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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Proposed Service Development for Expat Helper Indonesia Putri Arfiandi, Nadira; Dhewanto, Wawan
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Expat Helper Indonesia was established under PT. Manggala Daksa Raharja in 2015. Company provides one-stop service for expatriates who live in Indonesia. As a startup company, Expat Helper Indonesia is currently facing several issues. The main issues of this research are; the concept of one-stop solution has not proven yet, and the company performed ineffective service package sales. Author intends to conduct a deep research about service development and service package promotion. Qualitative method through literature review, observation and interview with 15 respondents are used to support the research. It started from analyzed the internal and external environment. Based on external analysis using Porter’s Five Forces framework indicates that company faces competition in the industry, although it’s indirect competition, but it still not lower the barrier for customers to switch providers, made company deals with the threat of substitute services and it consequences the bargaining power of buyer becomes high. For internal analysis, this research using VRIO analysis and STP analysis. The internal resource-based analysis resulted that company current level of competitiveness is in temporary competitive advantage. The output strategy formulation is demonstrated in validation board, a new proposed business model canvas and implementation plan. Validation board consists of 8 core assumptions, and 3 pivots. There are several additions in each basic block of the proposed business model canvas. The proposed implementation plan designed for 15 months period. One additional package was added in the new service package that represents the service development. Several strategies through online & offline marketing will used to gain brand awareness of the new service package.Keywords: Expatriate, Service Development, One-Stop Service
Proposed Business Strategy and Developing Viral Marketing Strategy for Interior Design Business Strat-Up (Case Study: Artspacie) Aziz, Fauzan; Larso, Dwi
The Indonesian Journal of Business Administration Vol 3, No 11 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Development of the property sector in major cities other than contributes to the national GDP also open a potential market opportunities for interior design business people. Construction of houses, apartments, offices, shops, and other buildings making the ever-increasing needs of interior and product design interior design began in demand by consumers. It is not surprising that the current demand for consulting services and interior design creation is increasingly high day by day. The existence of interior design services, allows consumers to organize the room and realize their want to design the room itself.In the interior design business, number of rivals, especially from businesses that are not academically trained and dare ruining the standards set by Himpunan Desain Interior Indonesia (HDII). On the other hand, has not been conscious people to function and usability design itself so make limited market share, relative only reach the upper middle class. Marketing methods are often used in marketing design services is word of mouth. ARTSPACIE face reality if still using word of mouth or just wait for the consumer, this start-up businesses will be going nowhere and will not develop. Today, the influence of developments in technology and social media influence in selecting the reference community. This study aims to find a business strategy in the face of the digital age and collaborate on word of mouth with social media and digital marketing to develop the interior design business of ARTSPACIE.This study uses a RACE Model methods to plan, construct, and measure the effectiveness of social media used by ARTSPACIE. Viral marketing strategy use social media to increase brand awareness of a product or company in order to achieve the set targets of ARTSPACIE. Social media such as Facebook, Twitter, and Instagram is now used by ARTSPACIE to marketing the products or services. Social media should be integrated with the website ARTSPACIE to build the trust of the audiences. ARTSPACIE will use HootSuite as a tool to manage social media planning.ARTSPACIE added value in use social media as a viral marketing media, #tanyadesainer is a form of added value by providing consultation to the public for free. This strategy aims to education and promotion of ARTSPACIE. With the tagline "We Build your Ideas" is expected to emerge from the creative community and a source of inspiration ARTSPACIE in developing interior design. ARTSPACIE also expect interaction that exists in social media to realize the idea of the audience and prospective clients ARTSPACIE.ARTSPACIE takes three years to implementation of the strategic, build social media into media of viral marketing and integrating social media with ARTSPACIE websites. To increase the trust of clients, ARTSPACIE will establish offices in the second year and will recruit employees in the second year after the office standing. Whatever shape tool use, social media should be properly maintained because social media is only a tool to maximize ARTSPACIE in achieving goals and taking the opportunity of the possible market potential.Keyword: interior design, word of mouth, viral marketing, RACE Model
