceptance of moving vehicle advertising in indonesia Ramadhan Pangestu, Dimas; Dellyana, Dina
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The advertising industry is growing rapidly nowadays, and many advertising companies are sticking to their advertising technology that has already been applied. However, the growing age of many companies engaged in industry innovation by offering to advertise with new and creative methods. VAS is present in 2017 in Indonesia as a start-up involved in advertising that provides a way of advertising by combining business models Facebook Ads with other running ads. The objective of this study was to find out how prepared the market would be to accept new VAS technologies, and whether the advertising methods offered by VAS would be more profitable for companies to advertise outside. The discussion of this problem will be analysed in several ways by examining internal and external, to know the internal of VAS using SW (Strength and Weakness), Business Model Canvas, and Technology Readiness Level. After knowing the internal-external then it will be analysed by using OT (Opportunities and Threat), PESTLE, Porter 5 Forces, Competitor Analysis, Standard and Market Acceptance, and this research will use AHP (Analytical Hierarchy Process). The results of this study show that the market has been able to accept new concepts to advertise with online and offline methods using outdoor media. The most important thing to be used as a reference to select advertising media is from the performance of the ad generated from the ad company. Keywords: Market Readiness, AHP, Advertising Industry, Business Mode, Advertising, Moving Vehicle Advertising Abstract. The advertising industry is growing rapidly nowadays, and many advertising companies are sticking to their advertising technology that has already been applied. However, the growing age of many companies engaged in industry innovation by offering to advertise with new and creative methods. VAS is present in 2017 in Indonesia as a start-up involved in advertising that provides a way of advertising by combining business models Facebook Ads with other running ads. The objective of this study was to find out how prepared the market would be to accept new VAS technologies, and whether the advertising methods offered by VAS would be more profitable for companies to advertise outside. The discussion of this problem will be analysed in several ways by examining internal and external, to know the internal of VAS using SW (Strength and Weakness), Business Model Canvas, and Technology Readiness Level. After knowing the internal-external then it will be analysed by using OT (Opportunities and Threat), PESTLE, Porter 5 Forces, Competitor Analysis, Standard and Market Acceptance, and this research will use AHP (Analytical Hierarchy Process). The results of this study show that the market has been able to accept new concepts to advertise with online and offline methods using outdoor media. The most important thing to be used as a reference to select advertising media is from the performance of the ad generated from the ad company. Keywords: Market Readiness, AHP, Advertising Industry, Business Mode, Advertising, Moving Vehicle Advertising
Business Strategy of New Culinary Business in Balikpapan: A Case Study of Kedai Kadeen Restaurant Sandi Augusta, Radar; Larso, Dwi
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The culinary industry in Indonesia is one of the largest attractions towards the tourism sector in which it has contributed to 32.5% of GDP or close to 209 trillion Rupiahs. Kedai Kadeen is one of the many businesses that are present in Balikpapan’s culinary scene to delight local citizens and tourists alike with their region’s appetizing specialty dishes. However, as a newcomer in the city’s culinary sector, Kedai Kadeen faces several challenges to its establishment. Intense competition, low brand awareness, inconvenient business place, low service quality and unstable costs of raw materials, are the current business issues. A business research is conducted to address the problems that are currently being faced by Kedai Kadeen.  A quantitative method approach and literature review is used to explore probable solutions to the business issue. From the internal scanning using the 4P analysis, it was found that the business’s main strengths are in its location, products and promotional activities. The positioning for Kedai Kadeen is also in the right track as seen using STP analysis. Meanwhile, the main weaknesses of the restaurant are the limited space of business and facilities in the restaurant. The lack of employee control system, as seen using the Value Chain analysis, proved to be another liability towards the business process. Scanning of the external environment resulted in the discovery of several threats that can potentially slow down the business, especially threats from competitors as have been analyzed in the competitor analysis. However, using PEST and Porter’s Five Forces, it was found that there are still ample opportunities for growth in Balikpapan because of the market. Result of the analysis and SWOT mentioned above shows that Kedai Kadeen has only been able to obtain low level of revenue due to its non-optimal business strategy and lack of control systems. Thus the needs for strategic solution are required in order for Kedai Kadeen to grow and generate more revenue. Several business solution alternatives are proposed to overcome the business issues: Porter’s cost-leadership competitive and a 7P marketing mix. An implementation plan of these strategies and the needed resources are described. Key words: culinary management; entrepreneurship; business strategy; Balikpapan.
