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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Decision analysis on cultivation method for shrimp farm in south of garut, cikelet Prabowo, Arian; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. Boedihardjo Shrimp Farm (BSF) established in 2014 as a shrimp farms that cultivate white shrimp prawn types that also called Litopenaeus vannamei that the farm located in southern Garut, Cikelet village. As a group, BSF can be said to be a successful that operated for four cycles. However, production for the four cycles fluctuated quite high.This study tried to find out what the cause of the fluctuations in production that faced by BSF, to look more deeply about matters related to shrimp farming performed by the BSF. The method used in this study is a simple multi-attribute rating technique used to help decision makers select several alternatives. The study of this thesis is the study mode of literature, interviews with competitors, key people in the group, technicians, suppliers and buyers who have worked with BSF that the results will be used for analysis using SMART (simple multi-attribute rating technique). The results of this study are alternatives that will be assessed. Alternative which provides the best value that can later be selected by decision makers as a tool to make decisions for cultivation in Cikelet. By doing so, it is expected to have improvement in the way of cultivation and production results that will be obtained by BSF. Key words : Decision making, Shrimp farm, Simple multi attribute rating technique (SMART)
Business Strategy of Lily Catering in PT. Wilmar Cahaya Mandiri Cafeteria Kurniasari, Fita; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Lily catering is a catering service provider in Kota Pontianak. In Desember 2015 Lily catering was open a cafeteria located in PT. WILMAR Cahaya Indonesia Factory. In this cafeteria Lily catering provide food for PT. WILMAR Cahaya Indonesia’s employees. However the sales in the cafeteria do not as expected. Lily catering is facing difficulties to reach the market in PT. WILMAR Cahaya Indonesia. The exchange eating coupon in second month is low, because there is some of competitor that offers the same product as Lily catering. They are earlier competitor in the area. To find out the root cause of Lily catering cafeteria business issues, Lily catering conduct analysis from external factors and internal factors. The method used for external analysis was Consumer Survey and Porter's Five Forces. For the internal analysis we used Segmentation, Targeting and Positioning (STP) analysis and Marketing-Mix 7P analysis. Based on those analyses, we found that the marketing mix analysis not match with the market, it cause Lily catering enable to reach the intended sales. The strategy that the Lily catering does is by proposed new marketing mix. The action plan were made so that Lily catering can start implement the new strategy as soon as possible to reach the market and grow. Keyword: Culinary business, cafeteria, business strategy
The readiness of knowledge managament implementation at pt security training Dwi Oktari, Putri; Bekti, Rudy
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT SECURITY TRAINING is one of the Security Services Business (BUJP). As a newcomer company in this industry, PT SECURITY TRAINING must be able to continue to grow and improve its competence and performance to compete with other companies. Lack of knowledge management causes several problems. Due to poor KM, the potential of losing knowledge that must be used, stored and distributed to support business operations. This study is focused on knowing the readiness of PT SECURITY TRAINING to implement knowledge management in order to get a better performance. Using knowledge management maturity assessment by adopting elements of APO KM Framework, researcher found that the maturity of knowledge management implementation of PT SECURITY TRAINING is at level initiation, which means that the company is starting to recognize the need to manage knowledge or may have started a knowledge management pilot project. Based on the results of this study it can be concluded that there are several obstacles that come from several elements such as processes, human resources, technology, and governance. The recommendations are to develop a business strategy, creating a KM team/division, developing a KM strategy, pilot testing and deployment, develop a KM evaluation system, implement KM, also give do some evaluation and give rewards.Keywords: Organizational Readiness, Knowledge Management Implementation, KM Strategy
Proposed attack strategy for nugget product of pt bernas mulia sakti to increase comapny's revenue Amril Putri, Farrah; Toha, Muhammad
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Introduction:   PT Bernas Mulia Sakti (PT BMS) is one of the strategic player in broiler industry. For the last five years, sales of PT BMS has been increasing moderately by averagely 7.6%. Nevertheless, the profit tends to be fluctuating at 5.9% within the same periods. In order to prevent further fluctuation in the upcoming periods, board of directors comes up with the agreement to innovate with new product, called product diversification. The firm desires to improve profit in the near future, and it can be achieved by product diversification as relying on existing product means relying on purchasing power of the current market share. Grabbing new market share would be an option, but it would lead to less-efficient cost.  Methods: The research done has survey-based analysis, Porter’s Generic Strategy, The Five Major Element Strategy, Strategy Moves Attack Strategy and Proposed Business Model Canvas. Results: The first fact is that most of chicken nugget consumers are millennial generation by 83%. Therefore, PT BMS would compete in the market using non-price approach which is positioning as healthy chicken nugget. Conclusion: In executing differentiation business strategy, PT BMS technically implements bypass attack strategy considering that it is relevant in introducing new product to a market with strong competition, as well as attempting to cover new service that competitors do not actually cover. With the bypass attack strategy, PT. BMS identifies which aspects of the competitor that can be indirectly attacked, which are (1) competitor’s product still uses preservatives therefore it would be strong positioning for Nuggetin as healthy chicken nugger; (2) competitors sell frozen product which reduce the quality of the taste, while Nuggetin offers home delivery service for fresh product; and (3) proactive after-sales service including consultation services for customers in terms of living healthily. That way PT BMS is expected to improve its sales performance in the future. Keywords:  Attack Strategy, Broiler Industry, Diversification Product, New Market, New Product