Design and Selection of Marketing Channels for Inti KTP-El Reader at PT Industri Telekomunikasi Indonesia Noorfazia Indriani, Delvina; Aprianingsih, Atik
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract: The KTP-el (Kartu Tanda Penduduk-elektronik) project began in 2009 with a target population of compulsory KTP-el by 172 million. Based on information from the Ministry of Home Affairs, the use of KTP-el card is mandatory in the future and their utilization in various sectors can improve public services. Therefore, it is necessary to have the device for reading the electronic data in the KTP-el card safely and for verifying the validity of the data inside KTP-el card. PT INTI is one of domestic industry that is actively involved in developing and producing the KTP-el reader called “INTI KTP-el Reader”. This new business is very promising and the investment for this product has been done since mid-2014 and the early planning was to launch this product in 2015. However, due to the product's readiness, the plan cannot be implemented. This product is expected to become one of the products that are ready for sale in mass in 2016 to make up deficiencies in the previous year but until now marketing activities for INTI KTP-el reader have not been done properly. There are two possible ways that company could do in selling INTI KTP-el Reader; direct selling and marketing channels. Marketing channels, also called a trade channel or a distribution channel, are these interdependent organizations involved in the process of marketing a product or services available to end users. Seeing the current situation, the company has few of account executive while the products and projects owned by PT INTI are very diverse. Therefore, things that need to be a particular concern in this research are the appropriate marketing channels strategies that will be very useful for PT INTI. This thesis aims to make design and selection of marketing channels for INTI KTP-el Reader in order to support the successful launch of the product. Analysis of external factors will be done by using PESTEL, Porter's Five Forces and Competitor Analysis. Analysis of internal factors will be done by value chain analysis. Factor affecting channel decision will be analyze by combining intermediary variables, market variables, behavioral variable, product variables and company variables with benchmarking and potential channel member analysis. Result from all variables will be analyzed to find strategy alternatives. Further, the strategy alternatives will be chosen as the proposed recommended strategy based on its importance and urgency. The proposed strategy will be translated into specific action plan to be taken by PT INTI. The selection process of channels, time schedule and resources planning for the action plan will be arranged in order to realize the proposed recommended strategy found in previous analysis. Keywords: KTP-el, KTP-el reader, strategy, marketing channels, intermediary. 
Analysis of financial performance measurement of indonesia airport companies case studies of pt angkasa pura i and pt angkasa pura ii in the period of 2011-2017 Ibnu Sina, Andy; M. Daryanto, Wiwiek
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. In 2014, Indonesia government started focus on tourism sector by targeting to 20 million foreign tourists and 275 million domestic tourists in 2019. The target expected in 2019, the tourism sector could contribute 15% of total GDP. In order to the target could be achieved, Indonesia government is conducting accelerate of airport infrastructure development. The government targeted the construction of 14 new airports throughout Indonesia and part of target has been completed in 2017. PT Angkasa Pura I and PT Angkasa Pura II are as state-owned enterprises (SOE) that managing the airport in Indonesia must be able to support the government’s policy. The government’s focus on the tourism sector and infrastructure is an opportunity for companies to improve their company performance by looking at their financial performance. The government’s focus has been running for almost four years, how the financial health of the two SOEs is by measuring eight financial ratios based on the Ministry of SOE Decree No. Kep-100/MBU/2002 concerning health assessment of SOE. The eight financial ratios are Return on Equity, Return on Investment, Cash Ratio, Current Ratio, Collection Period, Inventory Turnover, Total Assets Turnover, and Total Equity to Total Assets. There are three levels on health assessment namely healthy (AAA,AA,A), less healthy (BBB,BB,B), and not healthy (CCC,CC,C). The results of the assessment of the eight ratios from 2011-2017 can be concluded that the financial health of PT Angkasa Pura I is in the healthy category and tend to be increased (from BBB to A). While the financial health of PT Angkasa Pura II is in a healthy category but tend to be decreased (from AA to A). For the last seven years, financial performance of PT Angkasa Pura I was better than PT Angkasa Pura II because of an increase in the category of financial health. Keyword: Financial Performance, Financial Ratio, Financial Health, State-Owned Enterprises, Airport.