Proposed business strategy for “travorama for business” in business to business market Angga Putra, Raymond; Aditya Wibowo, Satya
The Indonesian Journal of Business Administration Vol 7, No 1 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract - As a service company, Applus Velosi introduces a new method for the inspection of offshore platform by using (Unmanned Aerial Vehicle) UAV. The company need to conduct financial feasibility study to determine the rate for the service. The research uses both qualitative and quantitative method. Qualitative data obtained through interview of staff and top management of the company, while quantitative data through company’s financial data and historical data. The objective of this research is to evaluate the financial feasibility of the project of aerial inspection facility for offshore platform in Indonesia. The research will be anaylzed based on PESTEL Analysis, Business Model Canvas, CVP analysis and financial feasibility analysis which includes break-even analysis, payback period, ROI, NPV, IRR, PI, and WACC. The project’s tolerance will be analyzed by using sensitivity analysis. This research limitation is only focused on offshore platform of oil and gas industry in Indonesia. The research finding shows that the project of aerial inspection facility for offshore platform in Indonesia is financially feasible using $800 as base service rate. The project has positive NPV and IRR is higher than WACC, profitability index is greater than 1, and payback period is around 1 year. Keywords: CVP Analysis, Financial Feasibility Study, Offshore Platform, Sensitivity Analysis, UAV
Optimization of e-money and remittance service through cellular service business Syarief, Syachrial; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Inclusive Financial declaration by the Government of Indonesia since 2006 has been followed by an opportunity involvement of parties interested in developing digital financial services for the people of Indonesia. The aim of this thesis was to analyze the development opportunities of Indosat’s financial services with brand name “dompetku” can grow through cooperation with distribution channels that had been done for the distribution of mobile products to customers throughout Indonesia. As of the time of this paper, distribution line that has been used in the cellular business has not become an alternative choice of developing e-money services and remittances. By using several framework analysis approaches like PESTEL Analysis, Porter 5 Forces Analysis and SWOT Analysis, then set out the partnership business model through the Business Model Canvas. To gain a deeper understanding and focus on the issue of the development of digital financial services, the authors use qualitative methods or qualitative data collection. Advantages of this method are the ability to present a complete description related to personal experiences that relate to a particular problem. Generally this is done with interviews, open-ended questions, or focus on a group. There are several factors that can influence the development of these digital financial services. Continuous evaluation of the regulations that apply in encouraging the development of financial inclusive is the key to get successful development of Digital Financial Services. According to Bank Indonesia Regulation Number 16 of 2014, author recommends to utilize "pulses" agent distribution channels and a modern shopping network with more attractive business model. Various risk factors that may arise should be anticipated through the development of risk analysis and mitigation.  Keyword: digital financial service, financial inclusive, electronic money, e-money distribution channel, remittance.
Decision analysis of shifting lng business model from upstream to downstream in pt badak ngl using analytic hierarchy process (ahp) Gugun Gumati, Anggun; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract — PT Badak NGL is one of vital asset that Indonesia has. Currently, PT Badak NGL is Non-profit Entity that has been operated by join management group (JMG). All of operational expenditure will be claimed to the gas producers without take any profit for the company. Government, based on law 22/2001, actually has another option of business model that is possible to be applied in this company. The option is downstream business model. Downstream model allows LNG Company like PT Badak NGL to take margin from selling gas. For making decision shifting from existing business model to new business model, there are two big questions; comparing two business model which business model is considered give higher value of business? And what factors should be considered to make that decision? The selection process of those business models can be considered as multi-criteria decision making problem, and AHP (Analytic Hierarchy Process) is one of the tools available that can be used to answer those two questions. Before answering the question which business model is better than the other, it needs to define decision criteria or sub criteria. It would answer second question regarding factor that should be considered for making decision. And at the end it would to compare both business models with considering that factors or criteria to answer which business model that give higher value of business. There are 4 main factors that should be considered. Those are company growth, supply growth, government control and buyer. The decision maker is MoEMR. In this research, the recommendation for the decision makers comes from SKK Migas and PT Badak NGL. SKK Migas consider that upstream model has higher value of business and the most valuable factor is government control (51%). Company growth (5.6%) is the last one. In the other side, PT Badak NGL consider downstream has higher value of business and most valuable factor is company growth (64.1%). All of that individual judgment is merged in group decision. The most important factor is government control (41.9%). The second one is supply growth (30%). The third one is company growth (15.5%) and the last one is Level of LNG Delivery Guarantee for buyer (11.7%). Based on AHP Calculation the upstream (55.5%) model is considered having higher value of business compared to downstream (44.5%). This final project recommends that PT Badak NGL still use upstream model. But, there are significant gap between government perspective and internal company perspective about company growth. Even PT Badak NGL still use existing business model, government should be more involved to improve growth of PT Badak NGL. Keywords: AHP, LNG, Indonesia LNG, Business Model, Upstream, Downstream 
Starting Up A Home Cooking Meal Industry Deva Kristianto Juwono, Aria; S. Gunawan, Benny
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Tana Catering is a home catering industry innovation startup created by Miranti Wahjudi that serves good home cooking meals daily for busy women with a family to look after. A startup begins from an idea that should be able to offer new values that would attract a market by solving issues. A startup cannot be treated like an established company; it wouldn’t have the strong basis to implement the tools for a company. For startups, the Customer Development framework was developed by Steve Blank. This framework was designed to guide startups for more promising results. Tana Catering applied this framework in its development process. The framework consisted of searching a business model and executing it. The whole process will involve a lot of trial and error testing. This method will give fast factual information to guide the startup in making the right decisions. Tana Catering had developed a business model with the framework’s guide. It is now scaling up the market and standardizing activities to make it possible to evolve into a company. It had grown its subscribers to more than one thousand in less than eight months. This framework had assisted Tana Catering to find the right course without wasting to much precious resources.  Keywords: startup, catering, home cooking, customer development

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