Business Analysis and Improvement of Import Container Dwelling Time Using DMAIC Methodology: Case Study of Berlian Terminal, Tanjung Perak Surabaya Fadila Rusman, Denia; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Ports are maritime transport infrastructure that have an important role in the economic structure and the mobility of goods, services, and people. As the primary node in the shipping system, port should be able to ensure smooth logistics activities and the contribution of material flows, products and information in the effective and efficient supply chain with low Dwelling Time. But what happened to Berlian Terminal, Tanjung Perak Surabaya is the high rate of Dwelling Time of import container that reached 8.4 days compared to the 5-day Dwelling Time in Thailand, 4-day in Malaysia and in Singapore was only 1 day. The purpose of this final project is to provide improvement solution that needs to be done by Terminal Berlian. This is done by analyzing the import container process when the container arrive at the port for unloading until they get out from the port. This method is expected to reduce the number of Dwelling Time and improve the service system in Terminal Berlian. The conceptual framework of this final project is based on the DMAIC Methodology by analyzing the business issue, then defining, measuring, analyzing, improving, controlling, and implementing based on plan. The root cause is because the total time of service procedures in Berlian Terminal is high which occurs on document and container services. The data were collected by doing survey on the field, interview, documentation, and collected from people that have been previously processed.The analysis process was done by providing 3 alternatives. The first alternative is analyzing the queue system in Berlian Terminal which is still good because there is no queue in the system . The second alternative is improving SOP on Pre Clerance process that can reduce the dwelling time up to 24%. The third alternative is chosen as the best alternative which combines the result in alternative 2 with SOP improvement on Red Lane Customs Clearance. The result shows that import container dwelling time can be reduced by 38% , from 8.4 days to 5.2 days. The reduction is expected to provide better service system for the importers, customs, and Berlian Terminal as a service provider company. The process of implementation plan can be done by defining the problem, resources plan, stakeholder agreement, improvement, and evaluation. To ensure the success of implementation business, the company should conduct Critical Success Factors and policies based on company’s vission and mission. Keywords : Dwelling Time, Vessel Queuing System, Pre Clearance, Customs Clearance, Post Clearance, Berlian Terminal, Import Container.
Economic Analysis of A Coal Mining Project Under the Industrial Uncertainty Using Real Options Valuation Indramantanu, Satwika; Arif Sumirat, Erman
The Indonesian Journal of Business Administration Vol 7, No 1 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. A well-crafted company assessment is a tough task that requires detailed analysis, assumption that can be justified and applied with a clear synthesized. Conventional DCF analysis, which is temporarily used by most investment communities, has its weaknesses. This model has limitations in the ability to combine future flexibility. The company's assessment is a subjective process that needs to combine future expectations amid the industry's uncertainties. The DCF model is presented on condition that investment decisions are naturally defined by assuming that management takes a passive role. However, this is contrary to the management philosophy and expectations of the investment community. Real option valuation (ROV) allows for flexibility. In the DCF model, the ROV recognizes that uncertainty is not only represented by downside risks. The ability of firms to adjust future investment decisions when facing a dynamic environment also leads to a decrease in potential risk and ability to capture potential increases. Keywords:  capital budgeting, coal mining, discounted cash flow, real options, valuation
Strategy Formulation and Implementation of Goraka Network Andries, Patrick Marco; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 3, No 11 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The rapid growth of Internet nowadays began to shift the behavior of people accessing information and also the way people of socialize and communicate. The fast changing of people behavior due to the impact of rapid Internet development open a new opportunity to Software House Industry. They were able compete into new market that rapidly growth everyday by utilizing the Web Technology. Goraka Network (GNET) is a one of Software House, in Bandung. Specialized in developed Web based Software and Information Technology Consulting, as the opportunity grows their competitor began to seek similar market with them and produces a fierce competition among software house industry in Bandung. GNET are needed formulate their business strategy comprehensively in order to survive and win the competition in their market segment.To formulate their strategy firstly they were needed to explore their business issue, it can be done by external and internal analysis, external analysis state that there are major issue due to the high software piracy rate in Indonesia and the high rivalry rate among the competitor which resulted fierce competition. In order to win the competition GNET are needed to innovate and give more value to their customer but in other hand external analysis suggest that GNET are still needed to fix their weaknesses which were lack of marketing effort and the unstable revenue due to lack of project they can handled which potentially become an serious problem in the future.Based on external and internal analysis the strategy formulation are made consisting of directional strategy which is stated that GNET were in growth position and needed to focus on horizontal growth by creating new line of services in order to survive from the high rivalry among their competitors, it can be done by utilizing differentiation strategy which also used to anticipate the high software piracy rate in Indonesia. Differentiation will given GNET an unique value for their potential customer that prefer to use pirated software so they may shift to use GNET software. The differentiation strategy can be done by focused at research and development strategies as the foundation of product innovation, but turn out that GNET are needed to create new Small Business Unit (SBU) to support them