Key account managament for resources sector team at markplus, inc marthani, marthani; Setiawan, Iwan
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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The system to analyze and how to handle clients, in this case is key account, called Key Account Management System. The system which can help a sales person and marketer to be more systematically, understand their clients better and provide a holistic solution. This system can be applied partially or as a whole, depends on the classification of the clients. Key account management system in Resources Sector in MarkPlus,Inc, a leading marketing consulting firm which provide holistic solution for its clients by having a high competitive advantage and broad network internationally and locally. The reason why Resources sector needs a key account management system because pareto exists in the market, only a small number of company holds majority of market share. Therefore, retaining pareto accounts matter, these market leaders are typically large organization with complex decision making unit (DMU), they need complex solutions which require integrated offerings from professional services. The Resources sector also switch to downstream business therefore need to educate the employee about marketing because it is not just about production but also commercial with international standard.Key words : Resources sector, Key Account Management System, MarkPlus,Inc
Strategy formulation of ip radio product at fr telco facing hypercompetitive business environment in asia pacific Magdalena Fenny P, Maria; Toha, Mohammad
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - FR Telco is a telecommunication device supplier based in France. Currently FR Telco face a very tight competition in the industry, particularly with supplier from China. For IP Radio product, specifically in Asia, FR Telco inability to compete due to premium price of FR Telco equipment compared to market price and long delivery lead time. To solve this problem, FR Telco has taken several steps. One of it is by having an integration with other supplier. This is done in order to leverage product portfolio of both companies to offer a flexibility in difining the strategy. In addition to that, the integration will strengthen FR Telco financial statement to acquire other suppliers to expand its technology portfolio. Proposed solution to resolve delivery lead time issue is through centroid methodology. With this methodology FR Telco will be able to locate the right location for manufacture and distribution center for Asia market. Thus, FR Telco will be able to optimize transportation cost and expedite delivery time. This recommended solution is expected can disrupt the high intense competition by providing more competitive price and increase speed of delivery product of FR Telco. Keywords :  competition, low price, delivery time, disrupt the competition
Financial Ratio Analysis and Evaluation to Measure the Financial Health and Condition of the Company. Case Study of: Five Subsidiary Companies of PT. Saratoga Ivestama Sedaya Tbk. for the periods of 2013-2015 Hendrita, Sarah; Daryanti, Wiwiek M.
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. PT. Saratoga Investama Sedaya Tbk as one of the investment companies in Indonesia and has many subsidiaries. The company focuses on investing in three business sectors, namely natural resources, infrastructure, and consumers. Assessment related to investment opportunity, become more important for the company. The assessment can be seen from several aspects, one of which is the assessment of the financial aspects of the company. The objective of the study is to carry out an assessment of financial aspect whether financially the subsidiary is classified in a very healthy company, healthy, and unhealthy respectively. The method used in this study is Financial Ratio Analysis, which is classified into four categories: 1. Profitability; 2. Liquidity; 3. Solvency; and 4. Activity Ratios. The results of this study will be validated by using: 1. the Decree of the Minister of State Owned Enterprises no. KEP-100 / MBU / 2002 on the health assessment of State-Owned Enterprises and 2. The Weighted Average Cost of Capital (WACC) of each subsidiary. The data used in this study is derived from the audited financial statements of each subsidiary:  ADRO, MPMX, NRCA,TBIG, and PALM during the last three years of the periods 2013 – 2015. The results of this study indicate that during the periods it show ADRO, MPMX, NRCA, and TBIG are categorized as very healthy companies and PALM is categorized as a healthy company.Keywords: Financial Ratios, Weighted Average Cost of Capital, Cost of Debt, ost of Equity, Decree of the Minister of SOEs No. KEP-100/MBU/2002
Application of demand-driven km at pt. Jawasoft Rusmana Adi, Rajendra; Hidayat Tjakraatmadja, Jann
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract— Software development is an industry in which the output of workers depends to a large extent from their knowledge. With no experience in knowledge management programs, PT Jawasoft has suffered problems with unbalanced developer performance, loss of knowledge due to staff turnover, and inconsistent application of best practices. To ensure maximum effectiveness of the KM program while being resource efficient, Talisayon’s (2014) Demand-driven KM framework is chosen amongst other KM frameworks such as Jarrar (2002) and Wiig (1999). In this framework, it is essential to find out what the knowledge needs of the organization is because it will determine what initiatives to execute. This question was answered using qualitative methods: one-on-one interviews with each software developer, coding of the transcript in accordance with a conceptual framework of the software development process, building a conceptually clustered matrix of the responses, and finally ordering the issue types by most frequently mentioned. From the analysis 13 issues were identified with the top 3 issues being incomplete requirements at the start of the task, requirements not communicated clearly to the developer, and unfamiliarity with the business logic of the application. These 3 issues were analyzed using a people, process, and technology approach and also Talisayon’s generic types of needed knowledge. As the result of the analysis 4 main initiatives are suggested: recruitment of a dedicated business analyst, holding regular feature meetings with clients, holding an after-action review after each problematic task, and regular addition of knowledge asset into a central repository. Keywords: Knowledge management, demand-driven KM, software development
Identifying an Institution to Become National Gas Aggregator Enity in Indonesia Hutabarat, Ronald; Hamid Batubara, Abdul
The Indonesian Journal of Business Administration Vol 6, No 3 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract – The objective of this study is to formulate business model of an institution for national gas aggregator by using nine building blocks of the canvas business model.  This institution is expected to bridge the disparity of natural gas price between upstream producers and to provide standardization of natural gas price.  This step will be followed by calculating the gas price aggregators as a national reference for 2017.  This research is a case study that combines interviews, observations and analysis reports.  Data collection methods conducted by direct communications within SKK Migas as well as through observation and reporting on the relevant document, archives, and reports to learn and understand the current conditions regarding the utilization and patterns of natural gas sales in Indonesia as one but promising energy resources.  In order to address the natural gas price disparity from various region natural gas and to eliminate trader, it needs to set up an aggregation system that obliged each producers sale natural gas only through the institution and consumers only buy natural gas from the aggregator institution.  Nine building blocks of the canvas business model is structured to be able to run the aggregation system in order to eliminate the natural gas price disparity and natural gas sales execution which is conducted by the Government through national gas aggregator institution.  By using weighted average method plus alpha (where alpha is a component operational costs companies), the prices of natural gas price from the entity in 2017 is USD 5.36/MMBTU.  The price is still lower than the average gas price in the first quarter of 2017 of USD 5,55/MMBTU.Keywords: Natural Gas, Aggregator Price, Weighted Average Method, Nine Buildings Blocks of Business Model Canvas
An Analysis and Measurement of Employee Engagement level for Human Resource Division Improvement: Case Study at PT. Dasindo Media, Bandung Branch Sutanto, Hendra William; Gustomo, Aurik
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Employee Engagement has been sounding recently as one of the issues in Human Resource business practices. Dale Carnegie Training as one of the training provider in Indonesia, under the management of PT. Dasindo Media, provides the training programs that help the company to engage more with their employees and treat them as valuable asset. However, as a learning organization, Dale Carnegie Training Bandung also faces the engagement issue within internal of the company. The early research found out that since the year of 2009, there has been unstable sales performance, unhappy working conditions, and high turnover in sales team. As research being done within internal company, it found out that there are four elements of employee engagement model issues that interfere the sales performance, they are: company, total rewards, people, and work factor. A further study is being done for those factor by using Analytical Hierarchy Process method to determine the importance level, interview and structure questionnaire design to determine performance level, and both calculation brings out result for urgency priority level should be prioritize for Human Resource Division system change practices. The result of urgency level priority is to fix the total rewards and work factor, especially resource variable. Several possible solutions are brought out to fix the total rewards variable, such as designing proper pay structure and determining possible and fair benefit outcome to maintain fairness to each employee, and doing specific recruitment process to maintain work balance in achieving sales target.  Keywords: employee engagement, Analytical Hierarchy Process, importance level, performance level, urgency priority level.

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