to provide new services while they focus to improve their own services value toward their customer and overcome their weaknesses that described by the internal analysis.All of the plan of GNET and its new SBU are described as functional strategies, and each of their functional strategy were mapped into implementation plan that consist of budget, timeline and action plan for three years with the milestone for each strategies, the strategies majorly consist of research and marketing strategies. At research GNET were focus at Research of new module of Software while their SBU focused at Research of new kind of Web Product to target specific market niche, each time of research conducted they were expected to produce one kind web product or one kind of software module. In Marketing they shares similar marketing strategies which used online promotion tool via website and social media and offline promotion media using brochure and newspaper this strategy aims for specific numbers of customer each year. By applied the functional strategies both of GNET and its SBU were projected to yield a positive number Economic Value Added and positive revenue projection for three years.Keywords: Software House, Services, Fierce Competition, Business Strategy
The impact of demand deposit, saving deposit, time deposit, deposits from other banks, and equity toward loans of pt bank windu kentjana international tbk. (for the period of quarter ii 2008 – quarter i 2016) Winarno, Matius; K. Widhaningrat, Sisdjiatmo
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The focus of this study is analyzing the impact of demand deposit, saving deposits, time deposits as the third party fund components, fund borrowings, deposits from other bank as the second party fund component, and equities as the first party fund component, towards the loan of PT Bank Windu Kentjana International Tbk. This final project was using quantitative approach. An explanatory type of research was chosen to be in line with the research. Using multiple regression model. The data analyzed with ordinary least square (OLS) method. This research suggest, that PT Bank Windu Kentjana International Tbk. should raise the balance of demand deposits and saving deposits in order to be significant sources of fund for loan. Hopefully, PT Bank Windu Kentjana International Tbk. will be able to diversify its deposits by raising other third party fund component beside of time deposit, considering that funds from demand deposit and saving deposit product are low-cost source of fund which could be act as potential contributor for loans. Key words: Bank, Loan, Asset and Liability Management.
Strategy of Managing A Globalizing Business - Weichai Engine Wei, Ding; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - After over 120 years development, diesel engine industry improves and changes people‘s daily life continuously. Although grows up to an diversified group company recently, China Weichai is insisting on the engine manufacturing as the core product and business, which faces fierce competition in domestic market and strives to globalize development. Globalization can increase market size, enhance a product’s growth potential and optimize the location of value-chain activities. Weichai has drawbacks of late start, technology gap, strategic plan, cross culture and shortage of talents on the globalizing way. What's the direction and how to realize the international movement is an urgent question need to be solved. There are a large range of theories that embed international business world. OLI model includes three dimensions of ownership, location and internationalization advantages. It is the most complete theory until now to explain the internationalization directions. It concretes several steps of internationalization process that each company must comply in order to invest abroad properly. EPG Model is another international business framework, including ethnocentric, polycentric and geocentric three approaches. After the analysis of economy situation, risk and regulation, as well as the engine market performance and capacity, Weichai has more confidence of involving exporting, licensing and FDI activities. Ethnocentric approach will be a suitable globalization strategy to Weichai. Start with reorganization, market research, quality consistence improvement, service and spare parts networks, global branding and overseas talents recruitment, Weichai engine globalization strategy can be implemented in future.Key words: Business strategy, Internationalization, OLI model, EPG model
Strategy Development Towards Disruptive Technology Phenomenon: PT. Tirta Indra Kencana, Company Case Agoes, Ravelino; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Digital technology is cannot be separated from human life. Nowadays most of the human activities are using a smartphone. Related to hobbies or commonly called digital lifestyles, such as playing games, watching videos, and listening to music can easily be accessed using a smartphone. Based on Annie's app in 2018, Indonesia ranks first as the country that uses the smartphone for the longest time. using a smartphone with an average of 4 hours of smartphone use a day for playing games, watching videos, and listening to music can easily be accessed using a smartphone. This circumstance becomes an opportunity for telecommunication companies to support Indonesia's digital lifestyle improvement by providing services and product related. Listening songs with music streaming on smartphones are the largest mobile activity in Indonesia. However Telkomsel have music streaming product, Langit Musik as a Indonesia music streaming application, is still facing a difficulty on acquiring and maintain their users where monthly active user for Langit Musik from App Annie in 2018 shows that the monthly number of active users of Langit Musik for 6 months dropped from 400,000 users to 155,000 users and the position of Langit Musik application among the competitors is the lowest. To analyze this problem, there are several analysis that has been done to analyze the current condition of Langit Musik. The first step is to analyze the internal condition of Langit Musik, second is to analyze the external force of the company. Next, is to analyze the Langit Musik problem using thematic frames work; Customer Journey to analyze for the Customer of Langit Musik and The Five's Analysis for those who have not used the Langit Musik Application. This analyze is done by conducting a questionnaire and observation during the internship period and discuss with the product development manager.KEYWORDS: Langit Musik, Customer Acquisition, Customer Retention, Customer Journey, Marketing Strategy, Music Streaming, Telkomsel, 

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